Associate Manager, Marketing Automation

📌 Core Information

🔹 Job Title: Associate Manager, Marketing Automation

🔹 Company: Bounteous

🔹 Location: Chennai, Tamil Nādu, India

🔹 Job Type: Full Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: 2025-05-30

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Administering operations functions and project managing key Salesforce & Pardot initiatives
• Supporting marketing, sales, and client services leadership to ensure efficiency and effectiveness of company’s utilization of Salesforce Sales Cloud and Pardot
• Creating, evaluating, and optimizing data sets and the integration of 3rd party tools and applications
• Improving processes and adoption using the Salesforce platform

ASSUMPTION: This role requires a strong understanding of Salesforce Sales Cloud and Pardot, as well as experience in improving processes and adoption using the Salesforce platform. The ideal candidate will have a record of success in driving change and improving the effectiveness of current processes and procedures.

📋 Key Responsibilities

✅ Serve as primary system administrator for Salesforce Sales Cloud and Pardot for the Marketing team

✅ Manage marketing email creation, workflow, approvals, and delivery

✅ Maintain internal house lists for email marketing and promotion with focus on deliverability

✅ Create and maintain Salesforce campaigns, leads, assignment queues

✅ Cleanse and import data around contacts, leads, accounts, and opportunities

✅ Ensure the optimization of new marketing & sales tools and techniques that are implemented

✅ Analyze marketing & sales activities and metrics to identify areas of opportunity for improvement and implement solutions for increased funnel conversion

✅ Improve and develop new reporting and dashboards in order to provide marketing & sales performance analysis and insights

✅ Manage data hygiene and establish processes therein

✅ Support a data-driven culture and align business priorities by collaborating with cross-functional teams to scope, prioritize, make recommendations, and execute on technical and business requirements

✅ Share project updates and clearly communicate metrics by providing a perspective on what's working and not working, building and leveraging insights from reports, dashboards to provide actionable data

✅ Improve adoption and productivity by providing training and documentation on process changes and key functionality/features of Salesforce Sales Cloud and Pardot

✅ Perform ad-hoc analysis for teams

✅ Manage and maintain the integrity of marketing & sales data in Salesforce Sales Cloud & Pardot

✅ Assist as needed with the on-boarding and training process of new marketing, sales and client services users

✅ Establish and maintain on-going and effective communication with all levels of the organization

ASSUMPTION: This role requires strong communication skills, both written and verbal, as well as excellent computer skills, including Excel/Google Sheets and PowerPoint. The ideal candidate will also have knowledge of email marketing, web analytics, and be highly organized with strong attention to detail.

🎯 Required Qualifications

Education: Bachelor's or Master's degree in Marketing, Business Administration, Computer Science, or a related field is preferred.

Experience: 5-7 years of experience in a high performing growth environment

Required Skills:

• Salesforce Sales Cloud experience required with relevant certifications
• Pardot experience required, with relevant certifications
• Excellent computer skills, including Excel/Google Sheets and PowerPoint
• Knowledge of email marketing, web analytics preferred
• Exceptional written and verbal communication skills
• Strong interpersonal skills and an ability to build relationships internally
• Driven and ambitious individual with a strong desire to succeed
• Highly organized with strong attention to detail

Preferred Skills:

• Experience with data management, import, and validation
• Experience with email execution, KPI reporting, analysis and optimization
• Experience with new process roll outs and managing/enforcing marketing, sales and client services processes

ASSUMPTION: While not explicitly stated, experience with data management, import, and validation, as well as email execution, KPI reporting, analysis and optimization, and new process roll outs and managing/enforcing marketing, sales and client services processes would be highly beneficial for this role.

💰 Compensation & Benefits

Salary Range: INR 12-18 LPA (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM IST)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Bounteous is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions for today’s complex challenges and tomorrow’s opportunities.

Company Size: Bounteous has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: Bounteous was founded in 2003, with over two decades of experience in digital transformation and consulting.

