Associate Director of Communications

📌 Core Information 🔹 Job Title: Associate Director of Communications 🔹 Company: Hypebeast 🔹 Location: Hong Kong 🔹 Job Type: Full-time 🔹 Category: Media Production 🔹 Date Posted: May 9, 2025 🔹 Experience Level: 10+ years 🔹 Remote Status: On-site 🚀 Job Overview Hypebeast, a global leading platform for contemporary culture and lifestyle, is seeking an Associate Director of Communications to drive strategic communications and enhance corporate reputation. This role involves leading all facets of corporate communications globally, including media relations, event communications, and internal communications initiatives. 🔹 ASSUMPTION: This role requires a strong understanding of the dynamics of economic and political development, as well as public sentiments, to effectively manage communications and mitigate risks. 📋 Key Responsibilities ✅ Develop and lead strategic communications to enhance corporate reputation and ensure message alignment throughout the Group. ✅ Lead all facets of corporate communications globally, including media relations and internal communications initiatives. ✅ Spearhead media relations strategy to deliver quality corporate and company-driven campaign coverage. ✅ Manage full lifecycle of event communications, from strategy to timely delivery and RSVP tracking. ✅ Cultivate relationships with local communities, key opinion leaders, ambassadors, celebrities, and influencers to secure visibility and opportunities for the company. ✅ Champion initiatives to enhance and promote company internal communications. ✅ Proactively identify and manage communication, branding, or corporate image-related issues and crises. ✅ Implement and oversee the enforcement of guidelines for coordinating responses to critical issues or incidents. ✅ Through strategic expansion, planning, hiring, and development, shape the future of the company's communication function globally. 🔹 ASSUMPTION: This role requires exceptional leadership, communication, and interpersonal skills to effectively manage teams and stakeholders across various functions and time zones. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Communications, Business Management, or a related field. Experience: 8+ years of relevant experience, with at least 5-6 years in managerial roles, and a proven track record in communication, public affairs, branding, and crisis management. Required Skills: - Proficiency in spoken and written Chinese and English - Strong leadership and team management skills - Excellent communication, interpersonal, and influencing skills - Strong engagement and persuasive skills - World-class strategic messaging ability with holistic and strategic thinking, as well as business acumen - Self-driven with strong attention to detail and a passion for communication management - Experience managing social media channels and collaborating with teams across time zones Preferred Skills: - Experience managing teams across multiple locations - Strong network and connection with media - Familiarity with the dynamics of economic and political development, as well as public sentiments 🔹 ASSUMPTION: Candidates with less experience may be considered for a Senior Manager role. 💰 Compensation & Benefits Salary Range: HKD 800,000 - HKD 1,200,000 per annum (Estimated based on industry standards for similar roles in Hong Kong) Benefits: - Competitive benefits package - Opportunities for professional growth and development - Dynamic and creative work environment Working Hours: Full-time, 40 hours per week 🔹 ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Hong Kong. Actual salary may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Hypebeast operates in the media production industry, focusing on contemporary culture and lifestyle. The company has expanded its publishing brands to encompass Hypebeast and its multiple content distribution platforms, creative agency Hypemaker, e-commerce and retail platform HBX, distribution and merchandising segment Hyperoom, and food and beverage destination Hypebeans. Company Size: Hypebeast has 201-500 employees, providing a mid-sized company environment where applicants can expect a mix of structured processes and entrepreneurial spirit. Founded: Hypebeast was founded in Hong Kong in 2005 and became a publicly listed company in 2016. Company Description: - Hypebeast is a global leading platform for contemporary culture and lifestyle, and a premier destination for editorially-driven news and commerce. - The company has expanded its publishing brands to a wider scope, encompassing Hypebeast and its multiple content distribution platforms, creative agency Hypemaker, e-commerce and retail platform HBX, distribution and merchandising segment Hyperoom, and food and beverage destination Hypebeans. Company Specialties: - Digital Media - E-commerce - Marketing - Publishing - Media Production - Advertising Company Website: hypebeast.ltd 🔹 ASSUMPTION: Hypebeast's focus on contemporary culture and lifestyle allows for a dynamic and creative work environment, with opportunities for applicants to contribute to various aspects of the company's operations. 📊 Role Analysis Career Level: This role is at the senior management level, reporting directly to the Chief Executive Officer. Reporting Structure: The Associate Director of Communications will oversee a team of communications professionals, both in-house and via external agencies, across multiple locations. Work Arrangement: This role is on-site, based in Hong Kong, with the possibility of occasional travel to other locations where Hypebeast has a presence. Growth Opportunities: - Opportunities for professional development and growth within the communications function - Potential to expand the communications team and shape the future of the company's communication function globally - Exposure to various aspects of the business, allowing for a well-rounded understanding of the company's operations 🔹 ASSUMPTION: The Associate Director of Communications role offers significant growth opportunities, both in terms of professional development and the potential to shape the company's communication function globally. 🌍 Location & Work Environment Office Type: Hypebeast's headquarters is located in Tsuen Wan District, Hong Kong, with additional offices in New York, Beijing, Tokyo, Seoul, Los Angeles, and London. Office Location(s): Tsuen Wan District, Hong Kong Geographic Context: - Hong Kong is a Special Administrative Region (SAR) of China, with a unique blend of Eastern and Western cultures. - The city is a major global financial hub, with a vibrant and dynamic business environment. - Hong Kong is known for its high standard of living, excellent infrastructure, and extensive public transportation system. Work Schedule: Full-time, 40 hours per week, with the possibility of occasional overtime during peak periods or crises. 