Associate Director, Social Media & Content Marketing

📌 Core Information

🔹 Job Title: Associate Director, Social Media & Content Marketing

🔹 Company: Business Insider

🔹 Location: New York, United States

🔹 Job Type: Hybrid (On-site 2-3 days per week)

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 7+ years of relevant experience

🔹 Remote Status: On-site (New York, NY)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content programs to elevate Business Insider's B2B social media presence
• Building and managing targeted B2B email lists and creating engaging newsletters and marketing emails
• Creating and executing multi-channel communication plans to promote BI Live events and key industry moments
• Producing polished marketing materials and sales presentations that showcase Business Insider's brand and product offerings
• Collaborating with cross-functional teams to ensure all collateral reflects Business Insider's brand voice, messaging, and product positioning

ASSUMPTION: This role requires a strong focus on B2B marketing, with a significant portion of time dedicated to creating and managing content for Business Insider's advertising solutions.

📋 Key Responsibilities

✅ B2B Social Media Strategy: Develop and execute content programs to elevate Business Insider's LinkedIn presence, launch new formats and social channels, and grow engagement and following across platforms.

✅ B2B Email Marketing: Build targeted B2B email lists and create engaging monthly newsletters and marketing emails to strengthen client relationships and boost engagement.

✅ Events Promotion: Create and execute multi-channel communication plans to promote BI Live events and Business Insider's presence at key industry moments through social, email, and marketing materials.

✅ Product & Brand Marketing: Create polished marketing materials and sales presentations that showcase Business Insider's brand and product offerings, using engaging storytelling and marketing strategy to position products in a way that resonates with decision-makers and drives interest.

✅ PR & Awards: Work with the PR team to support media coverage for key initiatives and lead the creation of standout award submissions that amplify Business Insider's leadership and innovation.

✅ Cross-Functional Marketing Support: Partner with the Marketing Solutions team to ensure all collateral reflects Business Insider's brand voice, messaging, and product positioning, supporting their client-facing materials with on-brand assets.

ASSUMPTION: This role requires a high level of collaboration with various teams, including Marketing Solutions, PR, and executives, to create and distribute engaging content that aligns with Business Insider's brand and product offerings.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)

Experience: 7+ years of relevant experience in B2B content marketing, with a focus on advertising solutions for publishers and media companies

Required Skills:

• Exceptional writing and storytelling skills across formats and platforms
• Proven background in B2B content marketing, with experience managing LinkedIn and other social channels to grow reach and engagement
• Proven ability to build email lists and run newsletters that engage and retain audiences, using HubSpot or similar platforms
• Experience promoting events in bold, creative ways that generate buzz and drive engagement across channels
• Strong design instincts and experience collaborating with designers
• Excellent project management skills with the ability to juggle multiple deadlines
• Ability to work from Business Insider's NYC office 2-3 days per week

Preferred Skills:

• Experience in collaborating closely with executives to elevate their social media presence and authentically capture their tone of voice
• Experience working with sales teams to create marketing collateral

ASSUMPTION: While not explicitly stated, a strong understanding of the media and advertising industries, as well as familiarity with Business Insider's content and brand, would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $130,000 (dependent on skills, experience, and competencies)

Benefits:

• Additional bonus
• Flexible PTO, 10 paid holidays, and 16 weeks of parental leave
• Comprehensive medical, dental, and vision insurance plans
• Matched and vested 401k plan
• Access to resources for financial planning guidance, family planning services, mental health reachout, and Employee Assistance Programs (EAP)
• Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more

ASSUMPTION: The salary range provided is based on industry standards for a similar role in New York City, with consideration for the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Business Insider is a global journalism company that covers the world of business, tech, innovation, and beyond, reaching an audience of more than 375 million with storytelling that's fascinating, unexpected, and always helpful.

Company Size: Business Insider has 201-500 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: Business Insider was founded in 2007 and has since grown into a leading digital media company.

Company Description:

• Business Insider is for people who are driven, optimistic, and always looking forward
• Their mission is to inspire action through thought-provoking stories
• They strive to be inspiring and effective, valuing Diversity, Equity, Inclusion, and Belonging

Company Specialties:

• Business and tech news
• Innovation and lifestyle content
• Event production and brand partnerships

Company Website: https://www.businessinsider.com

ASSUMPTION: Business Insider's focus on storytelling and engaging content makes it an attractive workplace for individuals passionate about creating compelling narratives that resonate with audiences.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a high degree of expertise and strategic thinking in B2B content marketing.

Reporting Structure: The Associate Director reports directly to the Director of B2B Brand Strategy and sits on the Global B2B Marketing team.

