📌 Core Information
🔹 Job Title: Associate Director, Regional Marketing, Cardiovascular - Boston, MA
🔹 Company: Bayer
🔹 Location: Boston, MA, United States
🔹 Job Type: Full-time
🔹 Category: Pharmaceuticals
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Engaging and developing Thought Leaders (TLs) in the field of cardiovascular-renal-metabolic health
- Generating insights relevant to strategic decision-making through regional meetings and events
- Executing regional marketing initiatives and programs to drive brand strategy
- Collaborating with internal and external partners to maximize utility and action plans
- Traveling up to 50% within the territory, with occasional evening and weekend travel
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively in a fast-paced environment. Experience in the pharmaceutical industry and a proven track record in marketing or sales is essential.
📋 Key Responsibilities
✅ Strategic Thought Leader (TL) Engagement:
- Establish and maintain relationships with TLs in the field of cardiovascular-renal-metabolic health
- Engage target customers across appropriate channels and activities to create positive product perception and deep relationships
- Develop a regional advocate TL base that aligns with CVR product communication strategy
- Identify and recommend TLs to provide brand insight and collaborate with the local team to identify emerging TLs
- Develop and maintain deep clinical expertise to challenge and advance TL thinking
- Contribute to and inform sentiment tracking along the TL Journey to motivate TLs to become vocal champions
ASSUMPTION: Success in this area requires strong communication skills, strategic thinking, and the ability to build and maintain long-term relationships.
✅ Congresses & Regional Conventions:
- Coordinate and execute plans for company presence at appropriate conferences
- Leverage and repurpose content leading internal approvals and align local staffing to create a strong and effective congress presence
- Lead TL meetings and support exec/senior leadership encounters at congresses and industry meetings
- Attend scientific/educational sessions to advance clinical expertise and share key insights learned from conferences and TL engagements with sales and brand teams
- Maintain deep understanding of a region, including opinion leaders and other influencers, treatment and utilization trends, payer and reimbursement dynamics, and opportunities and challenges for the brand and marketing tactics within the region
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively in a fast-paced environment.
✅ Speaker Bureau Engagement:
- Lead marketing-initiated peer-to-peer (P2P) program execution, including national broadcast
- Supports the execution of the promotional speaker bureau by aiding the development of Opinion Leader faculty to create innovative speaker content, support the training of new speakers, and increase the effectiveness and compliance of promotional programming
- Liaison for insight collection from pertinent national, regional, and local level conferences and symposium
- Harvest insights during program execution, feeding ideas and recommendations to P2P content that lead to strengthen and evolve speaker programs, including customizations of P2P content by stakeholder
ASSUMPTION: Success in this area requires strong project management skills, attention to detail, and the ability to work effectively in a fast-paced environment.
✅ Implement Local Marketing Initiatives and Programs:
- Own or contribute to various local and national marketing projects that drive brand strategy
- Contribute to and actively participate in platform teams focused on improving processes, including speaker bureau, contracting, congress planning, etc.
- Tailor brand materials to local needs and assess how to further tailor digital solutions on an area level
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively in a fast-paced environment.
✅ Insight Generation and Field Partnership:
- Coordinate, share, and consolidate customer insight and intelligence, including program participation with sales consultants, AGMs, regional/national account directors and other internal partners, enabling all to deliver on the brand strategy
- Execute against regional marketing plan that aligns with strategic imperatives of national brand plan and help drive brand growth at local levels
- Rely on expertise, generate and communicate actionable insights to the brand team to help inform national strategy with regard to tactical execution and driving efficiency and marketing spend
- Lead assigned advisory boards in collaboration with Brand Lead, CRM peers, and agency partners. Develop objectives, complete content development & approval, align internal attendees, oversee execution, and share meeting outcomes/insights with all key stakeholders not in attendance, especially AGM and local Squad
- Collaborate with assigned ad board lead to extend moderator and/or customer invites to within region TLs. Attend & actively participate in select ad boards. Share back customer/institution specific insights to local team
- Collaborate with local teams to enable the field's optimal engagement and execution when opportunities arise, such as sponsorships, conferences, & events
- Share knowledge on systems & processes with Brand Lead, AGM, within CRM team but also across the matrix team, leveraging experience and sharing proven approaches to establish & build deep TL relationships across different customer types
ASSUMPTION: Success in this area requires strong project management skills, attention to detail, and the ability to work effectively in a fast-paced environment.
