Associate Director, Regional Marketing, Cardiovascular - California

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📌 Core Information

🔹 Job Title: Associate Director, Regional Marketing, Cardiovascular - California

🔹 Company: Bayer

🔹 Location: California, United States

🔹 Job Type: Full-Time

🔹 Category: Pharmaceuticals

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Engaging and developing Thought Leaders (TLs) in the field of cardiovascular-renal-metabolic health.
• Generating insights relevant to strategic decision-making through regional meetings and speaker bureau engagement.
• Executing regional marketing initiatives and programs to deliver on near-term Squad objectives and achieve long-term brand results.
• Traveling up to 50% within the territory to attend conferences, events, and customer engagements.

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to build and maintain deep relationships with key customers and stakeholders. The incumbent will need to be comfortable working in a fast-paced environment and managing multiple priorities.

📋 Key Responsibilities

✅ Strategic Thought Leader (TL) Engagement:

• Establish and maintain relationships with academic centers, key accounts, and TLs within the region to drive brand communication strategy.
• Identify and recommend TLs to provide brand insight and collaborate with the local team to maintain focus on critical top TLs.
• Develop and maintain deep clinical expertise to challenge and advance TL thinking, leveraging consistent expertise in data, brand strategy, and messaging.

ASSUMPTION: The incumbent must have a proven track record of building and maintaining strong customer relationships and be able to work effectively cross-functionally.

Key Responsibilities:

• Coordinate and execute plans for company presence at appropriate conferences, leveraging and repurposing content leading internal approvals and aligning and training local staffing to create a strong and effective congress presence.
• Coordinate and execute plans for cardiovascular renal related company presence at national conferences as assigned and contribute to national conference planning.
• Lead TL meetings and support exec/senior leadership encounters at congresses and industry meetings.
• Attend scientific/educational sessions to advance clinical expertise, sharing key insights learned from conferences and TL engagements with sales and brand teams to maximize utility and action plans.
• Maintain deep understanding of a region, including opinion leaders and other influencers, treatment and utilization trends, payer and reimbursement dynamics, and opportunities and challenges for the brand and marketing tactics within the region.
• Collaborate with assigned ad board lead to extend moderator and/or customer invites to within region TLs and attend and actively participate in select ad boards. Share back customer/institution specific insights to local team.
• Collaborate with local teams to enable the field’s optimal engagement and execution when opportunities arise, such as sponsorships, conferences, and events.
• Share knowledge on systems and processes with Brand Lead, AGM, within CRM team but also across the matrix team, leveraging experience and sharing proven approaches to establish and build deep TL relationships across different customer types.

ASSUMPTION: The incumbent must be able to work effectively in a matrix organization and collaborate with cross-functional teams to achieve common goals.

📊 Role Analysis

Career Level: Mid-career to senior level, with the opportunity to advance in sales leadership or build a marketing capability.

Reporting Structure: Reports directly to the Area General Manager (AGM) and collaborates with the Brand Lead, CRM peers, and agency partners.

Work Arrangement: Primarily field-based, with travel up to 50% within the territory to attend conferences, events, and customer engagements. Travel may occur in the evenings and on weekends.

Growth Opportunities:

• Potential to grow into a senior marketing role or advance in sales leadership within the organization.
• Opportunity to work on high-impact projects and drive strategic initiatives that impact the brand and the business.

ASSUMPTION: The incumbent should be proactive, results-oriented, and able to work independently to follow through on tasks and projects.

🌍 Location & Work Environment

Office Type: Hybrid (on-site and remote work)

Office Location: Primarily based in California, with travel up to 50% within the territory to attend conferences, events, and customer engagements.

Geographic Context:

• California is the most populous state in the U.S., with a diverse population and a wide range of urban, suburban, and rural areas.
• The role requires frequent travel within the state to attend conferences, events, and customer engagements.
• The incumbent should be comfortable with travel and able to manage their time effectively while on the road.

Work Schedule: Standard full-time work schedule, with the potential for additional hours during peak periods or when traveling.

ASSUMPTION: The incumbent should be comfortable with flexible work arrangements and able to manage their time effectively to balance work and personal responsibilities.

