📌 Core Information
🔹 Job Title: Associate Director, US HCP Brand Marketing (Aficamten)
🔹 Company: Cytokinetics
🔹 Location: Radnor, Pennsylvania
🔹 Job Type: Full-Time
🔹 Category: Biotechnology Research
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the development and execution of branded campaigns and tactics
- Collaborating with cross-functional teams to ensure alignment with organizational goals
- Managing HCP budget and tracking metrics for program success
- Creating an inclusive and supportive team culture
- Domestic travel up to 20% of the time
ASSUMPTION: This role requires a high level of strategic thinking and the ability to work independently while collaborating effectively with various teams.
📋 Key Responsibilities
✅ Supporting the execution of branded campaign strategy to effectively convey key messages to target audiences
✅ Developing creative and breakthrough content that resonates with the target audience
✅ Supporting the development and execution of media investment strategies
✅ Establishing a robust measurement framework to evaluate the impact and success of marketing initiatives
✅ Supporting the fully integrated branded campaign, including key tactics such as the branded HCP website and branded Interactive Visual Aid
✅ Liaising closely with internal teams and external vendors to ensure a seamless user experience and enable product adoption
✅ Managing HCP budget and supporting quarterly business and budget reviews
✅ Creating a hard-working, inclusive, and supportive team culture
ASSUMPTION: This role requires a strong understanding of the legal and regulatory environment in pharmaceutical promotions and the ability to work compliantly.
🎯 Required Qualifications
Education: Bachelor’s Degree is required; MBA or other advanced degrees is preferred
Experience: 8+ years of pharmaceutical experience with a focus on US/global marketing and brand management
Required Skills:
- Demonstrated ability to develop HCP marketing strategy and execute/measure promotional campaigns
- US launch experience required, with a strong understanding of the legal and regulatory environment in pharmaceutical promotions
- Strong analytical and critical thinking skills
- Proven self-starter, able to work independently, and handle full workload across multiple projects
- Excellent written and verbal communication skills
Preferred Skills:
- Experience with ETASU REMS implementation and working with specialty pharmacies
- Experience in cardiovascular therapeutic, rare disease, and/or oncology category
- Ability to articulate and convey complex data and information concisely to internal and external stakeholders
ASSUMPTION: Candidates with experience in the specified therapeutic areas and a strong understanding of the legal and regulatory environment will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $190,000 - $210,000 per year. The base pay actually offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors.
Benefits:
- Proud to be a San Francisco Business Times Best Place to Work in 2021 and 2022
- Great Place to Work-Certified company in 2022
- Part of Fortune's Best Workplaces in the Bay Area in 2022 and Fortune's Best Workplaces in BioPharma in 2022
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research
Company Size: 501-1,000 employees
Founded: 1998
Company Description:
- Cytokinetics is a late-stage biopharmaceutical company focused on discovering, developing, and commercializing first-in-class muscle activators and next-in-class muscle inhibitors as potential treatments for debilitating diseases in which muscle performance is compromised and/or declining.
- As a leader in muscle biology and the mechanics of muscle performance, the company is developing small molecule drug candidates specifically engineered to impact muscle function and contractility.
- Proud to be a San Francisco Business Times Best Place to Work in 2021 and 2022, a Great Place to Work-Certified company in 2022, and a part of Fortune's Best Workplaces in the Bay Area in 2022 and Fortune's Best Workplaces in BioPharma in 2022.
