📌 Core Information
🔹 Job Title: Associate, Channel Marketing
🔹 Company: Nextiva
🔹 Location: Scottsdale, Arizona, United States
🔹 Job Type: On-site
🔹 Category: 🏪 Trade Marketing, 🤝 Partner & Channel Marketing
🔹 Date Posted: Mon Mar 31 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Hybrid
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Supporting execution, measurement, and optimization of marketing campaigns
- Learning and managing Nextiva's marketing automation platform
- Creating and managing campaign reports
- Participating in webinars and events
ASSUMPTION: Given the hybrid work arrangement and the context of a fast-paced environment, it is assumed that the role will require both in-office work for collaboration and remote work for detailed planning and campaign execution.
📋 Key Responsibilities
✅ Support the creation, execution, and measurement of impactful marketing initiatives to grow partner engagement.
✅ Manage projects with tight timelines, including vendor coordination and comprehensive reporting.
✅ Learn and operate Nextiva’s partner marketing automation tools effectively.
✅ Analyze marketing program metrics and provide ongoing reporting to channel leaders.
✅ Participate actively in organizing webinars and events for partner engagement.
✅ Manage regional marketing calendars and newsletters to enhance awareness.
✅ Execute digital marketing strategies such as virtual events and lead generation activities.
✅ Demonstrate initiative in a dynamic environment with multiple priorities.
ASSUMPTION: Responsibilities will likely include a strong emphasis on digital strategy execution due to the diverse nature of Nextiva’s partner marketing programs.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, or a related field
Experience: 1-3 years in a high-tech B2B environment
Required Skills:
- Strong verbal and written communication skills
- Project management proficiency
- Experience with digital marketing and campaign management
Preferred Skills:
- Basic understanding of channel and field marketing
- Keen leadership abilities and proactive attitude
ASSUMPTION: While specific tools are not listed, familiarity with CRM systems and digital marketing tools like HubSpot or Marketo may be beneficial.
💰 Compensation & Benefits
Salary Range: Not specified; competitive industry standards are assumed.
Benefits:
- Multiple health plan options, including medical, dental, and vision
- Life and supplemental insurance plans
- Flexible Time Off, paid sick time, and holidays
- 401(k) with company match
- Comprehensive wellness programs and Employee Assistance Program
- Opportunities for ongoing learning and career advancement
Working Hours: 40 hours per week with the potential for flexible scheduling
ASSUMPTION: Compensation will include various benefits to support work-life balance, indicative of a substantial commitment to employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees, offering robust enterprise resources while maintaining agility.
Founded: 2008
Company Description:
- Nextiva is known for its commitment to transforming customer experience through its AI-powered platform.
- The company is a leader in integrating communications solutions with a focus on customer service.
- Recently valued at $2.7 billion following significant investment from Goldman Sachs.
Company Specialties:
- Unified Communications
- Customer Experience Management
- AI and Automation
Company Website: https://www.nextiva.com
ASSUMPTION: Nextiva’s strategic growth initiatives and investment rounds suggest potential for career advancement and market impact.
📊 Role Analysis
Career Level: Entry to mid-level with significant learning opportunities
Reporting Structure: Likely reports to a Channel Marketing Manager or Director
Work Arrangement: Hybrid, with potential flexibility for remote work initiatives
Growth Opportunities:
- Exposure to advanced marketing strategies and tools
- Collaboration with industry leaders in a rapidly growing tech firm
- Continual professional development through learning programs
ASSUMPTION: Opportunities for cross-functional projects and collaborations enhance both professional growth and personal development.
🌍 Location & Work Environment
Office Type: Modern office environment equipped with collaborative tools
Office Location(s): Scottsdale, Arizona
Geographic Context:
- Located in a prominent tech hub with a growing digital economy
- Access to a vibrant cityscape with cultural and recreational amenities
- Well-connected public transit options in Scottsdale and surrounding areas
Work Schedule: Monday to Friday with potential variation based on projects
ASSUMPTION: Office culture promotes a balance between structured work hours and flexible personal time.
💼 Interview & Application Insights
Typical Process:
- Initial screening interview with HR
- Technical or situational interview with hiring manager
- Group panel interview or case study presentation
Key Assessment Areas:
- Problem-solving skills and critical thinking
- Communication and interpersonal abilities
- Project management and organizational skills
Application Tips:
- Highlight experience in B2B marketing environments
- Showcase examples of digital campaigns you've contributed to
- Focus on results-driven achievements and creative approaches
ATS Keywords: Channel Marketing, B2B, Campaign Management, Digital Marketing, Partner Engagement
ASSUMPTION: Interviews will likely focus on both strategic thinking and the ability to adapt to fast-paced environments.
🛠️ Tools & Technologies
- CRM tools such as Salesforce or HubSpot
- Marketing automation platforms like Marketo or Pardot
- Data analysis tools such as Google Analytics
ASSUMPTION: Familiarity with these tools is inferred based on typical industry standards for marketing roles.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric innovation and service
- Collaboration and teamwork excellence
- Commitment to continuous improvement and learning
Work Style:
- Dynamic and adaptive teamwork
- Open communication and feedback culture
- Balanced approach to creative and data-driven decision making
Self-Assessment Questions:
- Are you comfortable working in a fast-changing environment?
- How do you handle multiple priorities simultaneously?
- Can you demonstrate leadership even in entry-level roles?
ASSUMPTION: The company’s values suggest a focus on innovation and change, providing room for ambitious professionals to thrive.
⚠️ Potential Challenges
- Managing tight deadlines across multiple projects
- Balancing in-office commitments with remote responsibilities
- Navigating fast-paced and evolving marketing environments
- Adapting to dynamic team structures and organizational changes
ASSUMPTION: Challenges are inferred based on the dynamic and evolving nature of high-tech industry roles.
📈 Similar Roles Comparison
- Comparatively emphasizes digital campaign management more than traditional marketing roles
- Greater collaboration with technology and data analytics teams
- Focuses on partner and channel-specific marketing strategies compared to general roles
ASSUMPTION: Role comparisons highlight the unique focus on partnership and digital strategy execution specific to Nextiva’s business model.
📝 Sample Projects
- Developing a regional webinar series to increase partner engagement
- Executing a digital marketing campaign aimed at recruiting new partners
- Launching analytics-driven initiatives to optimize existing marketing processes
ASSUMPTION: Sample projects are based on typical outcomes expected from channel marketing efforts.
❓ Key Questions to Ask During Interview
- What is the team structure of the Channel Marketing department?
- How does Nextiva measure the success of its marketing campaigns?
- What kind of budgetary responsibilities does this role involve?
- How are technology and AI leveraged in your marketing processes?
- What are your expectations for this role in the first six months?
ASSUMPTION: These questions help clarify role expectations and company culture during the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Prepare a detailed resume highlighting relevant experiences
- Draft a cover letter expressing why you are a fit for Nextiva
- Gather professional references to support your application
- Follow-up after applying to express continued interest and inquire about the selection process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
