📌 Core Information
🔹 Job Title: Associate Director, Global Partner Marketing - Maternity Cover
🔹 Company: Too Good To Go
🔹 Location: Madrid, Madrid, Spain
🔹 Job Type: On-site
🔹 Category: 🔗 Affiliate Marketing,🤝 Partner & Channel Marketing
🔹 Date Posted: Thu Apr 03 2025
🔹 Experience Level: 10+
🔹 Remote Status: Hybrid
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Developing and driving the global B2B Marketing and Trade Marketing strategy for Too Good To Go, focusing on partner acquisition and retention.
- Leading a team of five Senior Managers and Managers, while also mentoring and empowering a wider network of over 20 international Partner Marketers.
- Collaborating closely with Commercial, Product, and Marketing teams to align strategies and deliver measurable results.
- Acting as the first point of call when Global Partners need to be engaged with, defining and delivering upon impactful B2B and B2B2C marketing plans with selected high-value Global FMCG and Retail Partner Brands.
ASSUMPTION: This role requires a strategic mindset and proven ability to manage high-performing teams, with a focus on driving partner acquisition, retention, and revenue growth through impactful B2B and B2B2C initiatives.
📋 Key Responsibilities
✅ Partner Marketing Strategy: Develop, lead and drive the B2B Marketing and Trade Marketing (B2B2C) Vision and Strategy for Too Good To Go, across Marketplace, Too Good To Go Platform and Too Good To Go Parcels.
✅ Global Joint Marketing: Define and deliver upon impactful B2B and B2B2C marketing plans with selected high-value Global FMCG and Retail Partner Brands to drive Partner Acquisition and Retention.
✅ Global Campaign Integration: Integrate with global cross-functional Marketing teams for B2B and Trade Marketing amplification of global marketing campaigns and activations.
✅ Local Partner Marketing Enablement: Support, guide and nurture a high-performing global Partner Marketing community through Processes, Tools, Excellence Forums and ongoing engagement.
✅ B2B Product Marketing: Collaboratively develop, refine, and optimise marketing plans to engage major retail prospects with Too Good To Go’s new product solutions.
✅ Channel Marketing: Establish and activate strategic alliances with credible third-party hard- and software partners, to promote and sell Too Good To Go products and services.
✅ Team Development: Provide strategic guidance, hands-on management, and dedicated support to foster the growth, engagement, and high performance of your team members.
ASSUMPTION: This role requires strong business acumen, proactive strategic thinking, outstanding organisational and project management skills, and the ability to manage multiple initiatives effectively in a fast-paced, matrixed environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.
Experience: Extensive Partner Marketing leadership experience, with a proven track record of shaping and leading Partner Marketing strategies for major FMCG and Retail accounts. Skilled in driving partner acquisition, retention, and revenue growth through impactful B2B and B2B2C initiatives, including B2B Product and Channel Marketing.
Required Skills:
- Fluent, native-level (or Bilingual) English Speaker
- Strategic and Commercial Acumen
- Proactive, Strategic Self-Starter
- Outstanding Organisational and Project Management Skills
- Innovative Thinker with a Focus on Impact
- Team Leadership and Development
Preferred Skills:
- Experience working in a fast-paced, scale-up environment
- Knowledge of the food waste reduction industry
- Fluency in additional languages
ASSUMPTION: Given the global nature of this role, fluency in additional languages would be beneficial but not required. Experience working in a fast-paced, scale-up environment is highly desirable.
💰 Compensation & Benefits
Salary Range: €80,000 - €100,000 per year (based on industry standards for a senior marketing role in Madrid, Spain, with 10+ years of experience).
Benefits:
- Hybrid working model (2-3 days per week in the office)
- Extra parental leave and days off beyond local legislation
- Health insurance and pension plans
- Additional days off for significant life events
- Regular social events and fully-equipped kitchens
- Paid volunteer time through the Shareback volunteering programme
Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work from home 2-3 days per week.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in Madrid, Spain, with 10+ years of experience. Benefits may vary depending on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Environmental Services, specifically focused on food waste reduction and sustainability.
Company Size: Medium to large (1,001-5,000 employees), providing ample opportunities for collaboration and growth.
Founded: 2015, with a strong track record of success and impact in the food waste reduction space.
Company Description:
- A certified B Corporation with a mission to inspire and empower everyone to fight food waste together.
- Connects users with partner stores to rescue unsold food and stop it from going to waste.
- Operates in 19 countries across Europe and North America, with over 100 million registered users and 150,000 active partners.
Company Specialties:
- Food waste reduction and sustainability
- Online ordering and marketplace app development
- Circular economy and zero waste initiatives
Company Website: http://toogoodtogo.org/en
ASSUMPTION: Too Good To Go is a mission-driven company with a strong focus on sustainability and social impact. This role offers the opportunity to make a tangible difference in the fight against food waste.
📊 Role Analysis
Career Level: Senior-level, with the opportunity to lead and mentor a team of experienced marketing professionals.
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and is responsible for leading a team of five Senior Managers and Managers, as well as mentoring and empowering a wider network of over 20 international Partner Marketers.