Company Description:

• Bounteous offers a wide range of services, including AI, Data, Analytics, Digital Commerce, Experience Innovation & Design, Enterprise Digital Transformation, Marketing Activation & Loyalty, Digital Product & Platform Engineering, and Cloud Enablement & Modernization.
• The company collaborates with top tech leaders such as Adobe, AWS, Microsoft, Salesforce, Google, and more to pioneer solutions in a dynamic digital world.
• Bounteous serves various industries, including Consumer Goods, Financial Services, Healthcare, Industrial & Manufacturing, Logistics, Media, Entertainment, Technology, Restaurant & Convenience, Retail, Telecommunications, and Travel & Hospitality.

Company Specialties:

• Digital Transformation
• Consulting
• AI and Data
• Digital Commerce
• Experience Design

Company Website: https://www.bounteous.com/

ASSUMPTION: Bounteous is a well-established company with a strong reputation in the digital transformation and consulting space. The company's extensive experience and diverse service offerings provide a robust environment for professional growth and development.

📊 Role Analysis

Career Level: This role is at the manager level, with responsibilities for administering operations functions, project managing key initiatives, and supporting marketing, sales, and client services leadership.

Reporting Structure: The Associate Manager, Marketing Automation reports directly to the Marketing Team and works closely with marketing, sales, and client services leadership.

Work Arrangement: This is an on-site position, requiring the candidate to work from the company's office in Chennai, Tamil Nādu, India.

Growth Opportunities:

• As a manager-level position, there may be opportunities for advancement to a director or senior manager role within the marketing department.
• Bounteous offers professional development opportunities, allowing employees to grow their skills and advance their careers.
• The company's diverse service offerings and industry focus provide opportunities for employees to gain experience in various aspects of digital transformation and consulting.

ASSUMPTION: While the job description does not explicitly mention growth opportunities, the manager-level position and Bounteous' professional development opportunities suggest potential for career advancement and growth within the company.

🌍 Location & Work Environment

Office Type: Bounteous' Chennai office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): 8th Floor, Global Infocity Park, #40, Dr. MGR Main Rd, Perungudi, Chennai, Tamil Nadu 600096, India

Geographic Context:

• Chennai is the capital city of the Indian state of Tamil Nadu and is known for its rich cultural heritage, historical landmarks, and bustling commercial centers.
• The city offers a mix of traditional and modern amenities, with a variety of dining, entertainment, and shopping options.
• Chennai has a tropical climate, with hot and humid summers and mild winters, and is prone to occasional cyclones and heavy rainfall during the monsoon season.

Work Schedule: Standard office hours, Monday-Friday, with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: The work environment at Bounteous' Chennai office is collaborative and innovative, with a focus on driving digital transformation and consulting for clients worldwide. The city of Chennai offers a mix of traditional and modern amenities, providing a unique blend of cultural and professional experiences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study presentation
• Final round interview with the marketing team
• Background check and offer

Key Assessment Areas:

• Technical expertise in Salesforce Sales Cloud and Pardot
• Problem-solving skills and ability to analyze data and identify trends
• Communication skills, both written and verbal
• Interpersonal skills and ability to work collaboratively with cross-functional teams
• Attention to detail and organizational skills

Application Tips:

• Highlight relevant experience with Salesforce Sales Cloud and Pardot, as well as any experience with data management, import, and validation, email execution, KPI reporting, analysis and optimization, and new process roll outs and managing/enforcing marketing, sales and client services processes.
• Tailor your resume and cover letter to emphasize your relevant skills and experience for this role.
• Prepare for the technical assessment or case study presentation by brushing up on your Salesforce Sales Cloud and Pardot skills and practicing data analysis and problem-solving exercises.

