π Core Information
πΉ Job Title: Product Marketing Manager, Business AI
πΉ Company: Meta
πΉ Location: Menlo Park, CA
πΉ Job Type: Full-time
πΉ Category: Business AI
πΉ Date Posted: 2025-07-03
πΉ Experience Level: 10+ years
πΉ Remote Status: On-site (Menlo Park, CA & San Francisco, CA)
π Job Overview
Key aspects of this role include:
- Driving market requirements and go-to-market plans for Metaβs Business AI solutions
- Collaborating cross-functionally with peers to deliver results in a fast-paced environment
- Conducting market assessments, quantitative analysis, and qualitative feedback
- Owning go-to-market strategy and identifying opportunities to improve existing products
- Working with regional and vertical teams to scale impact while meeting market-specific needs
ASSUMPTION: This role requires a strong understanding of B2B and/or GenAI products, as well as the ability to manage multiple concurrent projects and handle ambiguity.
π Key Responsibilities
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Lead market assessment, quantitative analysis, qualitative feedback, and represent market requirements internally
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Understand advertiser needs/requirements and product risk areas to prioritize recommendations to product, engineering, and design teams
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Coordinate cross-functional projects to build innovative AI solutions for businesses and ensure consistent, strategic product incorporation
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Own go-to-market strategy for a portfolio of products and solutions by coordinating with cross-functional teams to develop client communications, product documentation, and positioning
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Coordinate successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for various audiences and enabling go-to-market teams at scale
ASSUMPTION: This role requires strong analytical, data-driven decision-making, and effective communication skills to simplify and communicate complex issues.
π― Required Qualifications
Education: Bachelor's degree in Business, Marketing, or Creative discipline (MBA or other relevant advanced degree preferred)
Experience: 8+ years of professional experience in technology or internet technology, B2B, ad-tech, strategic marketing, product management, or management consulting
Required Skills:
- Experience with AI and enthusiasm for its potential in unlocking opportunities for businesses and people
- Experience collaborating across cross-functional teams and enrolling leadership support
- Analytical, data-driven decision-making with experience using deductive reasoning
- Organizational and people skills, including setting priorities, problem-solving, multitasking, and working independently in a dynamic, rapidly changing workplace
- Communication experience effective with technical, business, and external stakeholders
- Experience launching new products from 0 to 1 and navigating uncertain, ambiguous environments
- Customer-centric experience
- Experience using AI to build software products and building AI and agents in production
Preferred Skills:
- Experience working in a product marketing capacity
- Experience working in Generative AI
- Experience coordinating go-to-market for products with global reach end-to-end
ASSUMPTION: Candidates with experience in B2B customer-driven development and a strong understanding of the competitive landscape, trends, and business models in AI will be highly competitive for this role.
π° Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on industry standards for a Product Marketing Manager with 8+ years of experience in the Bay Area)
Benefits:
- Health, dental, and vision insurance
- 401(k) match
- Generous time off policies
- On-site fitness centers and wellness programs
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for remote work on occasion
ASSUMPTION: The provided salary range is an estimate based on industry standards for the Bay Area. Actual compensation may vary based on factors such as experience, skills, and internal equity.
π Applicant Insights
π Company Context
Industry: Meta operates in the technology industry, focusing on social media, messaging, and AI platforms to connect people and businesses worldwide.
Company Size: Meta is a large company with over 10,000 employees, offering extensive resources and opportunities for growth.
Founded: Meta was founded in 2004 as Facebook, with a mission to build the future of human connection and the technology that makes it possible.
Company Description:
- Meta's mission is to build the future of human connection and the technology that makes it possible.
- The company's technologies help people connect, find communities, and grow businesses through platforms like Facebook, Instagram, WhatsApp, and Messenger.
- Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
Company Specialties:
- Connectivity
- Artificial Intelligence
- Virtual Reality
- Machine Learning
- Social Media
- Augmented Reality
- Marketing Science
- Mobile Connectivity
- Open Compute
- Metaverse
Company Website: metacareers.com
ASSUMPTION: Meta's large size and extensive resources provide ample opportunities for professional growth and development.
π Role Analysis
Career Level: This role is suitable for experienced professionals seeking to leverage their expertise in product marketing, AI, and B2B environments to drive market requirements and go-to-market strategies.
Reporting Structure: The Product Marketing Manager, Business AI will report directly to the Monetization Product Group, Business AI leadership team.
Work Arrangement: This role is based on-site in Menlo Park, CA, with occasional flexibility for remote work.
Growth Opportunities:
- Potential to work on cutting-edge AI technologies and drive their adoption in the business sector
- Opportunities to collaborate with cross-functional teams and build strategic partnerships
- Chance to grow within the Monetization Product Group, Business AI or other teams within Meta
ASSUMPTION: This role offers significant growth potential for individuals interested in AI, B2B markets, and strategic product marketing.
