📌 Core Information
🔹 Job Title: Field Marketing Specialist
🔹 Company: Pentair
🔹 Location: Apopka, FL
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Deploying localized and regional marketing programs to build customer relationships and drive growth
- Working closely with sales to prioritize key tactics by customer to maximize business outcomes
- Managing local initiatives, events, and projects to drive traffic and sales growth
- Collaborating with cross-functional teams to create and execute integrated marketing communications plans
- Analyzing sales data to inform local marketing and advertising plans and provide recommendations
ASSUMPTION: This role requires a strong understanding of customer marketing and account-based strategies, as well as the ability to work collaboratively across teams.
📋 Key Responsibilities
✅ Deploy objectives-based, localized go-to-market programs and campaigns with and within customer channels (Dealers, Distributors, Retailers)
✅ Work closely with Territory Sales to build and deploy marketing programs focused on customer segmentation to further drive loyalty and revenue, and support sales enablement initiatives.
✅ Provide support of advertising, promotion, and retention programs supporting the brand and products at the local level
✅ Understand weekly and monthly sales data to inform local marketing and advertising plans and provide recommendations or adjustments to maintain strong sales growth opportunities.
✅ Manage and execute local initiatives, events, and projects in a timely and thoughtful manner.
✅ Oversee daily deployment of merchandising, branding, branch and dealer grand openings and activities that will effectively and efficiently drive traffic and sales growth.
✅ Work closely with Content on creative briefs collaborating on creative needs to support the activation of brand positioning and messaging in local customer programs.
✅ Demonstrate persuasive negotiation to secure in-channel opportunities with and on behalf of our customers.
✅ Build and manage regional demand calendars throughout the year, continually socializing each with business stakeholders and collaborating on timing to maximize market opportunities and alignment with launches.
✅ Serve as the first line of engagement with local community partners as it pertains to partnerships, sponsorships, and engagement.
✅ Stay current with Customer Marketing & Account-Based strategy and tactical activities continually seeking and learning new and effective ways to deploy a modern mix of tactics deliver desired brand awareness, relationship, and revenue outcomes in alignment with strategic business plans.
✅ Perform other duties as required.
ASSUMPTION: This role requires a high level of organization, time management, and the ability to work under pressure while managing multiple tasks simultaneously.
🎯 Required Qualifications
Education: BS or BA degree in business, marketing, or communications required.
Experience: 3+ years of experience as a Marketing professional with emphasis on customer or demand marketing
Required Skills:
- Experience with two-step distribution (B2B2C) and dealer marketing and channel development preferred.
- Proven experience in data-driven market intelligence: actionable Voice of Customer collection, market segmentation, competitor analysis, etc.
- Strong writing, communication, and presentation skills
- Self-motivated and results-oriented with a refined sense of urgency; a personable and extroverted personality is a plus.
- Successful working in teams executing integrated marketing communications plans and lead generation tactics.
- Strong business acumen with problem-solving experience
- Demonstrated influencing leadership style – the ability to get things done through an influence-based work style.
- Ability to navigate a fast-paced, complex organization and earn advocacy among collaborating teams and stakeholders.
- Proven organizational and time management skills.
- Proven ability to work under pressure and manage many tasks simultaneously.
- Have a failure fast, learn quick mindset to continuously improve.
- Advanced proficiency with basic technology tools, especially Microsoft Office Suite
Preferred Skills:
- Bilingual proficiency preferred (English & Spanish)
- Apopka, FL area preferred.
ASSUMPTION: While not explicitly stated, proficiency in Spanish may be beneficial for this role due to the location and potential customer base.
💰 Compensation & Benefits
Salary Range: $61,200 - $113,600 / year
Benefits:
- Health Benefits
- 401(k)
- Employee Stock Purchase Program
- Disability Benefits
- Life Insurance
- Critical Illness Insurance
- Accident Insurance
- Parental Leave
- Caregiver Leave
- Tuition Reimbursement
- Paid Time Off
- Wellness Programs
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Field Marketing Specialist role with 3+ years of experience in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Pentair operates in the industrial machinery manufacturing industry, with a focus on water-related solutions.
Company Size: Pentair is a mid-sized company with approximately 9,750 global employees.
Founded: Pentair was founded in 1966 and is headquartered in London, with significant operations in the United States.
Company Description:
- Pentair helps the world sustainably move, improve, and enjoy water, life's most essential resource.
- The company offers a wide range of water-related solutions, including residential and business water solutions, industrial water management, and more.
- Pentair serves customers in more than 150 countries and had revenue in 2024 of approximately $4.1 billion.
Company Specialties:
- Advanced Filtration & Desalination
- Flood Water & Wastewater
- Food & Beverage Processing
- Irrigation Mngmt
- Pool and Spa Equipment
- Water Supply & Disposal
- Marine/RV
- Industrial Spray
- Biogas Upgrading
- Water Quality
- Foodservice
- Water Filtration
- Carbon Capture Solutions
Company Website: Pentair.com
ASSUMPTION: Pentair's focus on water-related solutions makes this role an excellent fit for candidates passionate about sustainability and water management.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and advancement.
Reporting Structure: The Field Marketing Specialist will report directly to the Marketing Manager and work closely with cross-functional teams, including Sales and Content.
Work Arrangement: This role is on-site, with travel required up to 30% of the time.
Growth Opportunities:
- As Pentair continues to grow and expand its offerings, there may be opportunities for the Field Marketing Specialist to take on additional responsibilities or move into a management role.
- Pentair's global presence also presents opportunities for international assignments or relocation.
- The company's focus on sustainability and innovation may provide opportunities for the Field Marketing Specialist to work on cutting-edge projects and initiatives.
