📌 Core Information
🔹 Job Title: Associate Brand Marketing Manager
🔹 Company: SharkNinja
🔹 Location: Needham, MA, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Director of Marketing in executing marketing strategies
- Leveraging consumer insights to create new product positioning and integrated marketing campaigns
- Contributing to the end-to-end marketing execution for the Cordless business
- Collaborating with cross-functional teams to drive brand health and profitable growth
ASSUMPTION: This role requires a strong understanding of marketing principles, consumer behavior, and brand strategy. It also demands excellent project management skills and the ability to work effectively in a fast-paced, high-growth environment.
📋 Key Responsibilities
✅ Produce marketing launch assets, including lifestyle photography, packaging artwork, in-store merchandising, and .com content
✅ Produce creative briefs and manage creative development processes
✅ Collaborate with Product Development and Consumer Insights to shape new products, positioning, and messaging
✅ Become well-versed in the Cordless category – understand price, positioning, and competitive landscape, leading to white space opportunity identification
✅ Translate insights into clear messaging, creative briefs, and campaigns that resonate with target audiences
✅ Create sales enablement materials, including presentations, storyboards, and collateral to support retailer and distributor sell-in
✅ Participate in post-launch evaluations and help apply learnings to future campaigns and commercialization efforts
✅ Manage multiple projects with strong attention to detail, clear communication, and a proactive, solutions-oriented mindset
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. Excellent communication and presentation skills are also crucial for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of marketing experience, ideally in CPG
Required Skills:
- Proven ability to leverage consumer insights for effective campaigns and product launches
- Strong skills in brand strategy, messaging, and communication strategy and execution
- Strategic thinker with a bias for action and creative problem-solving
- Highly analytical; able to mine and interpret data to drive decisions
- Excellent project management skills; comfortable leading multiple initiatives in parallel, navigating a complex cross-functional matrix
- Exceptional communication and presentation abilities
- Comfortable working at a fast, iterative pace with a “progress over perfection” mindset
Preferred Skills:
- Experience in the Cordless category or similar
- Fluency in multiple languages
ASSUMPTION: Candidates should have a strong foundation in marketing principles and a proven track record of driving brand health and profitable growth. Experience in the Cordless category or similar is a plus but not required.
💰 Compensation & Benefits
Salary Range: $75,000 - $100,000 per year (Based on industry standards for mid-level marketing roles in the Boston, MA area)
Benefits:
- Competitive health insurance
- Retirement plans
- Paid time off
- Employee stock purchase options
- Wellness programs
- SharkNinja product discounts
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in the Boston, MA area. Actual compensation may vary based on factors such as experience, skills, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Appliances, Electrical, and Electronics Manufacturing
Company Size: 1,001-5,000 employees (Mid-sized company with a large marketing department)
Founded: 1994 (Over 25 years of experience in the industry)
Company Description:
- SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world.
- Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories.
- The company's mission is to positively impact people's lives every day in homes around the world through its high-quality, exciting products that make life easier.
Company Specialties:
- Consumer Goods and Product Marketing
- Product Design and Innovation
- Brand Management and Strategy
Company Website: https://www.sharkninja.com
ASSUMPTION: SharkNinja is a well-established company with a strong brand presence and a proven track record of success in the household product industry. Its mid-sized marketing department offers ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Director of Marketing
Work Arrangement: On-site, full-time position with a flexible work schedule
Growth Opportunities:
- Potential advancement to Senior Brand Manager or similar role with increased responsibilities and leadership opportunities
- Broad exposure to various aspects of marketing, including brand strategy, campaign development, and product launches
- Collaboration with cross-functional teams to drive brand health and profitable growth
ASSUMPTION: This role offers significant opportunities for career growth and development within the marketing department. Candidates should be proactive in seeking out new challenges and responsibilities to advance their careers.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): 89 A Street, Needham, MA 02494, US
Geographic Context:
- Needham, MA is a suburban town located approximately 15 miles west of Boston, MA
- The area offers a mix of urban and rural living, with easy access to outdoor recreation, cultural attractions, and entertainment options
- Needham is home to several Fortune 500 companies and offers a strong job market with ample opportunities for professional growth and development
Work Schedule: Full-time, 40 hours per week with a flexible work schedule that may include occasional remote work or flexible hours
ASSUMPTION: The office environment at SharkNinja is modern, collaborative, and designed to foster creativity and innovation. The location in Needham, MA offers a mix of urban and rural living with easy access to cultural attractions and entertainment options.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth behavioral and skills-based interview with the hiring manager and/or team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing and brand strategy skills
- Consumer insights and data-driven decision-making abilities
