Associate Manager, Brand Marketing (Hulu)

📌 Core Information

🔹 Job Title: Associate Manager, Brand Marketing (Hulu)

🔹 Company: The Walt Disney Company

🔹 Location: Santa Monica, CA, USA

🔹 Job Type: Full-time

🔹 Category: Brand Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and executing brand marketing campaigns for Hulu
• Collaborating with cross-functional teams to ensure brand strategy alignment
• Managing campaign stakeholders and budgets
• Optimizing campaign performance using data analysis and industry trends

ASSUMPTION: This role requires a strong understanding of the entertainment industry and a passion for brand building. Candidates should be comfortable working in a fast-paced environment and have excellent project management skills.

📋 Key Responsibilities

✅ Lead, develop, and execute brand marketing campaigns with internal and external partners

✅ Prepare materials, run weekly task force meetings, submit creative requests, track feedback, and ensure projects stay within budget

✅ Support decks and presentations on campaign overviews, strategy, and recaps

✅ Take on leading quick-turn campaigns or initiatives

✅ Utilize research insights, performance metrics, and other data to inform, track, and optimize campaigns

✅ Oversee and track feedback/approvals on internal/external brand marketing & advertising campaign programs

✅ Help manage and track the team budget, working with Project Managers to track invoices for each campaign

ASSUMPTION: This role requires a high level of organization, multitasking, and the ability to work well under pressure. Candidates should be comfortable managing multiple projects and stakeholders simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field or equivalent work experience

Experience: Minimum of 3 years of relevant experience in brand campaign management with a leading consumer-facing brand or brand agency

Required Skills:

• Excellent project and brand management skills
• Strong organizational skills and the ability to multitask
• Excellent communication skills, both written and verbal
• Ability to approach work with a strategic lens towards broader, successful brand-building
• Solid understanding of the evolving media landscape
• Proficient in Google Slides, Docs, and Sheets. Knowledge of Airtable is a plus

Preferred Skills:

• Experience in the entertainment industry
• Trendspotting background and understanding of industry trends/reports

ASSUMPTION: Candidates with experience in brand campaign management and a passion for the entertainment industry are strongly encouraged to apply. Familiarity with Hulu and Disney's brand is a plus.

💰 Compensation & Benefits

Salary Range: $85,800 to $115,000 per year (based on location and experience)

Benefits:

• Bonus
• Long-term Incentive Units
• Medical
• Financial
• Other Benefits

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on the location and experience level required for this role. The actual salary offered may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers

Company Size: 10,001+ employees

Founded: 1992

Company Description:

• Disneyland Paris is a leading entertainment provider, offering magical experiences to millions of guests each year
• The company has a strong focus on brand marketing and creating memorable experiences for its guests
• Disneyland Paris offers a wide range of career opportunities across various departments, including marketing, finance, engineering, and operations

Company Specialties:

• Marketing
• Communication
• Engineering
• Human Resources
• Sales
• Finance
• Legal
• Real Estate Development
• Information Technology
• Event Planning
• Supply Chain
• Logistics
• Purchasing
• Revenue Management
• Research
• Strategy
• Audit
• Construction
• Pricing
• Hospitality
• Tourism

Company Website: http://careers.disneylandparis.com/fr

ASSUMPTION: Disneyland Paris is a well-established company with a strong brand and a diverse range of career opportunities. Candidates should be excited about the prospect of working for a leading entertainment provider and contributing to the creation of magical experiences for guests.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Brand Marketing Manager

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential to take on more responsibilities and advance within the brand marketing team
• Opportunities to work on high-profile campaigns and initiatives
• Chance to learn from and collaborate with experienced marketing professionals

ASSUMPTION: This role offers significant growth potential for candidates with a strong work ethic and a passion for brand marketing. Candidates should be eager to take on new challenges and contribute to the success of the Hulu brand.

