Associate Manager, Omni Channel Customer Marketing

📌 Core Information

🔹 Job Title: Associate Manager, Omni Channel Customer Marketing

🔹 Company: SC Johnson

🔹 Location: Yorkville, Wisconsin, United States

🔹 Job Type: Full-Time, Hybrid (4 days on-site, 1 day remote)

🔹 Category: Marketing

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated marketing strategies for Home Cleaning products
• Collaborating with cross-functional teams to ensure seamless execution of marketing programs
• Analyzing market trends and competitor activities to identify growth opportunities
• Managing Omni Marketing budgets for optimal ROI/ROO
• Supporting in-store and online marketing management

ASSUMPTION: This role requires a foundational understanding of the retail landscape and proven experience in omnichannel marketing within the CPG industry.

📋 Key Responsibilities

✅ Support OmniChannel Marketing Strategies

• Create and execute successful omni marketing plans aligned with brand/sales goals
• Understand retailer-specific goals, promotions, and customer/shopper insights
• Leverage shopper marketing opportunities across in-store, online/retail media, social, email
• Analyze market trends and competitor activity to identify growth opportunities
• Activate portfolio Price Pack Architecture (PPA) in partnership with NRM and Finance

✅ Support In-Store Marketing Management

• Develop and execute unique, bold, and impactful in-store marketing programs
• Collaborate with sales teams for integrated and flawless in-store execution
• Analyze in-store performance to optimize future programs

✅ Support Online Marketing Management

• Develop and execute online marketing campaigns
• Create content matrix for asset adoption
• Manage the Digital Shelf
• Stay current on e-commerce, digital trends, and best practices

✅ Collaboration & Communication

• Provide support for Sales and Distribution and Trade and Merchandising from an Omni/Shopper perspective
• Serve as a resource on Shopper/Retailer insights for Omni Strategy Manager in Packet (Sell-In Story) development and refresh
• Manage and foster strong relationships with external agencies and partners
• Communicate Omni Marketing plans, results, and insights to internal/external stakeholders
• Manage, track, and optimize Omni Marketing Budgets
• Support preparation for and attend Line Reviews and T2T support

✅ Performance Analysis & Reporting

• Track and analyze campaign performance; contribute to regular reports and insights
• Identify areas for improvement and recommend optimizations
• Utilize data analytics to measure ROI and identify key trends, where possible
• Support the interpretation and application of insights from Marketing Mix Modeling (MMA) and other advanced analytics

✅ Competitive Analysis

• Analyze customer growth strategy and priorities within the commerce landscape
• Monitor competitor activities to identify opportunities and threats
• Analyze competitor marketing strategies and tactics
• Develop competitive strategies to differentiate our products and brands

ASSUMPTION: This role requires strong analytical, communication, and organizational skills, as well as the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Business Administration, or a related field

Experience: 3-5 years of experience in marketing or sales, with a focus on shopper/omnichannel marketing within the CPG industry

Required Skills:

• Proven track record of contributing to and executing successful marketing campaigns
• Foundational understanding of retail marketing principles and best practices
• Experience supporting marketing budgets and analyzing ROI
• Legally authorized to work in the United States

Preferred Skills:

• Foundational Omni Marketing knowledge
• Retailer-specific knowledge and understanding of assigned retailer/channel's marketing programs, platforms, and customer base
• Familiarity with retailer-specific marketing platforms and annual JBP negotiation (Retail Media Networks)
• Basic familiarity with data-driven targeting/marketing and understanding marketing analytics tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: Candidates with relevant industry experience and a strong portfolio of successful marketing campaigns will be prioritized.

💰 Compensation & Benefits

Salary Range: $96,348 - $126,456 USD (expected base salary range)

Benefits:

• Subsidized health care plans
• Maternity/paternity/adoption leave
• Flexible work arrangements
• Vacation purchase options
• Recreation and fitness centers
• Childcare
• Counseling services

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The expected base salary range is based on industry standards for this role and experience level. The total compensation package may include bonuses, long-term incentives, matching 401(k) contributions, and profit sharing based on company profitability, job level, and years of service.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing (specifically, household cleaning products and products for home storage, air care, pest control, shoe care, and professional products)

Company Size: 10,001+ employees (global presence with operations in 70 countries)

Founded: 1886 (headquartered in Racine, Wisconsin)

Company Description:

• Leading manufacturer of household cleaning products and products for home storage, air care, pest control, shoe care, and professional products
• Iconic brands include OFF!®, Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs. Meyer’s® Clean Day, method®, Autan®, Baygon®, Mr Muscle®, Duck®, Lysoform®, and more
• Committed to creating a more sustainable, healthier, and transparent world that inspires people and creates opportunities

Company Specialties:

• chemical products
• home cleaning
• air care
• fast moving consumer goods
• consumer packaged goods
• pest control
• home storage
• and shoe care

Company Website: http://www.scjohnson.com

ASSUMPTION: SC Johnson is a well-established, family-owned and led company with a strong global presence and a commitment to sustainability and social responsibility.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Omni Channel Marketing Manager and collaborates with various internal teams, including brand, sales, product development, and external agencies

Work Arrangement: Hybrid (4 days on-site, 1 day remote)

Growth Opportunities:

• Potential advancement to a full Omni Channel Marketing Manager role
• Expansion of responsibilities based on performance and company growth
• Opportunities to work on high-impact projects and gain exposure to senior leadership

ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.

