📌 Core Information
🔹 Job Title: Associate Director, Regional Marketing, Cardiovascular - Pacific Northwest
🔹 Company: Bayer
🔹 Location: Pacific Northwest (WA, OR, ID, MT)
🔹 Job Type: Full-Time
🔹 Category: Marketing - Pharmaceuticals
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with travel up to 50%)
🚀 Job Overview
Key aspects of this role include:
- Strategic Thought Leader (TL) Engagement
- Congresses & Regional Convention Leadership
- Speaker Bureau Engagement
- Implement Regional Marketing Initiatives and Programs
- Insight Generation and Field Partnership
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to build and maintain deep customer relationships. A proven track record in driving business results through strategic approaches is essential.
📋 Key Responsibilities
✅ Engage and develop Thought Leaders (TLs) to drive brand communication strategy
✅ Coordinate and execute plans for company presence at conferences and regional conventions
✅ Lead speaker bureau initiatives and support exec/senior leadership encounters
✅ Implement regional marketing initiatives and programs tailored to local needs
✅ Generate insights from customer interactions and share with brand teams to inform strategy
ASSUMPTION: Success in this role requires strong project management skills, attention to detail, and the ability to work independently and follow through to completion.
🎯 Required Qualifications
Education: Bachelor's degree (preferably in a life science field)
Experience: 5-7 years in the pharma/biotech industry, with at least 2 years of customer-facing experience in the cardiovascular therapeutic area
Required Skills:
- Strategic Thought Leader Engagement
- Congresses & Regional Convention Leadership
- Speaker Bureau Engagement
- Implement Regional Marketing Initiatives and Programs
- Insight Generation and Field Partnership
Preferred Skills:
- Experience working with academic institutions and key accounts
- Marketing or other functional/leadership experience in sales training, sales management, account management, market access, and/or other commercial areas
ASSUMPTION: Candidates should have a proven track record in driving business results through strategic approaches, relationship management, and customer engagement.
💰 Compensation & Benefits
Salary Range: $143,240 - $214,860 per year (based on industry standards for role, experience level, and location)
Benefits:
- Health Care
- Vision
- Dental
- Retirement
- PTO
- Sick Leave
Working Hours: Full-time (40 hours/week) with travel up to 50% within the territory
ASSUMPTION: The salary range is an estimate and may vary based on an applicant’s location, skills, and relevant experience.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceuticals - Cardiovascular Renal Portfolio
Company Size: 10,000+ employees
Founded: 1863 (as Bayer AG)
Company Description:
- Bayer is a global enterprise with core competencies in the life science fields of healthcare and nutrition.
- We design our products and services to serve the most essential human needs of health and nutrition.
- At Bayer, we’re committed to driving sustainable development and generating a positive impact with our businesses.
Company Specialties:
- Pharmaceuticals
- Consumer Health
- Crop Science
- Life Sciences
- Research
- Innovation
- Sustainability
- Health Care
- Digital Farming
- Food Security
- Science For Better, and Innovation
Company Website: https://www.bayer.com/
ASSUMPTION: Bayer is a global leader in the pharmaceutical industry, with a strong focus on cardiovascular and renal therapies.
📊 Role Analysis
Career Level: Mid-level to senior, depending on experience and performance
Reporting Structure: This role reports directly to the Area General Manager (AGM) and collaborates with various internal teams, including the CRM team and other matrix teams
Work Arrangement: On-site with travel up to 50% within the territory
Growth Opportunities:
- Potential advancement to a senior leadership role within the marketing organization
- Opportunities to expand responsibilities based on performance and business needs
- Possibility to transition into a sales leadership role with relevant experience
ASSUMPTION: Success in this role can lead to increased responsibilities and career growth opportunities within Bayer.