- Project management and organizational skills
- Communication and presentation skills
- Cultural fit and alignment with SharkNinja's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and brand strategy experience and skills
- Demonstrate your ability to leverage consumer insights and data to drive marketing strategies and product launches
- Showcase your project management and organizational skills, as well as your ability to work effectively in a fast-paced, high-growth environment
- Prepare for behavioral and situational interview questions that focus on your marketing and brand strategy experience and skills
- Research SharkNinja's products, brand, and company culture to show your enthusiasm and alignment with the company's mission and values
ATS Keywords: Marketing, Brand Strategy, Consumer Insights, Product Launch, Campaign Development, Project Management, Communication, Presentation, A/B Testing, Consumer Goods, CPG
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their marketing and brand strategy skills and experience throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Familiarity with relevant marketing, project management, and design tools is essential for success in this role. Candidates should be comfortable learning and utilizing new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Outrageously Extraordinary: Pushing boundaries and challenging the status quo to deliver exceptional results
- Consumer-Centric: Putting consumers at the heart of everything we do, from product design to marketing strategies
- Collaborative: Working together to achieve common goals and drive collective success
- Innovative: Embracing a culture of continuous learning and improvement to stay ahead of the curve
Work Style:
- Fast-paced and iterative, with a focus on progress over perfection
- Data-driven and analytical, with a strong emphasis on consumer insights and market research
- Collaborative and cross-functional, with a focus on teamwork and collective success
- Adaptable and flexible, with a willingness to take on new challenges and responsibilities as needed
Self-Assessment Questions:
- Do you thrive in fast-paced, high-growth environments, and are you comfortable working at a rapid pace with a "progress over perfection" mindset?
- Are you comfortable leveraging consumer insights and data to drive marketing strategies and product launches?
- Do you have strong project management and organizational skills, and are you able to manage multiple initiatives in parallel, navigating a complex cross-functional matrix?
- Are you a strong communicator and presenter, with the ability to clearly and effectively articulate complex ideas to diverse stakeholders?
ASSUMPTION: Candidates should be comfortable working in a fast-paced, high-growth environment and be able to thrive in a collaborative, cross-functional team setting. Strong communication and presentation skills are essential for success in this role.
⚠️ Potential Challenges
- Managing multiple projects simultaneously, with tight deadlines and competing priorities
- Navigating a complex cross-functional matrix, with input from various stakeholders
- Keeping up with the latest marketing trends and best practices in a fast-paced, high-growth environment
- Balancing the need for progress with the desire for perfection in marketing campaigns and product launches
- Adapting to changes in consumer behavior, market dynamics, and competitive landscapes
ASSUMPTION: This role presents unique challenges that require strong project management, organizational, and adaptability skills. Candidates should be comfortable working in a dynamic, ever-changing environment and be able to thrive under pressure.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on brand strategy and marketing campaigns for the Cordless business, with a broader impact on the overall Shark brand
- In comparison to other marketing roles in the CPG industry, this position offers a unique blend of brand strategy, campaign development, and product launch responsibilities
- Career paths for this role may include advancement to Senior Brand Manager or similar positions with increased leadership and management responsibilities
ASSUMPTION: This role offers a unique blend of brand strategy, campaign development, and product launch responsibilities, with a focus on driving brand health and profitable growth for the Cordless business and the broader Shark brand.
📝 Sample Projects
- Developing a comprehensive brand strategy and marketing plan for a new Cordless product launch, including positioning, messaging, and target audience identification
- Creating and executing a full-funnel integrated marketing campaign to drive product awareness, consideration, and conversion, with a focus on digital and in-store channels
- Conducting consumer research and market analysis to identify white space opportunities and inform product development and marketing strategies
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role, with a focus on brand strategy, campaign development, and product launch activities.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits into the broader organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its marketing team members?
- What are the key challenges facing the Cordless business, and how can this role contribute to driving brand health and profitable growth?
- How does the company approach collaboration and cross-functional teamwork, and what are the expectations for this role in that regard?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and the company, and helps you better understand the expectations and requirements for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing and brand strategy experience and skills
- Prepare for behavioral and situational interview questions that focus on your marketing and brand strategy experience and skills
- Research SharkNinja's products, brand, and company culture to show your enthusiasm and alignment with the company's mission and values
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
