📌 Core Information
🔹 Job Title: Associate Creative Director, Design (GTM)
🔹 Company: Robinhood
🔹 Location: Menlo Park, CA & New York, NY
🔹 Job Type: On-site
🔹 Category: Design
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (In-office working environment)
🚀 Job Overview
Key aspects of this role include:
- Leading visual creative across key touchpoints, including campaigns, product launches, and events
- Developing brand storytelling frameworks and scalable design systems
- Collaborating with various teams to concept and complete coordinated creative
- Mentoring designers and junior creatives to elevate the craft across the team
- Evolving the Robinhood brand identity and pushing it forward in fresh, strategic, and bold directions
ASSUMPTION: This role requires a strong background in design and art direction, with a proven track record of leading visual creative across various channels. The ideal candidate will be comfortable working in a fast-paced, feedback-driven environment and have experience working with writers, strategists, and external agencies.
📋 Key Responsibilities
✅ Lead visual creative across key touchpoints, including foundational campaigns, product launches, events, social, and editorial—from concept through production
✅ Develop brand storytelling frameworks and scalable design systems that bring clarity and cohesion across every stage of the customer journey
✅ Collaborate across fields, working closely with writers, motion designers, producers, strategists, and marketers to concept and complete coordinated creative
✅ Direct and mentor designers and junior creatives, providing thoughtful feedback and helping elevate the craft across the team
✅ Ensure consistency and quality across all creative outputs—from high-level system thinking down to the smallest visual details
✅ Evolve the Robinhood visual identity, finding opportunities to push the brand forward in fresh, strategic, and bold directions
✅ Present work to leadership and cross-functional collaborators with clarity, confidence, and a strong point of view
✅ Manage timelines and creative resources in partnership with producers and project managers to ensure work is delivered on time and at the highest standard
ASSUMPTION: The responsibilities listed above are based on the job description provided. However, the specific tasks and priorities may vary depending on the team's needs and the company's overall goals.
🎯 Required Qualifications
Education: Bachelor's degree in Design, Fine Arts, or a related field (or equivalent experience)
Experience: 7+ years of design and art direction experience, with at least 3 years in a creative leadership role
Required Skills:
- Proven success leading visual creative across brand, marketing, product, campaign, social, and events
- Deep understanding of brand systems and how to extend and evolve them across multiple formats and channels
- Excellent visual storytelling skills with strong design fundamentals and acute attention to detail and craft
- Experience working with writers, strategists, and external agencies to create thoughtful, impactful creative
- Strong communication and presentation skills, with the ability to influence and align partners across teams
- A natural collaborator and mentor who thrives in fast-paced, feedback-driven environments
- Experience with product marketing and building visually engaging narratives around product features or experiences
Preferred Skills:
- Experience working in a fast-growing fintech company
- Familiarity with the Robinhood brand and its mission
ASSUMPTION: The required qualifications listed above are based on the job description provided. However, the specific skills and experiences needed may vary depending on the team's needs and the company's overall goals.
💰 Compensation & Benefits
Salary Range: $133,000 - $200,000 USD (Based on location: Menlo Park, CA; New York, NY; Bellevue, WA; Washington, DC)
Benefits:
- Market competitive and pay equity-focused compensation structure
- 100% paid health insurance for employees with 90% coverage for dependents
- Annual lifestyle wallet for personal wellness, learning and development, and more!
- Lifetime maximum benefit for family forming and fertility benefits
- Dedicated mental health support for employees and eligible dependents
- Generous time away including company holidays, paid time off, sick time, parental leave, and more!
- Lively office environment with catered meals, fully stocked kitchens, and geo-specific commuter benefits
Working Hours: 40 hours per week, with flexibility for a hybrid or remote arrangement (as per company policy)
ASSUMPTION: The salary range provided is based on the location zones mentioned in the job description. However, the actual salary may vary depending on factors such as education, training, experience, location, business needs, or market demands.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 2013 (12 years ago)
Company Description:
- Robinhood is a leading fintech company that aims to democratize finance for all
- The company offers commission-free trading and investing, along with other financial services
- Robinhood is known for its user-friendly mobile app and innovative approach to investing
Company Specialties:
- Commission-free trading and investing
- Cryptocurrency trading
- Cash management and savings
- Retirement accounts
Company Website: http://www.robinhood.com
ASSUMPTION: Robinhood is a well-established fintech company with a strong focus on democratizing finance for all. The company's mission and values are centered around accessibility, transparency, and innovation in the financial services industry.
