🔹 Job Title: Trade Marketing Executive
🔹 Company: Digicel
🔹 Location: Port of Spain, Trinidad and Tobago
🔹 Job Type: On-site
🔹 Category: Telecommunications
🔹 Date Posted: June 17, 2025
🚀 Job Overview
Key aspects of this role include:
- Developing and executing trade marketing strategies across Digicel's commercial channels in Trinidad and Tobago.
- Driving visibility, engagement, and execution excellence at the point of sale to increase brand equity and market share.
- Collaborating with cross-functional teams to implement 360° campaigns integrating POS visibility, ATL/BTL activation, and channel readiness.
- Leading innovation in developing new trade programs, promotional mechanics, and customer-facing experiences at retail.
- Monitoring and analyzing trade marketing performance using key metrics to refine in-market initiatives and improve trade channel ROI.
ASSUMPTION: This role requires a strategic mindset, strong commercial acumen, and the ability to thrive in a fast-paced, high-pressure environment. The ideal candidate will have experience working in matrix organizations and a proven track record of enhancing brand visibility and executing at scale.
📋 Key Responsibilities
🔹 Trade Marketing Strategy & Execution
- Implement and evolve the trade marketing strategy aligned with commercial objectives.
- Assist and provide feedback to the Head of Sales and Commercial Operations in designing the trade marketing strategy.
- Establish and deploy standard operating procedures and campaign toolkits for consistent execution across all markets.
- Collaborate with product, CVM, and sales teams to implement 360° campaigns integrating POS visibility, ATL/BTL activation, and channel readiness.
- Lead innovation in developing new trade programs, promotional mechanics, and customer-facing experiences at retail.
🔹 Cross-Market Coordination & Market Support
- Act as the primary liaison between the group office and local market trade teams, ensuring market needs are addressed.
- Facilitate knowledge sharing across commercial channels by creating playbooks and best practice repositories.
- Support implementation through regular check-ins, workshops, and customized asset deployment.
- Coordinate with sales leadership to ensure alignment between trade marketing activities and channel performance KPIs.
🔹 Brand Activation, Loyalty & Engagement
- Design and supervise the execution of high-impact brand activations that enhance customer experience and reinforce brand positioning.
- Lead development and rollout of customer and reseller loyalty programs to build retention and long-term channel engagement.
- Monitor and report on campaign performance, adapting activation tactics based on channel feedback and sales outcomes.
🔹 Performance Monitoring & Business Reporting
- Track and analyze trade marketing performance using key metrics: ROI, campaign effectiveness, traffic uplift, compliance, and sell-through.
- Deliver quarterly performance dashboards and strategic insights to leadership.
- Leverage competitive intelligence and field data to refine in-market initiatives and improve trade channel ROI.
🔹 Process Improvement & Trend Monitoring
- Identify execution gaps and develop scalable solutions to improve operational efficiency across markets.
- Lead innovation pilots in merchandising, digital trade tools, or experiential marketing.
- Stay current on global industry best practices, competitor strategies, and emerging technologies in trade marketing.
ASSUMPTION: This role requires strong analytical capabilities to translate data into actionable insights, as well as excellent interpersonal skills and the ability to present to senior leadership and engage field teams.
🎯 Required Qualifications
Education:
- Bachelor's Degree in Business Administration, Finance, Economics, or related field
Experience:
- Two (2) to four (4) years' experience in Trade Marketing, Consumer Marketing, or Sales Development within the telecom, FMCG, or retail sectors.
- Demonstrated success in leading multi-channel initiatives and working within matrix organizations.
- Proven record of enhancing brand visibility and executing at scale.
🎯 Preferred Skills
- Strategic thinking with strong commercial acumen.
- Project management and multitasking in high-paced environments.
- Excellent interpersonal skills with multicultural team collaboration experience.
- Fluent communication skills; capable of presenting to senior leadership and engaging field teams.
- Analytical capabilities to translate data into actionable insights.
- Proficiency in marketing tools, CRM, and Excel-based reporting dashboards.
💰 Compensation & Benefits
Salary Range: Industry standard range for Trade Marketing Executive roles in Trinidad and Tobago, based on experience level and location. (Estimated: TT$35,000 - TT$55,000 per annum)
Benefits:
- Comprehensive health insurance plan
- Retirement savings plan with company match
- Employee discounts on Digicel products and services
- Professional development opportunities and training programs
- Generous vacation and leave policies
Working Hours: 40 hours per week, with flexibility for project demands
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications
Company Size: 5,001-10,000 employees
Founded: 2001
Headquarters: Kingston, Jamaica
Company Description: Digicel is a total communications and entertainment provider, powered by great technology and great people. They offer mobile, home, and business solutions, including superfast broadband speeds and the best quality home entertainment over their state-of-the-art fibre network. Digicel is committed to empowering communities and creating a world where no one gets left behind.
Company Specialties: Telecommunications, Mobile Network Services, Internet Service Providers, Cable TV Providers, Satellite TV Providers
📊 Role Analysis
Career Level: Mid-career
Reporting Structure: This role reports directly to the Head of Sales and Commercial Operations and works closely with cross-functional teams, including product, CVM, and sales teams.
Work Arrangement: On-site, with potential for remote work or hybrid arrangements for specific projects or tasks.
