📌 Core Information
🔹 Job Title: Associate Director Marketing Operations
🔹 Company: Wolters Kluwer
🔹 Location: USA - Kennesaw, GA (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading and optimizing global marketing operations function
- Driving operational excellence across marketing technology, automation, analytics, SEO, and website performance
- Collaborating cross-functionally to streamline processes, maximize ROI, and deliver exceptional customer experiences
- Guiding a high-performing team and managing external technology vendors
- Administering marketing operations budget and ensuring process compliance with data privacy, security, and regulatory standards
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing technology and operations to drive success in a global organization.
📋 Key Responsibilities
✅ Lead the development and execution of a robust marketing technology roadmap aligned to global business objectives
✅ Own the optimization and integration of marketing platforms and tools to drive efficiency and scalability
✅ Champion data instrumentation and architecture that enables full-funnel performance measurement
✅ Oversee the strategic direction, performance, and ongoing optimization of our ecommerce and informational websites
✅ Ensure digital journeys support customer decision-making across both Sales-assisted and self-serve channels
✅ Guide the team in driving best-in-class SEO strategies for discoverability and conversion
✅ Manage marketing automation platforms and workflows for lead capture, scoring, routing, email marketing, and service request flows
✅ Ensure seamless campaign execution and a frictionless experience for leads across the lifecycle
✅ Deliver actionable reporting and dashboards to support executive, marketing, and sales decision-making
✅ Translate data into insights that improve campaign effectiveness, marketing ROI, and sales alignment
✅ Lead, mentor, and grow a skilled team of marketing operations professionals
✅ Manage relationships with external technology vendors and service providers to ensure performance and alignment with strategy
✅ Maintain process compliance with data privacy, security, and regulatory standards (e.g., GDPR, CCPA)
✅ Administer the marketing operations budget and track ROI on technology investments
✅ Champion a culture of continuous improvement and agile marketing execution
ASSUMPTION: This role requires a strong balance of strategic thinking, tactical execution, and team leadership to succeed in a dynamic, global environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 7+ years of experience in marketing, with at least 3+ years in a marketing operations leadership role responsible for managing a team
Required Skills:
- Demonstrated success building and scaling marketing technology stacks in a software or SaaS environment
- Strong expertise in Salesforce with experience using Salesforce Marketing Cloud and/or other MarTech tools such as Hubspot, Marketo, or Eloqua
- Proven experience managing ecommerce websites and optimizing customer journeys
- Strong leadership and team development skills
- Excellent analytical skills and ability to synthesize data into clear insights
- Outstanding communication and stakeholder management skills
Preferred Skills:
- Experience in a matrixed, global organization - must be comfortable working with remote teams
- Proficiency in SEO best practices and web analytics
- Experience with social and content marketing platforms such as Sprout Social, Bamboo, and others
- Track record of promoting diverse, inclusive, and collaborative team cultures
ASSUMPTION: Candidates with a proven track record in marketing operations, strong leadership skills, and experience managing global teams will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $153,200 - $216,850 (Based on location and experience)
Benefits:
- Competitive benefits package
- 401(k) matching
- Health, dental, and vision insurance
- Flexible work arrangements
Working Hours: Full-time (40 hours/week), with flexibility for remote work
ASSUMPTION: Salary range is based on industry standards for similar roles and may vary depending on the candidate's location and experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Wolters Kluwer operates in the information services industry, providing professional information, software solutions, and services to customers in various sectors, including healthcare, tax and accounting, financial and corporate compliance, legal and regulatory, and corporate performance and ESG.
Company Size: Wolters Kluwer is a large organization with over 23,000 employees worldwide, offering a diverse range of opportunities and a global presence.
Founded: Wolters Kluwer was founded in 1836 and has since grown into a global leader in its industry.
Company Description:
- Wolters Kluwer is a global leader in professional information, software solutions, and services for the healthcare, tax and accounting, financial and corporate compliance, legal and regulatory, and corporate performance and ESG sectors.
- The company helps its customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.
- Wolters Kluwer reported 2024 annual revenues of €5.9 billion and serves customers in over 180 countries, maintaining operations in over 40 countries, and employing approximately 21,000 people worldwide.
Company Specialties:
- Software tools & digital information
- Workflow solutions
- Mobile and point-of-use applications
- High-quality content across multiple professional markets
Company Website: http://www.wolterskluwer.com
ASSUMPTION: Wolters Kluwer's extensive global presence and diverse range of products and services offer applicants a unique opportunity to grow and develop their careers in various professional markets.
📊 Role Analysis
Career Level: This role is a senior leadership position, requiring a strategic mindset and proven experience in marketing operations.
Reporting Structure: The Associate Director of Marketing Operations will report directly to the Vice President of Marketing Operations and collaborate with various stakeholders across the organization.
