- **Job Title:** Marketing Automation Specialist
- **Company:** GWI
- **Location:** London, City of, United Kingdom
- **Job Type:** Temporary (6 months)
- **Category:** Marketing
- **Date Posted:** April 25, 2025
- **Experience Level:** Mid-Level (2-5 years)
- **Remote Status:** Hybrid (1 day a week in the office)
**🚀 Job Overview**
Key aspects of this role include:
- Designing and implementing marketing automation strategies to enhance brand experience and facilitate prospect journey through the funnel.
- Collaborating with field and campaign marketers, as well as the revenue team, to optimize activities and create bigger impact.
- Delivering valuable projects, such as lead recycling and nurturing workflows, lead scoring improvements, and upskilling marketers in HubSpot.
- Working in a high-tempo environment, comfortable with continuous change.
**ASSUMPTION:** This role requires a proactive individual who can hit the ground running and make an impact quickly, given the temporary nature of the position.
**📋 Key Responsibilities**
- **📝** Support the marketing operations team in designing and implementing marketing automation strategies.
- **🎯** Optimize activities to enhance the brand experience for prospects and facilitate their journey through the marketing funnel.
- **🤝** Collaborate with field and campaign marketers, as well as the revenue team, to optimize activities and create bigger impact.
- **🛠️** Deliver valuable projects, such as lead recycling and nurturing workflows, lead scoring improvements, and upskilling marketers in HubSpot.
- **🌱** Work in a high-tempo environment, comfortable with continuous change.
**ASSUMPTION:** The role may evolve based on the team's needs and the company's growth trajectory.
**🎯 Required Qualifications**
- **🎓 Education:** Bachelor's degree in Marketing, Business, or a related field.
- **🕒 Experience:** 2-5 years of experience in marketing automation, with a strong focus on HubSpot.
- **🛠️ Required Skills:**
- Proven expertise in using workflows to support campaign and event delivery in HubSpot.
- Solid understanding of data hygiene and database maintenance in HubSpot.
- Experience with report and dashboard building in HubSpot, converting numbers into insights.
- Proven track record supporting marketing teams delivering frequent multi-channel marketing campaigns and lifecycle nurture activities.
- Experience managing and integrating common marketing tech stack platforms, such as CRM (Salesforce), website chat (Qualified), lead routing (LeanData), webinar (Goldcast), and event (Eventbrite) platforms, and prospect data enrichment (Clearbit).
- **💡 Preferred Skills:**
- Familiarity with the marketing tech stack mentioned above.
- Experience with marketing automation tools other than HubSpot.
- Strong analytical skills and data-driven mindset.
**ASSUMPTION:** Given the temporary nature of the role, candidates with relevant transferable skills from other industries or platforms may also be considered.
**💰 Compensation & Benefits**
- **💰 Salary Range:** £35,000 - £45,000 per annum (pro-rated for 6 months), based on experience and market rates for similar roles in London.
- **🎁 Benefits:**
- Tons of days off: 25 days annual leave | Xmas office closures
- More than a great salary: Employee share scheme | Health cash plan | 4% pension plan matching
- Great work-life balance: Flexitime | early Friday finishes | Work-from-anywhere options
- Family-focused flexibility: Carer days | Enhanced parental leave | Health cash plan for your family
- A commitment to YOU: Accredited learning programs | A commitment to mental and physical health | Reward and recognition programs | Career development opportunities
- A commitment to the community: DE&I committee | Volunteer options | 100% donation matching | Payroll giving options
**ASSUMPTION:** The salary range is estimated based on market data for similar roles in London. The actual salary may vary depending on the candidate's experience and skills.
**📌 Applicant Insights**
**🔍 Company Context**
- **🏢 Industry:** Business Intelligence Platforms
- **🌐 Company Size:** 501-1,000 employees
- **📅 Founded:** 2009
- **📝 Company Description:** GWI is a global consumer research company, providing data-driven insights to agencies, brands, and media organizations. With a flagship study representing over 2 billion people worldwide, GWI helps clients understand consumer actions, ideals, perceptions, and feelings. They offer a one-of-a-kind platform and custom research services across 53 countries.
- **🏆 Company Specialties:** Market research
**📊 Role Analysis**
- **🌟 Career Level:** Mid-Level (2-5 years of experience)
- **👥 Reporting Structure:** This role reports directly to the Marketing Operations Manager.
- **🏢 Work Arrangement:** Hybrid (1 day a week in the office)
- **🌱 Growth Opportunities:** This role offers opportunities to gain experience in marketing automation, collaborate with various teams, and contribute to the company's growth. There may be potential for a full-time position or other growth opportunities within the company.
