📌 Core Information
🔹 Job Title: Associate Manager, Brand Marketing
🔹 Company: Florida Crystals / ASR Group
🔹 Location: West Palm Beach, Florida, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site (25% travel required)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing brand strategies to drive market share and support portfolio expansion
- Collaborating with cross-functional teams to launch new products and manage packaging projects
- Managing marketing budgets and providing insights to strengthen short and long-term strategies
- Analyzing market intelligence and consumer data to inform tactical execution
- Overseeing creative strategy and execution, and ensuring brand consistency across platforms
ASSUMPTION: This role requires a strategic and analytical mindset, with a strong focus on brand building and consumer understanding.
📋 Key Responsibilities
✅ Supporting the Director of Business Development & Product Marketing in expanding brand strategy and developing annual marketing plans
✅ Working closely with advertising agencies to oversee brand creative strategy and execution
✅ Developing brand briefs for agencies to create seasonal and evergreen brand campaigns
✅ Collaborating with digital teams to ensure alignment with brand strategy and create brand content
✅ Supporting new product launches and packaging projects, including packaging design, artwork, selling materials, trade presentations, and product listings in retailers
✅ Managing marketing budgets and providing insights to strengthen short and long-term strategies
✅ Analyzing market intelligence and consumer data to inform tactical execution
✅ Collaborating with various teams for materials approvals and ensuring brand consistency across platforms
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with multiple teams and priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Business Administration required (major in Marketing or Digital preferred)
Experience: 5 years of experience in Marketing
Required Skills:
- Passionate about building brands
- Strategic and analytical mindset
- Strong interpersonal and communication skills
- Proficient in Microsoft Office Suite (Outlook, PowerPoint, Excel, and Word)
- Ability to work with multiple projects and priorities
- Creative problem-solving approach
Preferred Skills:
- Experience with IRI data and syndicated research
- Familiarity with the food and beverage industry
ASSUMPTION: Candidates with experience in brand management, consumer insights, and market research will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a mid-level marketing role in the West Palm Beach area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Manufacturing. ASR Group is the world's largest refiner and marketer of cane sugar, with an annual production capacity of more than 6 million tons of sugar.
Company Size: 201-500 employees. As a mid-sized company, ASR Group offers a collaborative work environment with opportunities for growth and development.
Founded: 1906. ASR Group has a rich history and a strong commitment to sustainability and community involvement.
Company Description:
- Produces a full line of grocery, industrial, food service, and specialty sweetener products
- Owns and operates six sugar refineries across North America and Europe
- Owns sugar mills in Mexico and Belize, and farms sugarcane in Mexico
- Portfolio includes leading brands such as Domino®, C&H®, Florida Crystals®, and Redpath®
Company Specialties:
- Sugar refining and marketing
- Brand management
- Product development and innovation
- Sustainable agriculture and manufacturing practices
Company Website: http://www.asr-group.com
ASSUMPTION: ASR Group's focus on sustainability and community involvement may appeal to candidates who value these aspects in their workplace.
📊 Role Analysis
Career Level: Mid-Senior level. This role offers opportunities for growth and development within the marketing department and the broader organization.
Reporting Structure: Reports directly to the Director of Business Development & Product Marketing.
Work Arrangement: On-site with 25% travel required. This role may involve occasional travel to support brand initiatives and attend industry events.
Growth Opportunities:
- Advancement to a senior-level marketing role within the organization
- Expansion of responsibilities to include additional brands or product categories
- Opportunities to lead cross-functional teams and mentor junior team members
ASSUMPTION: Candidates with a strong track record of success in brand management and a desire to grow within the organization will be well-suited for this role.
🌍 Location & Work Environment
Office Type: Corporate office environment with a collaborative and team-oriented culture.