Company Specialties:
- Heart Failure
- Amyotrophic Lateral Sclerosis
- Hypertrophic Cardiomyopathy
Company Website: www.cytokinetics.com
ASSUMPTION: Cytokinetics is a well-established biopharmaceutical company with a strong focus on muscle biology and a commitment to creating a positive work environment.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role
Reporting Structure: Reports to the Director of US HCP Brand Marketing and is part of the HCP Marketing Team
Work Arrangement: On-site, with domestic travel up to 20% of the time
Growth Opportunities:
- Potential to take on more responsibility and leadership within the HCP Marketing Team
- Opportunities to work on multiple brands and therapeutic areas
- Potential to grow within the organization as the company continues to expand
ASSUMPTION: This role offers opportunities for professional growth and development within the HCP Marketing Team and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Radnor, Pennsylvania
Geographic Context:
- Radnor is a suburb of Philadelphia, Pennsylvania
- The area offers a mix of urban and suburban living, with easy access to cultural attractions, restaurants, and outdoor activities
- The office is located near major highways, making it easily accessible by car
Work Schedule: Standard business hours, with some flexibility for remote work
ASSUMPTION: The Radnor office offers a convenient location with easy access to amenities and a supportive work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- On-site interview with the Hiring Manager and other members of the HCP Marketing Team
- Final interview with the Director of US HCP Brand Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Ability to work independently and manage multiple projects
- Communication and presentation skills
- Understanding of the legal and regulatory environment in pharmaceutical promotions
Application Tips:
- Highlight relevant experience in HCP marketing, brand management, and campaign execution
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
ATS Keywords: Brand Management, HCP Marketing, Campaign Execution, Cross-Functional Collaboration, Analytical Skills, Regulatory Compliance, Content Development, Media Investment Strategies, Measurement Framework, Budget Management, Team Culture, Communication Skills, Self-Starter, Matrix Environment Experience, Customer Insights
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, problem-solving skills, and ability to work effectively within a cross-functional team.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Veeva)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Innovation
- Patient-centricity
Work Style:
- Fast-paced and dynamic environment
- Strong focus on teamwork and collaboration
- Opportunities for professional growth and development
Self-Assessment Questions:
- How do you ensure that your work aligns with the company's values of integrity and patient-centricity?
- Describe a time when you had to work collaboratively with a cross-functional team to achieve a common goal.
- How do you approach continuous learning and professional development in your current role?
ASSUMPTION: Cytokinetics values candidates who demonstrate a strong commitment to integrity, collaboration, and patient-centricity, as well as a willingness to learn and adapt in a fast-paced environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working effectively within a matrix environment and collaborating with various teams
- Navigating the legal and regulatory environment in pharmaceutical promotions
- Adapting to changes in the market and competitive landscape
ASSUMPTION: These challenges require strong project management skills, the ability to work effectively within a matrix environment, and a deep understanding of the legal and regulatory environment in pharmaceutical promotions.
📈 Similar Roles Comparison
- This role is similar to a Senior Brand Manager or Associate Brand Director role in the pharmaceutical industry, with a focus on HCP marketing and campaign execution
- Unlike other roles in the industry, this position requires a strong understanding of the legal and regulatory environment in pharmaceutical promotions and experience with ETASU REMS implementation
- Career progression in this role may lead to a Director-level or higher position within the HCP Marketing Team or a similar function within the organization
ASSUMPTION: This role offers a unique opportunity to work on a specific brand and therapeutic area within the biopharmaceutical industry, with the potential for career growth and development.
📝 Sample Projects
- Developing and executing a launch plan for a new product in the cardiovascular therapeutic area
- Creating and implementing a measurement framework to evaluate the impact and success of marketing initiatives
- Collaborating with cross-functional teams to develop and execute a branded campaign, including key tactics such as the branded HCP website and branded Interactive Visual Aid
ASSUMPTION: These projects require a strong understanding of the legal and regulatory environment in pharmaceutical promotions, as well as the ability to work effectively within a cross-functional team.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader organizational strategy and goals for the HCP Marketing Team?
- What opportunities are there for professional growth and development within the HCP Marketing Team and the broader organization?
- How does the company support work-life balance for employees in this role?
- What are the key challenges facing the company in the next 1-2 years, and how can this role contribute to addressing them?
ASSUMPTION: These questions will help you better understand the expectations and opportunities for growth in this role, as well as the company's broader strategic goals and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in HCP marketing, brand management, and campaign execution
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Follow up with the Hiring Manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