ATS Keywords: Salesforce Sales Cloud, Pardot, Marketing Automation, Data Management, Email Marketing, KPI Reporting, Process Improvement, Data Analysis, Project Management, Communication Skills, Interpersonal Skills, Attention to Detail, Training, Collaboration, Technical Requirements, Reporting, Dashboard Creation

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on technical expertise in Salesforce Sales Cloud and Pardot, as well as strong communication and interpersonal skills. Applicants should tailor their application materials to highlight their relevant skills and experience and prepare for a thorough assessment of their technical and problem-solving abilities.

🛠️ Tools & Technologies

• Salesforce Sales Cloud
• Pardot
• Excel/Google Sheets
• PowerPoint
• Data management and analysis tools
• Email marketing platforms

ASSUMPTION: The tools and technologies required for this role are primarily focused on Salesforce Sales Cloud and Pardot, with additional tools for data management, analysis, and email marketing. Applicants should have experience with these tools and be comfortable learning and using new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Innovation
• Integrity
• Excellence
• Accountability

Work Style:

• Collaborative and team-oriented
• Innovative and forward-thinking
• Results-driven and accountable
• Adaptable and responsive to change
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable working with cutting-edge technologies and driving innovation?
• Do you hold yourself accountable for delivering high-quality results and driving success for your team and clients?
• Are you adaptable and responsive to change, with strong communication and interpersonal skills?

ASSUMPTION: Bounteous values a collaborative, innovative, and results-driven work environment, with a strong focus on accountability and adaptability. Applicants should assess their fit with these values and work style preferences before applying to ensure a successful and fulfilling career at the company.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with diverse teams and stakeholders, including marketing, sales, and client services leadership
• Keeping up with the latest trends and best practices in marketing automation and digital transformation
• Adapting to a fast-paced, dynamic work environment
• Navigating a large, diverse organization with multiple service offerings and industry focuses

ASSUMPTION: This role presents several challenges, including managing multiple projects and priorities, working with diverse teams and stakeholders, and keeping up with the latest trends and best practices in marketing automation and digital transformation. Applicants should be comfortable working in a fast-paced, dynamic environment and be able to adapt to the unique demands of this role.

📈 Similar Roles Comparison

• This role is similar to a Marketing Automation Specialist or Manager, with a focus on administering operations functions and project managing key Salesforce & Pardot initiatives relevant to marketing, sales & client services.
• Unlike other marketing automation roles, this position requires a strong understanding of Salesforce Sales Cloud and Pardot, as well as experience in improving processes and adoption using the Salesforce platform.
• Career progression in this role may lead to advancement to a director or senior manager role within the marketing department, with opportunities for growth and development in a large, diverse organization.

ASSUMPTION: While this role shares similarities with other marketing automation positions, its unique focus on Salesforce Sales Cloud and Pardot, as well as experience in improving processes and adoption using the Salesforce platform, sets it apart from other similar roles. Applicants should consider their fit with the specific requirements and demands of this role before applying.

📝 Sample Projects

• Developing and implementing a new process for data import and validation in Salesforce Sales Cloud and Pardot
• Analyzing marketing and sales activities and metrics to identify areas of opportunity for improvement and implementing solutions for increased funnel conversion
• Creating and maintaining dashboards and reports to provide marketing and sales performance analysis and insights

ASSUMPTION: These sample projects are intended to provide applicants with an understanding of the types of tasks and responsibilities they may encounter in this role. Applicants should be prepared to discuss their relevant experience and skills in relation to these projects during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the company support the professional development and growth of its employees?
• What are the key priorities and focus areas for the marketing team in the coming year?
• How does the company approach collaboration and communication across different departments and teams?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: These key questions are designed to help applicants gain a deeper understanding of the role, the team, and the company culture. Applicants should use these questions to assess their fit with the position and the organization, and to demonstrate their interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience with Salesforce Sales Cloud and Pardot, as well as any experience with data management, import, and validation, email execution, KPI reporting, analysis and optimization, and new process roll outs and managing/enforcing marketing, sales and client services processes.
• Prepare for the technical assessment or case study presentation by brushing up on your Salesforce Sales Cloud and Pardot skills and practicing data analysis and problem-solving exercises.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.