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Brand Executive Brand Executive

Nestle Operational Services Worldwide SA
Full-time
On-site
Petaling Jaya, Selangor, Malaysia
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Brand Executive

πŸ”Ή Company: NestlΓ© Malaysia

πŸ”Ή Location: Petaling Jaya, Selangor, Malaysia

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 19, 2025

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing marketing programs for brands
  • Monitoring brand performance and managing expenditures
  • Ensuring compliance with quality and occupational health and safety activities

ASSUMPTION: This role requires a good understanding of marketing principles, brand management, and quality assurance processes.

πŸ“‹ Key Responsibilities

βœ… Develop and implement marketing programs for assigned brands

βœ… Monitor brand performance and manage marketing expenditure

βœ… Ensure compliance with quality-related activities as outlined in the NestlΓ© Quality Management System (NQMS) Process Descriptions

βœ… Ensure compliance with occupational health and safety (OHS) activities as identified in the OHSAS manual

ASSUMPTION: The successful candidate will be expected to work collaboratively with cross-functional teams to ensure brand success and adherence to quality and safety standards.

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing, Business, or a related field

Experience: 1+ years of experience in Consumer and/or Brand Marketing

Required Skills:

  • Proven experience in brand marketing or consumer marketing
  • Strong analytical skills to monitor brand performance and manage expenditure
  • Knowledge of quality management systems and occupational health and safety standards
  • Excellent communication and interpersonal skills

Preferred Skills:

  • Experience working with brand or marketing agencies
  • Fluency in additional languages (e.g., Mandarin, Tamil)

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Excel, PowerPoint) is likely required for this role.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Executive role in Malaysia, the estimated salary range is MYR 3,500 - 5,000 per month. This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

  • Medical and dental insurance
  • Retirement savings plan
  • Employee discounts on NestlΓ© products

Working Hours: Full-time (40 hours per week), Monday to Friday, with flexibility to work additional hours as needed

ASSUMPTION: NestlΓ© Malaysia offers competitive compensation and benefits packages, with salary ranges based on market conditions and individual performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: NestlΓ© Malaysia operates in the Food and Beverage Services industry, with a focus on marketing and selling a wide range of food and beverage products.

Company Size: NestlΓ© is a large multinational corporation with over 273,000 employees worldwide. In Malaysia, NestlΓ© Malaysia employs over 3,000 people.

Founded: NestlΓ© was founded in 1866 in Vevey, Switzerland, and has since grown to become the world's largest food and beverage company.

Company Description:

  • NestlΓ© Malaysia is committed to enhancing the quality of life and contributing to a healthier future for its consumers
  • The company offers a wide range of products, including infant nutrition, health science nutrition, culinary, confectionery, and pet care
  • NestlΓ© Malaysia is dedicated to creating shared value for its stakeholders, including employees, consumers, customers, and shareholders

Company Specialties:

  • Consumer marketing and branding
  • Product development and innovation
  • Sales and distribution
  • Quality assurance and food safety

Company Website: http://www.nestle.com.my/

ASSUMPTION: NestlΓ© Malaysia is a well-established company with a strong brand presence in the Malaysian market. The company is committed to sustainability and responsible business practices.

πŸ“Š Role Analysis

Career Level: This role is suitable for early-career marketing professionals looking to gain experience in brand management and marketing program implementation.

Reporting Structure: The Brand Executive will report directly to the Brand Manager and work closely with cross-functional teams, including sales, product development, and quality assurance.

Work Arrangement: This is an on-site role based in Petaling Jaya, Selangor. The work arrangement is full-time, with flexibility to work additional hours as needed.

Growth Opportunities:

  • Progression to a Senior Brand Executive or Brand Manager role
  • Expansion into other marketing or sales roles within NestlΓ© Malaysia
  • Opportunities to work on international projects or assignments

ASSUMPTION: NestlΓ© Malaysia offers opportunities for career growth and development, with a focus on internal promotions and skill-building.

🌍 Location & Work Environment

Office Type: NestlΓ© Malaysia operates a modern, professional office environment with state-of-the-art facilities and amenities.

