📌 Core Information
🔹 Job Title: Associate Manager (Brand Marketing Focused) - The Upside
🔹 Company: Sia
🔹 Location: London, England
🔹 Job Type: Full-time
🔹 Category: Business Consulting and Services
🔹 Date Posted: 2025-05-20
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Cross-functional marketing expertise in brand strategy, business strategy, digital innovation, and organizational design
- Experience in marketing consulting, with a focus on embedded client relationships
- Proven ability to lead projects, manage teams, and forge client relationships
- Strong presentation skills and a deep understanding of consumer behavior and cultural shifts
ASSUMPTION: This role requires a versatile marketing professional with a broad skill set and the ability to adapt to various client needs and industries.
📋 Key Responsibilities
✅ Become a go-to person on key projects
✅ Design, prepare, and lead collaborative workshops
✅ Explore, conceive, develop, and implement new solutions
✅ Develop and refine strategic tools in key areas
✅ Write reports and presentations
✅ Craft, hone, and evaluate marketing briefs
✅ Run and oversee existing projects, and nurture new business opportunities
ASSUMPTION: This role involves a mix of strategic thinking, project management, and client relationship building, with a focus on driving growth and innovation for clients.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 5+ years of experience in innovation consulting, marketing, strategy, and planning (or similar)
Required Skills:
- Proven experience in managing and motivating teams
- Ability to forge relationships with key clients
- Strong problem-solving and project management skills
- Excellent presentation and communication skills
- Deep understanding of consumer behavior and cultural shifts
Preferred Skills:
- Experience working in an embedded manner with client brand marketing teams
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong foundation in marketing principles and a proven track record in consulting or a related field.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (based on industry standards for a mid-level marketing consultant in London)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Collaborative and inclusive work environment
Working Hours: Full-time (37.5 hours per week), with flexibility for remote work
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Sia is a global management consulting group specializing in strategy and management consulting, augmented by data science, creativity, and responsibility.
Company Size: Sia has 3,000 consultants serving clients worldwide from 48 locations in 19 countries, with 1,001-5,000 employees.
Founded: 1999
Company Description:
- Sia is a next-generation, global management consulting group—born digital, augmented by data, enhanced by creativity, and driven by responsibility.
- The Upside is a strategy and innovation partner for global brands that want to accelerate growth and progress with direction, centered around their core purpose to co-create better business growth and B-corp certified.
- Sia's strategic services are built on deep consumer and cultural understanding, accelerating brand, marketing, and business design efforts through four pillars: identify opportunities, define direction, fuel transformation, and data-driven decisions.
Company Specialties:
- Banking
- Energy & Environment
- HR & Transformation
- Manufacturing
- Telecommunications
- Actuarial Sciences
- Government
- CIO Advisory
- Data Science
- Insurance
- Transportation & Logistics
- Marketing & Customer Experience
- Digital Transformation
- Change Management
- Procurement & Sourcing
- Corporate Strategy
- Operational Excellence
- Healthcare
- Generative AI
- and Digital & Design
Company Website: http://www.sia-partners.com
ASSUMPTION: Sia is a well-established global consulting firm with a strong reputation in various industries, offering opportunities for growth and professional development.
📊 Role Analysis
Career Level: Mid-level marketing consultant, with opportunities for growth and progression
Reporting Structure: This role reports directly to the Client Partner or Engagement Manager, with matrixed reporting to relevant practice or sector leads
Work Arrangement: Full-time, on-site role with flexibility for remote work
Growth Opportunities:
- Progression to Senior Manager or Director level
- Expansion of responsibilities across multiple client accounts
- Opportunities to lead and mentor junior team members
- Potential to specialize in specific industries or practice areas
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): 90 Bartholomew Close, London, EC1A 7BN, UK
Geographic Context:
- London is a major global city with a vibrant business ecosystem and a multicultural environment
- The office is located in the City of London, close to major transportation links and amenities
- The area is known for its historic architecture and cultural attractions
Work Schedule: Standard office hours with flexibility for remote work
ASSUMPTION: The office environment is designed to foster collaboration and creativity, with easy access to local amenities and transportation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- On-site or virtual interview with the hiring manager and/or team members
- Final round interview with the Client Partner or Engagement Manager
- Background check and offer
Key Assessment Areas:
- Problem-solving and critical thinking skills
- Presentation and communication skills
- Cultural fit and alignment with Sia's values
- Relevant industry experience and expertise
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your work and achievements that demonstrate your expertise in marketing consulting
- Research Sia and The Upside to show your understanding of the company and its mission
ATS Keywords: Marketing Consulting, Brand Strategy, Business Strategy, Digital Innovation, Organizational Design, Client Relationship Management, Project Management, Team Leadership, Consumer Behavior, Cultural Shifts
ASSUMPTION: The interview process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis and visualization tools (e.g., Excel, Tableau, Power BI)
- Marketing automation and CRM platforms (e.g., HubSpot, Salesforce, Marketo)
- Design tools (e.g., Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: The tools and technologies required for this role are standard in the marketing consulting industry and can be learned or improved upon with relevant experience and training.
👔 Cultural Fit Considerations
Company Values:
- Create Better, Together: Kind, collaborative, and inclusive work environment
- Strong bodies, strong minds: Investment in employee wellness, both physical and mental
- Thinks 2 steps ahead: Proactive, innovative, and forward-thinking approach
Work Style:
- Collaborative and team-oriented
- Agile and adaptable, with a focus on continuous learning and improvement
- Results-driven and focused on delivering value to clients
Self-Assessment Questions:
- How do you embody Sia's values in your daily work?
- How do you approach working with diverse teams and stakeholders?
- How do you stay up-to-date with industry trends and best practices in marketing consulting?
ASSUMPTION: Sia values a diverse and inclusive work environment, with a focus on collaboration, innovation, and continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects and client relationships simultaneously
- Balancing strategic thinking with day-to-day project management tasks
- Adapting to the unique needs and cultures of various client organizations
- Keeping up with the latest trends and best practices in marketing and branding
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to other mid-level marketing consulting positions, but with a focus on brand marketing and an embedded client relationship model
- Compared to other marketing consulting roles, this position offers a unique blend of strategic thinking, project management, and client relationship building
- Career progression in this role could lead to senior management or director-level positions within the organization
ASSUMPTION: This role offers a unique combination of skills and experiences, with opportunities for growth and progression within the organization.
📝 Sample Projects
- Developing a new brand strategy for a tech company entering the consumer market
- Conducting a comprehensive market analysis and consumer segmentation study for a retail client
- Leading a cross-functional team to implement a new marketing automation platform for a B2B software company
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, with a focus on strategic thinking, project management, and client relationship building.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall strategy and growth plans for The Upside?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Sia support the professional development and growth of its employees?
- What are the key challenges and opportunities facing the clients that this role will be working with?
- How does Sia foster a culture of collaboration and innovation?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the organization, and demonstrate your interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your work and achievements that demonstrate your expertise in marketing consulting
- Research Sia and The Upside to show your understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
