📌 Core Information
🔹 Job Title: Associate II, Email Marketing Strategy
🔹 Company: Total Wine & More
🔹 Location: Bethesda, MD (Maryland SSC)
🔹 Job Type: Full-Time, On-Site
🔹 Category: Marketing
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing email campaign process and deadlines for multiple stakeholders
- Collaborating with cross-functional teams to support business goals
- Maintaining weekly reporting on email campaign tracking
- Growing and learning in the retail email marketing space
ASSUMPTION: This role requires strong project management skills and the ability to influence without authority, as the incumbent will work with various teams to ensure email campaign success.
📋 Key Responsibilities
✅ Track monthly email promotions calendar and assist in determining campaign audiences, prioritization, and coordinating email requests from stakeholders
✅ Execute documentation of creative briefs, evaluating needs of creative and email production teams, and communicating those needs to leadership
✅ Execute tracking and requirements of multiple ongoing email campaigns, ensuring timely delivery of clear directions and required creative assets
✅ Maintain weekly reporting on email campaign tracking to share with marketing leadership
ASSUMPTION: The incumbent will need to balance multiple projects and deadlines, requiring strong organizational skills and the ability to multitask.
🎯 Required Qualifications
Education: Bachelor's degree from four-year college or university in marketing or a related field
Experience: 1-2 years marketing experience OR equivalent education
Required Skills:
- Strong project management skills
- Proven abilities in communication, multitasking, problem-solving, and organization
- Desire to learn and grow in the retail email marketing space
Preferred Skills:
- Previous experience in email marketing or a related field
ASSUMPTION: While not explicitly stated, previous experience in email marketing or a related field would be beneficial but not required for this role.
💰 Compensation & Benefits
Salary Range: $62,640.00 - $88,004.80 per year
Benefits:
- Paid Time Off (PTO)
- Generous store discounts
- Health care plans (medical, prescription, dental, vision)
- 401(k), HSA, FSA, Pre-tax commuter benefits
- Disability & life insurance coverage
- Paid parental leave
- Pet insurance
- Critical illness and accident insurance
- Discounted home and auto insurance
- College tuition assistance
- Career development & product training
- Consumer classes
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on market location, job-related knowledge, skills, and/or experience.
📌 Applicant Insights
🔍 Company Context
Industry: Total Wine & More is the country's largest independent retailer of fine wine, beer, and spirits, operating in 29 states with over 280 stores and growing.
Company Size: Total Wine & More has 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for growth and advancement.
Founded: 1991, with a commitment to providing best-in-class service and an entrepreneurial spirit.
Company Description:
- Total Wine & More offers a wide selection of wine, beer, and spirits from around the world, with a commitment to having the lowest prices every day.
- The company is dedicated to providing exceptional customer service and wine education through consumer classes and expert staff.
- Total Wine & More is a privately held company with a strong focus on employee growth and development.
Company Specialties:
- Retail sales of fine wine, beer, and spirits
- Wine education and consumer classes
- Exceptional customer service
Company Website: www.totalwine.com
ASSUMPTION: Total Wine & More's large employee base and commitment to growth and development make it an attractive option for job seekers looking to advance their careers in the retail industry.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position, offering opportunities for growth and advancement within the company.
Reporting Structure: The Associate II, Email Marketing Strategy will report directly to the Lead Email Strategist and work closely with the Director of Email Marketing and cross-functional partners across digital, merchandising, and marketing.
Work Arrangement: This is an on-site position, with the opportunity to work in Total Wine & More's corporate office in Bethesda, MD.
Growth Opportunities:
- Advancement within the marketing department or other areas of the business
- Expanding skills and knowledge in email marketing and related fields
- Potential to take on more responsibilities and leadership roles as the company grows
ASSUMPTION: The company's commitment to growth and development makes it likely that there will be opportunities for advancement within the marketing department or other areas of the business.
🌍 Location & Work Environment
Office Type: Total Wine & More's corporate office is a professional environment with a focus on collaboration and teamwork.
Office Location(s): Bethesda, MD
Geographic Context:
- Bethesda is a suburban area located just northwest of Washington, D.C.
- The area offers a mix of urban and suburban living, with easy access to public transportation and cultural attractions.
- The cost of living in Bethesda is generally higher than the national average.
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with the possibility of occasional overtime or weekend work to support email campaign deadlines.
ASSUMPTION: The work environment at Total Wine & More's corporate office is likely to be fast-paced and collaborative, with a focus on meeting deadlines and supporting the company's growth and success.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the Director of Email Marketing
Key Assessment Areas:
- Problem-solving skills and the ability to manage multiple projects
- Communication and collaboration skills
- Understanding of email marketing principles and best practices
- Alignment with Total Wine & More's company values and culture
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on project management, communication, and email marketing
- Tailor your cover letter to demonstrate your enthusiasm for the role and the company
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
ATS Keywords: Email Marketing, Project Management, Communication, Multitasking, Problem-solving, Organization, Retail, Marketing Strategy
ASSUMPTION: The interview process for this role is likely to be comprehensive and thorough, with a focus on assessing the candidate's problem-solving skills, communication, and cultural fit.
🛠️ Tools & Technologies
- Email marketing platforms (e.g., Mailchimp, Constant Contact, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs, etc.)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's preferences and the incumbent's prior experience.
👔 Cultural Fit Considerations
Company Values:
- Passion for wine and customer service
- Integrity and accountability
- Continuous learning and improvement
- Teamwork and collaboration
Work Style:
- Fast-paced and collaborative
- Focus on meeting deadlines and supporting the company's growth
- Opportunities for growth and development
Self-Assessment Questions:
- Do you have a passion for wine and providing exceptional customer service?
- Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
- Are you eager to learn and grow in the retail email marketing space?
ASSUMPTION: Total Wine & More's company culture is likely to be fast-paced, collaborative, and focused on meeting deadlines and supporting the company's growth and success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with various teams and stakeholders to ensure email campaign success
- Adapting to a fast-paced, dynamic work environment
- Keeping up with industry trends and best practices in email marketing
ASSUMPTION: The incumbent in this role will need to be adaptable, organized, and able to manage multiple projects and deadlines effectively to succeed in this fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to an Email Marketing Coordinator or Specialist, but with a greater emphasis on project management and cross-functional collaboration
- In comparison to other marketing roles, this position requires a strong understanding of email marketing principles and best practices
- Career progression in this role could lead to opportunities in marketing management or other areas of the business
ASSUMPTION: While this role shares similarities with other email marketing positions, its focus on project management and cross-functional collaboration sets it apart and offers unique opportunities for growth and advancement.
📝 Sample Projects
- Managing the email campaign calendar and coordinating requests from stakeholders
- Documenting creative briefs and communicating needs to leadership and cross-functional teams
- Executing tracking and requirements of multiple ongoing email campaigns, ensuring timely delivery of clear directions and required creative assets
ASSUMPTION: The specific projects and responsibilities in this role may vary depending on the company's needs and the incumbent's prior experience.
❓ Key Questions to Ask During Interview
- How does this role support the company's overall marketing strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Total Wine & More support the growth and development of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Total Wine & More foster a culture of collaboration and teamwork?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process can help demonstrate your interest in the role and the company, as well as provide valuable information about the position and the work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills in project management, communication, and email marketing
- Write a cover letter demonstrating your enthusiasm for the role and the company
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
