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Marketing Operations Manager

Asset Management - Refinitiv, an LSEG business
Full-time
On-site
United States
βš™οΈ Marketing Operations

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Operations Manager

πŸ”Ή Company: Asset Management - Refinitiv, an LSEG business

πŸ”Ή Location: USA Home Office

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 9, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Leading marketing operations and analytics framework development, execution, and improvement
  • Ensuring marketing strategies are data-informed, efficient, and aligned with company goals
  • Collaborating with marketing teams to manage program execution and track performance
  • Optimizing processes, improving data quality, and troubleshooting issues
  • Working with various marketing technologies, including Marketo, Salesforce, and Outreach

ASSUMPTION: This role requires a strong background in B2B tech marketing, with a focus on data analysis, process optimization, and marketing technology management. Familiarity with compliance and data privacy standards is also crucial.

πŸ“‹ Key Responsibilities

βœ… Lead the development, execution, and continuous improvement of marketing operations and analytics framework

βœ… Ensure marketing strategies are data-informed, efficient, and aligned with company goals

βœ… Collaborate with marketing teams to manage program execution, track performance, and provide insights

βœ… Design, document, and streamline templates and processes for efficiency

βœ… Maintain data cleanliness and integrity across marketing platforms

βœ… Troubleshoot issues and implement solutions

βœ… Establish structured tests and testing methodologies

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently, as well as strong collaboration skills to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5+ years of general B2B tech marketing experience

Required Skills:

  • Proficient in CRM, marketing automation, and key marketing technologies (e.g., Salesforce, Marketo, Outreach)
  • Solid understanding of MAP fundamentals, creating new campaigns, assets, and managing the lead journey
  • Familiarity with compliance and data privacy standards across different regions
  • Track record of successfully building and optimizing processes across marketing programs

Preferred Skills:

  • Marketo certification

ASSUMPTION: While not explicitly stated, a strong understanding of data analysis and process optimization is essential for this role. Additionally, experience with Qlik, LeanData, ZoomInfo, Qualified, or 6sense would be beneficial.

πŸ’° Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Operations Manager with 2-5 years of experience in the B2B tech sector)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) plan with company match
  • Paid time off (vacation, sick, and holidays)
  • Employee assistance program
  • Professional development opportunities

Working Hours: Full-time, with a flexible schedule and the ability to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Operations Manager with the required experience level. Actual compensation may vary based on factors such as skills, qualifications, and market conditions.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services, specifically asset management and data analytics

Company Size: 10,001+ employees (LSEG Data & Analytics, the parent company)

Founded: LSEG Data & Analytics was founded in 2018, but its parent company, London Stock Exchange Group (LSEG), was founded in 1801

Company Description:

  • LSEG Data & Analytics is one of the world’s largest providers of financial markets data and infrastructure
  • Serves over 40,000 customers and 400,000 end users across approximately 190 markets
  • Enables customers to draw crucial insights through data, feeds, analytics, and workflow solutions

Company Specialties:

  • Market data
  • Financial markets
  • Innovation
  • Commodities
  • Fixed income
  • Foreign exchange
  • Big data
  • Digital identity
  • KYC
  • Third Party Risk
  • Financial Crime
  • Data Management
  • Risk management
  • Regulation
  • Asset management
  • Corporate treasury
  • Equities
  • Digital wealth
  • Compliance risk
  • Corporate governance
  • Enterprise risk

Company Website: https://www.lseg.com/en/data-analytics

ASSUMPTION: As a large, global organization, LSEG Data & Analytics offers a wide range of opportunities for career growth and development. However, the competitive nature of the financial services industry may result in a fast-paced and challenging work environment.

πŸ“Š Role Analysis

Career Level: Mid-level, with potential for growth into a management or leadership role

Reporting Structure: This role may report directly to the Head of Marketing or a similar position

Work Arrangement: Remote OK, with a flexible schedule and the ability to work from home

Growth Opportunities:

  • Advancement to a senior or management role within the marketing department
  • Expansion into related fields, such as data analysis or business intelligence
  • Opportunities to work on high-impact projects and initiatives

ASSUMPTION: This role offers significant opportunities for professional growth and development, particularly for individuals interested in advancing their careers in marketing operations or data analysis.