🌍 Location & Work Environment
Office Type: On-site with travel up to 50% within the territory
Office Location(s): Pacific Northwest (WA, OR, ID, MT)
Geographic Context:
- Pacific Northwest region includes Washington, Oregon, Idaho, and Montana
- Major cities in the region include Seattle, Portland, Boise, Billings, and Spokane
- Remote work is not an option for this role, as it requires frequent travel and on-site presence
Work Schedule: Full-time (40 hours/week) with travel up to 50% within the territory
ASSUMPTION: The Pacific Northwest region offers a diverse range of urban and rural environments, with varying climates and cultural experiences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral interviews with relevant team members
- Final interview with the Area General Manager (AGM)
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Customer engagement and relationship-building abilities
- Project management and organizational skills
- Adaptability to work in a fast-paced, dynamic environment
Application Tips:
- Highlight relevant experience and achievements in strategic business approaches and relationship management
- Tailor your resume and cover letter to emphasize skills and experiences related to the key responsibilities and required qualifications
- Prepare for behavioral interview questions focusing on your problem-solving skills, customer engagement, and strategic thinking
ATS Keywords: Strategic Thought Leader Engagement, Cardiovascular Renal Marketing, Regional Marketing, Pharmaceutical Sales, Customer Relationship Management, Project Management, Strategic Planning, Stakeholder Engagement, Insight Generation, Field Partnership
ASSUMPTION: The interview process will focus on assessing your strategic thinking, customer engagement, and problem-solving skills, as well as your cultural fit with Bayer.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Veeva)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in using relevant marketing, CRM, and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Science For Better
- Integrity
- Excellence
- Entrepreneurship
- Responsibility
Work Style:
- Collaborative and team-oriented
- Results-driven and performance-focused
- Adaptable and open to change
- Customer-centric and customer-focused
Self-Assessment Questions:
- How do you align with Bayer's company values, particularly 'Science For Better' and 'Integrity'?
- How do you approach building and maintaining deep customer relationships in a fast-paced, dynamic environment?
- How do you balance strategic planning with day-to-day tactical execution?
ASSUMPTION: Bayer values candidates who embody their core values and can thrive in a collaborative, performance-driven work environment.
⚠️ Potential Challenges
- Managing a large territory with frequent travel requirements
- Balancing strategic planning with day-to-day tactical execution
- Building and maintaining deep customer relationships in a fast-paced, dynamic environment
- Adapting to changing market conditions and customer needs
ASSUMPTION: Success in this role requires strong time management, prioritization, and adaptability skills to overcome potential challenges.
📈 Similar Roles Comparison
- This role differs from other regional marketing roles in its focus on the cardiovascular-renal-metabolic health therapeutic area and the requirement for deep customer relationships
- Career progression in this role may differ from other marketing roles, with potential opportunities in sales leadership
- This role may require more frequent travel and on-site presence compared to other remote or hybrid roles
ASSUMPTION: This role offers unique challenges and growth opportunities compared to other marketing roles within the pharmaceutical industry.
📝 Sample Projects
- Developing and executing a regional marketing plan to drive brand growth in the cardiovascular-renal-metabolic health therapeutic area
- Identifying and engaging key opinion leaders (KOLs) and thought leaders (TLs) to drive brand perception and patient outcomes
- Coordinating and executing regional conventions and congresses to maximize brand presence and customer engagement
ASSUMPTION: Sample projects in this role will focus on driving brand growth, customer engagement, and strategic decision-making in the cardiovascular-renal-metabolic health therapeutic area.
❓ Key Questions to Ask During Interview
- How does this role fit into Bayer's long-term strategic plans for the cardiovascular-renal-metabolic health therapeutic area?
- What are the key priorities for this role in the first 90 days?
- How does Bayer support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure success in this role?
- How does Bayer foster a culture of collaboration and innovation within its marketing organization?
ASSUMPTION: Asking thoughtful, strategic questions during the interview will demonstrate your interest in the role and your commitment to driving business results.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare for behavioral interview questions focusing on your problem-solving skills, customer engagement, and strategic thinking
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
