Associate, Brand Strategy

📌 Core Information

🔹 Job Title: Associate, Brand Strategy

🔹 Company: Canvas Worldwide

🔹 Location: Playa Vista, CA

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-07-01

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid (2 days in-office per week)

🚀 Job Overview

Key aspects of this role include:

• Collaborating with multiple teams to develop strategic multimedia plans
• Utilizing research and planning tools to generate insights
• Managing workflow and ensuring processes are followed
• Representing Canvas Worldwide professionally with clients and industry

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills. It's ideal for a proactive individual who can manage multiple tasks and prioritize effectively.

📋 Key Responsibilities

✅ Work collaboratively with multiple groups internally at the agency

✅ Utilize research and planning tools to help generate and support insights

✅ Focus on details, ensuring the highest degree of accuracy

✅ Manage workflow and make sure processes and procedures are followed

✅ Organization of team deadlines, logistics planning, deck updates, data entry, data pulls, etc.

✅ Assign other duties as needed

✅ Represent Canvas Worldwide professionally with clients and industry

✅ Be proactive: Show interest in constantly learning and growing

✅ Ensure that deadlines are met, including managing expectations internally

✅ Have an intimate knowledge of the client’s brand and product details, KPIs, etc.

✅ Maintain proper documentation so information can be easily retrieved

ASSUMPTION: This role involves a mix of strategic thinking, project management, and administrative tasks. It requires strong organizational skills and the ability to multitask effectively.

🎯 Required Qualifications

Education: Bachelor’s degree required

Experience: Entry-level to 2 years of experience

Required Skills:

• Excellent written and verbal communication skills
• Strong organizational and analytical skills
• Excellent time management skills and ability to follow through
• Extremely detail-oriented and precise
• Team player

Preferred Skills:

• Knowledge of Microsoft Office products as well as planning tools

ASSUMPTION: While specific industry experience is not required, a strong foundation in communication, organization, and analytical skills is essential for success in this role.

💰 Compensation & Benefits

Salary Range: $45,000 - $45,000 a year

Benefits:

• Medical, Dental, Vision, Pet Insurance
• Commuter Benefits, Disability and Life Insurance coverage
• 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for entry-level positions in advertising services. Benefits are highly competitive and reflect the company's commitment to employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 201-500 employees

Founded: 2016

Company Description:

• Named one of AdAge's 2024 Best Places to Work
• Independent media agency providing ingenious solutions for brands
• Mission-based agency with a philosophy of challenging the comfortable

Company Specialties:

• Media marketing services
• Strategic planning and execution
• Client management and representation

Company Website: http://www.canvasworldwide.com

ASSUMPTION: Canvas Worldwide is a growing agency with a strong focus on company culture and employee development. Its mission-based approach to advertising services sets it apart in the industry.

📊 Role Analysis

Career Level: Entry-level to mid-level

Reporting Structure: This role reports directly to the Brand Strategy team

Work Arrangement: Hybrid, with a minimum of 2 days in-office per week

Growth Opportunities:

• Continuous training and workshops for career development
• Potential to grow into a more senior role within the Brand Strategy team
• Opportunities to work with a diverse range of clients and industries

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and develop within the Brand Strategy team and across the agency.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace

Office Location(s): Playa Vista, CA (with additional offices in Los Angeles, New York, Chicago, Dallas, Denver, and Atlanta)

Geographic Context:

• Playa Vista is a tech-friendly neighborhood in Los Angeles with a mix of residential and commercial properties
• Close proximity to Silicon Beach, a hub for tech and digital media companies
• Access to numerous amenities, including restaurants, shops, and parks

Work Schedule: Full-time, with a flexible hybrid arrangement

ASSUMPTION: The Playa Vista office offers a dynamic work environment with easy access to amenities and a strong tech industry presence.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen
• In-person or virtual interview with the hiring manager
• Final interview with the team

Key Assessment Areas:

• Communication skills
• Organizational skills
• Analytical skills
• Cultural fit

Application Tips:

• Tailor your resume to highlight relevant skills and experiences
• Prepare for behavioral interview questions that focus on your problem-solving and organizational skills
• Demonstrate your understanding of the company's mission and values

ATS Keywords: Brand Strategy, Media Planning, Project Management, Communication, Organization, Analysis, Teamwork

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Planning tools (e.g., MediaMind, Strata, etc.)
• Project management tools (e.g., Asana, Trello, etc.)

ASSUMPTION: Familiarity with Microsoft Office Suite and planning tools is essential for success in this role. Proficiency in project management tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Challenge the Comfortable
• Collaborate and Win Together
• Embrace Change
• Be Curious
• Act with Integrity

Work Style:

• Collaborative and team-oriented
• Adaptable and open to change
• Proactive and solution-oriented

Self-Assessment Questions:

• Do you embrace challenges and seek opportunities to push outside your comfort zone?
• Are you able to work effectively in a collaborative, team-based environment?
• Do you have a proactive approach to problem-solving and continuous learning?

ASSUMPTION: Canvas Worldwide values candidates who align with their mission and values, particularly those who are open to change, collaborative, and proactive.

⚠️ Potential Challenges

• Managing multiple tasks and deadlines in a fast-paced environment
• Adapting to changes in workflow and priorities
• Working with diverse teams and clients with varying expectations and communication styles
• Balancing strategic thinking with administrative tasks

ASSUMPTION: This role may present challenges related to time management, adaptability, and communication. Successful candidates will be able to navigate these challenges effectively.

📈 Similar Roles Comparison

• This role is similar to an entry-level Media Planner or Brand Strategist position, but with a stronger focus on project management and administrative tasks
• Industry-specific context: Advertising services agencies tend to have a fast-paced, collaborative work environment with a strong focus on client management and representation
• Career path comparison: This role can lead to more senior positions within the Brand Strategy team or other departments within the agency

ASSUMPTION: While this role shares similarities with other entry-level positions in advertising services, its unique blend of strategic thinking, project management, and administrative tasks sets it apart.

📝 Sample Projects

• Developing a strategic multimedia plan for a new client
• Managing a complex project with multiple stakeholders and tight deadlines
• Creating and maintaining detailed project documentation and reports

ASSUMPTION: Sample projects for this role may involve a mix of strategic planning, project management, and administrative tasks, reflecting the diverse nature of the position.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does this role support the overall goals and objectives of the Brand Strategy team and the agency?
• What opportunities are there for professional development and growth within this role?
• How does the agency support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant skills and experiences
• Prepare for behavioral interview questions that focus on your problem-solving and organizational skills
• Demonstrate your understanding of the company's mission and values
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.