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Associate Director, Customer Marketing

AstraZeneca
Full-time
On-site
United States
🌟 Customer Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Associate Director, Customer Marketing

πŸ”Ή Company: AstraZeneca

πŸ”Ή Location: United States

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Pharmaceuticals

πŸ”Ή Date Posted: April 24, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing customer marketing strategies
  • Collaborating with account teams to gather context and insights
  • Crafting customer check-in narratives and ensuring consistent branding
  • Utilizing contract analytics for QBRs and contract management discussions
  • Creating tailored communication plans and marketing campaigns based on QBR insights

ASSUMPTION: This role requires a balance of strategic thinking, strong communication skills, and the ability to manage multiple projects simultaneously.

πŸ“‹ Key Responsibilities

βœ… Shaping the story of customer check-ins and providing decks to account teams

βœ… Connecting with contract analytics owners to obtain computed values for QBRs and contract management check-ins

βœ… Collaborating with account teams to gather qualitative context for QBRs and contract management discussions

βœ… Ensuring consistency in branding and messaging across all customer touchpoints related to QBRs or contract management discussions

βœ… Developing tailored customer communication plans or marketing campaigns based on insights from QBRs

ASSUMPTION: This role involves a significant amount of cross-functional collaboration and requires strong project management skills.

🎯 Required Qualifications

Education: Bachelor’s Degree in a relevant field of study

Experience: Account management experience and experience in a marketing role

Required Skills:

  • Understanding of access utilized by commercial and government payers under the medical and pharmacy benefits
  • Ability to manage and prioritize multiple tasks and projects simultaneously
  • Strong oral, written, and interpersonal communication skills
  • High level of experience utilizing Microsoft PowerPoint
  • Ability to effectively communicate complex business challenges and recommendations to senior leaders

Preferred Skills:

  • MBA, MPH, or other advanced degree
  • Experience in U.S. managed care

ASSUMPTION: While an advanced degree is preferred, candidates with relevant experience may also be considered.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Director-level role in the pharmaceutical industry with 5-10 years of experience)

Benefits:

  • Competitive benefits package
  • 401(k) plan with company match
  • Health, dental, and vision insurance
  • Paid time off and holidays
  • Employee assistance program

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for travel and project demands

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: AstraZeneca is a global biopharmaceutical company focused on the discovery, development, and commercialization of prescription medicines, primarily in the areas of Oncology, Cardiovascular, Renal & Metabolism, and Respiratory.

Company Size: AstraZeneca has over 76,000 employees worldwide, providing a large and diverse work environment.

Founded: AstraZeneca was founded in 1999 through the merger of Astra AB and Zeneca Group plc.

Company Description:

  • AstraZeneca is committed to pushing the boundaries of science to deliver life-changing medicines
  • The company has a strong focus on innovation and sustainability
  • AstraZeneca offers a collaborative and inclusive work environment

Company Specialties:

  • Pharmaceutical research and development
  • Global business operations
  • Innovation and sustainability

Company Website: http://www.astrazeneca.com

ASSUMPTION: AstraZeneca's large size and global presence provide opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: This role is at the Director level, reporting directly to the Head, US Access Strategy & Marketing.

Reporting Structure: The Associate Director, Customer Marketing will have no direct reports but will collaborate with various account teams and other internal stakeholders.

Work Arrangement: This is a field-based role with up to 25% travel as required.

Growth Opportunities:

  • Potential to work on high-impact projects and initiatives
  • Opportunities to collaborate with and learn from experienced professionals
  • Possibility to take on additional responsibilities and advance within the organization

ASSUMPTION: This role offers opportunities for professional growth and development within AstraZeneca's marketing organization.

🌍 Location & Work Environment

Office Type: AstraZeneca's US headquarters is located in Waltham, MA, with additional offices across the country.

Office Location(s): The specific office location for this role is not specified, but it is a field-based role with travel requirements.

