🔹 Job Title: Associate Brand Manager
🔹 Company: MegaFood
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Wellness and Fitness Services
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Yes
Key aspects of this role include:
ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and cross-functional collaboration to drive brand growth and success.
✅ Portfolio Strategy & Management: Lead portfolio management for key product segments, guide decisions on maintaining a healthy, competitive, and growing segment, suggest renovation or innovation as needed, and rationalize across our offerings.
✅ Brand Planning & Execution: Assist in developing annual brand plans and marketing strategies aligned with segment objectives and overall business goals. Partner on integrated marketing campaigns across digital, social, retail, and traditional channels. Help inspire creative output to ensure consistent messaging and compliance with regulatory requirements and industry advertising guidelines.
✅ Product Renovation, Innovation & Lifecycle: Support the ideation, development, and launch of new SKUs and line extensions across your portfolio. Collaborate with R&D, supply chain, and regulatory teams to manage product lifecycles post-launch, including renovation opportunities or sunset needs. Lead, in partnership with Innovation and IMC Lead, new item GTM plans and integrated marketing support.
✅ Data-Driven Analysis: Track KPIs (revenue, share, uptake, ROI) per segment and product; distill trends and provide actionable insights for both core items and new item launches. Use qualitative and quantitative research to evaluate product fit, pricing elasticity, and consumer preference. Deliver monthly consumption reporting to inform S&OP forecasting.
✅ Cross-Functional Collaboration: Work closely with Retail Sales, Ecommerce, and Creative Teams to align product stories, support distribution, and optimize content. Liaise with agencies, partners, to execute marketing initiatives with impact, as needed.
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to drive brand success.
Education: Bachelor's degree in Marketing, Business, or related field; MBA preferred but not required.
Experience: 2-4 years in brand management, ideally with CPG, VMS, health & wellness, or supplements.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in brand management, particularly in the supplements or wellness industry, will be best suited for this role.
Salary Range: National Target Base Pay Range: $78,000 - $128,000. For candidates in California and New York metro, the Target Base Pay Range is $86,000 - $142,000.
Benefits:
Working Hours: Full-time, typically 40 hours per week.
ASSUMPTION: The salary range provided is based on national standards and may vary depending on the candidate's location and experience.
Industry: Wellness and Fitness Services. MegaFood is a Certified B Corporation and 1% for the Planet Partner that leverages over 50 years of scientific know-how to craft efficacious, planet-first supplements powered by plants.
Company Size: 51-200 employees. As a mid-sized company, MegaFood offers a collaborative work environment with opportunities for growth and impact.
Founded: 1973. MegaFood has a rich history in the supplements industry and has been committed to sustainability and transparency since its founding.
Company Description:
Company Specialties:
Company Website: megafood.com
ASSUMPTION: MegaFood's commitment to sustainability and transparency sets it apart in the supplements industry and appeals to health-conscious consumers.
Career Level: Mid-level. This role offers opportunities for growth and development within the brand management function.
Reporting Structure: The Associate Brand Manager reports directly to the Brand Manager and works cross-functionally with various teams, including Retail Sales, Ecommerce, Creative, R&D, and Supply Chain.
Work Arrangement: Remote. This role offers flexibility and the opportunity to work from home.
Growth Opportunities:
ASSUMPTION: This role provides a strong foundation for a career in brand management and offers opportunities for growth and development within the marketing function.
Office Type: Remote. This role does not require regular on-site presence, allowing for greater flexibility and work-life balance.
Office Location(s): Manchester, NH, and Londonderry, NH
Geographic Context:
Work Schedule: Full-time, typically 40 hours per week, with flexibility for a remote work arrangement.
ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from anywhere in the United States, while the Northeast region provides a unique cultural and geographic context.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand Management, Product Management, Portfolio Strategy, Marketing Initiatives, Data Analysis, Cross-Functional Collaboration, Consumer Insights, Strategic Planning, Lifecycle Management, Digital Marketing, Regulatory Compliance, Data-Driven Decisions, Health & Wellness, Supplements Industry
ASSUMPTION: The interview process will focus on assessing the candidate's problem-solving skills, data analysis, cross-functional collaboration, and cultural fit with MegaFood's values.
ASSUMPTION: The tools and technologies required for this role are standard for brand management and marketing functions, with a focus on data analysis and project management.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who demonstrate a strong alignment with MegaFood's values and work style will be the best fit for this role.
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to problem-solving.
ASSUMPTION: This role is unique in its focus on the supplements and wellness industry, with a strong emphasis on sustainability and transparency.
ASSUMPTION: These sample projects demonstrate the candidate's ability to manage complex brand management initiatives and collaborate effectively with cross-functional teams.
ASSUMPTION: These questions will help the candidate better understand the role's dynamics, expectations, and opportunities for growth and development.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.