Associate Manager, MarCom

📌 Core Information

🔹 Job Title: Associate Manager, MarCom

🔹 Company: Abbott

🔹 Location: Shanghai, Shanghai, China

🔹 Job Type: Full-Time

🔹 Category: Marketing Support

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving marketing campaigns and product promotions
• Developing and implementing marketing activities and materials
• Collaborating with cross-functional teams and external partners
• Managing marketing budgets and ensuring adherence to plans

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on execution and results-driven marketing strategies.

📋 Key Responsibilities

✅ Coordinate and provide technical marketing expertise for product promotions and marketing campaigns

✅ Design, develop, and implement marketing activities and materials such as brochures, audio/visual materials, and distribute them in online and offline channels

✅ Review business results and ensure the adherence of the marketing activities and plans

✅ Liaise with the media, advertising agencies, and public relations firms to increase brand awareness

✅ Coordinate involvement in conferences, exhibitions, and marketing seminars

✅ Assist marketing team in formulating marketing strategy, including market research, publicity planning, data collection, competition analysis, and other tasks

✅ Plan and organize marketing activities, overall control process nodes, and improve the efforts of brand dissemination

✅ Take charge of the exchange activities of foreign experts in China and domestic experts’ short-term overseas advanced study program

✅ Cooperate with finance to handle payment process of various activities, maintain mutual check and communication with accountants, timely update MKT conferences budget, and ensure the expenses of the budget

✅ Construct internal application process of SOP for sales and mkt team

✅ Train interns regularly and perfect record system; regularly urge unpaid projects/projects that haven’t submit invoices

✅ Maintain regular communication with different functions, coordinate with internal departments, and provide them with administrative supporting to accelerate the solution of market process

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive marketing success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven work experience of 2-5 years as a Senior Marketing Communications Specialist or similar role

Required Skills:

• Familiarity with advertising campaigns
• Proficiency in MS Office
• Knowledge of Analytics
• Experience with marketing campaigns on social media
• Excellent verbal and written communication skills
• Good presentation skills

Preferred Skills:

• Fluency in Mandarin and English
• Experience working in the healthcare industry

ASSUMPTION: Fluency in Mandarin is highly preferred for this role due to the location and nature of the business.

💰 Compensation & Benefits

Salary Range: The base pay for this position is not specified. According to Glassdoor, the average salary for a Marketing Manager in Shanghai is around ¥350,000 - ¥500,000 per year.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Employee stock purchase plan
• Tuition assistance and professional development opportunities
• Generous time-off policies, including vacation, sick, and holiday time

Working Hours: Standard work hours are Monday through Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Overtime may be required based on business needs.

ASSUMPTION: The salary range provided is an estimate based on market data and should be confirmed with the employer.

📌 Applicant Insights

🔍 Company Context

Industry: Abbott operates in the healthcare industry, focusing on nutrition, diagnostics, medical devices, and branded generic pharmaceuticals. The company is a global leader, serving people in more than 160 countries.

Company Size: Abbott is a large organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Abbott was founded in 1888 and has a rich history of innovation and commitment to improving lives.

Company Description:

• Abbott is a global healthcare leader that helps people live more fully at all stages of life
• The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional, and branded generic medicines
• Abbott is committed to improving lives through its innovative products and services

Company Specialties:

• Nutrition
• Diagnostics
• Medical Devices
• Branded Generic Pharmaceuticals

Company Website: www.abbott.com

ASSUMPTION: Abbott's large size and global presence offer opportunities for career growth and international exposure.

📊 Role Analysis

Career Level: This role is at the manager level, with opportunities for growth and advancement within the marketing department and the broader organization.

Reporting Structure: The Associate Manager, MarCom will report directly to the Marketing Director and may oversee junior marketing team members or interns.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work or hybrid arrangements based on business needs and team preferences.

Growth Opportunities:

• Advancement to a Marketing Manager or Director role within the marketing department
• Expansion into other areas of the business, such as sales, product management, or business development
• International assignments or relocation opportunities within Abbott's global organization

ASSUMPTION: This role offers strong growth potential within Abbott's marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Abbott's Shanghai office is a modern, collaborative workspace with state-of-the-art facilities and amenities.

Office Location(s): Unit 02-07, 15th Floor, Henderson 688, No.688 West Nanjing Road, Jingan District, Shanghai

Geographic Context:

• Shanghai is a major commercial and financial hub in China, offering a vibrant business environment and numerous networking opportunities
• The city is known for its rich culture, history, and diverse culinary scene
• Shanghai has a subtropical monsoon climate, with mild winters and hot, humid summers

Work Schedule: The standard workweek is Monday through Friday, with flexible hours based on business needs and team preferences. Overtime may be required based on project demands.

ASSUMPTION: The work environment at Abbott's Shanghai office is collaborative, innovative, and focused on driving results.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the Marketing Director or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and campaign development
• Cross-functional collaboration and communication skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with Abbott's values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research Abbott's business and industry to demonstrate your understanding of the company and its products
• Practice common interview questions and be prepared to discuss your marketing philosophy and approach

ATS Keywords: Marketing Communications, Advertising Campaigns, MS Office, Analytics, Social Media Marketing, Verbal Communication, Written Communication, Presentation Skills, Marketing Strategy, Campaign Development, Cross-Functional Collaboration

ASSUMPTION: Abbott's interview process is designed to assess candidates' marketing expertise, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (WeChat, LinkedIn, Facebook, Twitter)
• Marketing automation tools (e.g., Hootsuite, Buffer, HubSpot)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: Proficiency in Microsoft Office Suite and relevant marketing tools is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Caring
• Integrity
• Quality
• Performance

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on execution
• Adaptable and open to feedback
• Committed to continuous learning and professional development

Self-Assessment Questions:

• How do you embody Abbott's values in your daily work?
• Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a marketing goal?
• How do you stay up-to-date with the latest marketing trends and technologies?

ASSUMPTION: Abbott values candidates who align with their core values and demonstrate a strong work ethic, commitment to results, and a collaborative mindset.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced, dynamic work environment
• Collaborating effectively with cross-functional teams and external partners
• Navigating the cultural and linguistic nuances of working in China

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position places a stronger emphasis on campaign execution and cross-functional collaboration
• In the healthcare industry, marketing roles often require an understanding of regulatory environments and product lifecycle management
• Career progression in marketing typically involves moving into senior management or specialized roles, such as product marketing or brand management

ASSUMPTION: This role offers a unique blend of strategic and tactical marketing responsibilities, with opportunities for growth and advancement within Abbott's marketing department and the broader organization.

📝 Sample Projects

• Developing and executing a marketing campaign for a new medical device launch
• Conducting market research to identify trends and opportunities in the Chinese healthcare market
• Managing a team of marketing interns to create and distribute promotional materials for an upcoming conference

ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with the Associate Manager, MarCom role at Abbott.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does Abbott support the professional development and growth of its marketing employees?
• Can you provide an example of a successful marketing campaign led by the current team member in this role?
• How does Abbott approach cross-functional collaboration and communication within its marketing department?
• What are the most significant challenges facing the marketing department in the coming year, and how can this role contribute to addressing them?

ASSUMPTION: These questions demonstrate your interest in the role, the team, and the company, while also gathering valuable information to inform your decision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research Abbott's business and industry to demonstrate your understanding of the company and its products
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.