Product Marketing Manager, Business AI

📌 Core Information

🔹 Job Title: Product Marketing Manager, Business AI

🔹 Company: Meta

🔹 Location: Menlo Park, CA

🔹 Job Type: Full-time

🔹 Category: Business AI

🔹 Date Posted: 2025-07-03

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Menlo Park, CA & San Francisco, CA)

🚀 Job Overview

Key aspects of this role include:

• Driving market requirements and go-to-market plans for Meta’s Business AI solutions
• Collaborating cross-functionally with peers to deliver results in a fast-paced environment
• Conducting market assessments, quantitative analysis, and qualitative feedback
• Owning go-to-market strategy and identifying opportunities to improve existing products
• Working with regional and vertical teams to scale impact while meeting market-specific needs

ASSUMPTION: This role requires a strong understanding of B2B and/or GenAI products, as well as the ability to manage multiple concurrent projects and handle ambiguity.

📋 Key Responsibilities

✅ Lead market assessment, quantitative analysis, qualitative feedback, and represent market requirements internally

✅ Understand advertiser needs/requirements and product risk areas to prioritize recommendations to product, engineering, and design teams

✅ Coordinate cross-functional projects to build innovative AI solutions for businesses and ensure consistent, strategic product incorporation

✅ Own go-to-market strategy for a portfolio of products and solutions by coordinating with cross-functional teams to develop client communications, product documentation, and positioning

✅ Coordinate successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for various audiences and enabling go-to-market teams at scale

ASSUMPTION: This role requires strong analytical, data-driven decision-making, and effective communication skills to simplify and communicate complex issues.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or Creative discipline (MBA or other relevant advanced degree preferred)

Experience: 8+ years of professional experience in technology or internet technology, B2B, ad-tech, strategic marketing, product management, or management consulting

Required Skills:

• Experience with AI and enthusiasm for its potential in unlocking opportunities for businesses and people
• Experience collaborating across cross-functional teams and enrolling leadership support
• Analytical, data-driven decision-making with experience using deductive reasoning
• Organizational and people skills, including setting priorities, problem-solving, multitasking, and working independently in a dynamic, rapidly changing workplace
• Communication experience effective with technical, business, and external stakeholders
• Experience launching new products from 0 to 1 and navigating uncertain, ambiguous environments
• Customer-centric experience
• Experience using AI to build software products and building AI and agents in production

Preferred Skills:

• Experience working in a product marketing capacity
• Experience working in Generative AI
• Experience coordinating go-to-market for products with global reach end-to-end

ASSUMPTION: Candidates with experience in B2B customer-driven development and a strong understanding of the competitive landscape, trends, and business models in AI will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (based on industry standards for a Product Marketing Manager with 8+ years of experience in the Bay Area)

Benefits:

• Health, dental, and vision insurance
• 401(k) match
• Generous time off policies
• On-site fitness centers and wellness programs
• Tuition reimbursement and professional development opportunities

Working Hours: Full-time (40 hours per week), with flexibility for remote work on occasion

ASSUMPTION: The provided salary range is an estimate based on industry standards for the Bay Area. Actual compensation may vary based on factors such as experience, skills, and internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Meta operates in the technology industry, focusing on social media, messaging, and AI platforms to connect people and businesses worldwide.

Company Size: Meta is a large company with over 10,000 employees, offering extensive resources and opportunities for growth.

Founded: Meta was founded in 2004 as Facebook, with a mission to build the future of human connection and the technology that makes it possible.

Company Description:

• Meta's mission is to build the future of human connection and the technology that makes it possible.
• The company's technologies help people connect, find communities, and grow businesses through platforms like Facebook, Instagram, WhatsApp, and Messenger.
• Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

Company Specialties:

• Connectivity
• Artificial Intelligence
• Virtual Reality
• Machine Learning
• Social Media
• Augmented Reality
• Marketing Science
• Mobile Connectivity
• Open Compute
• Metaverse

Company Website: metacareers.com

ASSUMPTION: Meta's large size and extensive resources provide ample opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is suitable for experienced professionals seeking to leverage their expertise in product marketing, AI, and B2B environments to drive market requirements and go-to-market strategies.

Reporting Structure: The Product Marketing Manager, Business AI will report directly to the Monetization Product Group, Business AI leadership team.

Work Arrangement: This role is based on-site in Menlo Park, CA, with occasional flexibility for remote work.

Growth Opportunities:

• Potential to work on cutting-edge AI technologies and drive their adoption in the business sector
• Opportunities to collaborate with cross-functional teams and build strategic partnerships
• Chance to grow within the Monetization Product Group, Business AI or other teams within Meta

ASSUMPTION: This role offers significant growth potential for individuals interested in AI, B2B markets, and strategic product marketing.

