Associate Brand Manager - Snacks

📌 Core Information

🔹 Job Title: Associate Brand Manager - Snacks

🔹 Company: GRUMA

🔹 Location: Irving, Texas, United States

🔹 Job Type: On-site

🔹 Category: Food Production

🔹 Date Posted: 2025-04-14

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting national brand team in developing and executing campaigns and product launches for snacks
• Conducting marketing analyses to improve campaign efficiency and effectiveness
• Working cross-functionally with internal business units to meet product cost, quality, and sales goals
• Managing brands' budgets and ensuring adherence to overall marketing and corporate spend
• Taking on special snacks projects as needed

ASSUMPTION: This role is focused on supporting the national brand team for snacks products, requiring a balance of strategic thinking and tactical execution.

📋 Key Responsibilities

✅ Perform marketing analysis to identify and quantify opportunities for profitable growth of products in the current chips and salsas portfolio and new products to be developed

✅ Execute insights-based plans to drive brand preference and accelerate business growth by effectively using market research data and competitive intelligence

✅ Analyze in-market and online programs performance and effectiveness to identify best practices and areas of opportunity

✅ Develop and implement brand marketing campaigns working with brand leads, sales, and marketing agency

✅ Support brands' positioning and communication, including assets development and rollout based on consumer segmentation

✅ Manage relationships and communication with external agencies and other vendors to execute marketing initiatives

✅ Work closely with sales organization to ensure corporate objectives are met and that strategies and programs are effectively implemented

✅ Support the launch of new products and updates to Mission and Guerrero brands

✅ Coordinate packaging development and updates, including technical and legal reviews

✅ Maximize the effectiveness of marketing investments through rigorous ROI and program analysis

✅ Help develop and refine marketing briefs

✅ Perform other duties as assigned

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing

Experience: At least two years of marketing experience in brand management within consumer packaged goods

Required Skills:

• Experience in CPG food products development and marketing campaigns in-store and online
• Working experience in the chips and snacks market preferred
• Demonstrable knowledge and understanding of retail consumer as well as consumer insights
• Marketing, advertising, communications, production, and promotion processes knowledge and experience
• Experience with AC Nielsen databases and reporting metrics
• Sensitivity and creative approach to multi-cultural marketing
• Knowledge and understanding of marketing and finance concepts, P&L management, pricing, and distribution cost analysis
• Proven record in managing and meeting volume and profit targets through creative marketing of existing and new product lines
• Strong creative, strategic, and analytical skills

Preferred Skills:

• Fluency in Spanish

ASSUMPTION: Candidates with relevant experience in the snacks market and a strong analytical mindset are preferred for this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (based on industry standards for mid-level brand management roles in the food production industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on GRUMA products
• Tuition reimbursement

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level brand management roles in the food production industry. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: GRUMA is a global food production company, specializing in the production of harina de maíz, tortillas, and other food products. It operates in over 113 countries and has a presence in 102 plants worldwide.

Company Size: GRUMA is a large corporation with over 10,000 employees globally. This size allows for extensive resources and opportunities for career growth within the organization.

Founded: GRUMA was founded in 1949 and has since grown to become a leader in the food production industry, with a strong focus on innovation and sustainability.

Company Description:

• GRUMA is committed to improving the quality of life of its employees, customers, and consumers by offering high-quality products and services that adapt to their needs and preferences
• The company is socially responsible, supporting the development of communities where it has a presence and implementing processes that are friendly to the environment
• GRUMA is dedicated to creating value for its shareholders by generating profits and reinvesting in the company's growth and development

Company Specialties:

• Harina de maíz
• Tortillas
• Snacks
• Arroz
• Pastas
• Condimentos
• Palmitos

Company Website: http://www.gruma.com

ASSUMPTION: GRUMA's large size and global presence offer applicants the opportunity to work on a wide range of products and brands, as well as the chance to gain international experience.

📊 Role Analysis

Career Level: This role is at the mid-level (2-5 years of experience) and serves as a stepping stone to more senior brand management positions within GRUMA or the broader food production industry.

Reporting Structure: The Associate Brand Manager reports directly to the National Brand Manager and works closely with cross-functional teams, including sales, marketing, and product development.

Work Arrangement: This role is on-site, requiring the candidate to be based in Irving, Texas, and work from the GRUMA office.

Growth Opportunities:

• Progression to Senior Brand Manager or other senior-level marketing roles within GRUMA
• Expansion into international markets or other product categories within the company
• Development of leadership and management skills through mentorship and training programs

ASSUMPTION: Successful candidates in this role will have the opportunity to grow both personally and professionally within GRUMA, with a clear path for career advancement.

