📌 Core Information
🔹 Job Title: Associate Brand Manager - Contract (Wellmore)
🔹 Company: Careers with WM Partners' Portfolio Companies
🔹 Location: Remote within a US time zone
🔹 Job Type: Contract (1099)
🔹 Category: Marketing & Branding
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (US time zone)
🚀 Job Overview
Key aspects of this role include:
- Supporting brand-building initiatives and marketing communications across multiple channels
- Driving campaign briefs and guiding creative strategy
- Collaborating with internal teams and agency partners for 360° marketing campaigns
- Managing retailer-specific initiatives and sales sample inventory
- Providing cross-functional support and administrative assistance as needed
ASSUMPTION: This role requires a strong project management skill set, excellent communication skills, and a creative yet analytical mindset to thrive in a fast-paced environment.
📋 Key Responsibilities
✅ Manage and maintain the communications calendar, ensuring alignment with key brand milestones and product launches
✅ Drive the development of campaign briefs and guide creative strategy across channels (GLW and Vega brands)
✅ Collaborate with internal teams and agency partners to deliver 360° marketing campaigns, including evergreen media and UGC content
✅ Provide direction on content and creative assets, ensuring consistency with brand identity and messaging
✅ Support TikTok Shop initiatives, organic social strategies, and retailer communication plans
✅ Partner on creative production efforts, overseeing timelines, approvals, and execution across various touchpoints
✅ Contribute to the ideation and execution of innovative ad hoc marketing projects and content
✅ Support retailer-specific initiatives, including A+ content rollout and digital shelf updates
✅ Coordinate sales sample and sachet inventory management to support promotional and sales activities
✅ Collaborate with Sales, Innovation, and Operations teams to ensure seamless project execution
✅ Lead or support process improvement initiatives (e.g., PR Raiser, internal workflows)
✅ Manage ad hoc requests and provide administrative support as needed
ASSUMPTION: This role involves a mix of strategic planning, creative development, and cross-functional collaboration to drive brand success across multiple channels.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or related field
Experience: 2+ years of experience in brand management, marketing communications, or a similar role
Required Skills:
- Strong project management and organizational skills
- Excellent written and verbal communication
- Creative thinker with a passion for health, wellness, and innovation
Preferred Skills:
- Experience in CPG, digital marketing, or e-commerce
ASSUMPTION: Candidates with a strong academic background in marketing or a related field, along with relevant work experience, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $40-$45 per hour (12-month contract)
Benefits:
- Opportunity to work remotely within a US time zone
- Potential for growth and exposure within the Wellmore portfolio of brands
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an hourly rate for a 12-month contract position. Benefits may vary based on the specific terms of the contract.
📌 Applicant Insights
🔍 Company Context
Industry: Wellmore Holdings operates in the health and wellness sector, focusing on clean, fast-growing brands across several categories, including sports nutrition, plant-based protein, collagen, teas, and superfoods.
Company Size: Wellmore Holdings is a mid-sized company with 11-50 employees, offering a dynamic and collaborative work environment.
Founded: Wellmore Holdings was founded in 2014 and is owned by WM Partners.
Company Description:
- Wellmore Holdings owns and operates a portfolio of clean, fast-growing brands focused on health and wellness
- The company is committed to making clean, great-tasting products that improve the health and wellbeing of consumers and the planet
- Wellmore Holdings is a diverse community of ambitious humans working tirelessly to make a positive impact on the planet, on people, and on the communities they live in
Company Specialties:
- Sports nutrition
- Plant-based protein
- Collagen
- Teas
- Superfoods
Company Website: getwellmore.com
ASSUMPTION: Wellmore Holdings is dedicated to creating clean, high-quality products that cater to health-conscious consumers, with a strong focus on sustainability and social responsibility.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals seeking to gain experience in brand management and marketing communications within the health and wellness industry.
Reporting Structure: The Associate Brand Manager will report directly to the Brand Manager or Marketing Director, depending on the specific Wellmore brand they are supporting.
Work Arrangement: This is a remote, contract (1099) position with a 12-month duration, offering flexibility and the opportunity to work from anywhere within a US time zone.
Growth Opportunities:
- Exposure to multiple brands within the Wellmore portfolio
- Potential for full-time employment or contract renewal
- Chance to develop skills in brand management, marketing communications, and cross-functional collaboration
ASSUMPTION: This role provides an excellent opportunity for early-career marketing professionals to gain valuable experience in brand management and marketing communications within the health and wellness industry.
