Brand Specialist

📌 Core Information

🔹 Job Title: Brand Specialist

🔹 Company: BMW of Eugene (Swickard Eugene, LLC)

🔹 Location: Eugene, OR

🔹 Job Type: Full-time, On-site

🔹 Category: Sales & Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: Entry-level to 2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Representing and promoting luxury automotive brands
• Serving as the primary point of contact for guests
• Conducting product demonstrations and test drives
• Negotiating vehicle prices and financing terms
• Closing sales transactions efficiently and accurately
• Maintaining customer satisfaction post-sale

ASSUMPTION: This role requires a strong focus on customer service, sales, and product knowledge. Previous experience in a sales or customer service role, preferably in the automotive industry, would be beneficial.

📋 Key Responsibilities

✅ Greet and assist guests in a professional and friendly manner

✅ Possess a deep understanding of the brand's vehicle lineup, including features, specifications, and pricing

✅ Conduct test drives and product demonstrations to showcase the brand's vehicles

✅ Present vehicle options and packages to customers, addressing their needs and preferences

✅ Negotiate vehicle prices and financing terms with guests

✅ Complete sales transactions efficiently and accurately

✅ Maintain contact with customers after the sale to ensure satisfaction and address any concerns

✅ Assist in maintaining accurate vehicle inventory records

✅ Contribute to a clean and organized dealership environment

ASSUMPTION: This role involves a significant amount of customer interaction, so strong communication and interpersonal skills are crucial. Additionally, the ability to work independently and as part of a team is essential for success in this position.

🎯 Required Qualifications

Education: High school diploma or equivalent required; associate's or bachelor's degree in a related field preferred

Experience: 0-2 years of relevant experience, preferably in automotive sales or customer service

Required Skills:

• Excellent communication and interpersonal skills
• Strong sales and negotiation abilities
• Ability to work independently and as part of a team
• Strong customer service orientation
• Proficiency with computer systems, including dealership management software
• Valid driver's license and ability to drive various types of vehicles

Preferred Skills:

• Automotive industry knowledge

ASSUMPTION: While a background in the automotive industry is preferred, the company is willing to train the right candidate with a strong sales and customer service background.

💰 Compensation & Benefits

Salary Range: $48,000 - $120,000 per year (based on experience and performance)

Benefits:

• Career Path – opportunities for growth and leadership responsibilities
• Ongoing training and support
• Opportunities for continued personal and professional growth
• Competitive benefits package, including:
• Medical, dental, vision, life, and pet insurance
• Optional disability coverage
• 401k plan
• Paid Holidays
• PTO

Working Hours: Full-time, 40 hours per week, with flexible scheduling to accommodate customer needs

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Specialist role in the Eugene, OR area. Actual compensation may vary based on individual performance and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Automotive sales and service

Company Size: Medium (approximately 250 employees across multiple locations)

Founded: 2014 in Wilsonville, OR

Company Description:

• Swickard Eugene, LLC d/b/a BMW of Eugene is a hospitality company that specializes in selling luxury vehicles, parts, and service.
• The company represents highline brands such as BMW, Mercedes-Benz, Porsche, Lexus, Audi, Land Rover, and more.
• Swickard is consistently ranked as one of the fastest-growing dealership groups in the US by Automotive News.

Company Specialties:

• Luxury automotive sales
• Automotive service and repair
• Parts and accessories sales

Company Website: bmwofeugene.com

ASSUMPTION: As a medium-sized company, Swickard Eugene, LLC offers opportunities for career growth and development. The company's focus on hospitality sets it apart from traditional automotive dealerships.

📊 Role Analysis

Career Level: Entry-level to mid-level (Brand Specialist I/II)

Reporting Structure: Reports directly to the Brand Manager or Sales Manager

Work Arrangement: Full-time, on-site position with flexible scheduling

Growth Opportunities:

• Advancement to Brand Manager or Sales Manager roles
• Cross-functional opportunities in service, parts, or other dealership departments
• Career progression within the Swickard dealership group

ASSUMPTION: This role offers opportunities for career growth and development within the Swickard dealership group. Successful Brand Specialists may advance to management roles or explore other career paths within the company.

🌍 Location & Work Environment

Office Type: Automotive dealership showroom and lot

Office Location(s): 2100 Martin Luther King Jr Blvd, Eugene, OR 97401

Geographic Context:

• Eugene, OR is located in the Willamette Valley, approximately 110 miles south of Portland and 180 miles north of San Francisco.
• The area offers a mild Mediterranean climate, with warm, dry summers and cool, wet winters.
• Eugene is known for its outdoor recreation, cultural attractions, and thriving food scene.

Work Schedule: Full-time, with flexible scheduling to accommodate customer needs. Hours may include evenings, weekends, and holidays.