🌍 Company Context
Industry: Pharmaceuticals
Company Size: 10,001+ employees
Founded: 1863
Company Description:
- Bayer is a global enterprise with core competencies in the life science fields of healthcare and nutrition. We design our products and services to serve the most essential human needs of health and nutrition.
- At Bayer, we’re committed to driving sustainable development and generate a positive impact with our businesses.
- Through the power of science, we’re pioneering new possibilities that advance life for all of us. That means reimagining how we care for ourselves and one another by empowering everyday health, improving approaches to patient care, and finding better ways to nourish our communities around the world.
Company Specialties:
- Pharmaceuticals
- Consumer Health
- Crop Science
- Life Sciences
- Research
- Innovation
- Sustainability
- Health Care
- Digital Farming
- Food Security
- Science For Better
- and Innovation
Company Website: https://www.bayer.com/
ASSUMPTION: Bayer is a large, multinational corporation with a strong focus on research and development, and a commitment to sustainability and social responsibility.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the Area General Manager (AGM) and works closely with the local Squad and cross-functional teams within Bayer.
Work Arrangement: This role is on-site and requires up to 50% travel within the territory, with occasional evening and weekend travel.
Growth Opportunities:
- This role offers opportunities to work with a diverse range of stakeholders, gain exposure to different therapeutic areas, and develop leadership skills.
- There may be opportunities for career progression within Bayer, including potential moves to other regions or functional areas.
ASSUMPTION: Success in this role requires strong communication skills, strategic thinking, and the ability to work effectively in a fast-paced, matrixed organization.
🌍 Location & Work Environment
Office Type: On-site office with a collaborative work environment
Office Location(s): Boston, MA, United States
Geographic Context:
- Boston is a major hub for the healthcare and biotechnology industries, with a rich ecosystem of academic institutions, hospitals, and research institutions.
- The region has a diverse population and a mix of urban and suburban environments.
Work Schedule: Standard full-time work schedule with occasional evening and weekend travel required.
ASSUMPTION: This role may require flexibility to work outside of standard business hours to accommodate meetings and events with external stakeholders.
💼 Cultural Fit Considerations
Company Values:
- Science for a better life
- Integrity
- Entrepreneurship
- Responsibility
- Openness
- Respect
Work Style:
- Collaborative
- Innovative
- Results-driven
- Adaptable
- Customer-focused
Self-Assessment Questions:
- How do you align with Bayer’s company values, particularly ‘Science for a better life’ and ‘Integrity’?
- How do you approach working in a collaborative, innovative, and results-driven environment?
- How do you ensure you maintain a customer-focused mindset when working with a diverse range of stakeholders?
ASSUMPTION: Bayer values diversity and inclusion, and seeks candidates who can thrive in a dynamic, global organization.
⚠️ Potential Challenges
- This role requires a significant amount of travel and may involve working outside of standard business hours.
- The role involves managing multiple projects and stakeholders, which can be challenging in a fast-paced environment.
- The role may require navigating complex organizational structures and matrixed reporting relationships.
- The role may involve working with external partners and stakeholders who have varying expectations and priorities.
ASSUMPTION: Success in this role requires strong project management skills, attention to detail, and the ability to work effectively in a fast-paced, matrixed organization.
📈 Similar Roles Comparison
- This role is similar to other regional marketing or field-based roles within the pharmaceutical industry, but may have unique aspects related to Bayer’s specific therapeutic areas and products.
