📌 Core Information
🔹 Job Title: Associate Director, Brand
🔹 Company: Greenlight Financial Technology
🔹 Location: Atlanta (Remote Friendly)
🔹 Job Type: Full Time
🔹 Category: Brand Marketing
🔹 Date Posted: 2025-04-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing brand strategy with a focus on narrative development and storytelling
- Overseeing copywriting and content creation for marketing campaigns, product launches, website, email, social media, and in-app experiences
- Collaborating with design, product, and marketing teams to ensure consistent and compelling messaging
- Leading and mentoring a team of writers and content creators
- Analyzing audience insights and campaign performance to refine messaging and storytelling approaches
ASSUMPTION: This role requires a strong background in brand marketing, copywriting, and brand storytelling for digital products or consumer tech. It also demands exceptional leadership skills to mentor teams and drive creative outcomes in a fast-paced tech environment.
📋 Key Responsibilities
✅ Develop and execute brand strategy, focusing on narrative development and storytelling
✅ Oversee copywriting and content creation for various platforms, ensuring consistent and compelling messaging
✅ Collaborate with cross-functional teams to ensure brand voice consistency and authenticity
✅ Lead and mentor a team of writers and content creators, fostering a culture of creativity and innovation
✅ Analyze audience insights and campaign performance to refine messaging and storytelling approaches
✅ Identify and develop new storytelling opportunities, including partnerships, campaigns, and product narratives
✅ Stay up-to-date on industry trends, best practices in copywriting, and emerging storytelling formats in digital media
ASSUMPTION: This role requires a high level of collaboration, creativity, and analytical thinking to succeed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, English, Journalism, or a related field (or equivalent experience)
Experience: 4-7+ years of experience in brand marketing, with a strong background in copywriting and brand storytelling for digital products or consumer tech
Required Skills:
- Exceptional writing, editing, and communication skills
- Proven experience developing and executing on a brand strategy
- Proven ability to craft engaging, audience-focused content
- Analytical mindset with the ability to use data and insights to inform decisions
- Experience marketing multiple products within a brand and as a key contributor in integrated brand campaigns
Preferred Skills:
- Experience working in a fast-paced tech environment
- Familiarity with family, parent, and kid-focused audiences
- Proficiency in project management tools
ASSUMPTION: While not explicitly stated, proficiency in project management tools would be beneficial for this role due to the collaborative nature of the work and the need to manage multiple projects and teams.
💰 Compensation & Benefits
Salary Range: The estimated base pay range for this position in (NY, CA, WA) is $130,000 - $155,000. In (CO), the estimated base pay range is $130,000 - $145,000. Greenlight provides a competitive compensation package with a market-based approach to pay, which may vary depending on location, experience, and skill set.
Benefits:
- Medical, dental, vision, and HSA match
- Paid life insurance, AD&D, and disability benefits
- Traditional 401k with company match
- Unlimited PTO
- Paid company holidays and pop-up bonus holidays
- Professional development stipends
- Mental health resources
- 1:1 financial planners
- Fertility healthcare
- 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
- Flexible WFH, both remote and in-office opportunities
- Fully stocked kitchen, catered lunches, and occasional in-office happy hours
- Employee resource groups
Working Hours: Full-time, with flexible work arrangements
ASSUMPTION: While the salary range is provided, the actual compensation may vary based on the candidate's skills, experience, and negotiation. The benefits listed are subject to change and may be subject to eligibility requirements.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 201-500 employees
Founded: 2014
Company Description:
- Greenlight is the money and safety app for families, empowering parents to raise financially-smart kids
- Millions of parents and kids use Greenlight to earn, save, spend wisely, give, and invest
- Greenlight is backed by prominent investors and has been recognized as a CB Insights Fintech 250 company
Company Specialties:
- Family fintech
- Kid-focused banking
- Financial education for kids
Company Website: http://www.greenlight.com
ASSUMPTION: Greenlight is a well-funded, growing startup with a strong focus on its mission to empower families to raise financially-smart kids.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports to the VP of Brand
Work Arrangement: Hybrid, with both remote and in-office opportunities
Growth Opportunities:
- Potential to grow into a leadership role within the brand team
- Opportunity to shape the brand narrative and make a significant impact on the company's growth
- Chance to learn and develop skills in a fast-paced, innovative tech environment
ASSUMPTION: This role offers significant growth opportunities for the right candidate, given Greenlight's rapid growth and expansion.
