Associate Manager, MarCom

📌 Core Information

🔹 Job Title: Associate Manager, MarCom

🔹 Company: Abbott Laboratories

🔹 Location: Shanghai, Shanghai, China

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Providing technical marketing expertise for product promotions and campaigns
• Developing and implementing marketing activities and materials
• Collaborating with cross-functional teams to ensure marketing activities align with business results
• Managing online and offline communication channels to increase brand awareness
• Planning and organizing marketing events and conferences
• Assisting in market research, publicity planning, and competition analysis

ASSUMPTION: This role requires a strong background in marketing communications and experience in coordinating marketing campaigns. The ideal candidate will have a proven track record in driving brand awareness and managing marketing activities.

📋 Key Responsibilities

✅ Coordinate and provide technical marketing expertise for product promotions and marketing campaigns

✅ Design, develop, and implement marketing activities and materials

✅ Review business results and ensure the adherence of marketing activities and plans

✅ Liaise with media, advertising agencies, and public relations firms to increase brand awareness

✅ Coordinate involvement in conferences, exhibitions, and marketing seminars

✅ Assist marketing team in formulating marketing strategy, including market research, publicity planning, data collection, competition analysis, and other tasks

✅ Assist in producing marketing material and propose improving opinions and suggestions

✅ Plan and organize marketing activities, control process nodes, and improve brand dissemination efforts

✅ Manage exchange activities of foreign experts in China and domestic experts' short-term overseas advanced study programs

✅ Cooperate with finance to handle payment processes and maintain budget updates

✅ Construct internal application process of SOP for sales and marketing teams

✅ Train interns regularly and perfect record systems

✅ Maintain regular communication with different functions and provide administrative support

ASSUMPTION: This role involves a high level of coordination and collaboration with various teams and stakeholders. Strong communication and project management skills are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven work experience of 2-5 years as a Senior Marketing Communications Specialist or similar role

Required Skills:

• Marketing expertise
• Advertising campaign experience
• MS Office proficiency
• Analytics knowledge
• Social media marketing experience
• Excellent verbal and written communication skills
• Good presentation skills

Preferred Skills:

• Fluency in Mandarin and English
• Experience working in a multinational corporation
• Knowledge of the healthcare industry

ASSUMPTION: Fluency in Mandarin and English is highly desirable for this role, given the location and nature of the company's operations. Experience working in a multinational corporation and knowledge of the healthcare industry would be beneficial but not required.

💰 Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between CNY 350,000 and CNY 500,000 per year, based on industry standards for a role of this level and location. This estimate may vary depending on the candidate's experience and qualifications.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Abbott products
• Tuition assistance and professional development opportunities

Working Hours: Full-time position with standard working hours Monday through Friday, 9:00 AM to 5:30 PM. Overtime may be required based on business needs.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Actual compensation may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Abbott Laboratories is a global healthcare leader that helps people live more fully at all stages of life. Their portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines.

Company Size: With over 10,000 employees, Abbott Laboratories is a large organization that offers numerous opportunities for career growth and development. As an employee, you can expect a dynamic and collaborative work environment with a strong focus on innovation and patient care.

Founded: Abbott Laboratories was founded in 1888 and has since grown into a global healthcare leader with operations in over 160 countries.

Company Description:

• Abbott is committed to helping people live more fully at all stages of life through their portfolio of life-changing technologies in diagnostics, medical devices, nutritional and branded generic medicines.
• The company's mission is to create a healthier world, free from disease, and empowering people to live fully.
• Abbott's diverse and inclusive workforce of over 114,000 colleagues serves people in more than 160 countries.

Company Specialties:

• Nutrition
• Diagnostics
• Medical Devices
• Branded Generic Pharmaceuticals

Company Website: https://www.abbott.com

ASSUMPTION: Abbott Laboratories is a well-established and respected company in the healthcare industry, with a strong commitment to innovation and patient care. Their diverse and inclusive workforce offers numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the associate manager level, which typically involves supervising junior team members and contributing to strategic decision-making processes.

Reporting Structure: The Associate Manager, MarCom will report directly to the Marketing Director and may supervise junior marketing communications specialists or coordinators.

Work Arrangement: This is an on-site position based in Shanghai, China. The work arrangement may include occasional travel to other Abbott facilities or client sites as needed.

Growth Opportunities:

• Advancement to a manager or director role within the marketing department
• Expansion into other areas of marketing or communications within the company
• Opportunities to work on international projects or assignments

ASSUMPTION: This role offers numerous opportunities for career growth and development within Abbott Laboratories. The company's large size and global presence provide ample opportunities for advancement and expansion into new areas.

🌍 Location & Work Environment

Office Type: Abbott Laboratories' Shanghai office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Abbott Laboratories, Shanghai Office, 100 Abbott Park Road, Abbott Park, Illinois 60064-3500, US

Geographic Context:

• Shanghai is a major commercial and financial hub in China, with a vibrant and dynamic business environment.
• The city is home to numerous multinational corporations and offers ample opportunities for networking and professional growth.
• Shanghai is known for its rich cultural heritage, modern architecture, and diverse culinary scene.