- This role may involve more travel and external stakeholder management than similar roles in other industries or companies.
- This role may require more strategic thinking and long-term planning than other tactical or operational roles within Bayer.
ASSUMPTION: This role is unique and may have specific challenges and opportunities that are not present in similar roles in other industries or companies.
📝 Key Questions to Ask During Interview
- Can you describe the most challenging project you’ve managed in a fast-paced, matrixed environment, and how you approached it?
- How do you ensure you maintain a customer-focused mindset when working with a diverse range of stakeholders, including internal and external partners?
- Can you describe a time when you had to navigate a complex organizational structure or matrixed reporting relationships, and how you approached it?
- How do you prioritize and manage multiple projects and stakeholders, especially when they have competing priorities or expectations?
- How do you approach working with external partners and stakeholders who have varying expectations and priorities?
ASSUMPTION: These questions are designed to assess the candidate’s ability to work effectively in a fast-paced, matrixed organization, and to manage multiple projects and stakeholders with competing priorities or expectations.
🛠 Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Excel, SQL, Tableau)
- Presentation software (e.g., PowerPoint, Keynote)
ASSUMPTION: This role requires proficiency in using various software tools to manage projects, analyze data, and create presentations.
💼 Cultural Fit Considerations
Company Values:
- Science for a better life
- Integrity
- Entrepreneurship
- Responsibility
- Openness
- Respect
Work Style:
- Collaborative
- Innovative
- Results-driven
- Adaptable
- Customer-focused
Self-Assessment Questions:
- How do you align with Bayer’s company values, particularly ‘Science for a better life’ and ‘Integrity’?
- How do you approach working in a collaborative, innovative, and results-driven environment?
- How do you ensure you maintain a customer-focused mindset when working with a diverse range of stakeholders?
ASSUMPTION: Bayer values diversity and inclusion, and seeks candidates who can thrive in a dynamic, global organization.
⚠️ Potential Challenges
- This role requires a significant amount of travel and may involve working outside of standard business hours.
- The role involves managing multiple projects and stakeholders, which can be challenging in a fast-paced environment.
- The role may require navigating complex organizational structures and matrixed reporting relationships.
- The role may involve working with external partners and stakeholders who have varying expectations and priorities.
ASSUMPTION: Success in this role requires strong project management skills, attention to detail, and the ability to work effectively in a fast-paced, matrixed organization.
📝 Key Questions to Ask During Interview
- Can you describe the most challenging project you’ve managed in a fast-paced, matrixed environment, and how you approached it?
- How do you ensure you maintain a customer-focused mindset when working with a diverse range of stakeholders, including internal and external partners?
- Can you describe a time when you had to navigate a complex organizational structure or matrixed reporting relationships, and how you approached it?
- How do you prioritize and manage multiple projects and stakeholders, especially when they have competing priorities or expectations?
- How do you approach working with external partners and stakeholders who have varying expectations and priorities?
ASSUMPTION: These questions are designed to assess the candidate’s ability to work effectively in a fast-paced, matrixed organization, and to manage multiple projects and stakeholders with competing priorities or expectations.
🛠 Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Excel, SQL, Tableau)
- Presentation software (e.g., PowerPoint, Keynote)
ASSUMPTION: This role requires proficiency in using various software tools to manage projects, analyze data, and create presentations.
💼 Cultural Fit Considerations
Company Values:
- Science for a better life
- Integrity
- Entrepreneurship
- Responsibility
- Openness
- Respect
Work Style:
- Collaborative
- Innovative
- Results-driven
- Adaptable
- Customer-focused
Self-Assessment Questions:
- How do you align with Bayer’s company values, particularly ‘Science for a better life’ and ‘Integrity’?
- How do you approach working in a collaborative, innovative, and results-driven environment?
- How do you ensure you maintain a customer-focused mindset when working with a diverse range of stakeholders?
