📌 Core Information
🔹 Job Title: Associate - Demand Generation
🔹 Company: Innovaccer Inc.
🔹 Location: Noida, Uttar Pradesh, India
🔹 Job Type: On-site
🔹 Category: Healthcare, Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 2-4+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving lead generation campaigns for Innovaccer clients under the cross-sell and upsell sales motion.
- Working closely with the Inside Sales and Customer Success teams to identify opportunities within existing client base and reach out to prospective clients in the whitespace available.
- Building and executing structured account mapping and expansion plans to increase penetration across strategic accounts.
- Engaging with prospects via phone, email, LinkedIn, industry events, conferences, and webinars to uncover pain points and propose relevant solutions.
ASSUMPTION: This role requires a strong understanding of the healthcare industry and its trends, as well as excellent communication and interpersonal skills to effectively engage with clients and prospects.
📋 Key Responsibilities
✅ Identify and develop new opportunities within existing enterprise accounts, particularly across untapped departments or business units.
✅ Conduct research to identify key decision-makers and stakeholders within assigned accounts.
✅ Maintain and grow a healthy opportunity pipeline by nurturing existing relationships and identifying cross-sell/up-sell avenues.
✅ Stay informed on industry trends, competitive offerings, and changes within client organizations that could present new sales opportunities.
ASSUMPTION: This role involves a significant amount of outreach and relationship-building, requiring strong communication skills and the ability to work independently and as part of a team.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 2-4+ years of experience in account management, generating leads through cold calling, emailing, LinkedIn, conferences, and ABM activities in the US market.
Required Skills:
- Strong communication and interpersonal skills.
- Proven track record of meeting or exceeding sales targets.
- Ability to work independently and as part of a team.
- Proficiency in using CRM software and other sales tools.
- Ability to build strong relationships with customers and internal stakeholders.
Preferred Skills:
- Familiarity with the healthcare industry and its trends.
- Experience with ABM (Account-Based Marketing) strategies.
ASSUMPTION: While not explicitly stated, a strong understanding of the healthcare industry and its trends would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: INR 8-12 lakhs per annum (AI-estimated, based on industry standards for similar roles in India).
Benefits:
- Generous Leave Benefits: Enjoy generous leave benefits of up to 40 days.
- Parental Leave: Experience one of the industry's best parental leave policies to spend time with your new addition.
- Sabbatical Leave Policy: Want to focus on skill development, pursue an academic career, or just take a break? We've got you covered.
- Health Insurance: We offer health benefits and insurance to you and your family for medically related expenses related to illness, disease, or injury.
- Pet-Friendly Office*: Spend more time with your treasured friends, even when you're away from home. Bring your furry friends with you to the office and let your colleagues become their friends, too. *Noida office only
- Creche Facility for children*: Say goodbye to worries and hello to a convenient and reliable creche facility that puts your child's well-being first. *India offices
Working Hours: Full-time, 5-day workweek.
ASSUMPTION: The salary range provided is an AI-estimate based on industry standards for similar roles in India. Actual salary may vary based on the company's internal compensation structure and the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Innovaccer operates in the healthcare industry, specifically focusing on healthcare intelligence and connected experiences that advance health outcomes.
Company Size: Innovaccer has 1,001-5,000 employees, which means it offers a mix of large-company resources and a mid-sized company's agility and innovation.
Founded: Innovaccer was founded in 2014, making it a relatively young company with a strong focus on growth and innovation.
Company Description:
- Innovaccer activates the flow of healthcare data, empowering providers, payers, and government organizations to deliver intelligent and connected experiences that advance health outcomes.
- The Healthcare Intelligence Cloud equips every stakeholder in the patient journey to turn fragmented data into proactive, coordinated actions that elevate the quality of care and drive operational performance.
- Leading healthcare organizations like CommonSpirit Health, Atlantic Health, and Banner Health trust Innovaccer to integrate a system of intelligence into their existing infrastructure— extending the human touch in healthcare.
Company Specialties:
- Quality Reporting
- Interoperable Data Lake
- Drilled Down Contract Performance
- Population Health
- Health Equity
- Value-Based Care
- HealthIT
- Healthtech
- Customer Relationship Management
- Pharmacy
Company Website: www.innovaccer.com
ASSUMPTION: Innovaccer's focus on healthcare intelligence and connected experiences makes it an attractive option for candidates interested in the healthcare industry and technology.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals with 2-4+ years of experience in account management and lead generation.
Reporting Structure: The Associate - Demand Generation will report directly to the Manager - Demand Generation and work closely with the upper management of the Marketing team, as well as the Inside Sales and Customer Success teams.
Work Arrangement: This role requires on-site work at Innovaccer's Noida office, with a five-day work schedule.
Growth Opportunities:
- Proven performers in this role may have opportunities to advance to senior or management positions within the Marketing or Sales teams.
- Innovaccer's focus on growth and innovation may present additional career growth opportunities as the company expands.
