Associate Director - Retail Marketing

📌 Core Information

🔹 Job Title: Associate Director - Retail Marketing

🔹 Company: Qiddiya Investment Company

🔹 Location: Riyadh, Saudi Arabia

🔹 Job Type: On-site, Full-Time

🔹 Category: Retail Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing integrated marketing strategies for Qiddiya's retail assets
• Creating compelling marketing collateral and digital content
• Monitoring and analyzing marketing performance metrics
• Managing marketing budgets and collaborating with internal teams and external partners
• Leading a team of marketing professionals and fostering a high-performance team environment

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent leadership abilities to drive brand awareness and engagement for Qiddiya's retail portfolio.

📋 Key Responsibilities

✅ Develop and implement integrated marketing strategies that drive brand awareness and engagement for Qiddiya’s retail assets.

✅ Lead the creation of marketing collateral, including promotional materials and digital content to support retail initiatives.

✅ Monitor and analyze marketing performance metrics to optimize strategies and improve conversion rates.

✅ Manage the marketing budget, ensuring resources are allocated efficiently to maximize ROI.

✅ Collaborate with internal teams and external partners to execute promotional campaigns and events.

✅ Facilitate market research to identify trends, competitor activities, and consumer preferences.

✅ Drive digital marketing initiatives, including social media, email marketing, and online advertising to optimize consumer engagement.

✅ Build and maintain relationships with key stakeholders, including retailers, media, and community partners.

✅ Lead and mentor a team of marketing professionals to cultivate a high-performance team environment.

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven optimization to achieve commercial objectives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field.

Experience: Minimum of 10 years of experience in retail marketing, with at least 5 years in a management role.

Required Skills:

• Proven success in developing and executing marketing strategies that achieve commercial objectives
• Strong analytical skills with experience in using data to drive marketing decisions
• Excellent communication skills, both verbal and written, with the ability to present ideas effectively
• Demonstrated ability to lead and inspire a team, fostering a collaborative and innovative culture
• Experience in digital marketing channels, including social media, email, and content marketing
• Strong project management skills and the ability to work efficiently in a fast-paced environment
• Creative thinker with a passion for retail and customer experience

ASSUMPTION: Candidates with a strong background in retail marketing and a proven track record of driving brand awareness and engagement are encouraged to apply.

💰 Compensation & Benefits

Salary Range: The salary range for this position is SR 30,000 - SR 50,000 per month, depending on experience and qualifications. This estimate is based on industry standards for similar roles in Riyadh, Saudi Arabia.

Benefits:

• Comprehensive compensation and benefits package

Working Hours: Full-time position with standard working hours from Sunday to Thursday, 8:00 AM to 5:00 PM, with a one-hour lunch break.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, qualifications, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Qiddiya Investment Company operates in the entertainment industry, focusing on developing Qiddiya City, the capital of Entertainment, Sports, and Culture in Saudi Arabia.

Company Size: Qiddiya Investment Company has 501-1,000 employees, providing ample opportunities for growth and collaboration.

Founded: Qiddiya Investment Company was established in 2017 as part of Vision 2030, aiming to create a world-class entertainment destination in Saudi Arabia.

Company Description:

• Qiddiya Investment Company (QIC) is developing Qiddiya City, a 360+ km2 land southwest of Riyadh dedicated to entertainment, sports, and culture
• QIC aims to boost the entertainment sector, quality of life, and tourism in Saudi Arabia through its integrated ecosystems that allow visitors to play, live, stay, invest, or work
• Once complete, Qiddiya City will include 60,000 buildings, housing over 600,000 people, and providing more than 325,000 job opportunities

Company Specialties:

• Entertainment
• Racing
• Hospitality
• Retail
• Theme Park
• Nature
• Motorsports
• Hotel
• Culture
• Sports
• Wellness
• Food and Beverage
• Education and Job Training

Company Website: qiddiya.com

ASSUMPTION: Qiddiya Investment Company is a dynamic and growing organization with a strong focus on entertainment, sports, and culture, offering exciting opportunities for professionals in the field.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Director of Retail Marketing or a similar executive.

Reporting Structure: The Associate Director of Retail Marketing will oversee a team of marketing professionals, including marketing managers, specialists, and coordinators.

Work Arrangement: This is an on-site position, requiring the candidate to be based in Riyadh, Saudi Arabia, with the possibility of occasional travel to other QIC locations.

