📌 Core Information
🔹 Job Title: Associate Director Brand
🔹 Company: Flutter International
🔹 Location: Junglee Gurgaon, India
🔹 Job Type: On-site
🔹 Category: Brand Management
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading brand positioning and consumer insights analysis
- Executing creative brand campaigns across digital and offline media
- Growing the brand and building communities among Real Money Gaming enthusiasts
- Managing a team of marketing professionals working on brand initiatives
- Collaborating with media planning agencies, production houses, and market research companies
ASSUMPTION: This role requires a strategic mindset with a strong balance between analytical thinking and creative execution. It involves both team leadership and cross-functional collaboration.
📋 Key Responsibilities
✅ Analyse brand positioning and consumer insights
✅ Lead the creative and brand positioning of our product(s)
✅ Grow our brand and build communities among Real Money Gaming enthusiasts
✅ Conceptualise and execute brand campaigns across all digital and offline media
✅ Translate brand elements into plans and go-to-market strategies
✅ Lead our player engagement plan and devise region-specific strategies based on gathered insights
✅ Manage a team of marketing people working on brand initiatives
✅ Lead creative development efforts for our product(s) for all social media platforms
✅ Lead the social media strategy for our games and create engaging campaigns across platforms
✅ Measure and report the performance of all marketing campaigns, and assess ROI and KPIs
✅ Monitor market trends, and research consumer markets and competitors’ activities
✅ Work closely with media planning agencies, production houses, and market research companies
ASSUMPTION: This role involves a mix of strategic planning, creative execution, team management, and performance analysis.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8+ years of experience in Branding, Brand Positioning, and Digital Marketing
Required Skills:
- Proven working experience as a Brand Manager or an equivalent position
- Prior experience in real-money gaming, particularly fantasy sports, is a plus
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills
- Up-to-date with the latest trends and marketing best practices
Preferred Skills:
- Fluency in Hindi or other local languages
- Experience working in the Indian market
ASSUMPTION: Given the specific industry and location, candidates with experience in real-money gaming and familiarity with the Indian market may have an advantage.
💰 Compensation & Benefits
Salary Range: INR 25-35 Lacs per annum (Estimated based on industry standards for similar roles and experience levels)
Benefits:
- Paid gift coupons
- Fitness plans
- Gadget allowances
- Fuel costs
- Family healthcare
Working Hours: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels in the Indian market. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Online skill gaming
Company Size: Large (5,001-10,000 employees)
Founded: 2012 (as part of Flutter Entertainment Group)
Company Description:
- With over 140 million users, Junglee Games is a leader in the online skill gaming space
- Notable games include Howzat, Junglee Rummy, and Junglee Poker
- Junglee's mission is to build entertainment for millions of people around the world and connect them through games
Company Specialties:
- Online gaming
- Brand development
- Marketing and user acquisition
- Community building
Company Website: www.jungleegames.com
ASSUMPTION: Junglee Games is part of Flutter International, a global sports betting, gaming, and entertainment provider. This role is focused on the Indian market and its specific gaming regulations and consumer preferences.
📊 Role Analysis
Career Level: Mid to Senior level management role
Reporting Structure: Reports directly to the Head of Brand or a similar senior position
Work Arrangement: On-site, full-time (40 hours/week) with flexible work arrangements
Growth Opportunities:
- Potential progression to a Head of Brand or similar leadership role
- Expansion into new markets or product lines
- Cross-functional collaboration and learning opportunities
ASSUMPTION: This role offers opportunities for career growth within the company, as well as the chance to work on high-impact projects and collaborate with diverse teams.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Junglee Gurgaon, India
Geographic Context:
- Gurgaon is a major IT hub and one of India's fastest-growing cities
- It offers a mix of urban and suburban living, with easy access to amenities and entertainment
- Gurgaon is well-connected by road, rail, and air, with Delhi's Indira Gandhi International Airport nearby
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM with flexible hours and remote work options
ASSUMPTION: The Gurgaon office offers a dynamic and collaborative work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Brand strategy and positioning
- Campaign development and execution
- Team management and leadership
- Analytical and problem-solving skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of successful brand campaigns you've led or contributed to
- Research Junglee Games and the Indian gaming market to demonstrate your understanding of the industry
ATS Keywords: Brand Management, Brand Positioning, Digital Marketing, Campaign Development, Team Leadership, Market Research, Consumer Insights, Real Money Gaming, Player Engagement, Social Media Strategy
ASSUMPTION: The application process may vary based on the specific needs of the hiring team and the current hiring timeline. Stay up-to-date with the latest information on the Junglee Games careers website.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The specific tools and technologies used may vary based on the team's preferences and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Value Customers & Data
- Inspire Extreme Ownership
- Lead with Love
- Embrace Change
- Play the Big Game
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
- Creative and innovative
- Results-focused and accountable
Self-Assessment Questions:
- How do you prioritize customers and use data-driven decisions in your work?
- Can you provide an example of a time when you embraced change and adapted swiftly to a new situation?
- How do you foster open dialogue and mutual growth within your team?
ASSUMPTION: Junglee Games values a strong work-life balance, open communication, and a culture of continuous learning and improvement.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds
- Adapting to the fast-paced and ever-changing gaming industry
- Balancing strategic planning with day-to-day campaign execution
- Working in a highly competitive market with strict regulations
ASSUMPTION: These challenges can be overcome through strong leadership, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Senior Brand Manager or Brand Director position in other companies, but with a focus on the Indian gaming market and real-money gaming
- It requires a unique blend of strategic thinking, creative execution, and team management, with a strong emphasis on data-driven decision-making
- Career progression may involve moving into a leadership role or expanding into new markets or product lines
ASSUMPTION: This role offers a unique opportunity to work in a growing industry and make a significant impact on the company's brand and market position.
📝 Sample Projects
- Developing and executing a brand awareness campaign for a new game launch
- Conducting market research to identify target audiences and refine brand positioning
- Managing a team to create and implement a social media strategy for an existing game
ASSUMPTION: These projects are representative of the types of initiatives the Associate Director Brand may work on, but the specific projects may vary based on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the current brand positioning and how it has evolved over time?
- How does the team collaborate with other departments, such as product and user acquisition?
- What are the biggest challenges facing the brand in the next 12-24 months, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does that manifest in the brand team?
ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company culture, and to demonstrate your interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful brand campaigns you've led or contributed to
- Research Junglee Games and the Indian gaming market to demonstrate your understanding of the industry
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
