Associate, Lead Generation

📌 Core Information

🔹 Job Title: Associate, Lead Generation

🔹 Company: Just Global

🔹 Location: India (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Advertising

🔹 Date Posted: April 10, 2025

🔹 Experience Level: Entry to Mid-Level (0-2 years)

🔹 Remote Status: Remote (Anywhere in home country)

🚀 Job Overview

Key aspects of this role include:

• Supporting the development of lead generation strategies for select client accounts
• Executing and optimizing lead generation campaigns across multiple channels
• Collaborating with internal teams and clients to ensure campaign success
• Monitoring campaign performance and providing regular reports
• Troubleshooting issues and ensuring GDPR compliance

ASSUMPTION: This role is ideal for candidates looking to gain experience in complex, multi-channel lead generation strategies and execution. It offers opportunities to learn about various platforms and accounts.

📋 Key Responsibilities

✅ Assist with developing client lead generation strategies, integrating lead generation campaigns into clients’ overall media plan

✅ Assist with developing campaign goal projections/forecasting based on historical performance and future campaign initiatives

✅ Provide strategic and executional support to team members on a variety of clients with different complexities and backgrounds

✅ Troubleshoot issues/concerns and work with lead generation partners to resolve as needed

✅ Support campaign maintenance and optimizations

✅ Support regular lead and budget pacing and monitoring for live campaigns to ensure accurate spend delivery

✅ Produce and analyze weekly, monthly, and quarterly campaign reports measuring performance and effectiveness of lead generation campaigns

✅ Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients

✅ Support successful lead delivery process

✅ Coordinate with the wider media team on planning and monthly actualizations

✅ Ensure tactics and vendors utilized are GDPR compliant and ensure all internal processes and procedures are followed

✅ Assist with ongoing lead generation partner communication

✅ Exhibit the ability to anticipate and solve problems

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively with both internal teams and clients.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 0-2 years of experience in lead generation, marketing, or a related field

Required Skills:

• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word)
• Familiarity with lead generation platforms and tools
• Ability to work independently and manage multiple projects
• Strong problem-solving skills

Preferred Skills:

• Experience with marketing automation tools (e.g., Marketo, Pardot)
• Fluency in additional languages
• Knowledge of GDPR regulations

ASSUMPTION: Candidates with experience in B2B marketing or lead generation are preferred, but not required. Strong analytical skills and a willingness to learn are essential.

💰 Compensation & Benefits

Salary Range: INR 4,00,000 - 7,00,000 per annum (Estimated based on industry standards for entry to mid-level roles in India)

Benefits:

• Flexible Working Policy (Work from anywhere in your home country)
• Market-leading Employment Benefits
• Discretionary Profit Share based on company performance

Working Hours: Full-time (40 hours/week) with flexible hours

ASSUMPTION: The salary range is estimated based on industry standards for entry to mid-level roles in India. Actual compensation may vary based on skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Just Global is a leading global B2B advertising agency specializing in full-funnel solutions from brand to demand to ABM. They offer services across strategy, media, creative, content, and analytics.

Company Size: Just Global has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Just Global was founded in 1996 and is headquartered in Emeryville, California, with offices and service hubs around the world.

Company Description:

• Just Global delivers services across strategy, media, creative, content, and analytics to break down marketing silos and drive performance.
• The agency combines AI and human expertise to innovate at scale, personalizing and measuring every engagement.
• Just Global is driven by a vision to Reinvent B2B and deliver exceptional business results as true partners to their customers.

Company Specialties:

• Media buying
• Digital media
• Lead generation
• Search marketing
• Social media
• B2B campaigns
• Media and audience research
• Data analytics
• Media strategy
• SEO
• Content
• Programmatic
• Paid social
• Strategy
• Technology
• Content Creation
• Creative
• ABM
• Content marketing
• Business Insights

Company Website: justglobal.com

ASSUMPTION: Just Global's global presence and full-funnel approach provide opportunities for candidates to work on diverse projects and collaborate with international teams.

📊 Role Analysis

Career Level: This role is suitable for candidates at the entry to mid-level of their career, with 0-2 years of experience in lead generation, marketing, or a related field.

