📌 Core Information
🔹 Job Title: Associate Director, Growth Marketing
🔹 Company: Zip Co Limited
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
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📌 Essential Job Details
🚀 Job Overview
As the Associate Director of Growth Marketing at Zip, you will play a pivotal role in driving the company's user acquisition and retention strategies. Responsible for overseeing performance media, affiliate partnerships, referral programs, and organic traffic channels, you will be tasked with delivering measurable growth for Zip's direct-to-consumer business. Working closely with cross-functional teams, you will leverage data-driven insights to optimize the customer journey and fuel Zip's continued expansion.
ASSUMPTION: The role is focused on growth marketing, which is a common function within technology and financial services companies scaling their customer base.
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📋 Key Responsibilities
✅ Deliver measurable impact to the business, with the primary objective of growing Zip's direct-to-customer user base through performance media, affiliate partnerships, referral products, and organic traffic channels
✅ Manage the performance marketing budget and report on new customer acquisition funnels
✅ Partner with risk, product, and product marketing teams to understand activation trends
✅ Collaborate with FP&A on performance forecasting for the business
✅ Own the relationship with the performance media agency
✅ Lead a team of seasoned marketers and subject matter experts to deliver high-impact work
✅ Ensure work prioritized by the team is aligned to company strategic initiatives and partner with cross-functional teams to deliver
ASSUMPTION: The key responsibilities focus on growth marketing activities, team leadership, and cross-functional collaboration, which are typical for an Associate Director-level role.
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🎯 Required Qualifications
Education: Not specified
Experience: 8+ years of experience, with 5+ years specializing in performance media and growth marketing
Skills: Creative and strategic thinking, comfort with risk-taking, ability to engage with senior leadership, and experience working in a remote/hybrid environment
ASSUMPTION: The qualifications are focused on relevant marketing and leadership experience, as well as soft skills suitable for a growth-oriented, customer-facing role.
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💰 Compensation & Benefits
Salary Range: $144,000 - $207,000 per year
Benefits: Flexible working culture, incentive programs, 20 days PTO, generous paid parental leave, family support policies, 100% employer-covered insurance, and access to a Midtown office
Industry Comparison: The provided salary range appears to be competitive for an Associate Director-level growth marketing role in the United States.
ASSUMPTION: The salary range and benefits package are aligned with industry standards for a similar position in the technology/fintech sector.
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📌 Applicant Insights
🔍 Company Context
Industry Position: Zip is a global "Buy Now, Pay Later" company disrupting the payments industry
Company Size: Not specified, but likely a growing startup or scale-up based on the role and responsibilities
Company Stage: Growth stage, expanding its customer base and market presence
ASSUMPTION: Zip is a fast-growing fintech company in the "buy now, pay later" space, based on the company description provided.
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📊 Role Analysis
Career Level: Senior/Manager level, with 2+ years of leadership experience required
Reporting Structure: Reports to marketing leadership, likely collaborates with cross-functional teams
Team Size/Composition: Manages a team of seasoned marketers and subject matter experts
Growth Opportunities: Potential to advance within the marketing organization or take on broader leadership roles
ASSUMPTION: This is a senior-level growth marketing role with management responsibilities, offering opportunities for professional development and career progression.
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🌍 Location & Work Environment
Office Type: Remote-first with the option to work in-person at the Manhattan office
Geographic Context: The United States, likely with a focus on the company's core markets
Work Schedule: Flexible, with the ability to work remotely
Regional Considerations: The remote-first structure may appeal to candidates across the US, providing access to a wider talent pool
ASSUMPTION: The role offers a hybrid work model, allowing for both remote and in-office options, which is becoming increasingly common in the technology industry.
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💼 Interview & Application Insights
Typical Process: Likely to include an initial phone/video screening, followed by in-depth interviews with the hiring manager and cross-functional team members
Key Assessment Areas: Demonstrated track record in performance marketing and growth strategies, leadership skills, ability to collaborate cross-functionally, and alignment with the company's mission and values
Application Tips: Highlight relevant experience in driving customer acquisition and retention, as well as data-driven decision-making and team management
ATS Keywords: "growth marketing", "performance media", "affiliate marketing", "customer acquisition", "data analysis", "team leadership"
ASSUMPTION: The interview process and application tips are based on industry standards for senior-level marketing roles, as well as the specific responsibilities outlined in the job description.
