Associate- Campaign Manager

📌 Core Information

🔹 Job Title: Associate - Campaign Manager

🔹 Company: Paytm

🔹 Location: Gurugram, Haryana & Delhi-NCR

🔹 Job Type: Full-Time

🔹 Category: Marketing & PR

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 1-3 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Identifying and recruiting nano/micro content creators on Instagram & YouTube
• Managing creator relationships and ensuring timely content delivery
• Coordinating campaign rollouts and handling escalations (for Campaign Managers)
• Building and maintaining long-term creator relationships
• Contributing to Paytm's growth through innovative influencer marketing strategies

ASSUMPTION: This role requires a balance of creativity, strong communication skills, and organizational prowess to succeed in the dynamic world of influencer marketing.

📋 Key Responsibilities

✅ Identify and recruit relevant nano/micro content creators on Instagram & YouTube

✅ Explain program structure, payouts, and campaign briefs via calls and WhatsApp

✅ Ensure video content is delivered on time and matches campaign tone & tagging guidelines

✅ Log submissions, track creator performance, and maintain dashboards

✅ Build and maintain long-term creator relationships for consistent participation

✅ Manage city-specific WhatsApp/Telegram channels to keep creators engaged

✅ Coordinate campaign rollouts across multiple cities (for Campaign Managers)

✅ Host monthly Zoom check-ins with regional teams and creators (for Campaign Managers)

✅ Handle payout/content-related escalations with empathy and clarity (for Campaign Managers)

✅ Submit structured weekly performance updates to the central team (for Campaign Managers)

ASSUMPTION: This role may involve working with a diverse range of creators, each with their unique styles and needs, requiring adaptability and strong interpersonal skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 1-3 years of experience in influencer marketing, community building, or content management

Required Skills:

• Strong communication skills in English, Hindi, and one regional language
• Familiarity with Instagram, YouTube, and short-form video culture
• Basic working knowledge of Excel/Google Sheets
• Ability to edit basic reels/short-form videos using mobile apps or simple tools

Preferred Skills:

• Hands-on experience with creators
• Familiarity with grassroots networks: college creators, artists, regional influencers
• Active on Instagram or YouTube (personally or professionally)
• Ability to manage multiple stakeholders and timelines

ASSUMPTION: While a degree in a related field is preferred, relevant experience and skills may be considered equivalent.

💰 Compensation & Benefits

Salary Range: ₹3,20,000 - ₹3,60,000 per year

Benefits:

• Working with India's leading mobile payments and financial services distribution company
• Opportunity to serve half a billion Indians and bring them to the mainstream economy
• Chance to be part of India's largest digital lending story

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for similar roles in India and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Fintech & Financial Services

Company Size: Small (83 employees)

Founded: 2010

Company Description:

• Paytm is India's leading mobile payments and financial services distribution company
• Pioneer of the mobile QR payments revolution in India
• Builds technologies that help small businesses with payments and commerce

Company Specialties:

• Mobile payments
• Financial services distribution
• QR code payments
• Small business commerce

Company Website: https://www.paytm.com/

ASSUMPTION: Paytm's focus on innovation and technology makes it an exciting place to work, with opportunities for growth and learning.

📊 Role Analysis

Career Level: Entry to Mid-Level

Reporting Structure: City Executives report to Campaign Managers, who report to the central team

Work Arrangement: On-site, with potential for remote work in the future

Growth Opportunities:

• Progression to senior roles within the Paytm Ambassador Program
• Expansion into other marketing or PR roles within Paytm
• Potential to work on high-impact projects and contribute to Paytm's growth story

ASSUMPTION: This role offers ample opportunities for career growth and development within Paytm's expanding ecosystem.

🌍 Location & Work Environment

Office Type: On-site, with potential for remote work in the future

Office Location(s): Gurugram, Haryana & Delhi-NCR

Geographic Context:

• Gurugram & Delhi-NCR are major tech hubs in India, with a vibrant startup ecosystem
• Both locations offer easy access to public transportation and amenities
• Gurugram is known for its green spaces and suburban feel, while Delhi-NCR offers a bustling urban environment

Work Schedule: Full-time, 40 hours per week, with potential for flexible hours and remote work

ASSUMPTION: The work environment at Paytm is dynamic and fast-paced, with a strong focus on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager and team members
• Background check and offer

Key Assessment Areas:

• Communication skills and language proficiency
• Creativity and problem-solving abilities
• Understanding of influencer marketing and social media trends
• Adaptability and cultural fit

Application Tips:

• Highlight relevant experience and skills in your resume, with a focus on influencer marketing and creator engagement
• Prepare examples of successful influencer marketing campaigns you've worked on or ideas for Paytm's campaigns
• Show enthusiasm for Paytm's mission and the role's responsibilities

ATS Keywords: Influencer Marketing, Community Building, Content Management, Creator Culture, Short-Form Content, Team Coordination, Problem Solving, Attention to Detail, Stakeholder Management

ASSUMPTION: Paytm's interview process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Instagram & YouTube for creator engagement and content sharing
• WhatsApp & Telegram for communication and channel management
• Excel/Google Sheets for data tracking and reporting
• Zoom for team meetings and check-ins

ASSUMPTION: The tools and technologies used in this role are common to the influencer marketing industry and can be easily mastered by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on results and impact
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in dynamic environments and enjoy working with diverse teams?
• Are you passionate about short-form content and creator culture?
• Do you have strong communication skills and the ability to manage multiple stakeholders?

ASSUMPTION: Paytm values candidates who are adaptable, creative, and passionate about their work, with a strong focus on collaboration and results.

⚠️ Potential Challenges

• Managing a large number of creators with diverse styles and needs
• Keeping up with the fast-paced nature of influencer marketing and social media trends
• Balancing the demands of multiple stakeholders, including creators, the central team, and Paytm's broader marketing goals
• Working in a dynamic and sometimes unpredictable environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on results.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on influencer marketing and creator engagement
• Compared to other influencer marketing roles, this position offers a unique opportunity to work with nano/micro influencers and contribute to Paytm's growth story
• Career progression in this role could lead to senior roles within the Paytm Ambassador Program or expansion into other marketing or PR roles within Paytm

ASSUMPTION: This role offers a unique blend of influencer marketing, community building, and content management, with a focus on driving Paytm's growth through innovative strategies.

📝 Sample Projects

• Managing a successful influencer marketing campaign for Paytm's mobile payments service
• Onboarding and engaging with nano/micro influencers in key cities across India
• Developing and executing a content strategy that resonates with Paytm's target audience

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, with a focus on creativity, communication, and organizational prowess.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into Paytm's broader marketing and PR strategy?
• What opportunities are there for growth and development within the Paytm Ambassador Program and the company as a whole?
• How does Paytm support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their own professional growth, while also providing valuable insights into Paytm's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills, with a focus on influencer marketing and creator engagement
• Prepare a cover letter that demonstrates your enthusiasm for Paytm's mission and the role's responsibilities
• If applicable, prepare examples of successful influencer marketing campaigns you've worked on or ideas for Paytm's campaigns
• Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.