💼 Cultural Fit Considerations

Company Values:

• Science for a better life: Bayer is committed to using science to improve people’s lives and make a positive impact on the world.
• Integrity: Bayer is committed to acting with integrity and upholding high ethical standards in all aspects of its business.
• Fairness: Bayer treats its employees, customers, and partners fairly and with respect.
• Responsibility: Bayer takes responsibility for its actions and their impact on society and the environment.
• Collaboration: Bayer fosters a collaborative work environment where employees can learn from each other and work together to achieve common goals.

Work Style:

• The ideal candidate will be proactive, results-oriented, and able to work independently to follow through on tasks and projects.
• The incumbent should be comfortable working in a fast-paced environment and managing multiple priorities.
• The incumbent should be able to build and maintain strong customer relationships and work effectively cross-functionally.
• The incumbent should be comfortable with travel and able to manage their time effectively while on the road.

Self-Assessment Questions:

• How do you align with Bayer’s company values, and how would you demonstrate these values in your daily work?
• How do you approach building and maintaining strong customer relationships, and how have you demonstrated this in previous roles?
• How do you manage your time effectively when working in a fast-paced environment or while traveling?
• How do you collaborate with cross-functional teams to achieve common goals, and how have you demonstrated this in previous roles?

ASSUMPTION: The incumbent should be able to clearly articulate how their skills and experiences align with the required qualifications and work environment for this role.

⚠️ Potential Challenges

• The role requires frequent travel within California, which may be challenging for candidates who prefer to work primarily from a single location.
• The incumbent may face competition from other pharmaceutical companies and healthcare providers in the region, requiring them to be proactive and strategic in their approach to building and maintaining customer relationships.
• The incumbent may need to manage a large territory, which could present logistical challenges in coordinating meetings, events, and customer engagements.

ASSUMPTION: The incumbent should be proactive in identifying and addressing potential challenges and have a plan in place to mitigate any risks associated with the role.

📈 Similar Roles Comparison

• This role is similar to other regional marketing or sales management positions within the pharmaceutical industry, but with a focus on the cardiovascular-renal-metabolic therapeutic area.
• Compared to other roles within Bayer, this role requires a higher level of travel and a greater emphasis on building and maintaining customer relationships.
• Compared to other roles within the pharmaceutical industry, this role may require a higher level of clinical expertise and a deeper understanding of the specific therapeutic area.

ASSUMPTION: The incumbent should be able to clearly articulate how their skills and experiences differentiate them from candidates applying for similar roles within Bayer or the pharmaceutical industry more broadly.

📝 Sample Projects

• Develop and execute a regional marketing plan to drive brand awareness and preference among healthcare professionals in the cardiovascular-renal-metabolic therapeutic area.
• Coordinate and execute a national speaker bureau program to educate healthcare professionals on the benefits and appropriate use of Bayer’s cardiovascular-renal-metabolic products.
• Collaborate with the local team to develop and implement a regional patient advocacy program to raise awareness of cardiovascular-renal-metabolic diseases and Bayer’s commitment to improving patient outcomes.

ASSUMPTION: The incumbent should be able to provide specific examples of projects they have worked on in previous roles that demonstrate their ability to successfully execute similar projects in this role.

❓ Key Questions to Ask During Interview

• Can you describe your experience building and maintaining strong customer relationships, and how have you demonstrated this in previous roles?
• How do you approach working in a fast-paced environment or while traveling, and how have you managed your time effectively in these situations?
• Can you provide an example of a time when you had to manage a large territory, and how did you coordinate meetings, events, and customer engagements effectively?
• How do you stay up-to-date with clinical developments and industry trends in the cardiovascular-renal-metabolic therapeutic area, and how have you applied this knowledge in previous roles?
• Can you describe a time when you had to manage a challenging customer or stakeholder, and how did you successfully navigate this situation to maintain a positive relationship?

ASSUMPTION: The incumbent should be prepared to provide specific examples and data points to support their responses to interview questions, demonstrating their ability to successfully execute the required tasks and responsibilities for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a tailored resume and cover letter highlighting your relevant skills and experiences for this role.
• Follow the concrete preparation steps related to resume customization, cover letter, and portfolio/examples if applicable.
• Follow-up with the hiring manager or HR representative within 7 business days of submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.