📊 Role Analysis
Career Level: Mid-level to senior creative leadership role
Reporting Structure: This role reports directly to the Head of Creative (GTM) and works closely with various teams, including marketing, product, and design
Work Arrangement: On-site (In-office working environment, with potential flexibility for hybrid or remote arrangements)
Growth Opportunities:
- Potential career progression into a senior or director-level role within the creative team
- Opportunities to work on high-impact projects and campaigns that drive business growth
- Chance to collaborate with and learn from experienced professionals in the field
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to work on high-visibility projects and collaborate with experienced professionals in the creative industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces with in-office working environments
Office Location(s): Menlo Park, CA & New York, NY
Geographic Context:
- Menlo Park, CA: Located in the heart of Silicon Valley, this office is close to major tech companies and offers easy access to public transportation
- New York, NY: Situated in the bustling financial district, this office is surrounded by various industries and cultural attractions
Work Schedule: Standard business hours with flexibility for a hybrid or remote arrangement (as per company policy)
ASSUMPTION: The office locations for this role offer vibrant and dynamic work environments, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager or HR representative
- Portfolio review and creative challenge
- On-site or virtual interview with the creative team and other stakeholders
- Final interview with the Head of Creative (GTM)
Key Assessment Areas:
- Creative portfolio and problem-solving skills
- Communication and presentation skills
- Collaboration and teamwork abilities
- Understanding of the Robinhood brand and its mission
Application Tips:
- Tailor your resume and portfolio to highlight relevant experience and skills for this role
- Prepare a strong cover letter that demonstrates your understanding of the role and your fit with the Robinhood brand
- Be ready to discuss your creative process and thought behind your work
ATS Keywords: Design, Art Direction, Visual Storytelling, Brand Systems, Creative Leadership, Campaign Development, Social Media, Event Initiatives, Asset Systems, Concept Development
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on creative problem-solving skills and a strong understanding of the Robinhood brand.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Sketch or Figma
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Google Workspace (Gmail, Google Drive, Google Docs)
ASSUMPTION: The tools and technologies listed above are commonly used in the design industry and are likely to be relevant for this role. However, the specific tools required may vary depending on the team's needs and the company's overall goals.
👔 Cultural Fit Considerations
Company Values:
- Democratize Finance for All
- Put People First
- Be Humble
- With Great Power Comes Great Responsibility
- Strive for Excellence
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on innovation and continuous improvement
Self-Assessment Questions:
- Do you align with Robinhood's mission to democratize finance for all?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a strong portfolio that demonstrates your ability to create impactful visual storytelling?
ASSUMPTION: Robinhood values candidates who are passionate about their mission, collaborative, and comfortable working in a fast-paced environment. A strong portfolio that showcases your ability to create impactful visual storytelling is essential for this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing creative vision with practical constraints and feedback
- Evolving the Robinhood brand identity while maintaining consistency across various touchpoints
- Adapting to a dynamic work environment with changing priorities and team structures
ASSUMPTION: The potential challenges listed above are based on the job description and industry insights. However, the specific challenges may vary depending on the team's needs and the company's overall goals.
📈 Similar Roles Comparison
- This role is unique in its focus on Go-To-Market (GTM) strategies and design-driven storytelling for a leading fintech company
- Similar roles in other industries may focus on brand marketing, product design, or campaign development, but may not have the same emphasis on financial services and accessibility
- Career progression in this role may lead to senior or director-level positions within the creative team, with opportunities to work on high-impact projects and campaigns
ASSUMPTION: This role is unique in its focus on Go-To-Market (GTM) strategies and design-driven storytelling for a leading fintech company. Similar roles in other industries may have different focuses and career progression paths.
📝 Sample Projects
- Developing a comprehensive brand style guide for Robinhood's visual identity
- Creating a series of social media campaigns to promote Robinhood's commission-free trading and investing services
- Designing a visually engaging narrative around a new product feature or experience, such as Robinhood Cash Management or Retirement Accounts
ASSUMPTION: The sample projects listed above are based on the job description and industry insights. However, the specific projects may vary depending on the team's needs and the company's overall goals.
❓ Key Questions to Ask During Interview
- Can you describe the creative team's structure and how this role fits within it?
- How does the creative team collaborate with other departments, such as marketing, product, and design?
- What are the biggest challenges facing the creative team in the next 6-12 months, and how can this role help address them?
- How does Robinhood support the growth and development of its creative team members?
- What are the key priorities for this role in the first 30-60-90 days?
ASSUMPTION: The key questions listed above are designed to help you better understand the role, the team, and the company's goals. However, you may want to tailor these questions or add additional ones based on your specific interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight relevant experience and skills for this role
- Prepare a strong cover letter that demonstrates your understanding of the role and your fit with the Robinhood brand
- Be ready to discuss your creative process and thought behind your work
- Follow up with the Robinhood recruitment team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
