📌 Core Information
🔹 Job Title: Associate Manager, Global Brand Marketing - Toy Story (Action Figures)
🔹 Company: Mattel
🔹 Location: El Segundo, California
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (On-site and Remote)
🚀 Job Overview
Key aspects of this role include:
- Setting global brand strategies for Toy Story Action Figures
- Managing product development for regional teams
- Ensuring exceptional marketing support for the brand
- Creating strategic products and programs within budget
- Collaborating with cross-functional teams to bring innovative toys to market
ASSUMPTION: This role requires a strong understanding of marketing, product development, and consumer trends. The ideal candidate will have experience working with licensed products and be comfortable in dynamic environments.
📋 Key Responsibilities
✅ Develop and implement global brand strategies for Toy Story Action Figures
✅ Manage product development for regional teams, ensuring products meet global brand standards
✅ Collaborate with Product Design, Packaging, and Development teams to create innovative and compelling toys
✅ Communicate regularly with regional teams and lines of business to ensure needs are met
✅ Prepare and deliver presentations to large audiences, driving brand strategy and products
✅ Brief and develop marketing assets, and help develop global marketing campaigns for local execution
✅ Monitor key trends, brands, and competitors' performance in all markets
✅ Lead global business reporting and analysis
✅ Act as the point of contact for brand inquiries and dissemination of brand information and assets
✅ Take initiative to clarify ever-changing business needs and challenges, and work with team and cross-functional partners to find solutions
ASSUMPTION: This role requires strong organizational skills, attention to detail, excellent communication skills, and the ability to work well under pressure.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years (2 years with MBA) experience in marketing, preferably in product development
Required Skills:
- Thorough understanding of marketing mix and KPIs
- Experience analyzing data and managing financials
- Ability to synthesize data and pull insights to create recommendations
- Strong presentation skills
- Highly organized, independent, and detail-oriented with strong follow-up skills
- Strong time management, planning, and project execution skills
- Excellent written and verbal communication skills
- Strong interpersonal skills with the ability to build solid collaborative relationships
Preferred Skills:
- Experience with company/product/marketing rooted in consumer trends
- Familiarity with the Toy Story franchise
ASSUMPTION: Candidates with experience in the toy industry or working with licensed products will have a strong advantage in this role.
💰 Compensation & Benefits
Salary Range: $115,000 - $125,000 USD per year
Benefits:
- Competitive total pay programs
- Comprehensive benefits
- Resources to help empower a culture where every employee can reach their full potential
Working Hours: Full-time, with a flexible work model designed to optimize performance and drive connection for moments that matter
ASSUMPTION: The salary range provided is indicative of the projected hiring range and may vary based on the candidate's work location, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, specifically focused on toys and family entertainment
Company Size: 10,001+ employees, with a global presence and iconic brand portfolio
Founded: 1945, with a rich history in creating innovative products and experiences that inspire fans, entertain audiences, and develop children through play
Company Description:
- Mattel is a leading global toy and family entertainment company
- Owns one of the most iconic brand portfolios in the world, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Monster High, and MEGA
- Engages consumers through toys, content, consumer products, digital, and live experiences
Company Specialties:
- Toy and game manufacturing
- Brand licensing and partnerships
- Global marketing and distribution
Company Website: https://jobs.mattel.com/
ASSUMPTION: Mattel's extensive brand portfolio and global reach provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level management, with opportunities for growth and advancement within the organization
Reporting Structure: The Associate Manager reports directly to the Manager of Global Brand Marketing for Toy Story Action Figures
Work Arrangement: Hybrid, with a focus on optimizing performance and driving connection for moments that matter
Growth Opportunities:
- Advancement to Manager or Director level within the Global Brand Marketing team
- Expansion into other brand marketing roles within Mattel's extensive portfolio
- Cross-functional opportunities within the organization, such as product development or supply chain
ASSUMPTION: Mattel's culture of collaboration and innovation provides ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Hybrid, with a focus on optimizing performance and driving connection for moments that matter
Office Location(s): 333 Continental Blvd, El Segundo, California 90245, US
Geographic Context:
- El Segundo is a city in Los Angeles County, California, with a population of approximately 16,000 people
- The area offers a mix of urban and suburban living, with easy access to beaches, parks, and cultural attractions
- El Segundo is home to several major corporations, providing ample networking and career opportunities
Work Schedule: Full-time, with a flexible work model designed to optimize performance and drive connection for moments that matter
