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Product Marketing Manager, Business AI

Meta
Full-time
On-site
Menlo Park, California, United States
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Product Marketing Manager, Business AI

πŸ”Ή Company: Meta

πŸ”Ή Location: Menlo Park, CA

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Business AI

πŸ”Ή Date Posted: 2025-07-03

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site (Menlo Park, CA & San Francisco, CA)

πŸš€ Job Overview

Key aspects of this role include:

  • Driving market requirements and go-to-market plans for Meta’s Business AI solutions
  • Collaborating cross-functionally with peers to deliver results in a fast-paced environment
  • Conducting market assessments, quantitative analysis, and qualitative feedback
  • Owning go-to-market strategy and identifying opportunities to improve existing products
  • Working with regional and vertical teams to scale impact while meeting market-specific needs

ASSUMPTION: This role requires a strong understanding of B2B and/or GenAI products, as well as the ability to manage multiple concurrent projects and handle ambiguity.

πŸ“‹ Key Responsibilities

βœ… Lead market assessment, quantitative analysis, qualitative feedback, and represent market requirements internally

βœ… Understand advertiser needs/requirements and product risk areas to prioritize recommendations to product, engineering, and design teams

βœ… Coordinate cross-functional projects to build innovative AI solutions for businesses and ensure consistent, strategic product incorporation

βœ… Own go-to-market strategy for a portfolio of products and solutions by coordinating with cross-functional teams to develop client communications, product documentation, and positioning

βœ… Coordinate successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for various audiences and enabling go-to-market teams at scale

ASSUMPTION: This role requires strong analytical, data-driven decision-making, and effective communication skills to simplify and communicate complex issues.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or Creative discipline (MBA or other relevant advanced degree preferred)

Experience: 8+ years of professional experience in technology or internet technology, B2B, ad-tech, strategic marketing, product management, or management consulting

Required Skills:

  • Experience with AI and enthusiasm for its potential in unlocking opportunities for businesses and people
  • Experience collaborating across cross-functional teams and enrolling leadership support
  • Analytical, data-driven decision-making with experience using deductive reasoning
  • Organizational and people skills, including setting priorities, problem-solving, multitasking, and working independently in a dynamic, rapidly changing workplace
  • Communication experience effective with technical, business, and external stakeholders
  • Experience launching new products from 0 to 1 and navigating uncertain, ambiguous environments
  • Customer-centric experience
  • Experience using AI to build software products and building AI and agents in production

Preferred Skills:

  • Experience working in a product marketing capacity
  • Experience working in Generative AI
  • Experience coordinating go-to-market for products with global reach end-to-end

ASSUMPTION: Candidates with experience in B2B customer-driven development and a strong understanding of the competitive landscape, trends, and business models in AI will be highly competitive for this role.

πŸ’° Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (based on industry standards for a Product Marketing Manager with 8+ years of experience in the Bay Area)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) match
  • Generous time off policies
  • On-site fitness centers and wellness programs
  • Tuition reimbursement and professional development opportunities

Working Hours: Full-time (40 hours per week), with flexibility for remote work on occasion

ASSUMPTION: The provided salary range is an estimate based on industry standards for the Bay Area. Actual compensation may vary based on factors such as experience, skills, and internal equity.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Meta operates in the technology industry, focusing on social media, messaging, and AI platforms to connect people and businesses worldwide.

Company Size: Meta is a large company with over 10,000 employees, offering extensive resources and opportunities for growth.

Founded: Meta was founded in 2004 as Facebook, with a mission to build the future of human connection and the technology that makes it possible.

Company Description:

  • Meta's mission is to build the future of human connection and the technology that makes it possible.
  • The company's technologies help people connect, find communities, and grow businesses through platforms like Facebook, Instagram, WhatsApp, and Messenger.
  • Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

Company Specialties:

  • Connectivity
  • Artificial Intelligence
  • Virtual Reality
  • Machine Learning
  • Social Media
  • Augmented Reality
  • Marketing Science
  • Mobile Connectivity
  • Open Compute
  • Metaverse

Company Website: metacareers.com

ASSUMPTION: Meta's large size and extensive resources provide ample opportunities for professional growth and development.

πŸ“Š Role Analysis

Career Level: This role is suitable for experienced professionals seeking to leverage their expertise in product marketing, AI, and B2B environments to drive market requirements and go-to-market strategies.

Reporting Structure: The Product Marketing Manager, Business AI will report directly to the Monetization Product Group, Business AI leadership team.

Work Arrangement: This role is based on-site in Menlo Park, CA, with occasional flexibility for remote work.

Growth Opportunities:

  • Potential to work on cutting-edge AI technologies and drive their adoption in the business sector
  • Opportunities to collaborate with cross-functional teams and build strategic partnerships
  • Chance to grow within the Monetization Product Group, Business AI or other teams within Meta

ASSUMPTION: This role offers significant growth potential for individuals interested in AI, B2B markets, and strategic product marketing.

🌍 Location & Work Environment

Office Type: Meta's Menlo Park, CA headquarters is a modern, collaborative workspace with on-site amenities like fitness centers, cafes, and wellness programs.