Growth Opportunities:

• Progression to a Director or Vice President role within the Retail Marketing department
• Expansion into other marketing or commercial roles within QIC, such as Brand Marketing or Consumer Insights
• Opportunities to work on high-profile projects and events, gaining valuable experience and exposure

ASSUMPTION: This role offers significant growth potential within QIC's Retail Marketing department and the broader organization, as QIC continues to expand and develop its entertainment offerings.

🌍 Location & Work Environment

Office Type: QIC's offices are modern, state-of-the-art facilities designed to foster collaboration and innovation.

Office Location(s): The primary office for this role is located in Al Nakheel, Riyadh, Saudi Arabia.

Geographic Context:

• Riyadh is the capital and most populous city of Saudi Arabia, offering a mix of traditional and modern attractions
• The city is known for its vibrant culture, rich history, and diverse culinary scene
• Riyadh's strategic location makes it an ideal base for exploring other regions of Saudi Arabia and the Middle East

Work Schedule: The work schedule for this role is Sunday to Thursday, from 8:00 AM to 5:00 PM, with a one-hour lunch break. Occasional work on Fridays or weekends may be required to support events or campaigns.

ASSUMPTION: Riyadh offers a dynamic and multicultural work environment, with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• First-round interview with the Retail Marketing team
• Final interview with the Director of Retail Marketing or a similar executive
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Budget management and resource allocation
• Team leadership and mentoring
• Data analysis and interpretation
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your retail marketing experience and achievements
• Prepare examples of successful marketing campaigns you've led, focusing on strategy, execution, and results
• Research QIC and its retail portfolio to demonstrate your understanding of the company and its offerings

ATS Keywords: Retail Marketing, Marketing Strategies, Digital Marketing, Project Management, Team Leadership, Market Research, Analytical Skills, Communication Skills, Creative Thinking, Brand Awareness, Consumer Engagement, Promotional Campaigns, Budget Management, Collaboration, Content Marketing, Social Media

ASSUMPTION: QIC's application process is designed to assess candidates' skills, experience, and cultural fit, ensuring the best possible match for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Customer Relationship Management (CRM) software (e.g., Salesforce, Zoho CRM)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Candidates should have experience with industry-standard marketing tools and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Play: Harnessing the transformative power of play to move society forward
• Integrity: Upholding the highest ethical standards in all our actions
• Collaboration: Working together to achieve extraordinary results
• Excellence: Striving for the highest quality in everything we do
• Innovation: Embracing creativity and continuous learning

Work Style:

• Dynamic and fast-paced environment, with a focus on results and continuous improvement
• Collaborative and inclusive culture, with a strong emphasis on teamwork and communication
• Opportunities for professional growth and development, with a focus on learning and innovation

Self-Assessment Questions:

• Do you share QIC's passion for play and its transformative power?
• Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
• Do you thrive in a collaborative setting and enjoy working with diverse teams?

ASSUMPTION: Candidates who align with QIC's values and work style will be most successful in this role and within the organization.

⚠️ Potential Challenges

• Managing a team in a fast-paced, ever-changing environment
• Balancing multiple priorities and deadlines while maintaining a high level of attention to detail
• Adapting to a new company culture and learning new tools and processes
• Working in a multicultural environment and navigating language barriers

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• Compared to other Associate Director roles in retail marketing, this position offers a unique opportunity to work on a large-scale entertainment project with significant growth potential
• QIC's focus on play and its transformative power sets it apart from other entertainment providers, offering candidates a chance to make a meaningful impact on society
• This role provides a clear career path within QIC's Retail Marketing department and the broader organization, with opportunities for growth and development

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and personal values.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new retail concept within QIC's entertainment portfolio
• Analyzing market trends and consumer behavior to inform retail marketing strategies and improve conversion rates
• Managing a team to create and distribute engaging content across multiple channels, driving brand awareness and customer engagement

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Associate Director of Retail Marketing at QIC.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Retail Marketing department?
• How does QIC support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does QIC measure the success of its retail marketing campaigns, and what are the key performance indicators (KPIs) for this role?
• What is the company's approach to work-life balance, and how does it support employees' personal and professional growth?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the team, and the company, while also providing valuable insights into the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable job posting
• Tailor your resume and cover letter to highlight your retail marketing experience and achievements
• Prepare examples of successful marketing campaigns you've led, focusing on strategy, execution, and results
• Research QIC and its retail portfolio to demonstrate your understanding of the company and its offerings
• Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.