Office Location(s): 1 N Clematis St, Suite 400, West Palm Beach, Florida 33401, US
Geographic Context:
- West Palm Beach is located in South Florida, with a subtropical climate and a cost of living slightly above the national average
- The area offers a variety of cultural attractions, outdoor recreation, and entertainment options
- West Palm Beach is easily accessible by major highways and has an international airport
Work Schedule: Full-time (40 hours per week), with occasional overtime or weekend work required to support brand initiatives or events.
ASSUMPTION: Candidates who enjoy a collaborative work environment and prefer an on-site role will be well-suited for this position.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening with the Director of Business Development & Product Marketing
- On-site or virtual interview with the Director and other members of the marketing team
- Final interview with the Vice President of Marketing or another senior leader
Key Assessment Areas:
- Brand management and strategy development skills
- Consumer insights and market research expertise
- Collaboration and communication skills
- Analytical and problem-solving abilities
Application Tips:
- Highlight relevant brand management and marketing experience in your resume
- Tailor your cover letter to demonstrate your understanding of ASR Group's business and the role's requirements
- Prepare examples of successful brand campaigns or initiatives you've led in the past
- Research ASR Group's brands and competitors to showcase your industry knowledge
ATS Keywords: Brand strategy, marketing plans, consumer insights, market research, brand management, product launches, packaging projects, marketing budgets, cross-functional teams, creative strategy, brand consistency
ASSUMPTION: Candidates who demonstrate a strong understanding of ASR Group's business and the role's requirements, as well as relevant industry experience, will have a competitive advantage in the application process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Outlook, PowerPoint, Excel, and Word)
- IRI data and syndicated research tools
- Project management software (e.g., Asana, Trello, or JIRA)
- Creative brief and collaboration tools (e.g., Google Docs, Dropbox, or Box)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Training and support will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity and honesty in all business dealings
- Collaboration and teamwork to achieve common goals
- Commitment to sustainability and community involvement
- Continuous learning and improvement
Work Style:
- Collaborative and team-oriented, with a focus on open communication and active listening
- Results-driven and focused on achieving business objectives
- Adaptable and responsive to changing market conditions and consumer preferences
Self-Assessment Questions:
- Do you have a proven track record of success in brand management and consumer insights?
- Are you comfortable working in a collaborative and team-oriented environment?
- Do you share ASR Group's commitment to sustainability and community involvement?
ASSUMPTION: Candidates who align with ASR Group's values and work style will be well-suited for this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Balancing brand consistency with innovation and adaptability
- Navigating a large and complex organization with multiple brands and product categories
- Occasional travel requirements to support brand initiatives and attend industry events
ASSUMPTION: Candidates with strong project management skills, adaptability, and a results-driven mindset will be well-equipped to overcome these challenges.
📈 Similar Roles Comparison
- This role focuses more on brand management and consumer insights than other marketing roles, such as channel marketing or trade marketing
- ASR Group's focus on sustainability and community involvement sets it apart from other food and beverage manufacturing companies
- Career progression in this role may involve expanding responsibilities or moving into a senior-level marketing role within the organization
ASSUMPTION: Candidates with experience in brand management and a desire to grow within the organization will find this role appealing and well-suited to their career goals.
📝 Sample Projects
- Developing and executing a brand campaign to launch a new product line, including packaging design, advertising, and in-store promotions
- Conducting consumer research to identify trends and preferences in the sugar market, and using insights to inform brand strategy and product development
- Managing a packaging revision project for an existing brand, including artwork design, regulatory approvals, and supply chain coordination
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, and provide examples of the types of initiatives candidates may work on.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader marketing department and the organization as a whole?
- What are the most challenging aspects of this role, and how have previous incumbents approached them?
- What opportunities are there for growth and development within the marketing department and the broader organization?
- How does ASR Group support work-life balance for its employees?
ASSUMPTION: These questions demonstrate your interest in the role and the organization, and provide valuable insights into the position and the company's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant brand management and marketing experience
- Write a cover letter that demonstrates your understanding of ASR Group's business and the role's requirements
- Prepare examples of successful brand campaigns or initiatives you've led in the past
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
