📌 Core Information
🔹 Job Title: Associate Global Marketing Director, Workflow Innovations (Laboratory Diagnostics Automation) - Remote within the US
🔹 Company: Siemens Healthineers
🔹 Location: Remote within the US
🔹 Job Type: Full-Time
🔹 Category: Healthcare
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (within the US)
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership in defining and executing the long-term strategy for laboratory automation.
- Developing deep market and customer understanding to shape overall strategic direction and enhance platform differentiation.
- End-to-end product ownership, including product definition, launch strategy, market introduction, commercial positioning, and associated marketing plans and campaigns.
- Evaluating competitive automation platforms and creating targeted commercial strategies and messaging to differentiate and communicate our advantages to customers.
- Defining clear and actionable customer requirements to guide R&D and engineering teams.
ASSUMPTION: This role requires a strategic mindset with a strong focus on market research and customer insights to drive business growth and innovation.
📋 Key Responsibilities
✅ Lead the strategic direction and execution of laboratory automation marketing initiatives.
✅ Collaborate with cross-functional teams to define and commercialize next-generation solutions that enhance laboratory productivity and patient outcomes.
✅ Develop and execute strategic plans that drive business growth and innovation.
✅ Evaluate competitive automation platforms and create targeted commercial strategies and messaging.
✅ Define clear and actionable customer requirements to guide R&D and engineering teams.
ASSUMPTION: This role requires strong analytical and problem-solving skills, as well as the ability to leverage quantitative and qualitative data to inform business decisions.
🎯 Required Qualifications
Education: Bachelor’s degree in business, life sciences, engineering, or a related technical field; MBA strongly preferred.
Experience: 8+ years of progressive strategic marketing and product management experience, ideally with comprehensive experience from market research through portfolio strategy, product definition, product launch, and lifecycle management.
Required Skills:
- Laboratory diagnostics industry and laboratory automation marketing experience (required).
- Core laboratory diagnostics experience (strongly preferred).
- Strategic thinking and planning skills.
- Customer-focused mindset with the ability to convert customer insights into practical, actionable product requirements and marketing initiatives.
- Strong analytical and problem-solving skills.
- Proven ability to operate effectively across global markets, understanding unique regional requirements and market dynamics.
- Strong collaborative skills, able to effectively lead cross-functional teams and influence diverse stakeholders.
- Exceptional communication skills with a proven ability to clearly articulate value propositions to varied audiences.
- Excellent organizational capabilities, adept at managing multiple projects simultaneously, ensuring timely execution and proactive status updates.
Preferred Skills:
- Fluency in multiple languages.
- Experience working with global teams.
ASSUMPTION: Given the strategic nature of this role, candidates should have a proven track record of driving business growth and innovation in the laboratory diagnostics industry.
💰 Compensation & Benefits
Salary Range: The annual base pay for this position is $167,700 - $251,500. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.
Benefits:
- Medical Insurance
- Dental Insurance
- Vision Insurance
- 401(k) Retirement Plan
- Life Insurance
- Long-term and Short-term Disability Insurance
- Paid Parking/Public Transportation
- Paid Time Off
- Paid Sick and Safe Time
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for a strategic marketing role in the healthcare industry with the required experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Siemens Healthineers operates in the Healthcare industry, focusing on medical technology and diagnostic equipment.
Company Size: Siemens Healthineers is a large company with over 71,000 employees worldwide.
Founded: Siemens Healthineers was founded in 1847 as a part of Siemens AG and became an independent company in 2021.
Company Description:
- Siemens Healthineers is a leading medtech company with over 125 years of experience in the healthcare industry.
- The company pioneers breakthroughs in healthcare, focusing on patient twinning, precision therapy, and digital, data, and artificial intelligence (AI) to help overcome the world’s most threatening diseases, enable efficient operations, and expand access to care.
- Siemens Healthineers is committed to improving the lives of people around the world through innovative healthcare solutions.
Company Specialties:
- In vitro diagnostics
- In vivo diagnostics
- Image-guided therapy
- Cancer care
- Patient twinning
- Precision therapy
- Digital, data, and artificial intelligence (AI)
Company Website: Siemens Healthineers
ASSUMPTION: Siemens Healthineers is a well-established company with a strong reputation in the healthcare industry, making it an attractive employer for professionals seeking to grow their careers in the medical technology field.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring strategic thinking and leadership skills.
Reporting Structure: The Associate Global Marketing Director reports directly to the Global Marketing Organization’s leadership team at Siemens Healthineers.
Work Arrangement: This role is remote within the US, with up to 20% travel required.