🌍 Location & Work Environment

Office Type: On-site (Racine office) with remote work available once a week for eligible employees

Office Location(s): Racine, Wisconsin, United States

Geographic Context:

• Yorkville, Wisconsin, is a suburb of Racine, located approximately 15 miles south of Milwaukee
• The area offers a mix of urban and rural environments, with easy access to outdoor recreation, cultural attractions, and entertainment options
• Racine is known for its rich history, beautiful lakefront, and vibrant arts and culture scene

Work Schedule: Full-time (40 hours/week) with occasional travel required (5-10%)

ASSUMPTION: The Racine office provides a collaborative and inclusive work environment, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the hiring team
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning skills
• Analytical and problem-solving abilities
• Collaboration and communication skills
• Understanding of retail marketing principles and best practices
• Adaptability and flexibility in a dynamic work environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of SC Johnson's products, brands, and company culture
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
• Showcase your ability to analyze data and make data-driven decisions

ATS Keywords: Omni Channel Marketing, Retail Marketing, Data Analysis, Project Management, Collaboration, Budget Management, Shopper Insights, E-commerce, Marketing Campaigns, Market Trends, Competitive Analysis, Customer Insights, Digital Marketing, Sales Support, Brand Management

ASSUMPTION: The application process at SC Johnson is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)
• Retail media platforms (e.g., Quotient, Criteo)

ASSUMPTION: Familiarity with relevant marketing automation platforms, CRM software, data analysis tools, and project management tools is preferred for this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Excellence
• Accountability
• Collaboration
• Innovation
• Sustainability

Work Style:

• Collaborative and inclusive
• Data-driven and analytical
• Adaptable and flexible
• Results-oriented and focused on continuous improvement
• Committed to sustainability and social responsibility

Self-Assessment Questions:

• How do you align with SC Johnson's company values, particularly in the context of this role?
• How do you approach working in a collaborative, data-driven environment, and how do you ensure that your work contributes to the overall success of the team and the organization?
• How do you balance the need for innovation and adaptability with a commitment to sustainability and social responsibility?

ASSUMPTION: SC Johnson values candidates who demonstrate a strong cultural fit, with a commitment to the company's values and a passion for driving results in a collaborative environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to changes in the retail landscape and consumer behavior
• Balancing the needs of various internal teams and external stakeholders
• Working with limited resources and tight budgets
• Navigating a large, global organization with complex reporting structures

ASSUMPTION: This role may present challenges related to managing multiple priorities, adapting to change, and navigating a large, global organization. Successful candidates will demonstrate strong organizational skills, adaptability, and the ability to thrive in a dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Associate Marketing Manager position within the CPG industry, with a focus on omnichannel marketing and retail customer management
• Compared to other marketing roles, this position requires a strong understanding of retail marketing principles and best practices, as well as experience working with retailer-specific goals, promotions, and customer/shopper insights
• Career progression may include advancement to a full Omni Channel Marketing Manager role or expansion of responsibilities based on performance and company growth

ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization, with a focus on omnichannel marketing and retail customer management.

📝 Sample Projects

• Developing and executing a successful omni marketing campaign for a new product launch, resulting in a 20% increase in sales within the first six months
• Analyzing market trends and competitor activities to identify growth opportunities, leading to the development of a new marketing strategy that increased market share by 5% within the first year
• Managing the in-store marketing program for a major retailer, resulting in a 15% increase in sales for the featured product category

ASSUMPTION: Successful candidates will demonstrate a strong portfolio of marketing projects that showcase their ability to develop and execute successful marketing campaigns, analyze market trends, and manage in-store marketing programs.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the Home Cleaning products category, and how is this role positioned to address them?
• How does this role collaborate with other internal teams, such as brand, sales, and product development, to ensure seamless execution of marketing programs?
• What opportunities are there for professional growth and development within this role and the organization?
• How does SC Johnson support work-life balance for its employees, particularly in a hybrid work arrangement?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the organization's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on omnichannel marketing, retail customer management, and data analysis
• Prepare for behavioral interview questions that assess your problem-solving skills, teamwork, adaptability, and data-driven decision-making abilities
• Research SC Johnson's products, brands, and company culture to demonstrate your understanding of the organization and its mission
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.