Work Schedule: The standard work schedule is Monday through Friday, 9:00 AM to 5:30 PM, with occasional overtime as needed. The work arrangement may include occasional travel to other Abbott facilities or client sites.

ASSUMPTION: The work environment at Abbott Laboratories' Shanghai office is collaborative and innovative, with a strong focus on teamwork and cross-functional collaboration. The office is located in a vibrant and dynamic business district, offering numerous opportunities for networking and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing director and other team members
• Final interview with the senior marketing manager or director
• Background check and offer extension

Key Assessment Areas:

• Marketing expertise and campaign experience
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Abbott's values

Application Tips:

• Highlight your relevant marketing campaign experience and achievements in your resume and cover letter.
• Demonstrate your strong communication and presentation skills through your application materials and interviews.
• Research Abbott Laboratories and the healthcare industry to show your enthusiasm and understanding of the company's mission and values.

ATS Keywords: Marketing Expertise, Advertising Campaigns, MS Office Proficiency, Analytics Knowledge, Social Media Marketing, Verbal Communication, Written Communication, Presentation Skills, Market Research, Publicity Planning, Data Collection, Competition Analysis, Event Planning, Budget Management, Internal Communication, Training

ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring manager and the marketing department. Applicants should be prepared to demonstrate their marketing expertise and campaign experience throughout the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the marketing department's needs and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Quality: We are committed to delivering high-quality products and services that improve lives.
• Integrity: We act with integrity in all that we do, always putting patients first.
• Innovation: We foster a culture of innovation, continually seeking new ways to improve patient outcomes.
• Collaboration: We work together, across functions and geographies, to achieve our goals.
• Performance: We strive for excellence in all that we do, continuously improving our performance.

Work Style:

• Collaborative: Abbott values teamwork and encourages cross-functional collaboration to drive innovation and success.
• Dynamic: The company's fast-paced and ever-evolving environment requires employees to be adaptable and responsive to change.
• Patient-focused: Abbott is committed to improving patient outcomes and putting patients first in all that they do.

Self-Assessment Questions:

• Do you have a proven track record of driving brand awareness and managing marketing campaigns?
• Are you comfortable working in a dynamic and collaborative environment, across functions and geographies?
• Do you share Abbott's commitment to quality, integrity, innovation, collaboration, and performance?

ASSUMPTION: Abbott Laboratories values employees who are committed to their mission of improving patient outcomes and driving innovation. Applicants should be prepared to demonstrate their alignment with the company's values and work style throughout the interview process.

⚠️ Potential Challenges

• The fast-paced and dynamic work environment may require employees to adapt quickly to change and manage multiple priorities.
• The role may involve occasional travel to other Abbott facilities or client sites, which could disrupt personal schedules and routines.
• The competitive nature of the healthcare industry may present challenges in driving brand awareness and market share.
• The role may require working with cross-functional teams and stakeholders, which could present communication and collaboration challenges.

ASSUMPTION: The potential challenges associated with this role are typical of a fast-paced and dynamic work environment in the healthcare industry. Applicants should be prepared to demonstrate their ability to manage multiple priorities, adapt to change, and collaborate effectively with cross-functional teams.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Communications Specialist or Manager role in other industries, but may have a stronger focus on brand awareness and campaign management.
• The healthcare industry presents unique challenges and opportunities compared to other industries, such as a strong focus on patient outcomes and regulatory compliance.
• Career paths in marketing and communications may vary depending on the company's size, structure, and growth opportunities.

ASSUMPTION: This role is similar to other marketing and communications roles in other industries, but may have a stronger focus on brand awareness and campaign management in the healthcare industry. Applicants should research the specific requirements and expectations of the role and the industry to ensure a strong fit.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new medical device or pharmaceutical product
• Conducting market research to identify trends and opportunities in the healthcare industry
• Planning and executing a conference or event to showcase Abbott's products and services

ASSUMPTION: The specific projects associated with this role may vary depending on the marketing department's needs and the candidate's areas of expertise. Applicants should be prepared to demonstrate their experience and skills in marketing campaign management, market research, and event planning.

❓ Key Questions to Ask During Interview

• Can you describe the marketing department's structure and how this role fits into the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Abbott support the professional development and growth of its marketing and communications employees?
• What are the key challenges facing the healthcare industry, and how does Abbott differentiate itself from its competitors?
• How does Abbott foster a culture of innovation and collaboration across its marketing and communications teams?

ASSUMPTION: Applicants should use the interview process to gather information about the role, the marketing department, and the company's culture and values. Asking thoughtful and insightful questions demonstrates engagement and enthusiasm for the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://www.abbott.com/careers/
• Tailor your resume and cover letter to highlight your relevant marketing campaign experience and achievements.
• Prepare for your interviews by researching Abbott Laboratories and the healthcare industry, and practicing your communication and presentation skills.
• Follow up with the hiring manager or recruiter after your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.