Work Arrangement: This role is remote-friendly, with the expectation of working remotely up to 100% of the time. Occasional on-site presence may be required for team meetings or company events.
Growth Opportunities:
- Potential to advance to a Vice President or Director-level role within marketing operations or related functions
- Opportunities to lead cross-functional projects and drive strategic initiatives
- Chance to develop leadership skills and mentor team members
ASSUMPTION: This role offers significant growth potential for candidates with strong leadership skills and a proven track record in marketing operations.
🌍 Location & Work Environment
Office Type: Remote-friendly with occasional on-site presence required
Office Location(s): Kennesaw, GA (Remote OK)
Geographic Context:
- Kennesaw, GA is located in the northern suburbs of Atlanta, offering a mix of urban and suburban living
- The area is known for its family-friendly neighborhoods, outdoor recreation, and proximity to Atlanta's cultural attractions
- Georgia has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time (40 hours/week), with flexibility for remote work
ASSUMPTION: The remote-friendly work arrangement offers applicants the flexibility to balance work and personal responsibilities while maintaining a strong connection to the global Wolters Kluwer team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interview with the marketing operations team
- Final interview with the Vice President of Marketing Operations
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Technical proficiency in marketing technology and operations
- Communication and stakeholder management skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing operations experience and leadership skills
- Be prepared to discuss your experience with marketing technology stacks, SEO, and website optimization
- Demonstrate your ability to lead and manage a global team
ATS Keywords: Marketing Operations, Marketing Technology, SEO, Website Optimization, Team Leadership, Global Marketing, Marketing Automation, Data Analysis, Stakeholder Management
ASSUMPTION: Applicants should emphasize their strategic mindset, leadership skills, and marketing operations experience to successfully navigate the interview process.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Hubspot, Marketo, or Eloqua
- SEO tools (e.g., SEMrush, Ahrefs)
- Web analytics tools (e.g., Google Analytics)
- Marketing automation platforms (e.g., Pardot, Marketo)
- Ecommerce platforms (e.g., Magento, Shopify)
ASSUMPTION: Proficiency in the listed tools and technologies is required for success in this role, and candidates should be prepared to discuss their experience with these platforms during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Collaboration
- Innovation
- Integrity
- Responsibility
Work Style:
- Global and collaborative team environment
- Agile and data-driven approach to marketing operations
- Focus on continuous improvement and process optimization
Self-Assessment Questions:
- How have you driven strategic initiatives to improve marketing operations in a global organization?
- Can you provide an example of a time when you optimized a website or SEO strategy to improve customer experience and drive results?
- How do you approach leading and developing a high-performing marketing operations team in a remote work environment?
ASSUMPTION: Applicants should assess their fit with Wolters Kluwer's values and work style, as well as their ability to thrive in a global, collaborative team environment.
⚠️ Potential Challenges
- Managing a remote, global team with diverse time zones and cultural backgrounds
- Balancing strategic initiatives with day-to-day tactical execution and team management
- Ensuring process compliance with data privacy, security, and regulatory standards in a global organization
- Adapting to a dynamic, fast-paced work environment with evolving priorities and stakeholder needs
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to succeed in a complex, global marketing operations role.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on global marketing operations and cross-functional collaboration
- Industry-specific context: Wolters Kluwer operates in various professional markets, requiring a broad understanding of marketing operations across diverse sectors
- Career path comparison: This role offers growth potential into Vice President or Director-level positions within marketing operations or related functions
ASSUMPTION: Applicants should consider the unique aspects of this role and how their experience and skills align with the specific requirements and context of the position.
📝 Sample Projects
- Developing and executing a global marketing technology roadmap to support business objectives
- Optimizing website performance and SEO strategies to improve customer experience and drive conversions
- Managing marketing automation workflows to enhance lead capture, scoring, routing, and email marketing
- Delivering actionable reporting and dashboards to support executive, marketing, and sales decision-making
ASSUMPTION: Applicants should be prepared to discuss their experience with these types of projects and how they have driven success in previous roles.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing operations strategy for Wolters Kluwer?
- Can you describe the team structure and dynamics within the marketing operations function?
- How does Wolters Kluwer support the professional development and growth of its marketing operations team members?
- What are the most pressing priorities for the incoming Associate Director of Marketing Operations in the first 90 days?
- How does Wolters Kluwer measure the success of its marketing operations function, and what key performance indicators (KPIs) are most important?
ASSUMPTION: Applicants should ask thoughtful, strategic questions to demonstrate their interest in the role and understanding of the organization's priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing operations experience and leadership skills
- Prepare for the interview process by researching Wolters Kluwer's industry, company culture, and specific role requirements
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