Office Location(s): The primary office is located in Petaling Jaya, Selangor. Other offices are located in Shah Alam, Selangor, and Penang, Malaysia.

Geographic Context:

  • Petaling Jaya is a major urban center in Selangor, Malaysia, with a diverse population and a thriving business ecosystem
  • The office is located near public transportation, shopping centers, and other amenities
  • Malaysia offers a tropical climate, with hot and humid weather year-round

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with a one-hour lunch break. Flexible working hours may be available based on team and project needs.

ASSUMPTION: The work environment at NestlΓ© Malaysia is collaborative and inclusive, with a focus on teamwork and innovation.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • Face-to-face interview with the hiring manager and/or other team members
  • Assessment center or case study presentation
  • Job offer and onboarding

Key Assessment Areas:

  • Brand management and marketing strategy
  • Analytical and problem-solving skills
  • Communication and interpersonal skills
  • Cultural fit and alignment with NestlΓ© values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant marketing and brand management experience
  • Prepare examples of successful marketing campaigns or projects you've worked on
  • Research NestlΓ© Malaysia and the role to demonstrate your understanding of the company and the position

ATS Keywords: Brand Marketing, Consumer Marketing, Marketing Program Development, Brand Performance Monitoring, Expenditure Management, Quality Compliance, OHS Compliance, Internship Experience, Agency Exposure

ASSUMPTION: NestlΓ© Malaysia uses Applicant Tracking Systems (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being shortlisted.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Excel, PowerPoint, Word)
  • Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
  • Marketing automation tools (e.g., Marketo, HubSpot)
  • Social media management platforms (e.g., Hootsuite, Sprout Social)

ASSUMPTION: The successful candidate will be expected to have proficiency in Microsoft Office Suite and may be required to learn and use other marketing and sales tools specific to the role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Respect: Respect for ourselves, others, diversity, and the future
  • Excellence: Striving for excellence in all that we do
  • Collaboration: Working together to achieve common goals

Work Style:

  • Data-driven and analytical
  • Collaborative and team-oriented
  • Adaptable and flexible

Self-Assessment Questions:

  • Do you have a strong understanding of marketing principles and brand management?
  • Are you comfortable working in a collaborative, team-oriented environment?
  • Do you have strong analytical and problem-solving skills?

ASSUMPTION: NestlΓ© Malaysia values candidates who align with their core values and are able to work effectively in a collaborative, data-driven environment.

⚠️ Potential Challenges

  • Managing multiple brands and marketing programs simultaneously
  • Adapting to changes in marketing strategies or consumer behavior
  • Working in a fast-paced, dynamic environment with tight deadlines
  • Navigating a large, multinational organization with diverse teams and stakeholders

ASSUMPTION: The successful candidate will be able to manage multiple priorities, work well under pressure, and adapt to changes in the marketing landscape.

πŸ“ˆ Similar Roles Comparison

  • Compared to a Marketing Coordinator role, this position has a stronger focus on brand management and strategic planning
  • Compared to a Brand Manager role, this position has less responsibility for overall brand strategy and more focus on tactical implementation
  • Career progression from this role could lead to a Senior Brand Executive or Brand Manager position, with increased responsibility for brand strategy and team leadership

ASSUMPTION: This role is suitable for early-career marketing professionals looking to gain experience in brand management and marketing program implementation, with opportunities for career growth and development.

πŸ“ Sample Projects

  • Developing and executing a marketing campaign for a new product launch
  • Conducting market research to identify consumer trends and preferences
  • Analyzing brand performance metrics and making data-driven recommendations for improvement

ASSUMPTION: The successful candidate will be expected to work on a variety of marketing projects, from strategic planning to tactical implementation, to drive brand success and growth.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role fit into the overall marketing strategy for the company?
  • What opportunities are there for professional development and career growth within the company?
  • How does the company support work-life balance for its employees?
  • What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process can demonstrate your interest in the role and help you better understand the company and the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant marketing and brand management experience
  • Prepare examples of successful marketing campaigns or projects you've worked on
  • Research NestlΓ© Malaysia and the role to demonstrate your understanding of the company and the position
  • Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.