Work Arrangement: This is a hybrid role, requiring an on-site presence in Business Insider's New York City headquarters for at least 2 days per week.

Growth Opportunities:

• Potential to advance to a Director or VP role within the B2B Marketing team
• Opportunities to lead cross-functional projects and collaborate with various teams across the company
• Chance to grow professionally by working on high-impact initiatives and learning from experienced colleagues

ASSUMPTION: Given Business Insider's focus on growth and innovation, this role offers ample opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: Business Insider's headquarters is located in New York City, with a modern and collaborative work environment.

Office Location(s): 1 Liberty Plaza, 8th floor, New York, New York 10006, US

Geographic Context:

• New York City is a major global hub for business, finance, and media
• The office is conveniently located near various transportation options and amenities
• The city offers a diverse range of cultural, entertainment, and dining experiences

Work Schedule: The standard workweek is Monday through Friday, with flexible hours and the ability to work remotely for some days of the week.

ASSUMPTION: Business Insider's New York City headquarters provides an engaging and dynamic work environment, with easy access to various resources and networking opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and/or other team members
• Final interview with the Director of B2B Brand Strategy

Key Assessment Areas:

• Writing and storytelling skills
• B2B content marketing experience and strategy
• Platform expertise and analytics skills
• Collaboration and communication abilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide specific examples of your B2B content marketing experience and achievements
• Demonstrate your understanding of Business Insider's brand and content by referencing specific articles, videos, or podcasts in your application materials

ATS Keywords: B2B content marketing, social media strategy, email marketing, event promotion, marketing collateral, project management, collaboration, storytelling, advertising solutions, media companies

ASSUMPTION: Business Insider's application process is designed to assess candidates' skills and cultural fit, with a focus on their ability to create engaging content and drive commercial growth for the company's advertising solutions.

🛠️ Tools & Technologies

• HubSpot (email marketing and CRM platform)
• LinkedIn (social media platform)
• Canva or Adobe Creative Suite (design tools)
• Asana or Trello (project management tools)

ASSUMPTION: Business Insider uses industry-standard tools and platforms to streamline content creation, management, and distribution processes.

👔 Cultural Fit Considerations

Company Values:

• Inspiring and effective
• Valuing Diversity, Equity, Inclusion, and Belonging
• Getting better every day

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you passionate about creating engaging content that drives business growth?
• Do you enjoy working collaboratively with cross-functional teams to achieve common goals?

ASSUMPTION: Business Insider values candidates who are driven, optimistic, and always looking forward, with a strong commitment to creating thought-provoking stories that inspire action.

⚠️ Potential Challenges

• Managing multiple deadlines and projects simultaneously
• Adapting to a fast-paced, ever-changing media landscape
• Balancing the need for creativity with adherence to brand guidelines and marketing strategies
• Working effectively with remote team members and stakeholders

ASSUMPTION: While Business Insider offers a dynamic and engaging work environment, this role also presents unique challenges that require strong project management skills, adaptability, and a solutions-oriented mindset.

📈 Similar Roles Comparison

• This role is unique in its focus on B2B content marketing for a global journalism company
• Compared to other marketing roles, this position requires a strong emphasis on storytelling and platform-specific strategies for LinkedIn and email marketing
• Career progression in this role may lead to leadership positions within Business Insider's B2B Marketing team or related departments

ASSUMPTION: While this role shares similarities with other marketing positions, its focus on B2B content marketing for a global journalism company sets it apart and offers unique growth and development opportunities.

📝 Sample Projects

• Creating a LinkedIn campaign to promote Business Insider's presence at a major industry event
• Developing an email marketing strategy to re-engage lapsed subscribers and drive event attendance
• Producing a sales presentation that highlights Business Insider's advertising solutions and differentiates the company from competitors

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Associate Director of Social Media & Content Marketing may undertake, showcasing their ability to create engaging content and drive commercial growth for Business Insider's advertising solutions.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the B2B Marketing team?
• How does this role collaborate with other departments, such as Marketing Solutions and PR, to create and distribute content?
• What are the key priorities for the first 90 days in this role, and how can I best support the team's goals and objectives?
• What opportunities exist for professional development and growth within the B2B Marketing team or related departments?
• How does Business Insider support work-life balance for its employees, particularly for those working in a hybrid or remote arrangement?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the company, while also providing valuable insights into the work environment and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, referencing specific examples of your B2B content marketing experience and achievements
• Prepare a portfolio or examples of your work that demonstrate your writing, storytelling, and marketing skills
• Follow up with the Business Insider HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.