π Location & Work Environment
Office Type: Meta's Menlo Park, CA headquarters is a modern, collaborative workspace with on-site amenities like fitness centers, cafes, and wellness programs.
Office Location(s): Menlo Park, CA (primary) and San Francisco, CA (occasional)
Geographic Context:
- Menlo Park is located in the heart of Silicon Valley, offering easy access to tech industry hubs and networking opportunities
- The San Francisco Bay Area provides a diverse range of cultural, recreational, and culinary experiences
- Both locations offer mild Mediterranean climates, with cool, wet winters and warm, dry summers
Work Schedule: Full-time (40 hours per week), with occasional flexibility for remote work
ASSUMPTION: The on-site work arrangement in Menlo Park, CA, offers a dynamic and collaborative work environment, with occasional flexibility for remote work.
πΌ Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with a recruiter
- Behavioral and technical interviews with cross-functional team members
- Final interview with the hiring manager
Key Assessment Areas:
- Market analysis and understanding of B2B and AI trends
- Cross-functional collaboration and communication skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Meta's values
Application Tips:
- Highlight relevant experience in AI, B2B, and product marketing
- Tailor your resume and cover letter to emphasize skills and accomplishments related to the job description
- Prepare for behavioral and technical interview questions by researching Meta's products, company culture, and industry trends
- Follow up after the interview to express your enthusiasm for the role and reiterate your qualifications
ATS Keywords: AI, B2B, Product Marketing, Go-To-Market, Market Assessment, Quantitative Analysis, Qualitative Feedback, Cross-Functional Collaboration, Analytical Skills, Communication Skills, Project Management, Customer-Centric, Strategic Marketing, Product Management, Market Requirements, Advertiser Needs, Product Risk Areas, New Product Launch, Ambiguous Environments
ASSUMPTION: Applicants should tailor their application materials to highlight relevant skills and experiences, and prepare for interviews by researching Meta's products, company culture, and industry trends.
π οΈ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- AI and machine learning platforms (e.g., TensorFlow, PyTorch)
ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role.
π Cultural Fit Considerations
Company Values:
- Give people the power to build community and bring the world closer together
- Focus on impact
- Be bold
- Be open
- Build with integrity
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and resilient in the face of change
- Customer-centric and focused on delivering value
Self-Assessment Questions:
- How do you embody Meta's values in your daily work?
- Describe a time when you had to adapt to significant changes in a project or work environment. How did you handle it?
- How do you prioritize and manage multiple concurrent projects and deadlines?
ASSUMPTION: Applicants should assess their fit with Meta's values and work style to ensure a successful and fulfilling career at the company.
β οΈ Potential Challenges
- Working in a fast-paced, dynamic environment with competing priorities and tight deadlines
- Navigating a large organization with complex cross-functional teams and processes
- Keeping up with rapidly evolving AI and B2B trends and technologies
- Balancing the need for strategic, long-term planning with the demands of immediate, tactical execution
ASSUMPTION: Applicants should be prepared to manage competing priorities, adapt to change, and thrive in a fast-paced, dynamic environment.
π Similar Roles Comparison
- This role is unique in its focus on driving market requirements and go-to-market strategies for Meta's Business AI solutions
- Compared to other product marketing roles, this position requires a strong understanding of AI and B2B trends, as well as the ability to manage multiple concurrent projects and handle ambiguity
- Career progression in this role may involve moving into leadership positions within the Monetization Product Group, Business AI or other teams within Meta
ASSUMPTION: Applicants should understand the unique aspects of this role and how it compares to other product marketing positions in the industry.
π Sample Projects
- Conducting a comprehensive market assessment and quantitative analysis to inform product development and go-to-market strategy for a new AI-driven business solution
- Collaborating with cross-functional teams to develop client communications, product documentation, and positioning for a portfolio of AI products
- Coordinating successful go-to-market activations across multiple internal sales and partnerships teams, crafting effective messaging for various audiences, and enabling go-to-market teams at scale
ASSUMPTION: Applicants should be prepared to provide examples of their experience with market assessments, quantitative analysis, cross-functional collaboration, and go-to-market strategy development and execution.
β Key Questions to Ask During Interview
- Can you describe the current state of the Business AI solutions portfolio and the key priorities for the next 12-24 months?
- How does this role fit into the overall organization and strategy of the Monetization Product Group, Business AI?
- What are the most significant challenges facing the Business AI team, and how can this role help address them?
- How does Meta support the professional development and growth of its employees, particularly in roles like this one?
- What is the expected timeline for onboarding and ramping up in this role, and how will my success be measured?
ASSUMPTION: Applicants should ask thoughtful, informed questions to demonstrate their interest in the role and understanding of the business.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences, emphasizing your qualifications for this role
- Prepare for interviews by researching Meta's products, company culture, and industry trends, and practicing common interview questions and responses
- Follow up after the interview to express your enthusiasm for the role and reiterate your qualifications
- If selected, complete any additional assessments or interviews as required by the hiring team
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.