Growth Opportunities:
- Potential to grow into a global marketing leadership role within the diagnostics portfolio.
- Opportunities to work on high-impact projects that drive business growth and innovation in the laboratory diagnostics automation market.
- Exposure to a diverse range of stakeholders, including customers, cross-functional teams, and senior leadership.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company’s global marketing strategy.
🌍 Location & Work Environment
Office Type: Remote (within the US)
Office Location(s): United States
Geographic Context:
- The United States has a large and diverse healthcare market, with significant opportunities for growth and innovation in the laboratory diagnostics automation sector.
- The remote work arrangement allows for flexibility and work-life balance, while still enabling collaboration with global teams.
Work Schedule: Full-time (40 hours per week), with up to 20% travel required.
ASSUMPTION: The remote work arrangement and flexible work schedule make this role an attractive option for candidates seeking a balance between professional growth and personal commitments.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Behavioral and technical interviews with hiring managers and team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning skills
- Customer-focused mindset
- Analytical and problem-solving skills
- Communication and presentation skills
- Leadership and team management skills
Application Tips:
- Tailor your resume and cover letter to highlight your strategic marketing and product management experience in the laboratory diagnostics industry.
- Prepare for behavioral interview questions that focus on your ability to drive business growth and innovation in a global market.
- Be ready to discuss your understanding of the laboratory automation market and competitive landscape.
- Demonstrate your ability to work effectively with cross-functional teams and influence diverse stakeholders.
ATS Keywords: Laboratory Diagnostics, Laboratory Automation Marketing, Strategic Marketing, Product Management, Market Research, Portfolio Strategy, Product Launch, Lifecycle Management, Customer Insights, Analytical Skills, Problem-solving Skills, Cross-functional Leadership, Communication Skills, Organizational Skills
ASSUMPTION: The interview process for this role will focus on assessing the candidate’s strategic thinking, customer-focused mindset, and leadership skills, as well as their industry-specific knowledge and experience.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard for marketing and product management professionals in the healthcare industry.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Excellence
- Responsibility
- Integrity
- Accountability
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment that requires strategic thinking and adaptability?
- Are you comfortable working with diverse stakeholders and influencing decision-making processes?
- Do you have a proven track record of driving business growth and innovation in a global market?
ASSUMPTION: Candidates who align with Siemens Healthineers’ values and work style are more likely to succeed in this role and contribute to the company’s ongoing success.
⚠️ Potential Challenges
- Managing multiple projects simultaneously, ensuring timely execution and proactive status updates.
- Balancing the need for strategic planning with the demands of day-to-day tactical tasks.
- Navigating a complex, global organization with diverse stakeholders.
- Keeping up with the latest trends and developments in the rapidly evolving laboratory diagnostics automation market.
ASSUMPTION: These challenges require strong organizational capabilities, adaptability, and a results-focused mindset to overcome.
📈 Similar Roles Comparison
- This role is unique in its focus on laboratory automation marketing within the global diagnostics portfolio.
- Compared to other marketing roles in the healthcare industry, this position requires a deeper understanding of laboratory diagnostics and automation technologies.
- Career progression in this role may differ from more traditional marketing paths, offering unique growth opportunities in the laboratory diagnostics automation sector.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests in the laboratory diagnostics automation market.
📝 Sample Projects
- Developing a comprehensive market research report on the global laboratory automation market, including customer segmentation, market size, and growth opportunities.
- Creating a targeted marketing campaign to launch a new laboratory automation product, including messaging, channel selection, and promotional materials.
- Conducting a competitive analysis of rival laboratory automation platforms and developing a strategic response to maintain market share and drive growth.
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, requiring a combination of analytical, creative, and leadership skills.
❓ Key Questions to Ask During Interview
- What are the most pressing challenges facing the laboratory automation market, and how does this role address them?
- How does this role collaborate with cross-functional teams, and what are the key priorities for the first 90 days?
- What are the growth opportunities for this role, and how does Siemens Healthineers support the development of its employees?
- How does Siemens Healthineers approach innovation in the laboratory diagnostics automation market, and what is the company’s vision for the future?
- What is the work-life balance like for this role, and how does Siemens Healthineers support remote employees?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, while also providing valuable insights into the work environment and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Siemens Healthineers careers page
- Tailor your resume and cover letter to highlight your strategic marketing and product management experience in the laboratory diagnostics industry.
- Prepare for behavioral interview questions that focus on your ability to drive business growth and innovation in a global market.
- Be ready to discuss your understanding of the laboratory automation market and competitive landscape.
- Demonstrate your ability to work effectively with cross-functional teams and influence diverse stakeholders.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