ASSUMPTION: Bayer values diversity and inclusion, and seeks candidates who can thrive in a dynamic, global organization.
⚠️ Potential Challenges
- This role requires a significant amount of travel and may involve working outside of standard business hours.
- The role involves managing multiple projects and stakeholders, which can be challenging in a fast-paced environment.
- The role may require navigating complex organizational structures and matrixed reporting relationships.
- The role may involve working with external partners and stakeholders who have varying expectations and priorities.
ASSUMPTION: Success in this role requires strong project management skills, attention to detail, and the ability to work effectively in a fast-paced, matrixed organization.
📝 Key Questions to Ask During Interview
- Can you describe the most challenging project you’ve managed in a fast-paced, matrixed environment, and how you approached it?
- How do you ensure you maintain a customer-focused mindset when working with a diverse range of stakeholders, including internal and external partners?
- Can you describe a time when you had to navigate a complex organizational structure or matrixed reporting relationships, and how you approached it?
- How do you prioritize and manage multiple projects and stakeholders, especially when they have competing priorities or expectations?
- How do you approach working with external partners and stakeholders who have varying expectations and priorities?
ASSUMPTION: These questions are designed to assess the candidate’s ability to work effectively in a fast-paced, matrixed organization, and to manage multiple projects and stakeholders with competing priorities or expectations.
🛠 Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Excel, SQL, Tableau)
- Presentation software (e.g., PowerPoint, Keynote)
ASSUMPTION: This role requires proficiency in using various software tools to manage projects, analyze data, and create presentations.
💼 Cultural Fit Considerations
Company Values:
- Science for a better life
- Integrity
- Entrepreneurship
- Responsibility
- Openness
- Respect
Work Style:
- Collaborative
- Innovative
- Results-driven
- Adaptable
- Customer-focused
Self-Assessment Questions:
- How do you align with Bayer’s company values, particularly ‘Science for a better life’ and ‘Integrity’?
- How do you approach working in a collaborative, innovative, and results-driven environment?
- How do you ensure you maintain a customer-focused mindset when working with a diverse range of stakeholders?
ASSUMPTION: Bayer values diversity and inclusion, and seeks candidates who can thrive in a dynamic, global organization.
⚠️ Potential Challenges
- This role requires a significant amount of travel and may involve working outside of standard business hours.
- The role involves managing multiple projects and stakeholders, which can be challenging in a fast-paced environment.
- The role may require navigating complex organizational structures and matrixed reporting relationships.
- The role may involve working with external partners and stakeholders who have varying expectations and priorities.
ASSUMPTION: Success in this role requires strong project management skills, attention to detail, and the ability to work effectively in a fast-paced, matrixed organization.
📝 Key Questions to Ask During Interview
- Can you describe the most challenging project you’ve managed in a fast-paced, matrixed environment, and how you approached it?
- How do you ensure you maintain a customer-focused mindset when working with a diverse range of stakeholders, including internal and external partners?
- Can you describe a time when you had to navigate a complex organizational structure or matrixed reporting relationships, and how you approached it?
- How do you prioritize and manage multiple projects and stakeholders, especially when they have competing priorities or expectations?
- How do you approach working with external partners and stakeholders who have varying expectations and priorities?
ASSUMPTION: These questions are designed to assess the candidate’s ability to work effectively in a fast-paced, matrixed organization, and to manage multiple projects and stakeholders with competing priorities or expectations.
🛠 Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Excel, SQL, Tableau)
- Presentation software (e.g., PowerPoint, Keynote)
ASSUMPTION: This role requires proficiency in using various software tools to manage projects, analyze data, and create presentations.
💼 Cultural Fit Considerations
Company Values:
- Science for a better life
- Integrity
- Entrepreneurship
- Responsibility
- Openness
- Respect
Work Style:
- Collaborative
- Innovative
- Results-driven
- Adaptable
- Customer-focused
Self-Assessment Questions:
- How do you align with Bayer’s company values, particularly ‘Science for a better life’ and ‘Integrity’?
