Associate Brand Marketing Manager

📌 Core Information

🔹 Job Title: Associate Brand Marketing Manager

🔹 Company: Rich Products Corporation

🔹 Location: Buffalo, New York, United States

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-07-01

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid work arrangement

🚀 Job Overview

Key aspects of this role include:

• Supporting the development and execution of comprehensive marketing plans for the f’real brand and other consumer-facing brands.
• Collaborating with cross-functional teams to drive brand awareness, engagement, and consumption through strategic marketing initiatives.
• Analyzing consumer insights, market trends, and competitor activities to inform strategic decision-making.
• Managing relationships with external agencies and internal teams to ensure alignment with brand objectives and guidelines.
• Monitoring and evaluating the performance of marketing initiatives to measure effectiveness and ROI.

ASSUMPTION: This role requires a strong understanding of the CPG industry and a proven track record of driving results in a marketing role. The ideal candidate will have experience working with brands and a solid grasp of consumer behavior and market trends.

📋 Key Responsibilities

✅ Supporting the development of annual integrated marketing plans (IMP) for the f’real brand and other consumer-facing brands.

✅ Collaborating with Category Business Units (CBUs) to define strategy, positioning, target audiences, growth, and key messaging objectives for the category and branded portfolio.

✅ Providing brand input to annual divisional strategic plans, including situation analysis and business reviews.

✅ Analyzing consumer insights, market trends, and competitor activities to identify opportunities and inform strategic decision-making.

✅ Serving as the primary contact for external creative, PR, media, and other agencies, managing relationships and ensuring alignment with brand objectives and guidelines.

✅ Supporting the development of creative marketing campaigns, including advertising, promotions, and events, that resonate with target audience(s) to drive awareness and consumption.

✅ Collaborating with internal cross-functional teams, including CBU and sales, to ensure alignment and integration of consumer marketing initiatives with overall business objectives.

✅ Developing and executing comprehensive consumer promotion strategies and tactics, including coupon promotions, to drive sales and increase market share.

✅ Managing the strategy and planning of content across digital channels, partnering with the Center of Excellence (COE) and external agencies on execution and optimization of content and media campaigns.

✅ Overseeing PR efforts, including media relations, press releases, and influencer partnerships, to generate positive coverage and enhance brand and category reputation.

✅ Monitoring and evaluating the performance of consumer marketing initiatives, using KPIs and metrics to measure effectiveness and ROI.

✅ Managing the creation of marketing materials, including print and digital assets, ensuring adherence to respective brand guidelines to create cohesive brand identity across all shopper touchpoints.

✅ Continuously evaluating and refining promotion strategies and tactics based on performance data, market feedback, and business objectives.

✅ Day-to-day leading with current licensing partners, overall licensing project management, performance tracking, forecasting, business review content, ad hoc updates, etc.

✅ Collaborating with CBUs/Divisions on development and execution of marketing plans with licensing partners.

✅ Anticipating, identifying, and analyzing customer and shopper needs, as well as market and competitive trends, to maximize Rich’s competitive position in the market.

✅ Developing a keen understanding of the competition, customers, and consumers, as well as a complete understanding of Rich’s performance in the market.

✅ Seeking and leveraging sales and customer interactions to identify channel needs and opportunities.

✅ Planning and tracking against assigned advertising/marketing budget and measuring delivered results and business impact from marketing/promotional activities.

✅ Maintaining understanding of the brand’s financial performance against targets and supporting efforts to improve.

ASSUMPTION: This role requires strong analytical, communication, and presentation skills, as well as the ability to work in a fast-paced and challenging entrepreneurial environment.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing or a related field required; MBA a plus

Experience: Minimum of 3-5 years of experience in a marketing role with a proven track record of results in the CPG industry. Food industry, preferred.

Required Skills:

• Solid financial skills, including solid analytics skills (e.g., making recommendations, interpretation, opportunities, etc.).
• Strong communication skills, including verbal and written capabilities, and strong presentation skills.
• Ability to work in a fast-paced and challenging entrepreneurial environment.
• Demonstrated influencing ability.
• Demonstrated financial skills, including basic analysis.
• Strong PC proficiency, including Microsoft Office Word, Excel, and PowerPoint. Circana a plus.

Preferred Skills:

• Experience working with brands in the CPG or food industry.
• Experience with consumer insights, market trends, and competitor activities analysis.
• Experience with creative campaign development and execution.
• Experience with digital marketing and content management.
• Experience with public relations and media relations.

ASSUMPTION: The ideal candidate will have experience working with brands and a solid grasp of consumer behavior and market trends. They will also possess strong analytical, communication, and presentation skills, as well as the ability to work in a fast-paced and challenging entrepreneurial environment.

