📌 Core Information
🔹 Job Title: Associate Digital Marketing Analyst (Hybrid)
🔹 Company: Belk
🔹 Location: Charlotte, NC - Corporate Office - Merchandising
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic marketing plans for digital channels
- Monitoring and measuring performance to drive Ecommerce sales
- Collaborating with cross-functional teams and external partners
- Managing marketing budgets and forecasts
ASSUMPTION: This role requires a strong understanding of digital marketing channels, particularly email and CRM, as well as excellent communication and collaboration skills.
📋 Key Responsibilities
✅ Coordinate and grow email program
✅ Proactively monitor and measure performance, trends, and projections
✅ Manage and communicate effectively with agency and industry contacts
✅ Prepare marketing budgets, forecasts, and reports
✅ Ensure brand voice and messaging consistency
✅ Interface with merchant teams and other departments
✅ Help redefine best practices for brand protection and channel growth
✅ Perform other duties as assigned
✅ Comply with all policies and standards
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to drive digital marketing success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, Business Administration, English, or Retail Studies
Experience: 1-3 years of marketing experience, with a preference for digital marketing, email/CRM, social media, or online retail
Required Skills:
- Proficient in digital marketing channels, particularly email and CRM
- Strong analytical and reporting skills
- Excellent communication and collaboration skills
- Ability to work with various personalities and adapt to challenges
- Familiarity with marketing budgets and forecasts
Preferred Skills:
- Retail experience
- Experience with marketing automation tools
- Fluency in Spanish
ASSUMPTION: Candidates with relevant digital marketing experience and a strong analytical mindset will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (based on industry standards for a Digital Marketing Analyst role with 1-3 years of experience in the retail sector)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discount
- Tuition assistance
Working Hours: Full-time, Monday-Friday, with some flexibility for hybrid work arrangement
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Belk operates in the retail industry, with a focus on department stores and ecommerce.
Company Size: Belk is a large company with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: Belk was founded in 1888 and has since grown into a leading retailer in the Southeastern United States.
Company Description:
- Belk is a privately-owned department store chain based in Charlotte, North Carolina
- They offer a wide range of products, including apparel, accessories, shoes, and home goods
- Belk is committed to providing excellent customer service and giving back to the community
Company Specialties:
- Retail
- Stores
- CPG
- Supply Chain
- Planning
- Allocation
- Merchandising
- Fashion
- Private Brands
- Design
- eComm
- Internships
Company Website: www.belk.com
ASSUMPTION: Belk's extensive experience in the retail industry and commitment to customer service make it an attractive employer for those seeking a career in retail or ecommerce.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals with 1-3 years of experience in digital marketing.
Reporting Structure: The Associate Digital Marketing Analyst reports to the Digital Marketing Lead and collaborates with various teams, including Digital Marketing, Digital Experience, and Merchandising.
Work Arrangement: This is a hybrid role, with a mix of on-site and remote work.
Growth Opportunities:
- Potential advancement to a Digital Marketing Manager or similar role
- Expansion of responsibilities based on performance and company needs
- Opportunities to work on special projects and gain exposure to different aspects of the business
ASSUMPTION: This role offers a strong foundation in digital marketing and the opportunity to grow within the organization.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Charlotte, NC
Geographic Context:
- Charlotte is the largest city in North Carolina and the 17th-most populous city in the United States
- The city is known for its vibrant cultural scene, professional sports teams, and numerous Fortune 500 companies
- Charlotte has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, Monday-Friday, with some flexibility for hybrid work arrangement
ASSUMPTION: Charlotte offers a dynamic work environment with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Digital marketing expertise
- Analytical skills
- Communication and collaboration skills
- Adaptability and problem-solving skills
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Belk's business and how your skills align with the role
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work with various personalities
ATS Keywords: Digital Marketing, Email Marketing, CRM, Performance Monitoring, Budget Preparation, Collaboration, Brand Protection, Channel Growth
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's digital marketing skills and cultural fit.
🛠️ Tools & Technologies
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with industry-standard digital marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Integrity
- Innovation
- Collaboration
- Accountability
Work Style:
- Data-driven decision making
- Cross-functional collaboration
- Adaptability and problem-solving
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you have a strong understanding of digital marketing channels and a proven track record of driving results?
- Are you comfortable working with various personalities and adapting to different work environments?
- Do you possess excellent communication and collaboration skills, with a focus on data-driven decision making?
ASSUMPTION: Candidates who align with Belk's company values and work style will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with various personalities and adapting to different work styles
- Keeping up with the fast-paced nature of the digital marketing industry
- Balancing the demands of a hybrid work arrangement
ASSUMPTION: This role may present challenges related to time management, adaptability, and staying current with industry trends.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or Coordinator, with a focus on email marketing and performance analysis
- In the retail industry, this role may differ from similar positions in other sectors, as it requires a strong understanding of retail-specific marketing strategies and customer behaviors
- Career paths for this role may include advancement to a Digital Marketing Manager or similar leadership position
ASSUMPTION: This role offers a unique blend of digital marketing and retail-specific experience, with opportunities for growth and development within the organization.
📝 Sample Projects
- Developing and executing an email marketing campaign to drive Ecommerce sales
- Analyzing customer data to identify trends and opportunities for segmentation and targeting
- Collaborating with cross-functional teams to optimize marketing budgets and maximize ROI
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for growth in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the overall marketing organization?
- How does Belk support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Belk approach brand protection and channel growth in the digital marketing space?
- What is the work-life balance like for this role, given the hybrid work arrangement?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant digital marketing experience and achievements
- Write a cover letter that demonstrates your understanding of Belk's business and how your skills align with the role
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work with various personalities
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
