📌 Core Information
🔹 Job Title: Associate Creative Director, Social Forward Art
🔹 Company: Trailer Park Group
🔹 Location: West Hollywood, California
🔹 Job Type: Full-time
🔹 Category: Advertising & Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 6+ years of art direction experience
🔹 Remote Status: Remote OK (West Coast, United States)
🚀 Job Overview
Key aspects of this role include:
- Conceptualizing and directing campaign-level art design for social-forward campaigns
- Collaborating with cross-functional teams to build and plan campaigns
- Working fluidly across channels and platforms
- Leading teams with storyboarding, shot lists, and creative direction
- Implementing feedback from internal and client teams
ASSUMPTION: This role requires a strong understanding of social marketing, gaming, and the modern marketing landscape. Candidates should be self-starters who can thrive in a fast-paced environment.
📋 Key Responsibilities
✅ Concept and direct campaign-level art design for social-forward campaigns
✅ Collaborate closely with copywriters, strategists, and project managers to build out and plan the campaign
✅ Work fluidly across channels and platforms
✅ Help lead teams with storyboarding/shot lists/creative direction
✅ Implement feedback received from internal and client teams
✅ Proactively track, prioritize, organize, plan, and implement tasks
✅ Establish and maintain positive and professional working relationships with staff, vendors, and clients
✅ Perform other duties, as assigned
ASSUMPTION: The role involves managing multiple projects under tight deadlines, requiring strong organizational skills and the ability to work well under pressure.
🎯 Required Qualifications
Education: Bachelor's degree in Design, Fine Arts, or a related field (or equivalent experience)
Experience: 6+ years of art direction experience with an integrated marketing/ad agency
Required Skills:
- Award-winning or award-worthy social-forward portfolio that shows craft and attention to detail
- Proven/award-winning experience developing campaign-level ideation
- Ability to handle multiple projects under tight deadlines; organized, detail-oriented, and friendly
- Even-tempered and able to interact and adapt well under pressure, with multiple teams on multiple projects with tight deadlines
- Entertainment, agency, or game industry experience preferred
- Ability to lead creative talent with grace and strategic support
Preferred Skills:
- Gaming client experience
- Love for RPG-based video games
ASSUMPTION: Candidates must be located on the West Coast of the US and have a strong understanding of the gaming audience and internet culture.
💰 Compensation & Benefits
Salary Range: $130,000 - $160,000 USD per year
Benefits:
- Unlimited PTO
- 401(k) with company match
- Medical, dental, and vision insurance
- Life and disability insurance
- Maternity and paternity benefits
- Paid company holidays
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The final offer may vary based on factors such as experience, unique skill set, location, job performance, and business considerations.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 501-1,000 employees
Founded: 1994
Company Description:
- Trailer Park Group is the global leader in entertainment marketing and content production, with studios specializing in streaming, film, gaming, music, and sports.
- The company offers a comprehensive benefits package, including unaccrued time off, sick time, and various insurance plans.
- Trailer Park Group is committed to hiring and retaining a diverse workforce and fostering an inclusive culture.
Company Specialties:
- Entertainment marketing
- Content production
- Creative strategy
- Production capabilities
Company Website: http://www.trailerparkgroup.com
ASSUMPTION: Trailer Park Group's extensive experience and global presence make it an attractive employer for creative professionals seeking to grow in the entertainment marketing industry.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the Creative Director and may oversee junior creatives and designers.
Work Arrangement: Remote OK (West Coast, United States) with the possibility of on-site work at one of the company's offices.
Growth Opportunities:
- Progression to a Creative Director role
- Expanding creative skillset and expertise
- Potential to work on high-profile entertainment marketing campaigns
ASSUMPTION: This role offers opportunities for professional growth and development within the company's creative departments.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site)
Office Location(s): West Hollywood, California (with remote work options)
Geographic Context:
- West Hollywood is a vibrant city in Los Angeles County, known for its entertainment industry presence and diverse cultural scene.
- The West Coast of the United States is home to many gaming and entertainment companies, providing ample networking opportunities.
- The remote work option allows for greater flexibility and work-life balance.
Work Schedule: Full-time (40 hours per week) with flexible hours and unlimited PTO
ASSUMPTION: The hybrid work arrangement and flexible hours cater to a diverse range of employee preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Creative test or portfolio review
- Interview with the Creative Director
- Final interview with the hiring manager
Key Assessment Areas:
- Portfolio and creative skills
- Understanding of social marketing and gaming audience
- Problem-solving and adaptability
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience and projects in your portfolio, focusing on social-forward campaigns and gaming clients.
- Tailor your resume and cover letter to emphasize your art direction experience, campaign-level ideation, and ability to handle multiple projects under tight deadlines.
- Prepare examples of your creative process and how you incorporate feedback from internal and client teams.
ATS Keywords: Art Direction, Social Marketing, Gaming, Campaign Development, Creative Ideation, Project Management, Team Leadership
ASSUMPTION: The application process may vary depending on the company's current hiring needs and the number of applicants. Staying up-to-date with the latest trends in social marketing and gaming will strengthen your application.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, After Effects)
- Sketch or Figma
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Proficiency in industry-standard design tools is essential for this role, as well as familiarity with project management software for task tracking and collaboration.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Client focus and excellence
- Integrity and respect
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Adaptable and responsive to feedback
- Results-driven and deadline-focused
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with multiple teams and projects under tight deadlines?
- Can you adapt your creative style to meet client needs and incorporate feedback?
ASSUMPTION: Candidates who align with Trailer Park Group's values and work style will be more likely to succeed in this role and contribute to the company's continued success.
⚠️ Potential Challenges
- Managing multiple projects under tight deadlines may lead to increased stress and workload.
- Adapting to feedback from internal and client teams may require flexibility and patience.
- Working remotely may present communication and collaboration challenges.
- Keeping up with the latest trends in social marketing and gaming may require continuous learning and development.
ASSUMPTION: Addressing these challenges proactively and seeking support when needed will help ensure success in this role.
📈 Similar Roles Comparison
- This role differs from other art director positions in its focus on social-forward campaigns and gaming clients.
- Industry-specific context: The gaming industry is rapidly growing and evolving, presenting unique challenges and opportunities for creative professionals.
- Career path comparison: This role offers a clear path to progression, with the potential to advance to a Creative Director position.
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions will help candidates determine if it is the right fit for their career goals.
📝 Sample Projects
- Developing a social-forward campaign for a new gaming release, including concept art, storyboards, and final assets
- Collaborating with a cross-functional team to create a cohesive visual identity for a gaming client's social media presence
- Leading a team to create a series of animated shorts promoting an upcoming film release, incorporating feedback from internal and client teams
ASSUMPTION: Familiarity with these types of projects and the ability to provide examples of relevant work will strengthen candidates' applications.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the creative department?
- How does the company support the professional growth and development of its employees?
- What is the company's approach to incorporating feedback from internal and client teams?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does the company foster a collaborative and inclusive work environment?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates candidates' interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your art direction experience, campaign-level ideation, and ability to handle multiple projects under tight deadlines.
- Prepare a portfolio showcasing your creative process, attention to detail, and ability to incorporate feedback from internal and client teams.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