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🛠️ Tools & Technologies
- Digital advertising platforms (e.g., Google Ads, Facebook Ads, TikTok Ads)
- Analytics and reporting tools (e.g., Google Analytics, Mixpanel, Amplitude)
- Customer relationship management (CRM) systems
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
ASSUMPTION: These are common tools and technologies used in growth marketing roles, based on the job responsibilities outlined.
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👔 Cultural Fit Considerations
Company Values: Zip emphasizes a customer-centric, innovative, and collaborative culture, with a focus on continuous learning and positive intent
Work Style: Fast-paced, with a willingness to take calculated risks and embrace change
Self-Assessment: Consider your ability to thrive in a remote/hybrid work environment, comfort with data-driven decision-making, and passion for driving business growth through creative problem-solving
ASSUMPTION: The company values and work style are inferred from the job description, which highlights Zip's focus on customer experience, growth, and a supportive environment.
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⚠️ Potential Challenges
The Associate Director of Growth Marketing role may involve managing a high workload, balancing multiple growth initiatives, and navigating complex cross-functional collaborations. The fast-paced, data-driven nature of the position may also require the ability to adapt quickly to changing market conditions and regulatory environments.
ASSUMPTION: The potential challenges are based on the broad responsibilities and leadership expectations of the role, as well as the competitive and dynamic nature of the growth marketing and fintech industries.
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📈 Similar Roles Comparison
This Associate Director of Growth Marketing role is similar to other senior-level marketing positions focused on customer acquisition and retention, such as Director of Growth, Head of Performance Marketing, or VP of Growth. These roles typically involve overseeing a team of growth specialists, driving data-driven strategies, and collaborating cross-functionally to support the overall business objectives.
ASSUMPTION: The comparison to similar roles is based on the common responsibilities and seniority level of the position, as well as industry trends in marketing and growth functions.
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📝 Sample Projects
- Develop and implement a comprehensive growth strategy, including performance media, affiliate partnerships, referral programs, and organic traffic initiatives
- Analyze customer acquisition and activation data to identify opportunities for optimization and improvement
- Lead the performance media agency in executing targeted, cost-effective advertising campaigns
- Collaborate with the product and risk teams to understand user behavior and inform growth initiatives
- Forecast growth projections and present performance metrics to senior leadership
ASSUMPTION: These sample projects are derived from the key responsibilities outlined in the job description and are typical for a growth marketing role of this nature.
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❓ Key Questions to Ask During Interview
1. How does the growth marketing team collaborate with other functional teams (e.g., product, finance, legal) to drive the company's strategic initiatives?
2. What are the key performance metrics that the growth marketing team is measured against, and how are they tracked and reported?
3. Can you provide examples of successful growth experiments or campaigns that the team has launched in the past?
4. How does the company approach work-life balance and support the professional development of its employees?
5. What are the company's plans for expansion and growth in the next 12-24 months, and how will the growth marketing team contribute to these objectives?
6. Can you describe the company's culture and the type of work environment that new hires can expect?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the company's growth strategy, the team dynamics, and the overall work culture, which are important considerations for this senior-level position.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To pursue this opportunity effectively, we recommend the following steps:
1. Thoroughly review the job description and requirements to ensure you meet the qualifications.
2. Tailor your resume and cover letter to highlight your relevant experience in growth marketing, performance media, and cross-functional collaboration.
3. Prepare thoughtful questions to ask during the interview that demonstrate your understanding of the role and your interest in the company's mission and culture.
4. Research Zip's business, products, and industry positioning to show your familiarity with the company and the broader market context.
5. Be prepared to discuss your data-driven approach to growth strategies and your ability to lead a team of marketing specialists.
6. Optimize your application for relevant ATS keywords, such as "growth marketing," "performance media," and "customer acquisition."
By following these steps, you can position yourself as a strong candidate and increase your chances of successfully navigating the application and interview process.