ASSUMPTION: The work environment is fast-paced and customer-focused, with a strong emphasis on sales and customer service. The dealership is open to the public, so Brand Specialists must be comfortable interacting with customers in a retail setting.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-person or virtual interview with the Hiring Manager and/or other team members
• Background check and reference check
• Job offer

Key Assessment Areas:

• Sales and negotiation skills
• Product knowledge and enthusiasm for the brand
• Customer service orientation
• Communication and interpersonal skills

Application Tips:

• Highlight any relevant experience in sales, customer service, or the automotive industry
• Tailor your resume and cover letter to emphasize your skills and enthusiasm for the role
• Prepare for behavioral interview questions that focus on your sales and customer service experiences

ATS Keywords: Brand Specialist, Sales, Customer Service, Automotive, Luxury Vehicles, Negotiation, Product Demonstration, Test Drive, Closing Sales

ASSUMPTION: The application process for this role is typical for an automotive dealership. Applicants should be prepared to demonstrate their sales and customer service skills, as well as their enthusiasm for the brand and the role.

🛠️ Tools & Technologies

• Dealership Management System (e.g., Reynolds & Reynolds, CDK Global)
• Customer Relationship Management (CRM) software (e.g., Salesforce, Zoho CRM)
• Inventory management software
• Point-of-sale (POS) system

ASSUMPTION: Brand Specialists must be comfortable using various software tools to manage customer interactions, sales, and inventory. Training will be provided for new hires.

👔 Cultural Fit Considerations

Company Values:

• Hospitality – treating customers and team members with kindness, respect, and genuine care
• Integrity – acting with honesty and transparency in all interactions
• Excellence – striving for the highest standards in all aspects of the business
• Teamwork – collaborating with colleagues to achieve shared goals and support one another's success

Work Style:

• Customer-focused – prioritizing customer needs and preferences in all interactions
• Sales-driven – consistently meeting and exceeding sales targets
• Adaptable – remaining flexible and responsive to changing customer needs and market conditions

Self-Assessment Questions:

• Do you have a genuine passion for providing exceptional customer service?
• Are you comfortable working in a fast-paced, sales-driven environment?
• Do you possess strong communication and interpersonal skills, with the ability to build rapport with customers quickly?

ASSUMPTION: Successful Brand Specialists at Swickard Eugene, LLC demonstrate a strong commitment to the company's core values and work style. Applicants should assess their fit with these values and work style preferences before applying.

⚠️ Potential Challenges

• Handling difficult or upset customers in a professional and empathetic manner
• Meeting and exceeding monthly and annual sales targets
• Balancing multiple customer interactions and sales negotiations simultaneously
• Adapting to changes in inventory, pricing, or promotions

ASSUMPTION: As a Brand Specialist, you will face various challenges in your day-to-day work. Successful candidates will possess strong problem-solving skills and the ability to remain calm and composed under pressure.

📈 Similar Roles Comparison

• Brand Specialist vs. Sales Consultant – Both roles focus on selling vehicles and providing exceptional customer service. However, the Brand Specialist role is more focused on representing a specific brand and its unique features and benefits.
• Automotive industry context – The automotive industry is highly competitive, with a strong emphasis on sales and customer service. Successful Brand Specialists will possess strong sales and negotiation skills, as well as a deep understanding of the brand's vehicles and features.
• Career path comparison – Brand Specialists may advance to Brand Manager or Sales Manager roles within the dealership. Alternatively, they may explore career opportunities within the broader automotive industry or related fields.

ASSUMPTION: While Brand Specialists share many similarities with other sales roles in the automotive industry, the focus on representing a specific brand sets this role apart. Applicants should consider their fit with the brand and the company's values when evaluating this opportunity.

📝 Sample Projects

• Developing and delivering a product presentation for a new vehicle model
• Conducting a test drive and addressing customer concerns or questions about the vehicle
• Negotiating a sales agreement with a customer, including pricing, financing, and trade-in valuation

ASSUMPTION: Brand Specialists will be expected to complete various projects and tasks as part of their day-to-day responsibilities. Successful candidates will possess strong problem-solving skills and the ability to adapt to changing customer needs and market conditions.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of the Brand Specialist role, and how can I best prepare to succeed in this position?
• How does the dealership support the professional development and growth of its Brand Specialists?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the dealership measure the success of its Brand Specialists, and what are the expectations for meeting and exceeding sales targets?
• What opportunities exist for career growth and advancement within the Swickard dealership group?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company. These questions should focus on the specific responsibilities, challenges, and opportunities associated with the Brand Specialist position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and enthusiasm for the Brand Specialist role
• Prepare for your interview by researching the brand and the company, and practicing your sales and negotiation skills
• Follow up with the Hiring Manager within one week of your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.