Brand Executive Brand Executive

📌 Core Information

🔹 Job Title: Brand Executive

🔹 Company: Nestlé Malaysia

🔹 Location: Petaling Jaya, Selangor, Malaysia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing programs for brands
• Monitoring brand performance and managing expenditures
• Ensuring compliance with quality and occupational health and safety activities

ASSUMPTION: This role requires a good understanding of marketing principles, brand management, and quality assurance processes.

📋 Key Responsibilities

✅ Develop and implement marketing programs for assigned brands

✅ Monitor brand performance and manage marketing expenditure

✅ Ensure compliance with quality-related activities as outlined in the Nestlé Quality Management System (NQMS) Process Descriptions

✅ Ensure compliance with occupational health and safety (OHS) activities as identified in the OHSAS manual

ASSUMPTION: The successful candidate will be expected to work collaboratively with cross-functional teams to ensure brand success and adherence to quality and safety standards.

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing, Business, or a related field

Experience: 1+ years of experience in Consumer and/or Brand Marketing

Required Skills:

• Proven experience in brand marketing or consumer marketing
• Strong analytical skills to monitor brand performance and manage expenditure
• Knowledge of quality management systems and occupational health and safety standards
• Excellent communication and interpersonal skills

Preferred Skills:

• Experience working with brand or marketing agencies
• Fluency in additional languages (e.g., Mandarin, Tamil)

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Excel, PowerPoint) is likely required for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Executive role in Malaysia, the estimated salary range is MYR 3,500 - 5,000 per month. This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

• Medical and dental insurance
• Retirement savings plan
• Employee discounts on Nestlé products

Working Hours: Full-time (40 hours per week), Monday to Friday, with flexibility to work additional hours as needed

ASSUMPTION: Nestlé Malaysia offers competitive compensation and benefits packages, with salary ranges based on market conditions and individual performance.

📌 Applicant Insights

🔍 Company Context

Industry: Nestlé Malaysia operates in the Food and Beverage Services industry, with a focus on marketing and selling a wide range of food and beverage products.

Company Size: Nestlé is a large multinational corporation with over 273,000 employees worldwide. In Malaysia, Nestlé Malaysia employs over 3,000 people.

Founded: Nestlé was founded in 1866 in Vevey, Switzerland, and has since grown to become the world's largest food and beverage company.

Company Description:

• Nestlé Malaysia is committed to enhancing the quality of life and contributing to a healthier future for its consumers
• The company offers a wide range of products, including infant nutrition, health science nutrition, culinary, confectionery, and pet care
• Nestlé Malaysia is dedicated to creating shared value for its stakeholders, including employees, consumers, customers, and shareholders

Company Specialties:

• Consumer marketing and branding
• Product development and innovation
• Sales and distribution
• Quality assurance and food safety

Company Website: http://www.nestle.com.my/

ASSUMPTION: Nestlé Malaysia is a well-established company with a strong brand presence in the Malaysian market. The company is committed to sustainability and responsible business practices.

📊 Role Analysis

Career Level: This role is suitable for early-career marketing professionals looking to gain experience in brand management and marketing program implementation.

Reporting Structure: The Brand Executive will report directly to the Brand Manager and work closely with cross-functional teams, including sales, product development, and quality assurance.

Work Arrangement: This is an on-site role based in Petaling Jaya, Selangor. The work arrangement is full-time, with flexibility to work additional hours as needed.

Growth Opportunities:

• Progression to a Senior Brand Executive or Brand Manager role
• Expansion into other marketing or sales roles within Nestlé Malaysia
• Opportunities to work on international projects or assignments

ASSUMPTION: Nestlé Malaysia offers opportunities for career growth and development, with a focus on internal promotions and skill-building.

🌍 Location & Work Environment

Office Type: Nestlé Malaysia operates a modern, professional office environment with state-of-the-art facilities and amenities.

Office Location(s): The primary office is located in Petaling Jaya, Selangor. Other offices are located in Shah Alam, Selangor, and Penang, Malaysia.

Geographic Context:

• Petaling Jaya is a major urban center in Selangor, Malaysia, with a diverse population and a thriving business ecosystem
• The office is located near public transportation, shopping centers, and other amenities
• Malaysia offers a tropical climate, with hot and humid weather year-round

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with a one-hour lunch break. Flexible working hours may be available based on team and project needs.

ASSUMPTION: The work environment at Nestlé Malaysia is collaborative and inclusive, with a focus on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Face-to-face interview with the hiring manager and/or other team members
• Assessment center or case study presentation
• Job offer and onboarding

Key Assessment Areas:

• Brand management and marketing strategy
• Analytical and problem-solving skills
• Communication and interpersonal skills
• Cultural fit and alignment with Nestlé values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and brand management experience
• Prepare examples of successful marketing campaigns or projects you've worked on
• Research Nestlé Malaysia and the role to demonstrate your understanding of the company and the position

ATS Keywords: Brand Marketing, Consumer Marketing, Marketing Program Development, Brand Performance Monitoring, Expenditure Management, Quality Compliance, OHS Compliance, Internship Experience, Agency Exposure

ASSUMPTION: Nestlé Malaysia uses Applicant Tracking Systems (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being shortlisted.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Social media management platforms (e.g., Hootsuite, Sprout Social)

ASSUMPTION: The successful candidate will be expected to have proficiency in Microsoft Office Suite and may be required to learn and use other marketing and sales tools specific to the role.

👔 Cultural Fit Considerations

Company Values:

• Respect: Respect for ourselves, others, diversity, and the future
• Excellence: Striving for excellence in all that we do
• Collaboration: Working together to achieve common goals

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do you have a strong understanding of marketing principles and brand management?
• Are you comfortable working in a collaborative, team-oriented environment?
• Do you have strong analytical and problem-solving skills?

ASSUMPTION: Nestlé Malaysia values candidates who align with their core values and are able to work effectively in a collaborative, data-driven environment.

⚠️ Potential Challenges

• Managing multiple brands and marketing programs simultaneously
• Adapting to changes in marketing strategies or consumer behavior
• Working in a fast-paced, dynamic environment with tight deadlines
• Navigating a large, multinational organization with diverse teams and stakeholders

ASSUMPTION: The successful candidate will be able to manage multiple priorities, work well under pressure, and adapt to changes in the marketing landscape.

📈 Similar Roles Comparison

• Compared to a Marketing Coordinator role, this position has a stronger focus on brand management and strategic planning
• Compared to a Brand Manager role, this position has less responsibility for overall brand strategy and more focus on tactical implementation
• Career progression from this role could lead to a Senior Brand Executive or Brand Manager position, with increased responsibility for brand strategy and team leadership

ASSUMPTION: This role is suitable for early-career marketing professionals looking to gain experience in brand management and marketing program implementation, with opportunities for career growth and development.

📝 Sample Projects

• Developing and executing a marketing campaign for a new product launch
• Conducting market research to identify consumer trends and preferences
• Analyzing brand performance metrics and making data-driven recommendations for improvement

ASSUMPTION: The successful candidate will be expected to work on a variety of marketing projects, from strategic planning to tactical implementation, to drive brand success and growth.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for professional development and career growth within the company?
• How does the company support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process can demonstrate your interest in the role and help you better understand the company and the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing and brand management experience
• Prepare examples of successful marketing campaigns or projects you've worked on
• Research Nestlé Malaysia and the role to demonstrate your understanding of the company and the position
• Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.