ASSUMPTION: Given Pentair's global presence and focus on innovation, there may be opportunities for the Field Marketing Specialist to grow within the company and take on new challenges.
🌍 Location & Work Environment
Office Type: Pentair's Apopka, FL office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 4301 W Davis St, Conroe, TX 77304, US
Geographic Context:
- Apopka, FL is located in the Orlando-Kissimmee-Sanford metropolitan area, offering a mix of urban and suburban living.
- The area is known for its mild climate, with hot summers and mild winters, making it an attractive location for outdoor enthusiasts.
- Apopka is conveniently located near major highways and attractions, including Walt Disney World and Universal Studios.
Work Schedule: The Field Marketing Specialist will work a standard full-time schedule, with some flexibility for remote work or alternative hours as needed.
ASSUMPTION: The Apopka, FL office provides a collaborative and engaging work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Marketing Manager and other team members
- Final interview with the Director of Marketing
- Background check and offer
Key Assessment Areas:
- Marketing and customer segmentation strategies
- Data analysis and interpretation skills
- Project management and organizational skills
- Communication and presentation skills
- Cultural fit and alignment with Pentair's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on customer segmentation, data analysis, and project management.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively with cross-functional teams.
- Research Pentair's company culture and values to ensure a strong cultural fit and alignment with the organization's mission and goals.
ATS Keywords: Customer Marketing, Demand Generation, Account-Based Marketing, Sales Enablement, Marketing Strategy, Localized Marketing, Regional Marketing, Channel Marketing, Dealer Marketing, Distributor Marketing, Retail Marketing, Brand Activation, Event Management, Project Management, Data Analysis, Market Intelligence, Voice of Customer, Competitor Analysis, Market Segmentation, Integrated Marketing Communications, Lead Generation, Negotiation, Influencing Leadership, Team Collaboration, Time Management, Organizational Skills
ASSUMPTION: Pentair's application process is designed to assess the candidate's marketing skills, strategic thinking, and cultural fit with the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The Field Marketing Specialist will be expected to have proficiency in Microsoft Office Suite and familiarity with marketing automation and analytics tools, as well as project management and design software.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Uphold the highest ethical standards in all actions and decisions
- Respect: Value and appreciate the diverse backgrounds, skills, and perspectives of all team members
- Excellence: Pursue continuous improvement and strive for the highest level of performance in all activities
- Accountability: Take personal responsibility for delivering on commitments and driving results
- Collaboration: Work together across teams and functions to achieve common goals
- Innovation: Foster a culture of creativity and continuous learning to drive sustainable growth
Work Style:
- Collaborative: The Field Marketing Specialist will work closely with cross-functional teams, including Sales and Content, to create and execute integrated marketing communications plans.
- Data-driven: This role requires a strong understanding of data analysis and interpretation to inform local marketing and advertising plans and provide recommendations.
- Results-oriented: The Field Marketing Specialist will be expected to deliver measurable results and drive business outcomes for existing and new customer acquisition.
Self-Assessment Questions:
- How do you align with Pentair's values, particularly integrity, respect, and excellence?
- Describe a time when you had to work collaboratively with a cross-functional team to achieve a common goal. What was the outcome, and what did you learn?
- How do you approach data analysis and interpretation to inform marketing strategies and tactics? Provide an example from a previous role or project.
ASSUMPTION: Pentair's values-driven culture is an essential aspect of the company's success and provides a strong foundation for the Field Marketing Specialist's work.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously may require strong organizational and time management skills.
- Working with diverse customer channels (Dealers, Distributors, Retailers) may present unique challenges and require adaptability and flexibility.
- Navigating a fast-paced, complex organization may require strong business acumen and the ability to earn advocacy among collaborating teams and stakeholders.
- Travel requirements up to 30% of the time may present challenges for candidates with personal or family commitments.
ASSUMPTION: The Field Marketing Specialist must be able to manage multiple priorities, adapt to diverse customer needs, and navigate a complex organization to succeed in this role.
📈 Similar Roles Comparison
- Compared to other marketing roles, the Field Marketing Specialist focuses more on localized and regional marketing programs and less on brand management or global marketing strategy.
- This role requires a strong understanding of customer marketing and account-based strategies, as well as the ability to work collaboratively across teams.
- Career progression for the Field Marketing Specialist may include moving into a management role or taking on additional responsibilities as the company grows and expands its offerings.
ASSUMPTION: The Field Marketing Specialist role is unique in its focus on localized and regional marketing programs and requires a specific set of skills and experiences to succeed.
📝 Sample Projects
- Developing and executing a localized go-to-market plan for a new product launch in the Dealer channel
- Analyzing sales data to inform local marketing and advertising plans and providing recommendations to drive sales growth
- Managing a regional demand calendar to maximize market opportunities and alignment with launches
- Collaborating with Content on creative briefs to support the activation of brand positioning and messaging in local customer programs
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Field Marketing Specialist role.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing budget for a regional campaign and how it is allocated across channels and tactics?
- How does Pentair measure the success of localized and regional marketing programs, and what key performance indicators (KPIs) are used to track progress?
- Can you provide an example of a successful localized or regional marketing campaign that Pentair has executed, and what made it successful?
- How does Pentair support the professional development and growth of its marketing team members?
- What is the typical career path for a Field Marketing Specialist at Pentair, and what opportunities exist for growth and advancement within the organization?
ASSUMPTION: Asking these questions will help the candidate better understand the role, the company's marketing strategies, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on customer segmentation, data analysis, and project management.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively with cross-functional teams.
- Research Pentair's company culture and values to ensure a strong cultural fit and alignment with the organization's mission and goals.
- Follow up with the Hiring Manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