ASSUMPTION: El Segundo's central location and diverse community make it an attractive place to live and work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and cross-functional team members
- Final interview with the Global Brand Marketing Director
Key Assessment Areas:
- Marketing and product development experience
- Consumer trend analysis and insights
- Presentation and communication skills
- Problem-solving and initiative-taking abilities
Application Tips:
- Highlight relevant marketing and product development experience in your resume
- Tailor your cover letter to demonstrate your understanding of the Toy Story franchise and Mattel's brand portfolio
- Prepare examples of your ability to analyze data, synthesize insights, and create recommendations
ATS Keywords: Marketing, Product Development, Consumer Insights, Data Analysis, Financial Management, Presentation Skills, Organizational Skills, Communication Skills, Interpersonal Skills, Project Execution, Time Management, Detail Orientation, Collaboration, Innovation, Problem Solving, Relationship Management, Toy Story, Action Figures, Global Brand Marketing
ASSUMPTION: Mattel's application process is designed to assess the candidate's relevant skills and experience, as well as their cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
ASSUMPTION: The ideal candidate will have experience with relevant marketing and project management tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: We work together to achieve best-in-class outcomes
- Innovation: We always aim to find new and better ways to create innovative products and experiences
- Execution: We are a performance-driven company focused on pursuing best-in-class outcomes
Work Style:
- Mattel embraces a flexible work model designed to optimize performance and drive connection for moments that matter
- The ideal candidate will be comfortable working in a dynamic and demanding environment, with a knack for embracing ambiguity and change
- Strong interpersonal and relationship management skills are crucial for success in this role
Self-Assessment Questions:
- Do you thrive in a collaborative environment, and are you able to lead and motivate cross-functional teams?
- Are you comfortable working in a dynamic and demanding environment, and do you embrace ambiguity and change?
- Do you have strong interpersonal and relationship management skills, and are you able to build solid collaborative relationships?
ASSUMPTION: Mattel's culture of collaboration, innovation, and execution provides a supportive and engaging work environment for the right candidate.
⚠️ Potential Challenges
- The dynamic and demanding nature of the role may require working on multiple projects simultaneously
- The global scope of the role may necessitate communicating and collaborating with teams across different time zones
- The ideal candidate will be comfortable working with ambiguity and change, as business needs and priorities may shift frequently
- The competitive nature of the toy industry may present challenges in maintaining market share and driving brand growth
ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, dynamic environment and adapt to changing priorities and business needs.
📈 Similar Roles Comparison
- This role is unique in its focus on the global brand marketing of Toy Story Action Figures, but shares similarities with other Associate Manager or Senior Associate Manager roles within Mattel's Global Brand Marketing team
- Compared to other brand marketing roles in the toy industry, this position offers a unique opportunity to work with a beloved and iconic franchise
- Career progression in this role may follow a similar path to other mid-level marketing management positions within Mattel or the toy industry
ASSUMPTION: While this role shares similarities with other brand marketing positions, its focus on the global marketing of Toy Story Action Figures makes it a unique and exciting opportunity.
📝 Sample Projects
- Developing and implementing a global brand strategy for a new line of Toy Story Action Figures
- Managing the product development process for regional teams, ensuring products meet global brand standards
- Creating and executing a global marketing campaign to launch a new Toy Story Action Figures product line
ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to demonstrate their ability to create and execute strategic marketing plans.
❓ Key Questions to Ask During Interview
- Can you describe the typical workday for this role, and how the responsibilities may vary depending on business needs?
- How does the Global Brand Marketing team collaborate with other departments, such as Product Design, Packaging, and Development?
- What are the most challenging aspects of working on the global brand marketing of Toy Story Action Figures, and how has the team overcome these challenges in the past?
- What opportunities are there for growth and development within the Global Brand Marketing team or Mattel as a whole?
- How does Mattel support work-life balance for its employees, particularly in hybrid or remote work arrangements?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing and product development experience, as well as any experience working with licensed products or the Toy Story franchise
- Write a cover letter that demonstrates your understanding of the role and your enthusiasm for the opportunity to work with Mattel's iconic brand portfolio
- Prepare examples of your ability to analyze data, synthesize insights, and create recommendations to bring to the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