🌍 Location & Work Environment

Office Type: Remote-friendly, with the option to work from home or in an office setting

Office Location(s): USA Home Office (remote work allowed)

Geographic Context:

  • The USA Home Office location allows for a flexible work arrangement, with the ability to work remotely
  • The company has offices in various locations worldwide, offering opportunities for travel or relocation
  • The financial services industry is highly competitive and dynamic, with a fast-paced work environment

Work Schedule: Full-time, with a flexible schedule and the ability to work remotely

ASSUMPTION: The remote-friendly work environment offers a high degree of flexibility, allowing employees to balance their personal and professional lives more effectively. However, the fast-paced nature of the financial services industry may require occasional overtime or weekend work.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • Technical assessment or case study
  • Final interview with the marketing leadership team

Key Assessment Areas:

  • Technical skills in marketing operations and data analysis
  • Problem-solving and troubleshooting abilities
  • Collaboration and communication skills
  • Alignment with company values and culture

Application Tips:

  • Highlight relevant experience and achievements in marketing operations and data analysis
  • Tailor your resume and cover letter to emphasize your fit for this specific role
  • Prepare for technical assessments or case studies by brushing up on your marketing operations and data analysis skills

ATS Keywords: Marketing Operations, Data Analysis, Process Optimization, CRM, Marketing Automation, Salesforce, Marketo, Outreach, Database Management, Data Quality, Testing, Compliance, B2B Tech Marketing, Lead Management, Campaign Management, Analytics

ASSUMPTION: As a large, global organization, LSEG Data & Analytics may use an Applicant Tracking System (ATS) to manage and screen job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

πŸ› οΈ Tools & Technologies

  • Marketo
  • Salesforce
  • Outreach
  • Qlik
  • LeanData
  • ZoomInfo
  • Qualified
  • 6sense

ASSUMPTION: Familiarity with these marketing technologies is essential for success in this role. Candidates should be comfortable learning and using new tools as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • One Team. One Redwood
  • Make Your Own Weather
  • Obsess over Customer Success
  • Work the Problem
  • Be Curious
  • Own the Outcome
  • Respect Each Other

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and flexible
  • Results-focused and accountable

Self-Assessment Questions:

  • Do you thrive in a collaborative, team-oriented environment?
  • Are you comfortable working with data and using it to drive decision-making?
  • Can you adapt to new tools and technologies as needed?
  • Do you take ownership of your work and hold yourself accountable for results?

ASSUMPTION: Candidates who align with these company values and work style preferences are more likely to be successful in this role and contribute to a positive work environment.

⚠️ Potential Challenges

  • Working in a fast-paced, dynamic industry with frequent changes and updates
  • Managing multiple priorities and deadlines, often with tight turnaround times
  • Collaborating with cross-functional teams and stakeholders, requiring strong communication and project management skills
  • Keeping up with emerging technologies and trends in marketing operations and data analysis

ASSUMPTION: These challenges are inherent to working in the financial services industry and require a proactive, adaptable, and results-driven approach.

πŸ“ˆ Similar Roles Comparison

  • Marketing Operations Manager vs. Marketing Automation Specialist: The Marketing Operations Manager role is broader in scope, focusing on the overall marketing operations framework, while the Marketing Automation Specialist role is more specialized, focusing on the implementation and management of marketing automation tools
  • Industry-specific context: The financial services industry is highly competitive and dynamic, with a fast-paced work environment and a strong focus on data-driven decision-making
  • Career path comparison: Marketing Operations Manager roles can serve as a stepping stone to senior or leadership positions within the marketing department or related fields, such as data analysis or business intelligence

ASSUMPTION: Understanding the differences between similar roles and the industry-specific context can help candidates identify the best fit for their skills, interests, and career goals.

πŸ“ Sample Projects

  • Developing and implementing a new lead scoring model to improve marketing campaign performance
  • Optimizing marketing campaign workflows to reduce manual effort and improve efficiency
  • Conducting a comprehensive audit of marketing data and processes to identify areas for improvement and enhancement

ASSUMPTION: These sample projects illustrate the types of initiatives a Marketing Operations Manager might work on, focusing on data analysis, process optimization, and marketing technology management.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the marketing department?
  • How does this role contribute to the overall company goals and objectives?
  • What are the most significant challenges facing the marketing department, and how can this role help address them?
  • What opportunities are there for professional growth and development within this role or the broader organization?
  • How does the company support work-life balance for its employees?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.

πŸ“Œ Next Steps for Applicants

To apply for this position:

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.