🔹 ASSUMPTION: Applicants should be comfortable working in a fast-paced, dynamic environment and be prepared to adapt to changing priorities and workloads. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video call interview with the HR department 3. In-person or virtual interview with the hiring manager and/or other team members 4. Final interview with the Chief Executive Officer Key Assessment Areas: - Communication and interpersonal skills - Leadership and team management skills - Strategic thinking and problem-solving abilities - Understanding of the dynamics of economic and political development, as well as public sentiments - Alignment with Hypebeast's company values and culture Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Provide specific examples of your achievements in communication, public affairs, branding, and crisis management. - Demonstrate your understanding of Hypebeast's business and industry by addressing how your skills and experience align with the company's needs. ATS Keywords: Strategic Communications, Corporate Communications, Media Relations, Event Communications, Crisis Management, Branding, Leadership, Interpersonal Skills, Public Affairs, Social Media Management, Stakeholder Engagement, Messaging, Team Management, Communication Management, Business Acumen, Networking 🔹 ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills in their application materials, as well as their understanding of Hypebeast's business and industry. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides) - Social media platforms (Facebook, Instagram, Twitter, LinkedIn) - Project management tools (Asana, Trello, Jira) - CRM software (Salesforce, HubSpot) 🔹 ASSUMPTION: The tools and technologies listed are not exhaustive and may vary depending on the specific needs of the role and the company. 👔 Cultural Fit Considerations Company Values: - Creativity and Innovation - Passion and Enthusiasm - Collaboration and Teamwork - Integrity and Honesty - Accountability and Responsibility Work Style: - Dynamic and fast-paced environment - Cross-functional collaboration and teamwork - Strong emphasis on communication and transparency - Results-driven and performance-oriented culture - Opportunities for professional growth and development Self-Assessment Questions: 1. How do you align with Hypebeast's company values, particularly creativity and innovation, and collaboration and teamwork? 2. Are you comfortable working in a dynamic and fast-paced environment, with a strong emphasis on communication and transparency? 3. How do you approach managing teams and stakeholders across various functions and time zones? 4. Can you provide an example of a time when you demonstrated strong engagement and persuasive skills to drive change? 🔹 ASSUMPTION: Applicants should carefully consider their alignment with Hypebeast's company values and work style, as well as their ability to thrive in a dynamic and fast-paced environment. ⚠️ Potential Challenges 1. Managing communications across multiple time zones and locations 2. Balancing the needs of various stakeholders, both internal and external 3. Adapting to a fast-paced and dynamic work environment 4. Managing crises and issues that may impact the company's business, branding, or reputation 5. Navigating the unique blend of Eastern and Western cultures in Hong Kong 🔹 ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to manage communications effectively in a dynamic and fast-paced environment. 📈 Similar Roles Comparison 1. Associate Director of Communications (Hypebeast) vs. Director of Communications (Other Media Company) - Hypebeast's role focuses more on global communications and managing a team across multiple locations, while the other role may have a more regional focus. 2. Associate Director of Communications (Hypebeast) vs. Head of Public Relations (Other Company) - Hypebeast's role is more comprehensive, encompassing all facets of corporate communications, while the other role may focus more specifically on public relations and media relations. 3. Associate Director of Communications (Hypebeast) vs. Manager of Corporate Communications (Other Company) - Hypebeast's role is at the senior management level, with more strategic responsibilities and team management, while the other role may be more focused on day-to-day communications tasks. 🔹 ASSUMPTION: Applicants should consider the specific requirements and responsibilities of each role when comparing similar positions, as well as the company's industry, size, and culture. 📝 Sample Projects 1. Developing and implementing a global communications strategy to enhance Hypebeast's corporate reputation and brand awareness 2. Managing a crisis communication plan for a high-profile event or issue, ensuring the company's message is consistent and aligned across all channels 3. Spearheading a media relations campaign to secure quality corporate and company-driven campaign coverage in key markets 4. Managing the full lifecycle of event communications, from strategy to timely delivery and RSVP tracking, for a major company event or announcement 🔹 ASSUMPTION: Applicants should provide specific examples of their experience and achievements in communication, public affairs, branding, and crisis management, demonstrating their ability to manage projects effectively. ❓ Key Questions to Ask During Interview 1. How does this role fit into the company's overall strategy and vision for growth? 2. What are the key priorities for this role in the first 90 days? 3. How does the company support the professional development and growth of its employees? 4. What is the company's approach to managing communications across multiple time zones and locations? 5. How does the company navigate the unique blend of Eastern and Western cultures in Hong Kong? 🔹 ASSUMPTION: Applicants should ask thoughtful and insightful questions that demonstrate their interest in the role and their understanding of the company's business and industry. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: https://jobs.lever.co/hypebeast/45004d8a-dd9c-4ce7-9ba2-bf15c37d5b51 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 3. Provide specific examples of your achievements in communication, public affairs, branding, and crisis management. 4. Demonstrate your understanding of Hypebeast's business and industry by addressing how your skills and experience align with the company's needs. 5. Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.