💰 Compensation & Benefits

Salary Range: $82,870.45 - $112,118.84 (Rich Products Corporation’s reasonable estimate based on experience, knowledge, skills, abilities, shift differential, and location)

Benefits:

• Rich Products Corporation offers a comprehensive benefits package, including health, dental, and vision insurance, retirement plans, and paid time off.

Working Hours: 40 hours per week, with up to 15% strategically planned travel to support key customers and initiatives and deliver business results.

ASSUMPTION: The salary range provided is Rich Products Corporation’s reasonable estimate based on experience, knowledge, skills, abilities, shift differential, and location. The actual amount may be higher or lower based on non-discriminatory factors.

📌 Applicant Insights

🔍 Company Context

Industry: Rich Products Corporation operates in the food and beverage manufacturing industry, focusing on providing creative solutions to help food industry professionals compete in various sectors, such as foodservice, retail, in-store bakery, deli, and prepared foods.

Company Size: Rich Products Corporation is a large, family-owned company with over 10,000 employees worldwide. This size allows for extensive resources and opportunities for growth and development.

Founded: 1945, Rich Products Corporation was founded by Robert Rich Sr. and has since grown into a global leader in the food industry, with a focus on everything that family makes possible.

Company Description:

• Rich Products Corporation is a family-owned food company dedicated to inspiring possibilities.
• The company offers a wide range of products, including cakes and icings, pizza, appetizers, and specialty toppings, which are used in homes, restaurants, and bakeries around the world.
• Rich Products Corporation provides insights and creative solutions to help its customers stay competitive, no matter their size.

Company Specialties:

• Food and beverage manufacturing
• Branding and marketing
• Consumer insights and market trends analysis
• Creative campaign development and execution
• Public relations and media relations

Company Website: Richs.com

ASSUMPTION: Rich Products Corporation is a well-established and reputable company in the food and beverage manufacturing industry, with a strong focus on family values and inspiring possibilities.

📊 Role Analysis

Career Level: The Associate Brand Marketing Manager role is a mid-level position within the marketing department, reporting directly to the Senior Brand Marketing Manager or a similar role.

Reporting Structure: This role may have supervisory responsibilities, managing junior marketing team members or coordinating with external agencies and vendors.

Work Arrangement: This role follows a hybrid work arrangement, with employees working on-site and remotely for a portion of the workweek. The specific schedule may vary based on business needs and team preferences.

Growth Opportunities:

• Progression to a Senior Brand Marketing Manager or similar role within the marketing department.
• Expansion into other areas of the business, such as sales, product development, or category management.
• Opportunities to work on high-visibility projects or with key customers, leading to increased visibility and career advancement.

ASSUMPTION: The Associate Brand Marketing Manager role offers significant growth and development opportunities, both within the marketing department and across the broader organization.

🌍 Location & Work Environment

Office Type: Rich Products Corporation’s headquarters in Buffalo, New York, features a modern, collaborative work environment designed to foster creativity and innovation.

Office Location(s): 1 Robert Rich Way, Buffalo, NY 14213, US

Geographic Context:

• Buffalo, New York, is located in the northeastern United States, with a population of approximately 278,000 people.
• The city is situated on the eastern shore of Lake Erie, providing easy access to water-based recreational activities and a mild climate.
• Buffalo is known for its rich history, cultural attractions, and diverse neighborhoods, offering a high quality of life for residents.

Work Schedule: The hybrid work arrangement for this role allows for flexibility in scheduling, with employees working on-site and remotely for a portion of the workweek. The specific schedule may vary based on business needs and team preferences.

ASSUMPTION: The hybrid work arrangement for this role offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment based on their individual preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Rich Products Corporation careers portal.
• Phone or video screening with a member of the human resources team or a hiring manager.
• In-depth behavioral and situational interviews with multiple stakeholders, including hiring managers, team members, and subject matter experts.
• Final round interviews, which may include a case study or presentation component, followed by a decision and offer extension.

Key Assessment Areas:

• Problem-solving skills and analytical thinking.
• Communication and presentation skills, both written and verbal.
• Cultural fit and alignment with Rich Products Corporation’s values and mission.
• Marketing and brand management expertise, with a strong understanding of the CPG industry.
• Ability to work collaboratively and effectively within a cross-functional team environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and brand management experience, as well as your understanding of the CPG industry.
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments, using the STAR method (Situation, Task, Action, Result) to structure your responses.
• Research Rich Products Corporation’s mission, values, and company culture to demonstrate your cultural fit and alignment with the organization.
• Prepare a portfolio or examples of your marketing and brand management work, if applicable, to showcase your skills and accomplishments during the interview process.

