📌 Core Information
🔹 Job Title: Senior SEO Specialist
🔹 Company: dentsu
🔹 Location: Warsaw - Czerska 12, Warsaw, Poland
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Independently managing SEO campaigns and projects
- Developing long-term SEO strategies for clients
- Monitoring SEO performance using various tools
- Collaborating with internal teams and external agencies
ASSUMPTION: This role requires a high level of autonomy and strategic thinking. The ideal candidate will have a proven track record in SEO and be comfortable working independently.
📋 Key Responsibilities
✅ Independently manage SEO campaigns and projects
✅ Develop long-term SEO strategies for clients
✅ Monitor SEO performance using various tools
✅ Collaborate with internal teams and external agencies
✅ Prepare analyses and presentations for new business
✅ Manage relationships with vendors and suppliers
✅ Participate in client meetings and conferences
✅ Contribute to the development of new products based on expertise and experience
✅ Ensure UX and UI aspects are considered in SEO strategy
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management. Strong communication and project management skills are essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 2 years of experience in SEO, with a focus on campaign management and strategy development
Required Skills:
- Proven experience in SEO campaign management
- Strong knowledge of SEO algorithms and trends
- Proficiency in HTML and CSS
- Excellent analytical and reporting skills
- Strong proficiency in tools such as Google Analytics, Google Search Console, Ahrefs, and Senuto
- Fluency in English (C1 level)
Preferred Skills:
- Experience with AI tools
- Knowledge of UX/UI design principles
ASSUMPTION: Given the strategic nature of the role, candidates should have a solid understanding of SEO principles and a proven track record in developing and executing SEO strategies.
💰 Compensation & Benefits
Salary Range: The average salary for a Senior SEO Specialist in Warsaw is around PLN 12,000 - 18,000 gross per month, depending on experience. This role is expected to fall within this range.
Benefits:
- Work in a global, dynamic group in the marketing communications sector
- Independence in performing assigned tasks
- Opportunities for development within dentsu Poland and globally
- Onboarding training
- 3 additional paid wellness days
- 2 additional days for voluntary work
- Summer Fridays (finished work 2 hours earlier on Fridays during summer)
- Hybrid work mode
- Internal training programs
- Modern office with fitness room and childcare facilities
- Medical subscription with Medicover
- Life insurance with UNUM
- Cafeteria NAIS
- Access to Mindgram platform
- Subsidy for sports card with Medicover sport or Multisport
Working Hours: Full-time, 40 hours per week, with a hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in Warsaw. The final offer may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: dentsu is a global advertising and public relations company, operating in the advertising services industry. They are known for their innovative approach to marketing communications, combining creativity with data and technology.
Company Size: dentsu is a large company with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.
Founded: dentsu was founded in 1901 and has since grown into a global network with a strong presence in Japan, America, EMEA, and APAC.
Company Description:
- dentsu is a global network designed for what's next, helping brands predict and plan for disruptive future opportunities
- They connect brand, content, commerce, and experience underpinned by modern creativity
- dentsu is committed to creating a sustainable future for both clients and society
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative
- Innovation
- Data and technology
Company Website: https://www.dentsu.com/
ASSUMPTION: Working for a large, global company like dentsu offers opportunities for international exposure and career growth. However, the company's size may also mean more structured processes and less flexibility than smaller organizations.
📊 Role Analysis
Career Level: This role is at the senior level, indicating a high degree of responsibility and autonomy. It is a stepping stone to more senior roles within the company or the industry.
Reporting Structure: The Senior SEO Specialist will report directly to the SEO Manager and work closely with other teams, including project teams and external agencies.
Work Arrangement: This role follows a hybrid work arrangement, with a mix of remote and on-site work. The specific balance will be determined based on team and project needs.
Growth Opportunities:
- Progression to a management role within the SEO team
- Expansion into other areas of digital marketing or advertising
- Opportunities to work on international projects and gain global experience
ASSUMPTION: Given the senior nature of the role and the global presence of the company, there are significant opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: The Warsaw office is a modern, collaborative workspace designed to support a hybrid work arrangement.
Office Location(s): Warsaw - Czerska 12
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a population of over 1.7 million
- The city is known for its vibrant cultural scene, with numerous museums, galleries, and historical sites
- Warsaw offers a high quality of life, with affordable housing, a robust public transportation system, and numerous green spaces
Work Schedule: The work schedule is full-time, with a hybrid work arrangement. The specific balance between remote and on-site work will be determined based on team and project needs.
