📌 Core Information
🔹 Job Title: Associate Creative Director, Social
🔹 Company: SharkNinja
🔹 Location: Needham, MA, United States
🔹 Job Type: On-site
🔹 Category: Creative Services
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving social media content creation and strategy for the Ninja brand
- Collaborating with cross-functional teams to align social campaigns with market launch objectives
- Mentoring and developing creative talent within the team
- Staying up-to-date with social media trends and platform updates
ASSUMPTION: This role requires a strong understanding of social media platforms, content trends, and brand storytelling. The ideal candidate will have experience leading creative teams and collaborating with various stakeholders.
📋 Key Responsibilities
✅ Drive ideation and oversee the creation of engaging, platform-native content for social media channels
✅ Collaborate with global social strategy, content creators, and social creative production teams to develop best-in-class creative that reflects the brand's DNA and cultural relevance
✅ Oversee end-to-end social campaigns from concept through production and delivery, ensuring creative excellence and consistency with brand voice
✅ Work closely with cross-functional teams, including product marketing, marketing, IMC, media, PR, and partnerships, to ensure work aligns with cohesive go-to-market launch objectives
✅ Create with purpose, balancing emotional resonance with business results, and evolve work based on performance insights
✅ Ensure all content aligns with SharkNinja’s visual and tonal standards while evolving with the social and cultural landscape
✅ Be a social media expert, always watching, learning, and applying the latest trends, formats, and platform updates to keep the work fresh and competitive
✅ Must have a passion for all things social and the ability to elevate product stories through a social lens
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and the ability to manage multiple projects simultaneously. The ideal candidate will have experience working in fast-paced, high-growth environments or agencies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Creative, or a related field (Master’s preferred)
Experience: 5+ years of experience in social media and digital creative roles, ideally in fast-paced, high-growth environments or agencies
Required Skills:
- Proven experience leading creative teams and collaborating with cross-functional partners
- Expert at turning briefs into impactful ideas with speed, agility, and creative clarity
- Exceptional communication and presentation skills
- Deep understanding of content trends, platform behaviors, influencer culture, and social-first storytelling
- Strong portfolio of social-first creative that demonstrates strategic insight, storytelling ability, and executional excellence
Preferred Skills:
- Experience working with global brands
- Fluency in multiple languages
ASSUMPTION: The ideal candidate will have a strong background in social media content creation and strategy, with a proven track record of driving results through creative storytelling. Experience working with global brands is a plus.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a role of this level and location)
Benefits:
- Competitive health insurance
- Retirement plans
- Paid time off
- Employee stock purchase options
- Wellness programs
- SharkNinja product discounts
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Appliances, Electrical, and Electronics Manufacturing
Company Size: 1,001-5,000 employees
Founded: 1994
Company Description:
- SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world
- Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories, including Cleaning, Cooking, Food Preparation and Other, which includes Home Environment and Beauty
Company Specialties:
- Consumer Goods and Product Marketing
Company Website: http://www.sharkninja.com
ASSUMPTION: SharkNinja is a well-established company with a strong presence in the appliances and electronics industry. Its focus on innovation and disruption has allowed it to maintain a competitive edge in the market.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports directly to the VP, Creative Lead
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to grow into a leadership role within the creative team
- Opportunities to work on high-impact projects that drive business results
- Access to learning and development programs to support personal and professional growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and advance their career within the creative team.
🌍 Location & Work Environment
Office Type: On-site
Office Location(s): 89 A Street, Needham, MA 02494, US
Geographic Context:
- Needham, MA is a suburb of Boston, offering a mix of urban and rural living
- The area is known for its strong sense of community and high-quality schools
- Needham is conveniently located near major highways and public transportation, making it easy to commute to Boston or other nearby cities
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break)
ASSUMPTION: The office environment at SharkNinja is collaborative and creative, with a strong focus on teamwork and innovation. The company offers a flexible work schedule to support work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- On-site or virtual interview with the hiring manager and creative team members
- Final interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Creativity and strategic thinking
- Communication and presentation skills
- Collaboration and teamwork
- Understanding of social media trends and platform updates
- Alignment with SharkNinja's brand voice and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include examples of your social media content creation and strategy work in your portfolio
- Prepare for behavioral interview questions that focus on your creative process, collaboration skills, and problem-solving abilities
- Research SharkNinja's brand and values to demonstrate your understanding and alignment with the company
ATS Keywords: Social Media, Digital Creative, Content Trends, Storytelling, Creative Leadership, Collaboration, Communication, Presentation Skills, Brand Stewardship, Trend Tracking, Performance Insights, Mentoring, Agility, Cultural Relevance, Product Marketing, Cross-Functional Partnership
ASSUMPTION: The interview process at SharkNinja is designed to assess the candidate's creative skills, strategic thinking, and cultural fit. The company values candidates who are passionate about social media, innovative, and results-driven.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, Twitter, TikTok, etc.)