ATS Keywords: Marketing, Brand Management, CPG, Consumer Insights, Market Trends, Creative Campaigns, Digital Marketing, Public Relations, Promotions, Sales Strategy, Financial Analysis, Communication, Presentation Skills, Project Management, Collaboration, Analytical Skills, Customer Engagement

ASSUMPTION: The interview process for the Associate Brand Marketing Manager role at Rich Products Corporation is designed to assess candidates’ marketing and brand management expertise, as well as their cultural fit and alignment with the organization’s values and mission.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Circana (for market research and analytics)
• Social media platforms (Facebook, Instagram, Twitter)
• Google Analytics
• Project management tools (Asana, Trello, Jira)

ASSUMPTION: The tools and technologies listed are commonly used in marketing and brand management roles within the CPG industry. However, the specific tools and technologies required for this role may vary based on the organization’s preferences and needs.

👔 Cultural Fit Considerations

Company Values:

• Family: We are a family-owned company, and our family values guide everything we do.
• Inspiration: We inspire possibilities, empowering our customers and employees to reach their full potential.
• Integrity: We act with honesty, fairness, and respect in all our interactions.
• Excellence: We strive for excellence in everything we do, from our products to our customer service.

Work Style:

• Collaborative: We work together, sharing knowledge and resources to achieve our goals.
• Adaptable: We embrace change and continuously improve our processes and practices.
• Innovative: We think creatively and challenge the status quo to drive growth and success.
• Customer-focused: We prioritize our customers’ needs and exceed their expectations.

Self-Assessment Questions:

• How do your personal values align with Rich Products Corporation’s company values, and how do you demonstrate these values in your daily work?
• Describe a time when you had to adapt to a significant change in your work environment. How did you approach this change, and what was the outcome?
• How do you prioritize and manage multiple projects and deadlines, and how do you ensure that you meet your objectives and deliver high-quality work?

ASSUMPTION: Rich Products Corporation values a strong cultural fit, and candidates who demonstrate a clear understanding of and alignment with the company’s values and work style are more likely to succeed in the role.

⚠️ Potential Challenges

• The fast-paced and challenging entrepreneurial environment may require candidates to adapt quickly and manage multiple priorities effectively.
• The role may involve working with external agencies and vendors, requiring strong communication and project management skills to ensure alignment with brand objectives and guidelines.
• The hybrid work arrangement may present challenges in maintaining a healthy work-life balance and fostering a strong sense of team cohesion.
• The role may require travel up to 15% strategically planned to support key customers and initiatives and deliver business results, which may present challenges for candidates with personal or family commitments.

ASSUMPTION: The potential challenges listed are common to marketing and brand management roles within the CPG industry, and candidates should be prepared to address these challenges proactively and effectively.

📈 Similar Roles Comparison

• Unlike other marketing roles, the Associate Brand Marketing Manager role at Rich Products Corporation focuses specifically on consumer-facing brands, requiring a strong understanding of consumer behavior and market trends.
• The role offers a unique opportunity to work with a family-owned company, with a strong focus on family values and inspiring possibilities.
• The role may offer more growth and development opportunities than similar roles at larger, more bureaucratic organizations, due to Rich Products Corporation’s entrepreneurial environment and focus on innovation.

ASSUMPTION: The Associate Brand Marketing Manager role at Rich Products Corporation is unique in its focus on consumer-facing brands and family-owned company culture, offering candidates a distinctive opportunity to grow and develop their marketing and brand management skills.

📝 Sample Projects

• Developing and executing a comprehensive marketing plan for the f’real brand, including advertising, promotions, and events, to drive brand awareness, engagement, and consumption.
• Analyzing consumer insights, market trends, and competitor activities to identify opportunities and inform strategic decision-making for the f’real brand and other consumer-facing brands.
• Managing the strategy and planning of content across digital channels, partnering with the Center of Excellence (COE) and external agencies on execution and optimization of content and media campaigns for the f’real brand and other consumer-facing brands.

ASSUMPTION: The sample projects listed are representative of the types of initiatives an Associate Brand Marketing Manager at Rich Products Corporation may be responsible for, but the specific projects and priorities may vary based on business needs and team preferences.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for the marketing department, and how this role fits within the organization?
• How does Rich Products Corporation support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my success be measured?
• How does Rich Products Corporation approach collaboration and communication with external agencies and vendors, and what role will I play in managing these relationships?
• What are the most significant challenges facing the f’real brand and other consumer-facing brands, and how can this role contribute to addressing these challenges?

ASSUMPTION: The key questions to ask during the interview are designed to provide candidates with a clear understanding of the role, the team, and the organization, as well as the opportunities and challenges presented by the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Rich Products Corporation careers portal.
• Tailor your resume and cover letter to highlight your relevant marketing and brand management experience, as well as your understanding of the CPG industry.
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments, using the STAR method (Situation, Task, Action, Result) to structure your responses.
• Research Rich Products Corporation’s mission, values, and company culture to demonstrate your cultural fit and alignment with the organization.
• Prepare a portfolio or examples of your marketing and brand management work, if applicable, to showcase your skills and accomplishments during the interview process.
• Follow up with the hiring manager or human resources representative within one week of your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.