ASSUMPTION: This role offers strong growth potential for candidates who demonstrate strong performance and a commitment to learning and development.
🌍 Location & Work Environment
Office Type: Innovaccer's Noida office is situated in a posh techspace, equipped with various amenities to support the work environment.
Office Location(s): Noida, Uttar Pradesh, India
Geographic Context:
- Noida is a major commercial hub and part of the National Capital Region of India, offering a mix of urban and suburban living.
- The office is located in a techspace, providing a modern and collaborative work environment.
- Noida has a humid subtropical climate, with hot summers and mild winters.
Work Schedule: Full-time, 5-day workweek, with flexible hours and a focus on results and productivity.
ASSUMPTION: The Noida office provides a modern and collaborative work environment, with easy access to amenities and a mix of urban and suburban living.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening with the HR team to assess communication skills and cultural fit.
- Technical interview with the Manager - Demand Generation to evaluate sales and marketing skills and industry knowledge.
- Final interview with the upper management of the Marketing team to discuss career growth and expectations.
Key Assessment Areas:
- Sales and marketing skills, including lead generation, account management, and customer relationship-building.
- Industry knowledge and understanding of the healthcare market and trends.
- Communication and interpersonal skills, both written and verbal.
- Problem-solving and analytical skills, with a focus on data-driven decision-making.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the healthcare industry and Innovaccer's products and services.
- Prepare for behavioral and situational interview questions that focus on your sales and marketing skills and industry knowledge.
ATS Keywords: Account Management, Lead Generation, Cold Calling, Emailing, LinkedIn, Conferences, ABM Activities, CRM Software, Sales Targets, Relationship Building, Healthcare Industry, Healthcare Trends
ASSUMPTION: Innovaccer's interview process is designed to assess candidates' skills, industry knowledge, and cultural fit, with a focus on data-driven decision-making and results-oriented performance.
🛠️ Tools & Technologies
- CRM Software (e.g., Salesforce, HubSpot)
- Sales Enablement Tools (e.g., Showpad, Seismic)
- Marketing Automation Tools (e.g., Marketo, Pardot)
- Project Management Tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary based on the company's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Patient-Centric: We put patients at the heart of everything we do.
- Innovation: We embrace change and continuously seek new ways to improve.
- Collaboration: We work together to achieve our goals and support each other's success.
Work Style:
- Results-Oriented: We focus on achieving results and driving growth for our clients and our company.
- Data-Driven: We make decisions based on data and analytics to inform our strategies and tactics.
- Adaptable: We embrace change and adapt to new situations and challenges as they arise.
Self-Assessment Questions:
- Do you have a strong understanding of the healthcare industry and its trends?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you have strong communication and interpersonal skills, with a focus on building relationships and driving results?
ASSUMPTION: Innovaccer values a patient-centric approach, innovation, and collaboration, with a focus on results-oriented performance and data-driven decision-making.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and the ability to manage multiple priorities.
- Engaging with clients and prospects may require strong communication and interpersonal skills, as well as a deep understanding of the healthcare industry and its trends.
- The role may involve cold calling and emailing, which can be challenging and may require persistence and resilience.
- Working in a large company may present additional challenges in terms of navigating internal politics and building relationships with stakeholders.
ASSUMPTION: These potential challenges can be mitigated by strong communication and interpersonal skills, adaptability, and a focus on results-oriented performance.
📈 Similar Roles Comparison
- Compared to other demand generation roles, this role places a stronger emphasis on account management and engagement with existing clients, rather than purely focusing on new business development.
- Innovaccer's focus on the healthcare industry sets it apart from other companies, offering unique opportunities for candidates interested in the healthcare market and trends.
- This role offers strong growth potential for candidates who demonstrate strong performance and a commitment to learning and development.
ASSUMPTION: This role offers a unique blend of account management, lead generation, and industry-specific knowledge, with strong growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a structured account mapping and expansion plan for a strategic account to increase penetration and identify new opportunities.
- Conducting research to identify key decision-makers and stakeholders within assigned accounts and engaging with them to uncover pain points and propose relevant solutions.
- Collaborating with the Inside Sales and Customer Success teams to coordinate outreach and expansion efforts and maintain a healthy opportunity pipeline.
ASSUMPTION: These sample projects demonstrate the role's focus on account management, lead generation, and collaboration with internal teams to drive results.
❓ Key Questions to Ask During Interview
- Can you describe the typical career path for an Associate - Demand Generation within Innovaccer?
- How does the Marketing team collaborate with the Sales and Customer Success teams to drive growth and achieve our goals?
- What are the most significant challenges facing the healthcare industry, and how does Innovaccer's product suite address these challenges?
- How does Innovaccer support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does it support employees in achieving this?
ASSUMPTION: These key questions are designed to assess the company's culture, growth opportunities, and commitment to employee development and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your sales and marketing skills and industry knowledge.
- Research Innovaccer's products and services, as well as the healthcare industry and its trends, to demonstrate your understanding and enthusiasm for the role.
- Follow up with the HR team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