- Creative software (e.g., Adobe Creative Suite, Sketch, Figma, etc.)
- Project management tools (e.g., Asana, Trello, JIRA, etc.)
- Analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite, etc.)
ASSUMPTION: The ideal candidate will have experience working with a variety of social media platforms, creative software, project management tools, and analytics tools. Familiarity with industry-standard tools is preferred.
👔 Cultural Fit Considerations
Company Values:
- Outrageously Extraordinary: Pushing past boundaries to deliver results that others only dream of
- Innovation: Embracing change and continuous learning to stay ahead of the curve
- Collaboration: Working together to achieve more than what's possible alone
- Accountability: Taking ownership and delivering on commitments
- Integrity: Acting with honesty and fairness in all situations
Work Style:
- Fast-paced and dynamic, with a focus on agility and adaptability
- Collaborative and team-oriented, with a strong emphasis on cross-functional partnership
- Results-driven, with a focus on delivering business impact through creative storytelling
- Data-informed, with a commitment to continuous improvement and optimization
Self-Assessment Questions:
- Do you thrive in fast-paced, high-growth environments, and are you comfortable working on multiple projects simultaneously?
- Are you able to balance emotional resonance with business results in your creative work?
- Do you have experience working with global brands, and are you comfortable navigating complex cross-functional teams?
- Are you passionate about social media and staying up-to-date with the latest trends and platform updates?
ASSUMPTION: SharkNinja values candidates who are innovative, collaborative, and results-driven. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have a strong passion for social media and creative storytelling.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, which can be challenging for candidates who prefer a more structured or linear workflow
- The fast-paced nature of the role may require candidates to adapt quickly to changes in priorities or project scope
- The role involves collaborating with cross-functional teams, which can present challenges in terms of communication and alignment
- The social media landscape is constantly evolving, which requires candidates to stay up-to-date with the latest trends and platform updates
ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and have a strong passion for social media and creative storytelling. Experience working with global brands and navigating complex cross-functional teams is a plus.
📈 Similar Roles Comparison
- This role is unique in its focus on social media content creation and strategy for a global brand
- Similar roles may include Social Media Manager, Digital Creative Director, or Content Strategist, but this role is distinguished by its focus on creative storytelling and brand stewardship
- Career paths for this role may include advancement to a leadership role within the creative team or transition to a broader marketing or communications role
ASSUMPTION: This role offers a unique opportunity to drive social media content creation and strategy for a global brand. Candidates with experience in social media content creation and strategy, as well as a strong passion for creative storytelling, are well-suited for this role.
📝 Sample Projects
- Developing a social media campaign to launch a new product, including concept development, content creation, and platform-specific optimization
- Creating a series of short-form videos to showcase a product's unique features and benefits, optimized for various social media platforms
- Collaborating with a global influencer to create sponsored content that aligns with the brand's voice and values, while driving engagement and reach
ASSUMPTION: The ideal candidate will have experience working on a variety of social media content creation and strategy projects, with a strong portfolio demonstrating their ability to deliver results through creative storytelling.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader creative team structure, and what opportunities are there for growth and advancement?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the creative team collaborate with other departments, such as product marketing, IMC, media, PR, and partnerships?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does SharkNinja support the professional development and growth of its creative team members?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to success. The ideal candidate will be proactive in seeking out information and understanding the nuances of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your social media content creation and strategy work, including examples of your creative process and results-driven approach
- Research SharkNinja's brand and values to demonstrate your understanding and alignment with the company
- Prepare for behavioral interview questions that focus on your creative process, collaboration skills, and problem-solving abilities
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