🌍 Location & Work Environment
Office Type: Remote (no physical office required)
Office Location(s): N/A (remote work within a US time zone)
Geographic Context:
- Remote work allows for a flexible work-life balance and the opportunity to work from various locations within the US
- Collaboration with teams and stakeholders may require some overlap with US business hours
- Access to reliable internet connectivity is essential for remote work success
Work Schedule: Full-time (40 hours per week) with flexible hours to accommodate remote work
ASSUMPTION: Remote work requires strong self-motivation, time management, and communication skills to ensure productivity and collaboration with team members and stakeholders.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the Wellmore team, focusing on marketing and brand management skills
- Final interview with the Wellmore leadership team
Key Assessment Areas:
- Marketing and brand management skills
- Project management and organizational skills
- Communication and collaboration skills
- Cultural fit and alignment with Wellmore's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and brand management experience
- Demonstrate your passion for health, wellness, and innovation in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and adaptability
ATS Keywords: Brand Management, Marketing Communications, Project Management, Marketing Strategy, Campaign Development, Retail Execution, Social Media Strategy, Content Development, Creative Thinking, Digital Marketing, E-commerce, Collaboration, Process Improvement
ASSUMPTION: The application process for this role may vary depending on the specific Wellmore brand and the hiring manager's preferences. Applicants should be prepared to demonstrate their skills and experience in brand management and marketing communications throughout the interview process.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello, or Monday.com)
- Marketing automation and analytics tools (e.g., Google Analytics, Hootsuite, or Sprout Social)
- Creative design tools (e.g., Adobe Creative Suite or Canva)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with relevant project management, marketing automation, and creative design tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Purpose-driven: We are committed to making a positive impact on the planet, on people, and on the communities we live in
- Ambitious: We strive to be the best in our field and continuously push the boundaries of what's possible
- Collaborative: We believe in the power of teamwork and foster a culture of open communication and mutual respect
Work Style:
- Fast-paced: Wellmore operates in a dynamic and fast-changing environment, requiring adaptability and quick decision-making
- Creative: We encourage innovative thinking and welcome new ideas to drive brand success
- Analytical: We value data-driven decision-making and continuous learning to improve our marketing strategies
Self-Assessment Questions:
- Do you share Wellmore's commitment to making a positive impact on the planet and people's lives through clean, high-quality products?
- Are you comfortable working in a fast-paced, collaborative environment and adapting to change?
- Do you possess strong analytical skills and a creative mindset, enabling you to develop effective marketing strategies and campaigns?
ASSUMPTION: Applicants should assess their alignment with Wellmore's values and work style to ensure a strong cultural fit for this role.
⚠️ Potential Challenges
- Managing multiple brands and priorities within the Wellmore portfolio
- Balancing creative and analytical thinking to develop effective marketing strategies
- Adapting to a remote work environment and collaborating with teams and stakeholders virtually
- Meeting tight deadlines and project timelines in a fast-paced work environment
ASSUMPTION: Applicants should be prepared to manage multiple priorities, adapt to a remote work environment, and thrive in a fast-paced, dynamic work setting.
📈 Similar Roles Comparison
- Unlike traditional brand management roles, this contract position offers the opportunity to gain experience across multiple Wellmore brands and potentially work on a variety of projects
- This role focuses on health and wellness brands, requiring a strong understanding of the industry and target audience
- As a contract position, this role may offer more flexibility and the opportunity to explore different career paths within the Wellmore portfolio
ASSUMPTION: Applicants should consider the unique aspects of this contract role and how it differs from traditional brand management positions within the health and wellness industry.
📝 Sample Projects
- Developing a comprehensive marketing communications plan for a new product launch across multiple Wellmore brands
- Collaborating with agency partners to create engaging content and creative assets for social media campaigns
- Managing retailer-specific initiatives, including A+ content rollout and digital shelf updates, to drive sales and brand awareness
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives the Associate Brand Manager may be involved in, showcasing the dynamic and collaborative nature of the role.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities for this role and how they may vary across different Wellmore brands?
- How does the Wellmore team collaborate and communicate in a remote work environment, and what tools do you use to facilitate this?
- What opportunities are there for professional growth and development within the Wellmore portfolio of brands?
- How does Wellmore support work-life balance for remote employees, and what resources are available to ensure success in this role?
- Can you provide an example of a successful marketing campaign or initiative that the Wellmore team has executed, and what made it effective?
ASSUMPTION: Applicants should ask thoughtful questions during the interview process to gain a deeper understanding of the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and brand management experience, as well as your passion for health, wellness, and innovation
- Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and adaptability
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and confirm receipt of your application materials
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