Growth Opportunities:
- Potential to advance to senior roles within the trade marketing function or related fields, such as brand management or commercial leadership.
- Opportunities to gain experience working on regional or global projects, collaborating with teams across different markets.
- Possibility to develop expertise in emerging technologies and digital trade tools, driving innovation in the trade marketing space.
🌍 Location & Work Environment
Office Type: Modern, well-equipped office space with collaborative work areas and dedicated meeting rooms.
Office Location(s): Digicel House, Nabua Road, Digicel Central Resource, Suva, Fiji
Geographic Context: Port of Spain, Trinidad and Tobago, is a vibrant, multicultural city with a tropical climate. It offers a mix of urban and coastal living, with easy access to beaches, parks, and entertainment options.
Work Schedule: Standard office hours, with flexibility for project demands and potential remote work arrangements.
💼 Interview & Application Insights
Typical Process:
1. Online application submission
2. Phone or video screening
3. In-depth behavioral and technical interviews with relevant stakeholders
4. Final interview with the Head of Sales and Commercial Operations or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Ability to work effectively in a matrix organization and collaborate with cross-functional teams
- Communication and presentation skills, both written and verbal
- Analytical skills and data-driven decision-making abilities
- Cultural fit and alignment with Digicel's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability in a fast-paced environment.
- Familiarize yourself with Digicel's products, services, and competitors to demonstrate your industry knowledge.
Company Values:
- Integrity: Upholding the highest ethical standards in all actions and decisions.
- Innovation: Embracing change and continuously seeking new ways to improve and grow.
- Teamwork: Collaborating effectively with colleagues and stakeholders to achieve common goals.
- Customer Focus: Prioritizing customer needs and delivering exceptional experiences at every touchpoint.
- Excellence: Striving for the highest quality in all aspects of work and continuously seeking improvement.
Work Style:
- Fast-paced and dynamic, with a focus on meeting tight deadlines and delivering results.
- Collaborative and inclusive, with a strong emphasis on teamwork and cross-functional coordination.
- Data-driven and analytical, with a focus on using data to inform decision-making and drive continuous improvement.
- Customer-centric, with a strong focus on understanding customer needs and delivering exceptional experiences.
Self-Assessment Questions:
1. How do you ensure that your work aligns with Digicel's core values, particularly 'Integrity' and 'Customer Focus'?
2. Describe a time when you had to adapt to a significant change in a project or work environment, and how you handled it.
3. How do you approach collaborating with cross-functional teams to achieve common goals, and can you provide an example of a successful collaboration?
4. How do you use data to inform your decision-making process, and can you give an example of a data-driven initiative you've led or contributed to?
🛠 Potential Challenges
1. Workload Management: This role may require managing multiple projects and deadlines simultaneously, which can be challenging and stressful at times.
2. Stakeholder Management: Balancing the needs and expectations of various stakeholders, including local market teams, product teams, and senior leadership, can be complex and demanding.
3. Adapting to Change: The telecommunications industry is constantly evolving, and this role may require adapting to new technologies, tools, or processes on short notice.
4. Regional Differences: Working across multiple markets with diverse cultural contexts and regulatory environments can present unique challenges and require cultural sensitivity and adaptability.
📈 Similar Roles Comparison
1. Trade Marketing Manager (Telecommunications): This role is similar to the Trade Marketing Executive role but may have broader responsibilities, including budget management, team leadership, and overall trade marketing strategy development.
2. Brand Manager (FMCG): While both roles focus on brand activation and customer engagement, the Brand Manager role is more focused on brand positioning, messaging, and product development, whereas the Trade Marketing Executive role concentrates on in-store execution, promotions, and channel-specific strategies.
3. Retail Operations Manager (Retail): Both roles involve managing in-store execution, promotions, and customer engagement, but the Retail Operations Manager role is more focused on day-to-day store operations, staff management, and inventory control, while the Trade Marketing Executive role focuses on strategic trade marketing initiatives and cross-channel collaboration.
📝 Sample Projects
1. Trade Marketing Campaign: Develop and execute a trade marketing campaign for a new product launch, including POS visibility, ATL/BTL activation, and channel readiness strategies.
2. Loyalty Program: Design and implement a customer loyalty program to enhance brand engagement and drive repeat purchases.
3. Merchandising Audit: Conduct a comprehensive merchandising audit to identify gaps and opportunities for improvement, and develop a plan to optimize in-store execution and compliance.
💡 Key Questions to Ask During Interview
1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities of this role and how they may evolve over time?
2. Team Structure: How is the trade marketing team structured, and who are the key stakeholders I will be working with?
3. Performance Metrics: What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
4. Career Growth: What opportunities exist for career growth and professional development within the trade marketing function or related fields?
5. Company Culture: How would you describe Digicel's work culture, and what aspects of it are most important to you?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://careers.digicelgroup.com/job/Port-of-Spain-Trade-Marketing-Executive/823152002/).
2. Customize your resume and cover letter to highlight relevant experience and skills for this role.
3. Prepare for concrete preparation steps related to resume customization, cover letter, and portfolio/examples if applicable.
4. Follow up with the hiring manager or HR representative within one week of submitting your application, inquiring about the status of your application and expressing your continued interest in the role.
5. If invited for an interview, research Digicel's products, services, and competitors to demonstrate your industry knowledge and prepare thoughtful questions to ask during the interview process.