ASSUMPTION: Warsaw offers a high quality of life and a vibrant cultural scene, making it an attractive location for professionals. The hybrid work arrangement provides flexibility while still offering the benefits of an office environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the SEO Manager
- Final interview with the SEO Director
Key Assessment Areas:
- SEO knowledge and experience
- Strategic thinking and planning skills
- Communication and presentation skills
- Cultural fit with the dentsu team and values
Application Tips:
- Highlight specific examples of SEO campaigns you've managed and the results you achieved
- Demonstrate your understanding of dentsu's approach to marketing communications and how your skills align with their values
- Tailor your resume and cover letter to emphasize your SEO experience and skills
ATS Keywords: SEO, SEO Specialist, SEO Campaign Management, SEO Strategy, SEO Tools, Google Analytics, Google Search Console, Ahrefs, Senuto, English (C1)
ASSUMPTION: The application process for dentsu is likely to be competitive, given the company's global reputation and the attractive benefits package. Applicants should highlight their relevant experience and skills and demonstrate their fit with the company's values and culture.
🛠️ Tools & Technologies
- SEO tools: Google Search Console, Ahrefs, Senuto, SEMrush
- Analytics tools: Google Analytics
- Project management tools: Asana, Trello, or similar
- Communication tools: Slack, Microsoft Teams, or similar
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the projects at hand. However, a strong understanding of SEO tools and analytics is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: dentsu encourages creativity and innovation in all aspects of their work
- Collaboration: dentsu values teamwork and collaboration, both internally and with clients
- Integrity: dentsu is committed to acting with integrity in all its business dealings
Work Style:
- dentsu values a hybrid work arrangement, offering flexibility and autonomy to its employees
- The company encourages a healthy work-life balance
- dentsu is committed to creating a diverse and inclusive work environment
Self-Assessment Questions:
- Do you have a proven track record of innovation in SEO campaign management?
- Are you comfortable working collaboratively with a diverse range of stakeholders?
- Do you have a strong sense of integrity and a commitment to ethical business practices?
ASSUMPTION: dentsu places a strong emphasis on cultural fit, and candidates should be prepared to demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, demanding strong time management and organizational skills
- As a global company, dentsu may have complex internal structures and processes, which can be challenging to navigate
- The hybrid work arrangement may present communication challenges, requiring strong virtual collaboration skills
- The Warsaw office is located in a bustling city center, which may have implications for commuting and work-life balance
ASSUMPTION: While dentsu offers numerous benefits and opportunities, the role may also present challenges related to workload, communication, and work-life balance. Candidates should carefully consider these factors when applying.
📈 Similar Roles Comparison
- Compared to other senior SEO roles, this position places a greater emphasis on strategic planning and client management
- dentsu's global presence offers opportunities for international projects and career growth not typically available in smaller, local agencies
- As a large, multinational company, dentsu may have more structured processes and less flexibility than smaller, boutique agencies
ASSUMPTION: When considering this role, applicants should weigh the benefits of working for a global company against the potential trade-offs in terms of flexibility and autonomy.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy for a major e-commerce client, resulting in a 30% increase in organic traffic
- Managing a team of SEO specialists to optimize the online presence of a global brand, leading to a 25% increase in search visibility
- Conducting a thorough SEO audit of a client's website, identifying and implementing changes that resulted in a 40% increase in organic traffic
ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the Senior SEO Specialist role at dentsu. Candidates should be prepared to discuss their own relevant experience and the results they've achieved.
❓ Key Questions to Ask During Interview
- Can you describe the typical SEO campaigns you manage for clients and the results you've achieved?
- How does the SEO team collaborate with other departments, such as content and design, to ensure a holistic approach to SEO?
- What opportunities are there for professional development and growth within the SEO team and the wider dentsu network?
- How does dentsu support work-life balance, particularly in a hybrid work arrangement?
- What are the most challenging aspects of working in a global company like dentsu, and how does the organization support its employees in overcoming these challenges?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture. They should provide valuable insights into the day-to-day realities of the job and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://dentsuaegis.wd3.myworkdayjobs.com/DAN_GLOBAL/job/Warsaw/Senior-SEO-Specialist_R1095393
- Tailor your resume and cover letter to highlight your SEO experience and skills, and explain how you align with dentsu's values and culture
- Prepare examples of SEO campaigns you've managed and the results you achieved
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
