📌 Core Information
🔹 Job Title: Associate Digital Marketing Specialist - Paid Media (On-Site Position)
🔹 Company: GE Appliances, a Haier company
🔹 Location: Louisville, Kentucky, United States
🔹 Job Type: Full-Time, On-Site
🔹 Category: Marketing
🔹 Date Posted: April 12, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-Site
🚀 Job Overview
Key aspects of this role include:
- Managing paid advertising accounts and optimizing campaign performance
- Collaborating with internal and external teams to develop promotional strategies
- Analyzing campaign data to provide insights and recommendations
- Creating compelling ad copy and testing variations for performance
- Conducting UX and functional testing of promotions, landing pages, and URLs
ASSUMPTION: This role requires a strong analytical mindset and excellent communication skills. The ideal candidate will be comfortable working independently and in a team environment.
📋 Key Responsibilities
✅ Independently manage assigned paid advertising accounts, including budget tracking, campaign performance monitoring, and reporting
✅ Collaborate on the planning, development, and execution of promotional campaigns aligned with business goals
✅ Analyze campaign data using advertising platforms and internal tools to provide insights and recommendations for optimization
✅ Compose and refine ad copy while ensuring consistency in brand messaging across channels
✅ Conduct UX and functional testing of promotions, landing pages, and URLs to ensure a seamless user experience
✅ Partner with external agencies and internal teams to align marketing strategies with business objectives
✅ Maintain and organize campaign assets including creative files, promotional calendars, and change logs
✅ Assist in maintaining product feeds and site catalog content
✅ Participate in cross-functional meetings and contribute to ongoing project planning and execution
ASSUMPTION: The role may require occasional overtime or weekend work to meet project deadlines or support promotional campaigns.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Advertising, Communications, or a related field
Experience: At least 1 year of experience in digital marketing, with exposure to paid search or paid social
Required Skills:
- Strong analytical mindset with the ability to interpret performance data and make actionable recommendations
- Proficiency in Microsoft Office Suite and Google Workspace, with intermediate to advanced Excel skills
- Excellent written and verbal communication skills with a keen eye for detail
- Self-motivated team player with the ability to thrive in both independent and collaborative work environments
- Willingness to obtain relevant paid media platform certifications (e.g., Google Ads, Meta Ads) within the first 90 days
Preferred Skills:
- Certifications in Google Ads, Google Shopping, Performance Max, GA4, Microsoft Ads, and/or Meta Ads
- Practical experience managing paid search and/or paid social campaigns across platforms
- Familiarity with Google Analytics and eCommerce performance metrics
- Experience creating compelling ad copy and testing variations for performance
ASSUMPTION: While not required, having relevant certifications and practical experience in paid media platforms will be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $55,000 per year (Based on industry standards for entry-level digital marketing roles in Louisville, KY)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement and professional development opportunities
- Employee discounts on GE Appliances products
Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (EST), with flexibility for occasional overtime or weekend work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing - Appliances
Company Size: 10,001+ employees (Large enterprise)
Founded: 1904 (Over 110 years ago)
Company Description:
- GE Appliances is a leading home appliance manufacturer in the U.S., offering a wide range of products including refrigerators, ovens, dishwashers, washers, and dryers
- The company is committed to innovation, sustainability, and creating good things for life
- GE Appliances is a subsidiary of Haier, a global leader in home appliances and consumer electronics
Company Specialties:
- Appliance parts and service
- Selling home appliances to builders, remodelers, and building distributors
- Solutions for all home appliances needs
- Specifying home appliances for designers and architects
Company Website: geappliancesco.com
ASSUMPTION: GE Appliances is a well-established company with a strong brand presence in the home appliance industry. Working for this company offers opportunities for career growth and development within a large organization.
📊 Role Analysis
Career Level: Entry-Level (Associate)
Reporting Structure: This role reports directly to the Owner Channel Lead Conversion team
Work Arrangement: On-site, full-time position with occasional flexibility for remote work
Growth Opportunities:
- Advancement to a Digital Marketing Specialist role with increased responsibilities and compensation
- Expansion into other marketing channels or specializations within the company
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
ASSUMPTION: This role offers a clear path for career progression within the company, with opportunities for growth and development in the digital marketing field.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): Appliance Park, Louisville, KY
Geographic Context:
- Louisville is the largest city in Kentucky, with a population of over 600,000 people
- The city is known for its vibrant arts scene, historic neighborhoods, and outdoor recreation opportunities
- Louisville has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM (EST), with occasional flexibility for remote work or adjusted hours to support project needs
ASSUMPTION: Working in Louisville, KY, offers a unique blend of urban and suburban living, with access to cultural attractions, outdoor activities, and a lower cost of living compared to larger cities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and team members
- Final interview with the director of the team
- Background check and offer extension
Key Assessment Areas:
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Creativity and problem-solving abilities
- Adaptability and willingness to learn
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Demonstrate your understanding of paid media platforms and digital marketing strategies in your application materials
- Prepare examples of your ad copywriting and campaign optimization work to discuss during the interview
ATS Keywords: Digital Marketing, Paid Media, Campaign Management, Data Analysis, Ad Copywriting, User Experience Testing, Collaboration, Budget Tracking, Performance Monitoring, Reporting, Promotional Strategy, Google Ads, Meta Ads, Microsoft Office, Google Workspace, Communication
ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the hiring team's availability.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads (formerly Facebook Ads)
- Microsoft Ads
- Google Analytics
- Google Workspace (Google Sheets, Google Docs)
- Microsoft Office Suite (Excel, Word, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator)
ASSUMPTION: Familiarity with these tools and platforms is preferred but not required. The company provides training and resources to help employees develop the necessary skills for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Come Together: Collaborate and build relationships to achieve common goals
- Always Look for a Better Way: Continuously innovate and improve processes and products
- Create Possibilities: Empower employees to explore, discover, and build good things
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a collaborative work environment and enjoy working with diverse teams?
- Are you comfortable analyzing data and using insights to inform decision-making?
- Do you have a creative mindset and enjoy brainstorming and testing new ideas?
- Are you adaptable and able to adjust your work style to meet changing priorities and deadlines?
ASSUMPTION: GE Appliances values a diverse and inclusive work environment, and candidates from all backgrounds are encouraged to apply.
⚠️ Potential Challenges
- Managing multiple paid advertising accounts and campaigns simultaneously
- Meeting tight deadlines and performance targets for promotional campaigns
- Adapting to changes in the digital marketing landscape and staying up-to-date with new tools and platforms
- Working in a fast-paced, dynamic environment with frequent changes and priorities
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a willingness to learn and adapt in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Junior Digital Marketing Specialist or Paid Media Specialist position in other organizations
- However, GE Appliances offers a unique opportunity to work for a well-established company in the home appliance industry
- Career progression in this role may lead to more specialized or management-level positions within the company
ASSUMPTION: While this role is similar to other entry-level digital marketing positions, the unique context of working for a large appliance manufacturer offers distinct opportunities and challenges.
📝 Sample Projects
- Managing a paid search campaign for a new product launch, including keyword research, ad copy creation, and performance optimization
- Collaborating with an external agency to develop and execute a paid social campaign for a brand awareness initiative
- Analyzing campaign performance data to identify trends and make data-driven recommendations for optimization
ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative opportunities available in this role.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the team currently, and how can this role contribute to addressing them?
- How does this role fit into the team's long-term goals and strategies for growth?
- What opportunities are there for professional development and career advancement within the company?
- How does the team collaborate with other departments and external partners to achieve common goals?
- What is the company's approach to work-life balance, and how is it supported in this role?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your ad copywriting and campaign optimization work to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