🌍 Location & Work Environment

Office Type: On-site, corporate office

Office Location(s): Santa Monica, CA, USA

Geographic Context:

• Santa Monica is a coastal city in California, known for its beaches, parks, and vibrant arts scene
• The office is located in a bustling urban area with easy access to public transportation and amenities
• The city offers a diverse range of housing options and a high quality of life

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for project needs)

ASSUMPTION: The on-site work environment at Disneyland Paris offers a dynamic and collaborative atmosphere, with opportunities for professional growth and development. Candidates should be comfortable working in a fast-paced, team-oriented setting.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the brand marketing team
• Final interview with the director of brand marketing

Key Assessment Areas:

• Brand campaign management experience
• Project management skills
• Communication and collaboration abilities
• Understanding of the entertainment industry and media landscape

Application Tips:

• Tailor your resume and cover letter to highlight your brand campaign management experience and relevant skills
• Demonstrate your passion for the entertainment industry and the Hulu brand
• Prepare examples of successful brand campaigns you've managed and the results you achieved

ATS Keywords: Brand Campaign Management, Project Management, Data Analysis, Communication Skills, Team Collaboration, Budget Management, Trendspotting, Creative Approvals, Marketing Strategy, Performance Metrics, Social Media, Digital Marketing, Experiential Marketing, Audio Marketing, Influencer Marketing, Organizational Skills

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process. Candidates should also be prepared to discuss their understanding of the Hulu brand and the entertainment industry.

🛠️ Tools & Technologies

• Google Slides
• Google Docs
• Google Sheets
• Airtable (preferred)

ASSUMPTION: Familiarity with these tools is preferred but not required. Candidates should be comfortable learning new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Excellence
• Inclusion
• Integrity

Work Style:

• Collaborative
• Dynamic
• Fast-paced
• Results-driven

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you passionate about the entertainment industry and the Hulu brand?
• Do you have strong project management skills and the ability to multitask?

ASSUMPTION: Candidates who are a strong cultural fit for Disneyland Paris are passionate about the entertainment industry, comfortable working in a fast-paced environment, and committed to delivering high-quality results.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Working in a fast-paced, dynamic environment
• Adapting to changes in the media landscape and consumer behavior
• Balancing the need for creativity and innovation with brand guidelines and approval processes

ASSUMPTION: Candidates should be comfortable working in a fast-paced environment and managing multiple projects simultaneously. They should also be adaptable and able to navigate changes in the media landscape and consumer behavior.

📈 Similar Roles Comparison

• This role is similar to a Brand Campaign Manager or Brand Marketing Manager role, but with a focus on Hulu's brand and campaigns
• Unlike other brand marketing roles, this position requires experience managing 360 marketing campaigns across various touchpoints, including AV, OOH, influencer, social, digital, experiential, and audio
• This role offers the opportunity to work on high-profile campaigns and initiatives for a leading entertainment provider

ASSUMPTION: Candidates should compare this role to similar brand marketing positions, but keep in mind the unique focus on Hulu's brand and the requirement for experience managing 360 marketing campaigns.

📝 Sample Projects

• Managing a comprehensive brand campaign for a new Hulu original series, including AV, OOH, influencer, social, digital, experiential, and audio touchpoints
• Launching a targeted marketing campaign to promote Hulu's live TV service to cord-cutters and cord-nevers
• Collaborating with the content marketing team to create a cohesive brand strategy for Hulu's upcoming slate of original movies

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of campaigns they may work on in this role. The specific projects and initiatives will vary depending on the needs of the brand and the company.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the Hulu brand in the next year, and how can this role help address them?
• How does this role collaborate with other departments and teams within Disney and Hulu?
• What opportunities are there for professional growth and development within the brand marketing team?
• How does Disney and Hulu approach innovation and staying ahead of industry trends in brand marketing?
• What is the team culture like, and how does it support the success of the Hulu brand?

ASSUMPTION: Candidates should ask thoughtful, insightful questions that demonstrate their understanding of the role and their interest in the company and brand.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://disney.wd5.myworkdayjobs.com/disneycareer/job/Santa-Monica-CA-USA/Associate-Manager--Brand-Marketing--Hulu-_10117713
• Tailor your resume and cover letter to highlight your brand campaign management experience and relevant skills
• Prepare examples of successful brand campaigns you've managed and the results you achieved
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.