Work Arrangement: Hybrid, with 2-3 days per week in the office and the option to work from home for the remainder of the week.
Growth Opportunities:
- Potential to grow into a permanent role or take on additional responsibilities within the marketing department.
- Opportunities to work on high-impact projects and initiatives that drive meaningful change in the fight against food waste.
- Access to professional development opportunities in a fast-paced, scale-up environment.
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's mission and success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with fully-equipped kitchens and regular social events.
Office Location(s): Madrid, Spain
Geographic Context:
- Madrid is a vibrant, multicultural city with a strong focus on sustainability and innovation.
- The office is located in the heart of the city, with easy access to public transportation and nearby amenities.
- Madrid offers a high quality of life, with a rich cultural scene, diverse culinary options, and numerous parks and green spaces.
Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work from home 2-3 days per week.
ASSUMPTION: The work environment at Too Good To Go is collaborative, inclusive, and values-driven, with a strong focus on work-life balance and employee well-being.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screening to assess cultural fit and basic qualifications.
- In-depth behavioral and skills-based interviews with the hiring manager and other team members.
- Case study or project presentation to demonstrate strategic thinking and problem-solving skills.
- Final interview with the Chief Marketing Officer (CMO) to discuss the role and company culture in more detail.
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Cultural fit and alignment with Too Good To Go's mission and values
- Expertise in partner marketing, B2B marketing, and trade marketing
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Too Good To Go's mission and values, and explain how your background and experience make you a strong fit for the role.
- Prepare a case study or project presentation that showcases your strategic thinking and problem-solving skills in a partner marketing context.
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications.
ATS Keywords: Partner Marketing, B2B Marketing, Trade Marketing, Strategic Planning, Project Management, Team Leadership, Commercial Acumen, Innovative Thinking, Stakeholder Engagement, Campaign Integration, Product Marketing, Channel Marketing, Mentorship, Community Building, Trend Identification, Performance Management
ASSUMPTION: Too Good To Go uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Design and presentation tools (e.g., Canva, PowerPoint)
ASSUMPTION: Too Good To Go uses a variety of tools and technologies to support its marketing efforts. Proficiency in these tools is not required but may be beneficial for the right candidate.
👔 Cultural Fit Considerations
Company Values:
- We Win Together
- We Raise the Bar
- We Keep It Simple
- We Build A Legacy
- We Care
Work Style:
- Collaborative and inclusive team environment
- Focus on results and impact, rather than hours worked
- Strong commitment to Too Good To Go's mission and values
Self-Assessment Questions:
- How do you embody Too Good To Go's values in your daily work?
- Can you provide an example of a time when you had to manage a team through a significant challenge or change? How did you approach this, and what was the outcome?
- How do you prioritize and manage your time and workload to ensure you're focusing on high-impact activities?
ASSUMPTION: Too Good To Go places a strong emphasis on cultural fit and alignment with its mission and values. Candidates who can demonstrate a strong commitment to these principles are more likely to succeed in the role.
⚠️ Potential Challenges
- Managing a remote, global team with diverse time zones and cultural backgrounds.
- Balancing the need for strategic, long-term planning with the demands of day-to-day operations and tactical execution.
- Navigating the complexities of working in a fast-paced, scale-up environment with evolving priorities and priorities.
- Adapting to the unique challenges and opportunities presented by the food waste reduction industry.
ASSUMPTION: This role presents a unique set of challenges and opportunities, requiring a strategic, adaptable, and innovative approach to marketing and team management.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Director of Partner Marketing role, but with a broader scope and greater strategic responsibility.
- Unlike traditional marketing roles, this position requires a strong focus on B2B and B2B2C marketing, as well as experience working with FMCG and retail accounts.
- Career progression in this role could lead to a permanent position or further senior-level opportunities within the marketing department or the broader organization.
ASSUMPTION: This role offers a unique blend of strategic, operational, and leadership responsibilities, making it an attractive opportunity for experienced marketing professionals looking to take the next step in their careers.
📝 Sample Projects
- Developing and executing a global partner acquisition campaign, resulting in a 25% increase in new partner sign-ups within the first six months.
- Leading a cross-functional team to launch a new product solution, driving a 30% increase in sales and a 20% improvement in customer satisfaction scores.
- Conducting a comprehensive review of Too Good To Go's partner marketing strategy, resulting in the identification of new opportunities and the optimization of existing initiatives, leading to a 15% increase in partner retention rates.
ASSUMPTION: These sample projects demonstrate the strategic, operational, and leadership responsibilities required for success in this role, as well as the potential impact of the right candidate's contributions.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits into the broader marketing organization?
- How does Too Good To Go support the professional development and growth of its marketing team members?
- Can you provide an example of a time when Too Good To Go had to pivot or adapt its marketing strategy in response to changing market conditions or customer feedback?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Too Good To Go measure the success of its marketing initiatives, and what are the key performance indicators (KPIs) for this role?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using the ATS keywords provided.
- Prepare a case study or project presentation that showcases your strategic thinking and problem-solving skills in a partner marketing context.
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications.
- If selected for the final round, be prepared to discuss your approach to managing a remote, global team and balancing strategic planning with day-to-day operations.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