🌍 Location & Work Environment

Office Type: GRUMA's Irving office is a modern, professional workspace with a collaborative and inclusive work environment.

Office Location(s): Irving, Texas

Geographic Context:

• Irving, Texas, is part of the Dallas-Fort Worth metropolitan area, offering a diverse range of cultural, recreational, and entertainment options
• The area has a humid subtropical climate, with mild winters and hot, humid summers
• The cost of living in Irving is generally lower than in other major metropolitan areas in the United States

Work Schedule: The work schedule for this role is Monday through Friday, with standard business hours (8:00 AM to 5:00 PM). Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The Irving office provides a supportive and engaging work environment, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the national brand manager or another senior-level team member
• Background check and offer

Key Assessment Areas:

• Marketing and analytical skills
• Consumer insights and market research experience
• Brand management and campaign development expertise
• Cross-functional teamwork and collaboration
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and brand management experience, as well as any experience working with CPG food products
• Demonstrate your understanding of the snacks market and consumer insights in your application materials
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work effectively in a team environment

ATS Keywords: Brand Management, Marketing Analysis, Consumer Insights, Product Launch, Campaign Development, Cross-Functional Collaboration, Budget Management, Creative Marketing, P&L Management, Competitive Intelligence, Retail Marketing, Communication Skills, Analytical Skills, Project Management, Multi-Cultural Marketing

ASSUMPTION: GRUMA's hiring process is designed to assess candidates' marketing and analytical skills, as well as their ability to work effectively in a team environment and adapt to the dynamic nature of the snacks market.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Analytics
• AC Nielsen databases and reporting metrics
• Social media platforms (Facebook, Instagram, Twitter)
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is preferred, as they are commonly used in brand management and marketing roles within GRUMA.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Responsibility
• Excellence
• Innovation
• Collaboration

Work Style:

• GRUMA values a results-driven, collaborative, and innovative work environment
• The company encourages continuous learning, professional development, and a strong work-life balance
• GRUMA fosters a diverse and inclusive workplace, with a focus on diversity, equity, and inclusion initiatives

Self-Assessment Questions:

• How do you align with GRUMA's core values, particularly in the context of this role?
• Describe a time when you had to adapt to a significant change in the market or consumer behavior, and how did you approach it?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced work environment?

ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with GRUMA's values and work style, as well as the ability to adapt to the dynamic nature of the snacks market and work effectively in a team environment.

⚠️ Potential Challenges

• The snacks market is highly competitive, requiring constant innovation and adaptability
• GRUMA's global presence may result in complex cross-functional team dynamics and time zone differences
• The role may require occasional travel to attend industry events, trade shows, or meet with external partners
• The work environment can be fast-paced and demanding, with tight deadlines and high expectations

ASSUMPTION: Candidates should be prepared to work in a dynamic and sometimes challenging environment, with a strong focus on results and continuous improvement.

📈 Similar Roles Comparison

• Compared to other brand management roles in the food production industry, this position offers a unique focus on the snacks market and the opportunity to work with a global leader in the category
• GRUMA's large size and extensive product portfolio provide a broader range of experience and growth opportunities compared to smaller companies or niche players in the market
• This role may offer more responsibility and autonomy compared to entry-level brand management positions, with a greater emphasis on strategic thinking and decision-making

ASSUMPTION: Applicants should consider the unique aspects of this role and the potential for growth and development within GRUMA compared to other brand management opportunities in the food production industry.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new line of flavored tortilla chips, including market research, consumer segmentation, and promotional materials
• Analyzing the performance of GRUMA's existing snacks portfolio and identifying opportunities for improvement, such as packaging updates, flavor profile adjustments, or new product innovations
• Managing the rebranding of a mature snacks product, including consumer research, competitive analysis, and the development of a comprehensive rebranding strategy

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that an Associate Brand Manager may undertake in this role, highlighting the importance of strategic thinking, analytical skills, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the national brand team, and how this role fits into the overall organization?
• How does GRUMA support the professional development and growth of its brand management team members?
• Can you provide examples of successful brand management initiatives within GRUMA, and what contributed to their success?
• How does GRUMA approach cross-functional collaboration and communication, particularly between marketing and sales teams?
• What are the most significant challenges facing the snacks market, and how is GRUMA positioned to address them?

ASSUMPTION: Asking these questions will help applicants better understand the role, the team, and the company, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing and brand management experience, as well as any experience working with CPG food products
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work effectively in a team environment
• Follow up with the hiring manager, Liliana Gil, one week after submitting your application to confirm receipt and inquire about the next steps in the process
• If selected for an interview, research GRUMA's mission, values, and recent news to demonstrate your interest in and understanding of the company

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.