📌 Core Information
🔹 Job Title: Growth Management - Executive Manager - Bill Payments
🔹 Company: Paytm
🔹 Location: Noida, Uttar Pradesh, India
🔹 Job Type: On-roll
🔹 Category: Financial Services & Payments
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving user growth and category presence through innovative strategies
- Collaborating with central teams to execute growth campaigns
- Identifying demand levers and building offerings around consumer behavior
- Managing performance marketing, user acquisition, and retention strategies
- Monitoring market trends, assessing ROI, and resolving funnel issues
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in consumer internet growth and category management.
📋 Key Responsibilities
✅ Own the growth charter for the bill payments category and collaborate with central teams to strategize and execute growth campaigns
✅ Devise innovative user growth strategies to increase the category’s presence on and off the app
✅ Identify demand levers by understanding consumer behavior and build offerings around it
✅ Create and execute a strong performance marketing strategy and execution plan
✅ Develop and manage digital prospecting and remarketing campaigns
✅ Identify user cohorts and run custom growth campaigns to drive user activation and reactivation
✅ Work closely with management to share funnel conversion improvement ideas, feedback, and present results
✅ Measure and report the performance of all marketing campaigns, and assess ROI and KPIs
✅ Monitor market trends, research consumer markets, and competitors’ activities
✅ Identify funnel issues and collaborate with internal teams to resolve them
✅ Define user acquisition and user retention strategy
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong stakeholder management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (MBA preferred)
Experience: 5-7 years of relevant experience in the consumer internet industry in similar roles across growth and category
Required Skills:
- Proven track record in driving user growth and category presence
- Strong analytical skills and data-driven mindset
- Excellent stakeholder management skills
- Experience in deploying successful marketing campaigns
- Proficiency in advance Excel
Preferred Skills:
- Experience in building a category from the nascent stage
- Fluency in local languages (Hindi, Punjabi, etc.)
ASSUMPTION: Candidates with experience in the Indian consumer internet landscape and familiarity with local market trends will have an advantage.
💰 Compensation & Benefits
Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for similar roles)
Benefits:
- Competitive compensation package
- Employee stock options (ESOP)
- Health, dental, and vision insurance
- Retirement savings plans
- Generous leave policies
Working Hours: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the Indian consumer internet sector. Actual compensation may vary based on skills, experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services & Payments. Paytm is a leading mobile payments and financial services distribution company in India, pioneering mobile QR payments and serving millions of users daily.
Company Size: Medium (83 employees). Paytm offers a dynamic and collaborative work environment with opportunities for growth and impact.
Founded: 2010. Paytm started as a digital payments platform and has since expanded into a comprehensive financial services ecosystem.
Company Description:
- Paytm is committed to serving half a billion Indians and bringing them to the mainstream economy through technology
- The company builds technologies that help small businesses with payments and commerce
- Paytm offers a wide range of financial services, including bill payments, mobile recharges, and wealth management
Company Specialties:
- Mobile payments and financial services
- Consumer internet and e-commerce
- Fintech and digital banking
Company Website: https://paytm.com/
ASSUMPTION: Paytm's mission and values emphasize innovation, collaboration, and a customer-centric approach.
📊 Role Analysis
Career Level: Executive Manager. This role offers significant responsibility and the opportunity to drive strategic growth initiatives.
Reporting Structure: This role reports directly to the Head of Growth or a similar senior leadership position within Paytm's bill payments category.
Work Arrangement: On-site, with flexible work arrangements and opportunities for remote work based on individual needs and team consensus.
Growth Opportunities:
- Potential career progression into senior leadership roles within Paytm's growth or category management teams
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
- Chance to make a significant impact on Paytm's growth and expansion in the bill payments category
ASSUMPTION: This role offers a high degree of autonomy and the opportunity to work closely with senior leadership, providing ample room for professional growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art facilities and amenities
Office Location(s): Noida, Uttar Pradesh, India
Geographic Context:
- Noida is a bustling city in the National Capital Region (NCR) of India, offering a mix of urban and suburban living
- The city is well-connected by road, rail, and metro networks, providing easy access to other parts of the NCR and Delhi
- Noida is home to numerous multinational corporations and offers a vibrant social and cultural scene
Work Schedule: Full-time (40 hours/week) with flexible work arrangements, including remote work options based on individual needs and team consensus
ASSUMPTION: The work environment at Paytm is dynamic, collaborative, and focused on driving innovation and growth.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- Technical assessment or case study presentation
- On-site or virtual interview with the team
- Final round with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Stakeholder management and communication skills
- Cultural fit and alignment with Paytm's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions focused on growth strategy, marketing campaigns, and stakeholder management
- Research Paytm's mission, values, and recent initiatives to demonstrate your enthusiasm and understanding of the company
ATS Keywords: Growth strategy, user acquisition, user retention, performance marketing, category management, stakeholder management, consumer behavior, market trends, ROI, KPIs, funnel optimization
ASSUMPTION: Paytm's application process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit, with a focus on driving growth and innovation.
🛠️ Tools & Technologies
- Google Analytics
- Facebook Ads Manager
- Google Ads
- Microsoft Excel
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Candidates should demonstrate a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous learning
- Collaboration and teamwork
- Integrity and accountability
- Empowerment and ownership
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Collaborative and cross-functional
- Adaptable and resilient
- Results-oriented and accountable
Self-Assessment Questions:
- How do you stay updated with the latest trends and developments in consumer internet and growth strategies?
- Can you describe a time when you had to manage multiple stakeholders with competing priorities? How did you approach this situation?
- How do you balance data-driven decision-making with creative and innovative thinking?
ASSUMPTION: Candidates who demonstrate a strong alignment with Paytm's values and work style will be more likely to succeed in this role and contribute to the company's growth.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Keeping up with the fast-paced and dynamic consumer internet landscape
- Balancing short-term growth targets with long-term strategic goals
- Adapting to changes in market trends, consumer behavior, and competitive dynamics
ASSUMPTION: These challenges can be overcome through strong stakeholder management, strategic thinking, and a data-driven approach to decision-making.
📈 Similar Roles Comparison
- Unlike other growth management roles, this position focuses specifically on the bill payments category within Paytm's ecosystem
- This role offers the opportunity to work on a critical and high-impact category within the Indian consumer internet landscape
- Career progression in this role could lead to senior leadership positions within Paytm's growth or category management teams
ASSUMPTION: This role offers unique opportunities and challenges compared to similar growth management positions in the industry.
📝 Sample Projects
- Developing and executing a user acquisition campaign to drive growth in Paytm's bill payments category
- Analyzing user behavior data to identify demand levers and optimize category offerings
- Collaborating with cross-functional teams to improve funnel conversion rates and reduce user churn
ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the role and the impact it can have on Paytm's growth and success.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the bill payments category and the key growth opportunities you see for this role?
- How does this role collaborate with other growth and category management teams within Paytm?
- What are the most significant challenges facing the bill payments category, and how can this role address them?
- How does Paytm support the professional growth and development of its employees in this role?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking these questions demonstrates your interest in the role, your understanding of the business, and your commitment to driving growth and success at Paytm.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions focused on growth strategy, marketing campaigns, and stakeholder management
- Research Paytm's mission, values, and recent initiatives to demonstrate your enthusiasm and understanding of the company
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