Reporting Structure: The Associate, Lead Generation will report directly to the Lead Generation Manager and work closely with cross-functional teams, including media, creative, and analytics.

Work Arrangement: This role is remote and can be performed from anywhere in the candidate's home country.

Growth Opportunities:

• Gain experience in complex, multi-channel lead generation strategies and execution
• Learn about various platforms and accounts
• Develop strong analytical skills and problem-solving abilities
• Build relationships with internal teams and clients
• Potential career progression to Senior Associate, Lead Generation or similar roles

ASSUMPTION: This role offers opportunities for professional growth and development within the lead generation and marketing fields.

🌍 Location & Work Environment

Office Type: Remote (Work from anywhere in home country)

Office Location(s): N/A (Remote)

Geographic Context:

• India is the second-most populous country in the world, with a diverse range of cultures and languages
• The Indian market offers opportunities for B2B lead generation and marketing campaigns
• Just Global's global presence allows for collaboration with international teams and clients

Work Schedule: Full-time (40 hours/week) with flexible hours

ASSUMPTION: The remote work arrangement provides flexibility and the opportunity to work from anywhere in the candidate's home country.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical assessment or case study presentation
• Final interview with the hiring manager and/or team members

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication and collaboration skills
• Understanding of lead generation principles and tools
• Cultural fit with Just Global's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of lead generation principles and tools in your application materials
• Showcase your analytical skills and problem-solving abilities through examples or case studies
• Follow up after submitting your application to express your interest in the role

ATS Keywords: Lead Generation, Campaign Management, Data Analysis, Client Communication, Problem Solving, Strategic Planning, Budget Monitoring, Quality Control, GDPR Compliance, Collaboration, Performance Measurement, Troubleshooting, Media Planning, Forecasting, Execution Support, Innovative Solutions

ASSUMPTION: Just Global's application process may vary, and candidates should be prepared for a combination of phone, video, and in-person interviews, as well as assessments or case studies.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Lead generation platforms and tools (e.g., Marketo, Pardot, HubSpot)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Innovation
• Client-centric
• Performance-driven

Work Style:

• Remote and flexible work arrangements
• Data-driven and analytical approach
• Strong collaboration and communication skills
• Problem-solving mindset
• Adaptability and willingness to learn

Self-Assessment Questions:

• Do you have strong analytical skills and a data-driven mindset?
• Are you comfortable working remotely and collaborating with international teams?
• Do you have a problem-solving mindset and the ability to anticipate challenges?
• Are you adaptable and willing to learn new tools and technologies?

ASSUMPTION: Just Global values candidates who demonstrate strong analytical skills, a data-driven mindset, and a willingness to learn and adapt in a remote work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse teams and clients across different time zones
• Adapting to new tools and technologies as needed
• Ensuring GDPR compliance and maintaining internal processes
• Developing strong communication and collaboration skills in a remote work environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• Compared to other lead generation roles, this position offers opportunities to work on complex, multi-channel strategies and gain experience with various platforms and accounts
• Just Global's global presence provides opportunities to collaborate with international teams and clients
• Career progression may include roles such as Senior Associate, Lead Generation or similar positions within the agency

ASSUMPTION: This role offers unique opportunities for professional growth and development within the lead generation and marketing fields.

📝 Sample Projects

• Developing a lead generation strategy for a new client account
• Executing and optimizing a multi-channel lead generation campaign
• Analyzing campaign performance data and providing regular reports to clients and internal teams
• Troubleshooting issues and ensuring GDPR compliance for a lead generation campaign

ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks associated with the Associate, Lead Generation role.

❓ Key Questions to Ask During Interview

• Can you describe the typical lead generation campaigns I would be working on in this role?
• How does this role collaborate with other teams and departments within the agency?
• What opportunities are there for professional growth and development within this role?
• How does Just Global support remote employees and foster a collaborative work environment?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: These interview questions help candidates better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Just Global Careers page
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for a technical assessment or case study presentation, if required
• Follow up after submitting your application to express your interest in the role
• Prepare for interviews by researching Just Global's values, culture, and recent projects

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.