**ASSUMPTION:** Given the temporary nature of the role, growth opportunities may be limited but could still present themselves based on performance and company needs.
**🌍 Location & Work Environment**
- **🏢 Office Type:** Hybrid (1 day a week in the office)
- **📍 Office Location:** 25 Farringdon Street, London, London EC4A 4AB, GB
- **🌎 Geographic Context:** London, a major global city with a vibrant tech industry and diverse cultural scene.
- **🕒 Work Schedule:** Flexitime, early Friday finishes, and work-from-anywhere options.
**ASSUMPTION:** The hybrid work arrangement allows for a good balance between in-office collaboration and remote work flexibility.
**💼 Interview & Application Insights**
- **📝 Typical Process:**
1. Preliminary phone call with the Talent Team (no video required)
2. First video interview with the hiring managers
3. Second (and final*) video interview with the hiring panel, often including a presentation, followed by a values conversation with members of the wider GWI community.
- **🎯 Key Assessment Areas:**
- Technical skills in HubSpot and marketing automation
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
- **💡 Application Tips:**
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and experience with marketing automation.
3. Research GWI's company culture and values to demonstrate your fit with the organization.
**ASSUMPTION:** The interview process may vary depending on the specific needs of the role and the company's current hiring practices.
**ASSUMPTION:** The required tools and technologies may evolve based on the company's growth and changing needs.
**👔 Cultural Fit Considerations**
- **🏆 Company Values:** Think big, ask why, show respect
- **🌱 Work Style:** Collaborative, innovative, adaptable to continuous change, comfortable working in a high-tempo environment
- **🤔 Self-Assessment Questions:**
1. How do you think big and ask why to find better ways of doing things?
2. How do you show respect to everyone, at every level, all the time?
3. How comfortable are you working in a high-tempo environment and adapting to continuous change?
**ASSUMPTION:** GWI values individuals who can contribute to their collaborative and innovative work environment, while also being adaptable and respectful.
**⚠️ Potential Challenges**
- **🌱 Role-specific Challenges:** Working in a high-tempo environment with continuous change may be challenging for some individuals.
- **🌐 Company-specific Challenges:** GWI is a growing company, which may present challenges in terms of organizational structure and resources.
- **🌍 Location-specific Challenges:** London's high cost of living and competitive job market may present challenges for some candidates.
- **📅 Time-limited Challenge:** This role is temporary (6 months), which may limit long-term growth opportunities within the company.
**ASSUMPTION:** Candidates should carefully consider these challenges and assess their fit with the role, company, and location before applying.
**📈 Similar Roles Comparison**
- **🔎** Marketing Automation Specialist vs. Marketing Automation Manager: The Marketing Automation Specialist role focuses more on day-to-day execution and project delivery, while the Marketing Automation Manager role involves strategic planning and team leadership.
- **📊** Industry-specific context: GWI's focus on global consumer research sets this role apart from marketing automation roles in other industries.
- **🌱** Career path comparison: This role can serve as a stepping stone to more senior marketing automation positions or other marketing roles within the company.
**ASSUMPTION:** Candidates should consider their career goals and how this role aligns with their desired career path when evaluating this opportunity.
**📝 Sample Projects**
- Lead recycling and nurturing workflows to improve prospect engagement and conversion rates.
- Lead scoring improvements to better prioritize high-value leads and optimize marketing efforts.
- Upskilling marketers in HubSpot to enhance their ability to create and manage effective marketing campaigns.
**ASSUMPTION:** These sample projects demonstrate the hands-on, impactful nature of the role and the opportunity to contribute to the company's growth.
**❓ Key Questions to Ask During Interview**
- **🎯** What are the key priorities for this role in the first 30-60-90 days?
- **🌱** How does this role contribute to the company's overall growth strategy?
- **🤝** How does this role collaborate with other teams, such as field and campaign marketers, and the revenue team?
- **🏢** What are the most challenging aspects of working in a high-tempo environment with continuous change?
- **🌍** How does the company support employees in maintaining work-life balance, given the hybrid work arrangement?
**ASSUMPTION:** These questions help candidates better understand the role's expectations, the company's growth trajectory, and the work environment's challenges and supports.
**📌 Next Steps for Applicants**
- To apply for this position:
1. Submit your application through [this link](https://www.gwi.com/careers/).
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and experience with marketing automation.
4. Research GWI's company culture and values to demonstrate your fit with the organization.
5. Follow up with the hiring team within 7 days after your interview, expressing your continued interest in the role.
**⚠️ Disclaimer:** This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