Office Location(s): Menlo Park, CA (primary) and San Francisco, CA (occasional)

Geographic Context:

  • Menlo Park is located in the heart of Silicon Valley, offering easy access to tech industry hubs and networking opportunities
  • The San Francisco Bay Area provides a diverse range of cultural, recreational, and culinary experiences
  • Both locations offer mild Mediterranean climates, with cool, wet winters and warm, dry summers

Work Schedule: Full-time (40 hours per week), with occasional flexibility for remote work

ASSUMPTION: The on-site work arrangement in Menlo Park, CA, offers a dynamic and collaborative work environment, with occasional flexibility for remote work.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application review
  • Phone or video screen with a recruiter
  • Behavioral and technical interviews with cross-functional team members
  • Final interview with the hiring manager

Key Assessment Areas:

  • Market analysis and understanding of B2B and AI trends
  • Cross-functional collaboration and communication skills
  • Problem-solving and analytical skills
  • Cultural fit and alignment with Meta's values

Application Tips:

  • Highlight relevant experience in AI, B2B, and product marketing
  • Tailor your resume and cover letter to emphasize skills and accomplishments related to the job description
  • Prepare for behavioral and technical interview questions by researching Meta's products, company culture, and industry trends
  • Follow up after the interview to express your enthusiasm for the role and reiterate your qualifications

ATS Keywords: AI, B2B, Product Marketing, Go-To-Market, Market Assessment, Quantitative Analysis, Qualitative Feedback, Cross-Functional Collaboration, Analytical Skills, Communication Skills, Project Management, Customer-Centric, Strategic Marketing, Product Management, Market Requirements, Advertiser Needs, Product Risk Areas, New Product Launch, Ambiguous Environments

ASSUMPTION: Applicants should tailor their application materials to highlight relevant skills and experiences, and prepare for interviews by researching Meta's products, company culture, and industry trends.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Google Workspace (Gmail, Google Docs, Sheets, Slides)
  • Project management tools (e.g., Asana, Trello, Jira)
  • Data analysis and visualization tools (e.g., Tableau, Power BI)
  • AI and machine learning platforms (e.g., TensorFlow, PyTorch)

ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Give people the power to build community and bring the world closer together
  • Focus on impact
  • Be bold
  • Be open
  • Build with integrity

Work Style:

  • Collaborative and cross-functional
  • Data-driven and analytical
  • Adaptable and resilient in the face of change
  • Customer-centric and focused on delivering value

Self-Assessment Questions:

  • How do you embody Meta's values in your daily work?
  • Describe a time when you had to adapt to significant changes in a project or work environment. How did you handle it?
  • How do you prioritize and manage multiple concurrent projects and deadlines?

ASSUMPTION: Applicants should assess their fit with Meta's values and work style to ensure a successful and fulfilling career at the company.

⚠️ Potential Challenges

  • Working in a fast-paced, dynamic environment with competing priorities and tight deadlines
  • Navigating a large organization with complex cross-functional teams and processes
  • Keeping up with rapidly evolving AI and B2B trends and technologies
  • Balancing the need for strategic, long-term planning with the demands of immediate, tactical execution

ASSUMPTION: Applicants should be prepared to manage competing priorities, adapt to change, and thrive in a fast-paced, dynamic environment.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on driving market requirements and go-to-market strategies for Meta's Business AI solutions
  • Compared to other product marketing roles, this position requires a strong understanding of AI and B2B trends, as well as the ability to manage multiple concurrent projects and handle ambiguity
  • Career progression in this role may involve moving into leadership positions within the Monetization Product Group, Business AI or other teams within Meta

ASSUMPTION: Applicants should understand the unique aspects of this role and how it compares to other product marketing positions in the industry.

πŸ“ Sample Projects

  • Conducting a comprehensive market assessment and quantitative analysis to inform product development and go-to-market strategy for a new AI-driven business solution
  • Collaborating with cross-functional teams to develop client communications, product documentation, and positioning for a portfolio of AI products
  • Coordinating successful go-to-market activations across multiple internal sales and partnerships teams, crafting effective messaging for various audiences, and enabling go-to-market teams at scale

ASSUMPTION: Applicants should be prepared to provide examples of their experience with market assessments, quantitative analysis, cross-functional collaboration, and go-to-market strategy development and execution.

❓ Key Questions to Ask During Interview

  • Can you describe the current state of the Business AI solutions portfolio and the key priorities for the next 12-24 months?
  • How does this role fit into the overall organization and strategy of the Monetization Product Group, Business AI?
  • What are the most significant challenges facing the Business AI team, and how can this role help address them?
  • How does Meta support the professional development and growth of its employees, particularly in roles like this one?
  • What is the expected timeline for onboarding and ramping up in this role, and how will my success be measured?

ASSUMPTION: Applicants should ask thoughtful, informed questions to demonstrate their interest in the role and understanding of the business.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant skills and experiences, emphasizing your qualifications for this role
  • Prepare for interviews by researching Meta's products, company culture, and industry trends, and practicing common interview questions and responses
  • Follow up after the interview to express your enthusiasm for the role and reiterate your qualifications
  • If selected, complete any additional assessments or interviews as required by the hiring team

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.