📌 Core Information
🔹 Job Title: Associate Brand Manager
🔹 Company: Abbott
🔹 Location: Maidenhead, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Product Management
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to maximize brand growth
- Managing innovation projects from inception to launch
- Collaborating cross-functionally with teams such as marketing, regulatory, finance, and commercial excellence
- Forecasting demand and managing budgets
- Analyzing brand performance and adapting strategies as needed
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various teams to drive brand success.
📋 Key Responsibilities
✅ Define and develop marketing strategies to maximize brand growth
✅ Develop and implement brand plans that deliver on marketing strategies
✅ Manage innovation projects, including product development involvement, customer engagement, implementation/launch, reporting, and post-launch evaluation
✅ Forecast demand and manage budgets accurately
✅ Report brand performance and use data to adapt strategies, plans, and investment opportunities
✅ Responsible for brand content development and lead internal approval process
ASSUMPTION: The role involves a mix of strategic planning, project management, and data analysis to drive brand success in a competitive market.
🎯 Required Qualifications
Education: Educated to degree level in business and/or marketing management
Experience: Brand management or related experience with a proven track record of success
Required Skills:
- Strong influencing and project management skills
- Industry experience preferred
- Proficient in MS Office
Preferred Skills:
- Experience working with cross-functional teams
- Knowledge of the healthcare industry
ASSUMPTION: Candidates should have a strong foundation in brand management, with experience in developing and implementing marketing strategies, and a proven ability to work effectively with cross-functional teams.
💰 Compensation & Benefits
Salary Range: Abbott does not provide salary ranges for this role. However, according to industry standards, the average salary for an Associate Brand Manager in the UK is between £35,000 and £50,000 per year.
Benefits:
- Competitive salaries
- Defined contribution pension scheme
- Private healthcare
- Life assurance
- Flexible benefits scheme
Working Hours: Standard, 9:00 AM to 5:00 PM, Monday to Friday, with occasional travel (5% of the time)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Abbott operates in the healthcare industry, focusing on nutrition, diagnostics, medical devices, and branded generic pharmaceuticals.
Company Size: Abbott is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: Abbott was founded in 1888 and has since grown into a global healthcare leader.
Company Description:
- Abbott is a global healthcare leader that helps people live more fully at all stages of life
- The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional, and branded generic medicines
- Abbott serves people in more than 160 countries and has a strong commitment to diversity and inclusion
Company Specialties:
- Nutrition
- Diagnostics
- Medical Devices
- Branded Generic Pharmaceuticals
Company Website: www.abbott.com
ASSUMPTION: Abbott's size and global presence offer candidates the opportunity to work on diverse projects and gain exposure to various aspects of the healthcare industry.
📊 Role Analysis
Career Level: This role is suitable for candidates with 2-5 years of experience in brand management or a related field, seeking to grow their career in a large corporation.
Reporting Structure: The Associate Brand Manager will report to the Brand Manager or Marketing Director and work closely with cross-functional teams.
Work Arrangement: This role is on-site, with occasional travel (5% of the time).
Growth Opportunities:
- Progression to a Brand Manager or Marketing Manager role
- Expansion of responsibilities within the brand management function
- Opportunities to work on diverse projects and gain exposure to various aspects of the healthcare industry
ASSUMPTION: Abbott's large size and global presence offer numerous growth opportunities for candidates looking to advance their careers in brand management.
🌍 Location & Work Environment
Office Type: Abbott's Maidenhead office is a modern, professional environment with collaborative workspaces.
Office Location(s): Abbott House, Maidenhead, United Kingdom
Geographic Context:
- Maidenhead is a town in Berkshire, located about 25 miles west of London
- The area offers a mix of urban and rural living, with easy access to both the city and the countryside
- Maidenhead has a vibrant community with various amenities, including shops, restaurants, and recreational facilities
Work Schedule: Standard working hours are 9:00 AM to 5:00 PM, Monday to Friday, with occasional travel (5% of the time).
ASSUMPTION: The Maidenhead office offers a professional and collaborative work environment, with easy access to both urban and rural amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Brand Manager or Marketing Director
Key Assessment Areas:
- Brand management experience and achievements
- Strategic thinking and planning skills
- Cross-functional team collaboration
- Data analysis and reporting skills
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your brand management experience and achievements
- Prepare examples of your strategic thinking and planning skills, as well as your ability to work effectively with cross-functional teams
- Research Abbott's brand management function and be prepared to discuss how your skills and experience align with the company's goals
ATS Keywords: Brand management, marketing strategies, innovation projects, cross-functional teams, demand forecasting, budget management, brand performance analysis, product development, customer engagement, internal approval process
ASSUMPTION: Abbott's interview process focuses on assessing candidates' brand management experience, strategic thinking, and ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Data analysis tools (e.g., Excel, Google Analytics)
- Marketing automation tools (e.g., Marketo, HubSpot)
ASSUMPTION: Abbott uses industry-standard tools and technologies for brand management, project management, data analysis, and marketing automation.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Caring
- Performance
- Integrity
- Quality
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How have you demonstrated innovation in your previous brand management roles?
- Can you provide an example of a time when you had to collaborate effectively with a cross-functional team to achieve a common goal?
- How do you stay organized and manage your time when working on multiple projects simultaneously?
ASSUMPTION: Abbott values candidates who are innovative, caring, and results-focused, with a collaborative work style and a strong commitment to quality and integrity.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with cross-functional teams and navigating different perspectives
- Adapting to changes in the market and responding to new opportunities or challenges
- Balancing strategic planning with day-to-day tactical tasks
ASSUMPTION: The Associate Brand Manager role at Abbott presents various challenges, including managing multiple priorities, collaborating with cross-functional teams, and adapting to market changes.
📈 Similar Roles Comparison
- Compared to other brand management roles, this position offers the opportunity to work on a wide range of projects and gain exposure to various aspects of the healthcare industry
- Abbott's global presence and large size provide opportunities for career growth and development not typically available in smaller organizations
- This role may have a more significant focus on innovation and product development compared to brand management roles in other industries
ASSUMPTION: The Associate Brand Manager role at Abbott offers unique opportunities for career growth and development compared to similar roles in other organizations.
📝 Sample Projects
- Developing and implementing a marketing strategy for a new product launch
- Managing an innovation project from inception to launch, including customer engagement, product development, and post-launch evaluation
- Analyzing brand performance data and adapting marketing strategies to improve market share
ASSUMPTION: The Associate Brand Manager role at Abbott involves a mix of strategic planning, project management, and data analysis, with a focus on driving brand success in a competitive market.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does Abbott support the professional development and growth of its brand management team members?
- Can you provide an example of a successful brand management campaign at Abbott, and what made it successful?
- How does Abbott approach innovation and product development within the brand management function?
- What are the key performance indicators (KPIs) used to measure the success of brand management initiatives at Abbott?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into Abbott's brand management function and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your brand management experience and achievements
- Prepare examples of your strategic thinking and planning skills, as well as your ability to work effectively with cross-functional teams
- Research Abbott's brand management function and be prepared to discuss how your skills and experience align with the company's goals
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