Geographic Context:

  • The United States has a diverse and dynamic healthcare market
  • The role may involve travel to various locations across the country
  • The role may require working with customers and stakeholders in different time zones

Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for travel and project demands.

ASSUMPTION: The field-based nature of this role may require some flexibility in work hours and travel.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone or video screen with the hiring manager
  • Behavioral and situational interview with the hiring manager
  • Final interview with the Head, US Access Strategy & Marketing
  • Background check and offer extension

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Communication and presentation skills
  • Collaboration and teamwork skills
  • Understanding of the pharmaceutical industry and customer marketing

Application Tips:

  • Highlight relevant experience and achievements in customer marketing and account management
  • Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
  • Prepare examples of successful customer marketing campaigns or initiatives you have led
  • Be ready to discuss your understanding of the pharmaceutical industry and customer marketing

ATS Keywords: Customer Marketing, Account Management, Contract Analytics, QBR, Marketing Campaigns, Branding, Narrative Crafting, Travel, Field-Based Work, Collaboration, Problem Solving, Analytical Thinking, Customer Engagement

ASSUMPTION: AstraZeneca's application process may involve the use of an Applicant Tracking System (ATS), so including relevant keywords in your resume can help improve your chances of being selected for an interview.

πŸ› οΈ Tools & Technologies

  • Microsoft PowerPoint
  • Customer Relationship Management (CRM) software (e.g., Salesforce)
  • Data analysis and visualization tools (e.g., Tableau, Power BI)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in Microsoft PowerPoint is required, while experience with other tools and technologies may be beneficial but not always necessary.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Patient-centric
  • Science-driven
  • Global
  • Collaborative
  • Innovative

Work Style:

  • Collaborative and inclusive
  • Focused on pushing the boundaries of science
  • Committed to sustainability and social responsibility

Self-Assessment Questions:

  • Do you have a strong commitment to patient-centricity and improving patient outcomes?
  • Are you comfortable working in a collaborative and inclusive environment?
  • Do you have a proven track record of success in customer marketing and account management?

ASSUMPTION: AstraZeneca values candidates who are passionate about improving patient outcomes and committed to working collaboratively in a diverse and inclusive environment.

⚠️ Potential Challenges

  • Managing multiple projects and priorities simultaneously
  • Travel requirements and potential time zone differences
  • Navigating a large and complex organization
  • Keeping up with the fast-paced and dynamic nature of the pharmaceutical industry

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and development.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Customer Marketing Manager or Director role in other pharmaceutical or healthcare companies
  • However, this role is unique in its focus on utilizing contract analytics for QBRs and contract management discussions
  • Career paths in customer marketing can lead to roles such as Vice President, Head of Customer Marketing, or Chief Customer Officer

ASSUMPTION: While this role is similar to other customer marketing roles, its unique focus on contract analytics sets it apart and provides opportunities for professional growth and development.

πŸ“ Sample Projects

  • Developing a customer check-in narrative and presentation deck for a major pharmaceutical client
  • Collaborating with an account team to gather qualitative context and insights for a QBR with a government payer
  • Creating a tailored communication plan or marketing campaign based on insights from a QBR with a commercial payer

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and tasks associated with this role, but the specific projects and initiatives may vary depending on the organization and its priorities.

❓ Key Questions to Ask During Interview

  • Can you describe the typical customer marketing initiatives and campaigns for this role?
  • How does this role collaborate with other departments and teams within AstraZeneca?
  • What are the key priorities for this role in the first 90 days?
  • How does AstraZeneca support the professional development and growth of its employees?
  • What are the most challenging aspects of this role, and how can they be addressed?

ASSUMPTION: These questions are intended to help you better understand the role, the company, and the opportunities for professional growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to emphasize your relevant experience and skills
  • Prepare examples of successful customer marketing campaigns or initiatives you have led
  • Be ready to discuss your understanding of the pharmaceutical industry and customer marketing
  • Follow up with the hiring manager or HR representative within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.