- How do you approach working in a collaborative, innovative, and results-driven environment?
- How do you ensure you maintain a customer-focused mindset when working with a diverse range of stakeholders?
ASSUMPTION: Bayer values diversity and inclusion, and seeks candidates who can thrive in a dynamic, global organization.
⚠️ Potential Challenges
- This role requires a significant amount of travel and may involve working outside of standard business hours.
- The role involves managing multiple projects and stakeholders, which can be challenging in a fast-paced environment.
- The role may require navigating complex organizational structures and matrixed reporting relationships.
- The role may involve working with external partners and stakeholders who have varying expectations and priorities.
ASSUMPTION: Success in this role requires strong project management skills, attention to detail, and the ability to work effectively in a fast-paced, matrixed organization.
📝 Key Questions to Ask During Interview
- Can you describe the most challenging project you’ve managed in a fast-paced, matrixed environment, and how you approached it?
- How do you ensure you maintain a customer-focused mindset when working with a diverse range of stakeholders, including internal and external partners?
- Can you describe a time when you had to navigate a complex organizational structure or matrixed reporting relationships, and how you approached it?
- How do you prioritize and manage multiple projects and stakeholders, especially when they have competing priorities or expectations?
- How do you approach working with external partners and stakeholders who have varying expectations and priorities?
ASSUMPTION: These questions are designed to assess the candidate’s ability to work effectively in a fast-paced, matrixed organization, and to manage multiple projects and stakeholders with competing priorities or expectations.
🛠 Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Excel, SQL, Tableau)
- Presentation software (e.g., PowerPoint, Keynote)
ASSUMPTION: This role requires proficiency in using various software tools to manage projects, analyze data, and create presentations.
💼 Cultural Fit Considerations
Company Values:
- Science for a better life
- Integrity
- Entrepreneurship
- Responsibility
- Openness
- Respect
Work Style:
- Collaborative
- Innovative
- Results-driven
- Adaptable
- Customer-focused
Self-Assessment Questions:
- How do you align with Bayer’s company values, particularly ‘Science for a better life’ and ‘Integrity’?
- How do you approach working in a collaborative, innovative, and results-driven environment?
- How do you ensure you maintain a customer-focused mindset when working with a diverse range of stakeholders?
ASSUMPTION: Bayer values diversity and inclusion, and seeks candidates who can thrive in a dynamic, global organization.
⚠️ Potential Challenges
- This role requires a significant amount of travel and may involve working outside of standard business hours.
- The role involves managing multiple projects and stakeholders, which can be challenging in a fast-paced environment.
- The role may require navigating complex organizational structures and matrixed reporting relationships.
- The role may involve working with external partners and stakeholders who have varying expectations and priorities.
ASSUMPTION: Success in this role requires strong project management skills, attention to detail, and the ability to work effectively in a fast-paced, matrixed organization.
📝 Key Questions to Ask During Interview
- Can you describe the most challenging project you’ve managed in a fast-paced, matrixed environment, and how you approached it?
- How do you ensure you maintain a customer-focused mindset when working with a diverse range of stakeholders, including internal and external partners?
- Can you describe a time when you had to navigate a complex organizational structure or matrixed reporting relationships, and how you approached it?
- How do you prioritize and manage multiple projects and stakeholders, especially when they have competing priorities or expectations?
- How do you approach working with external partners and stakeholders who have varying expectations and priorities?
ASSUMPTION: These questions are designed to assess the candidate’s ability to work effectively in a fast-paced, matrixed organization, and to manage multiple projects and stakeholders with competing priorities or expectations.
🛠 Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Excel, SQL, Tableau)
- Presentation software (e.g., PowerPoint, Keynote)
ASSUMPTION: This role requires proficiency in using various software tools to manage projects, analyze data, and create presentations.
