📌 Core Information
🔹 Job Title: Associate Brand Experience Manager
🔹 Company: Inspire
🔹 Location: United States
🔹 Job Type: On-site
🔹 Category: 🎨 Brand & Creative Marketing
🔹 Date Posted: Wed Apr 02 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Supporting the development and execution of the brand marketing calendar.
- Assisting in the planning of comprehensive marketing campaigns.
- Ensuring alignment across various marketing initiatives.
- Collaborating with cross-functional teams for seamless execution.
ASSUMPTION: The job likely involves a dynamic work environment that requires adaptability to changing market trends and consumer preferences.
📋 Key Responsibilities
✅ Collaborate with the Manager and Director of Brand Experience to develop annual marketing plans.
✅ Ensure seamless execution of the marketing calendar and go-to-market plans.
✅ Track key deadlines and deliverables, proactively addressing timing risks and issues.
✅ Coordinate cross-functional meetings and support briefing routines to maintain project alignment.
ASSUMPTION: Responsibilities may include the use of project management tools to monitor progress and facilitate communication among teams.
🎯 Required Qualifications
Education: 4-Year Degree Preferred
Experience: At least 2 years in Strategy, Marketing, Research, Data Analytics, Consulting, or a related field.
Required Skills:
- Strong written and verbal communication skills.
- Self-starter and entrepreneurial leader.
- Ability to manage multiple projects with attention to detail.
Preferred Skills:
- Strategically-minded with strong business acumen.
- Data-driven thinking with a growth mindset.
ASSUMPTION: Experience with digital marketing platforms and analytics tools would be advantageous.
💰 Compensation & Benefits
Salary Range: Not specified; typically competitive for the industry and role.
Benefits:
- Healthcare insurance options.
- Retirement savings plans.
- Opportunities for professional development.
Working Hours: 40 hours per week, with flexibility for peak campaign periods.
ASSUMPTION: Compensation likely includes performance bonuses and potential stock options.
📌 Applicant Insights
🔍 Company Context
Industry: Restaurant industry with a focus on brand and marketing excellence.
Company Size: 10,001+ employees, offering extensive growth and career development opportunities.
Founded: Date not specified; noted for its extensive and successful portfolio.
Company Description:
- Operates more than 32,600 restaurants worldwide.
- Includes iconic brands like Arby’s, Baskin-Robbins, and Dunkin’.
- Aims to create unique and flavorful experiences.
Company Specialties:
- Brand and creative marketing.
- Multi-brand restaurant management.
- Innovative consumer engagement strategies.
Company Website: http://stories.inspirebrands.com
ASSUMPTION: Inspire Brands is positioned as a leader in the restaurant industry with substantial resources dedicated to brand experience and marketing innovations.
📊 Role Analysis
Career Level: Mid-level position with opportunities for advancement to managerial roles.
Reporting Structure: Reports to the Manager, Brand Experience (National Planning).
Work Arrangement: On-site role ensuring hands-on collaboration with teams.
Growth Opportunities:
- Potential promotion to Manager or Director roles.
- Involvement in high-profile marketing campaigns.
- Access to an extensive professional network.
ASSUMPTION: Role offers strong prospects for career growth within the company's various brand divisions.
🌍 Location & Work Environment
Office Type: Corporate office setting fostering collaboration and creativity.
Office Location(s): Three Glenlake Parkway NE, Atlanta, Georgia 30328, US
Geographic Context:
- Located in a major metropolitan area with a diverse business ecosystem.
- Access to cultural and professional development resources in Atlanta.
- The area's rich restaurant industry offers significant networking opportunities.
Work Schedule: Standard office hours with potential for extended hours during peak campaign periods.
ASSUMPTION: The role may require occasional travel to meet with regional teams and partners.
💼 Interview & Application Insights
Typical Process:
- Initial application review by HR.
- Phone screening to shortlist candidates.
- In-person interviews with hiring manager and team leads.
Key Assessment Areas:
- Marketing and branding acumen.
- Project management and organizational skills.
- Ability to drive cross-functional collaboration.
Application Tips:
- Highlight any experience with brand management or marketing strategy.
- Showcase successful execution of past marketing campaigns.
- Demonstrate ability to work effectively in a fast-paced environment.
ATS Keywords: Marketing Strategy, Brand Management, Cross-Functional Collaboration, Project Management
ASSUMPTION: Applicants should emphasize results-driven experience and strategic thinking in their applications.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello).
- Data analytics platforms (e.g., Google Analytics).
- Marketing automation software (e.g., HubSpot, Marketo).
ASSUMPTION: Proficiency in digital marketing tools will enhance an applicant’s competitiveness.
👔 Cultural Fit Considerations
Company Values:
- Emphasis on innovation and creativity.
- Commitment to providing exceptional customer experiences.
- Encouraging teamwork and cross-departmental collaboration.
Work Style:
- Fast-paced and dynamic environment.
- High degree of organizational and time management skills required.
- Ability to adapt to changing priorities and market conditions.
Self-Assessment Questions:
- How do you handle multiple marketing projects concurrently?
- What strategies do you use to ensure brand consistency?
- How do you manage cross-functional team collaborations?
ASSUMPTION: Applicants should be comfortable with rapid changes and be proactive problem solvers.
⚠️ Potential Challenges
- Managing tight deadlines across multiple projects.
- Balancing cross-functional team inputs and objectives.
- Adapting to rapid shifts in market trends and consumer behavior.
- Maintaining alignment with multiple brand stakeholders.
ASSUMPTION: Effective communication and strong organizational skills are essential to overcoming these challenges.
📈 Similar Roles Comparison
- Similar roles may be titled as Brand Marketing Specialist.
- May also compare to Product Marketing Manager roles in structure and responsibilities.
- Common emphasis on strategic planning and execution in all related roles.
ASSUMPTION: Other roles of this nature may have a stronger focus on either strategy development or execution, whereas this role combines both elements.
📝 Sample Projects
- Developing a national product launch campaign.
- Coordinating a cross-promotional initiative with another brand.
- Improving the efficiency of the annual marketing planning process.
ASSUMPTION: Project timelines can be tight, requiring excellent time-management skills.
❓ Key Questions to Ask During Interview
- What are the immediate priorities for this role?
- How does the role contribute to the overall success of Inspire Brands?
- Can you describe the team dynamics and collaboration style?
- What are the biggest challenges the brand marketing team currently faces?
- How does Inspire Brands support professional development?
ASSUMPTION: Preparing thoughtful questions for the interview demonstrates interest and understanding of the role's strategic importance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Ensure your resume is updated and reflects relevant experience.
- Prepare a cover letter that highlights your strategic marketing expertise.
- Be ready to discuss past marketing campaigns during interviews.
- Follow up on your application status within two weeks.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