🌍 Location & Work Environment
Office Type: Hybrid, with both remote and in-office opportunities
Office Location(s): Atlanta, GA
Geographic Context:
- Atlanta is a vibrant, growing city with a diverse population and a strong tech industry
- The cost of living in Atlanta is generally lower than in other major tech hubs like San Francisco or New York
- Atlanta offers a variety of cultural attractions, including museums, theaters, and music venues
Work Schedule: Full-time, with flexible hours and unlimited PTO
ASSUMPTION: While the role is remote-friendly, the company's headquarters are in Atlanta, and some in-office work may be required.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Portfolio review and writing test
- In-depth interview with the brand team
- Final interview with the VP of Brand
Key Assessment Areas:
- Writing and editing skills
- Brand strategy and storytelling abilities
- Collaboration and leadership skills
- Cultural fit and alignment with Greenlight's mission
Application Tips:
- Tailor your resume and cover letter to highlight your brand marketing, copywriting, and storytelling experience
- Include a portfolio of your best work, showcasing your ability to craft engaging, audience-focused content
- Be prepared to discuss your approach to brand strategy, narrative development, and messaging
- Research Greenlight's mission and values, and be ready to explain how your skills and experience align with the company's goals
ATS Keywords: Brand marketing, copywriting, brand storytelling, digital products, consumer tech, leadership, mentoring, content strategy, audience insights, campaign performance, storytelling opportunities, marketing strategies, integrated brand campaigns, communication skills, creativity, innovation
ASSUMPTION: Greenlight uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello, JIRA)
- Content management systems (e.g., WordPress, Contentful)
- Design tools (e.g., Sketch, Figma, Adobe Creative Suite)
- Analytics tools (e.g., Google Analytics, Mixpanel)
ASSUMPTION: While not explicitly stated, proficiency in project management, content management, design, and analytics tools would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Empower families to raise financially-smart kids
- Create a safe and inclusive environment for all
- Embrace continuous learning and improvement
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Innovative and creative
Self-Assessment Questions:
- Do you align with Greenlight's mission to empower families to raise financially-smart kids?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a proven track record of crafting engaging, audience-focused content?
ASSUMPTION: Greenlight values candidates who are passionate about its mission, comfortable working in a fast-paced environment, and skilled in crafting engaging content.
⚠️ Potential Challenges
- Managing multiple projects and teams simultaneously
- Balancing the need for consistency in brand messaging with the desire for innovation and creativity
- Adapting to a fast-paced, growing startup environment
- Working with diverse stakeholders, including parents, kids, and internal teams
ASSUMPTION: These challenges are inherent in a role that requires managing multiple projects, balancing consistency and innovation, and working with diverse stakeholders.
📈 Similar Roles Comparison
- Unlike traditional brand marketing roles, this position requires a strong focus on storytelling and narrative development
- This role is unique in its focus on family fintech and kid-focused banking, which presents both opportunities and challenges
- Career progression in this role could lead to leadership positions within the brand team or other areas of the company
ASSUMPTION: This role is unique in its focus on family fintech and kid-focused banking, which may present both opportunities and challenges compared to more traditional brand marketing roles.
📝 Sample Projects
- Developing a comprehensive brand strategy for a new family-focused financial product
- Crafting engaging, on-brand copy and content for a marketing campaign targeting parents and kids
- Overseeing the creation of a series of educational videos aimed at teaching kids about money management
ASSUMPTION: These sample projects are designed to give applicants an idea of the types of tasks and responsibilities they might encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the brand team's structure and how this role fits into it?
- How does Greenlight approach collaboration and communication across different teams and departments?
- What are the biggest challenges facing the brand team, and how can this role help address them?
- How does Greenlight support the professional development and growth of its employees?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: These questions are designed to help applicants better understand the role, the company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand marketing, copywriting, and storytelling experience
- Include a portfolio of your best work, showcasing your ability to craft engaging, audience-focused content
- Prepare for a phone or video screen, portfolio review, and in-depth interviews with the brand team and the VP of Brand
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