💼 Cultural Fit Considerations
Company Values:
- Science for a better life
- Integrity
- Entrepreneurship
- Responsibility
- Openness
- Respect
Work Style:
- Collaborative
- Innovative
- Results-driven
- Adaptable
- Customer-focused
Self-Assessment Questions:
- How do you align with Bayer’s company values, particularly ‘Science for a better life’ and ‘Integrity’?
- How do you approach working in a collaborative, innovative, and results-driven environment?
- How do you ensure you maintain a customer-focused mindset when working with a diverse range of stakeholders?
ASSUMPTION: Bayer values diversity and inclusion, and seeks candidates who can thrive in a dynamic, global organization.
⚠️ Potential Challenges
- This role requires a significant amount of travel and may involve working outside of standard business hours.
- The role involves managing multiple projects and stakeholders, which can be challenging in a fast-paced environment.
- The role may require navigating complex organizational structures and matrixed reporting relationships.
- The role may involve working with external partners and stakeholders who have varying expectations and priorities.
ASSUMPTION: Success in this role requires strong project management skills, attention to detail, and the ability to work effectively in a fast-paced, matrixed organization.
📝 Key Questions to Ask During Interview
- Can you describe the most challenging project you’ve managed in a fast-paced, matrixed environment, and how you approached it?
- How do you ensure you maintain a customer-focused mindset when working with a diverse range of stakeholders, including internal and external partners?
- Can you describe a time when you had to navigate a complex organizational structure or matrixed reporting relationships, and how you approached it?
- How do you prioritize and manage multiple projects and stakeholders, especially when they have competing priorities or expectations?
- How do you approach working with external partners and stakeholders who have varying expectations and priorities?
ASSUMPTION: These questions are designed to assess the candidate’s ability to work effectively in a fast-paced, matrixed organization, and to manage multiple projects and stakeholders with competing priorities or expectations.
🛠 Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Excel, SQL, Tableau)
- Presentation software (e.g., PowerPoint, Keynote)
ASSUMPTION: This role requires proficiency in using various software tools to manage projects, analyze data, and create presentations.
💼 Cultural Fit Considerations
Company Values:
- Science for a better life
- Integrity
- Entrepreneurship
- Responsibility
- Openness
- Respect
Work Style:
- Collaborative
- Innovative
- Results-driven
- Adaptable
- Customer-focused
Self-Assessment Questions:
- How do you align with Bayer’s company values, particularly ‘Science for a better life’ and ‘Integrity’?
- How do you approach working in a collaborative, innovative, and results-driven environment?
- How do you ensure you maintain a customer-focused mindset when working with a diverse range of stakeholders?
ASSUMPTION: Bayer values diversity and inclusion, and seeks candidates who can thrive in a dynamic, global organization.
⚠️ Potential Challenges
- This role requires a significant amount of travel and may involve working outside of standard business hours.
- The role involves managing multiple projects and stakeholders, which can be challenging in a fast-paced environment.
- The role may require navigating complex organizational structures and matrixed reporting relationships.
- The role may involve working with external partners and stakeholders who have varying expectations and priorities.
ASSUMPTION: Success in this role requires strong project management skills, attention to detail, and the ability to work effectively in a fast-paced, matrixed organization.
📝 Key Questions to Ask During Interview
- Can you describe the most challenging project you’ve managed in a fast-paced, matrixed environment, and how you approached it?
- How do you ensure you maintain a customer-focused mindset when working with a diverse range of stakeholders, including internal and external partners?
- Can you describe a time when you had to navigate a complex organizational structure or matrixed reporting relationships, and how you approached it?
- How do you prioritize and manage multiple projects and stakeholders, especially when they have competing priorities or expectations?
- How do you approach working with external partners and stakeholders who have varying expectations and priorities?
ASSUMPTION: These questions are designed to assess the candidate’s ability