🌍 Location & Work Environment

Office Type: Meta's Menlo Park, CA headquarters is a modern, collaborative workspace with on-site amenities like fitness centers, cafes, and wellness programs.

Office Location(s): Menlo Park, CA (primary) and San Francisco, CA (occasional)

Geographic Context:

• Menlo Park is located in the heart of Silicon Valley, offering easy access to tech industry hubs and networking opportunities
• The San Francisco Bay Area provides a diverse range of cultural, recreational, and culinary experiences
• Both locations offer mild Mediterranean climates, with cool, wet winters and warm, dry summers

Work Schedule: Full-time (40 hours per week), with occasional flexibility for remote work

ASSUMPTION: The on-site work arrangement in Menlo Park, CA, offers a dynamic and collaborative work environment, with occasional flexibility for remote work.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with a recruiter
• Behavioral and technical interviews with cross-functional team members
• Final interview with the hiring manager

Key Assessment Areas:

• Market analysis and understanding of B2B and AI trends
• Cross-functional collaboration and communication skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Meta's values

Application Tips:

• Highlight relevant experience in AI, B2B, and product marketing
• Tailor your resume and cover letter to emphasize skills and accomplishments related to the job description
• Prepare for behavioral and technical interview questions by researching Meta's products, company culture, and industry trends
• Follow up after the interview to express your enthusiasm for the role and reiterate your qualifications

ATS Keywords: AI, B2B, Product Marketing, Go-To-Market, Market Assessment, Quantitative Analysis, Qualitative Feedback, Cross-Functional Collaboration, Analytical Skills, Communication Skills, Project Management, Customer-Centric, Strategic Marketing, Product Management, Market Requirements, Advertiser Needs, Product Risk Areas, New Product Launch, Ambiguous Environments

ASSUMPTION: Applicants should tailor their application materials to highlight relevant skills and experiences, and prepare for interviews by researching Meta's products, company culture, and industry trends.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Sheets, Slides)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• AI and machine learning platforms (e.g., TensorFlow, PyTorch)

ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Give people the power to build community and bring the world closer together
• Focus on impact
• Be bold
• Be open
• Build with integrity

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Adaptable and resilient in the face of change
• Customer-centric and focused on delivering value

Self-Assessment Questions:

• How do you embody Meta's values in your daily work?
• Describe a time when you had to adapt to significant changes in a project or work environment. How did you handle it?
• How do you prioritize and manage multiple concurrent projects and deadlines?

ASSUMPTION: Applicants should assess their fit with Meta's values and work style to ensure a successful and fulfilling career at the company.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with competing priorities and tight deadlines
• Navigating a large organization with complex cross-functional teams and processes
• Keeping up with rapidly evolving AI and B2B trends and technologies
• Balancing the need for strategic, long-term planning with the demands of immediate, tactical execution

ASSUMPTION: Applicants should be prepared to manage competing priorities, adapt to change, and thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• This role is unique in its focus on driving market requirements and go-to-market strategies for Meta's Business AI solutions
• Compared to other product marketing roles, this position requires a strong understanding of AI and B2B trends, as well as the ability to manage multiple concurrent projects and handle ambiguity
• Career progression in this role may involve moving into leadership positions within the Monetization Product Group, Business AI or other teams within Meta

ASSUMPTION: Applicants should understand the unique aspects of this role and how it compares to other product marketing positions in the industry.

📝 Sample Projects

• Conducting a comprehensive market assessment and quantitative analysis to inform product development and go-to-market strategy for a new AI-driven business solution
• Collaborating with cross-functional teams to develop client communications, product documentation, and positioning for a portfolio of AI products
• Coordinating successful go-to-market activations across multiple internal sales and partnerships teams, crafting effective messaging for various audiences, and enabling go-to-market teams at scale

ASSUMPTION: Applicants should be prepared to provide examples of their experience with market assessments, quantitative analysis, cross-functional collaboration, and go-to-market strategy development and execution.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the Business AI solutions portfolio and the key priorities for the next 12-24 months?
• How does this role fit into the overall organization and strategy of the Monetization Product Group, Business AI?
• What are the most significant challenges facing the Business AI team, and how can this role help address them?
• How does Meta support the professional development and growth of its employees, particularly in roles like this one?
• What is the expected timeline for onboarding and ramping up in this role, and how will my success be measured?

ASSUMPTION: Applicants should ask thoughtful, informed questions to demonstrate their interest in the role and understanding of the business.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences, emphasizing your qualifications for this role
• Prepare for interviews by researching Meta's products, company culture, and industry trends, and practicing common interview questions and responses
• Follow up after the interview to express your enthusiasm for the role and reiterate your qualifications
• If selected, complete any additional assessments or interviews as required by the hiring team

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.