Associate Manager, Omnichannel Marketing

📌 Core Information

🔹 Job Title: Associate Manager, Omnichannel Marketing

🔹 Company: Mondelēz International

🔹 Location: Business Unit Head Office - East Hanover, USA (Remote Worker - New Jersey, USA)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with up to 25% travel

🚀 Job Overview

Key aspects of this role include:

• Developing and executing omnichannel business plans in partnership with category marketing teams to drive conversion and market share.
• Managing agencies and partnerships to ensure program success and improve digital commerce capabilities with retailers.
• Working closely with headquarters category marketing teams to align on activation plans, build executional playbooks, and track performance across customers.
• Driving omnichannel activation strategy for MDLZ brands across US customers by developing and building strategies for best-in-class conversion to propel Mondelez in achieving aggressive growth goals.
• Partnering with retailers to improve their digital commerce and activation capabilities and roadmap.

ASSUMPTION: This role requires a high level of cross-functional collaboration and stakeholder management, as well as the ability to work effectively with both internal teams and external partners.

📋 Key Responsibilities

✅ Develop and execute omnichannel business plans in partnership with category marketing teams to drive conversion and market share.

✅ Manage agencies and partnerships to ensure program success and improve digital commerce capabilities with retailers.

✅ Work closely with headquarters category marketing teams to align on activation plans, build executional playbooks, and track performance across customers.

✅ Drive omnichannel activation strategy for MDLZ brands across US customers by developing and building strategies for best-in-class conversion to propel Mondelez in achieving aggressive growth goals.

✅ Partner with retailers to improve their digital commerce and activation capabilities and roadmap.

ASSUMPTION: This role requires a strong understanding of omnichannel marketing strategies, digital commerce, and retail media, as well as the ability to manage cross-functional teams and external partners.

🎯 Required Qualifications

Education: Bachelor's Degree Required

Experience: 3-5 years of CPG experience, preferably in shopper, trade, or brand marketing

Required Skills:

• Proven experience in omnichannel marketing, digital commerce, or retail media
• Strong communication and presentation skills
• Ability to manage cross-functional teams and external partners
• Customer focus and management planning
• Capability/background in analytics and insights
• Connection to external industry resources

Preferred Skills:

• Experience driving success with a cross-functional team
• Ability to work effectively in a role with changing scope
• Knowledge of Mondelez culture and cultures of external retail organizations/customers

ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of the CPG industry and be comfortable working in a dynamic, fast-paced environment.

💰 Compensation & Benefits

Salary Range: $95,100 to $130,800; the exact salary depends on several factors such as experience, skills, education, and budget. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility of overachievement based on performance and company results.

Benefits:

• Health insurance
• Wellness and family support programs
• Life and disability insurance
• Retirement savings plans
• Paid leave programs
• Education-related programs
• Paid holidays and vacation time

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels. The benefits listed are typical for a company of this size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Mondelēz International is a multinational confectionery, food, and beverage company based in the United States, operating in the Food and Beverage Manufacturing industry.

Company Size: Mondelēz International has 10,001+ employees globally, with a significant presence in the United States.

Founded: 2012, as a spin-off from Kraft Foods Group

Company Description:

• Mondelēz International is the parent company of iconic brands such as Oreo, Cadbury, Milka, Toblerone, Sour Patch Kids, and Trident.
• The company's purpose is to empower people to snack right by offering the right snack, at the right moment, made the right way.
• Mondelēz International is committed to driving sustainable growth through a strategic focus on growth, execution, and culture.

Company Specialties:

• Production of confectionery, food, and beverage products
• Global brand management and marketing
• Snacking category leadership

Company Website: Mondelez International

ASSUMPTION: Mondelēz International is a well-established company with a strong global presence and a diverse portfolio of beloved brands.

📊 Role Analysis

Career Level: This role is at the manager level, with the expectation of managing cross-functional teams and external partners.

Reporting Structure: The Associate Manager, Omnichannel Marketing reports directly to the Omnichannel Marketing & Activation team across customers.

Work Arrangement: This role is on-site with up to 25% travel, requiring a presence at the Business Unit Head Office in East Hanover, New Jersey, with the option to work remotely as a Remote Worker - New Jersey, USA.

Growth Opportunities:

• Potential advancement to a senior management role within the Omnichannel Marketing & Activation team or related functions
• Broadening of responsibilities and scope as the role evolves and the business grows
• Opportunities to work on high-impact projects and initiatives that drive significant business results

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the business and advance their career within the organization.

🌍 Location & Work Environment

Office Type: The Business Unit Head Office in East Hanover, New Jersey is a modern, collaborative workspace with a mix of open and private offices, meeting rooms, and shared amenities.

Office Location(s): Business Unit Head Office - East Hanover, USA (Remote Worker - New Jersey, USA)

Geographic Context:

• The East Hanover office is located in Morris County, New Jersey, approximately 30 miles west of New York City.
• The area offers a mix of urban and suburban living options, with easy access to major transportation networks.
• New Jersey is known for its diverse culture, vibrant arts and entertainment scene, and abundant outdoor recreation opportunities.

Work Schedule: Full-time, 40 hours per week, with the expectation of working additional hours as needed to meet business demands

ASSUMPTION: The work environment at Mondelēz International is dynamic, fast-paced, and collaborative, with a strong focus on driving results and continuous improvement.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with a member of the HR team
• On-site or virtual interview with the hiring manager and relevant stakeholders
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional team management and leadership skills
• Ability to work effectively with external partners and stakeholders
• Customer focus and market understanding
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences that match the required qualifications for this role.
• Be prepared to discuss your understanding of omnichannel marketing strategies, digital commerce, and retail media, as well as your ability to manage cross-functional teams and external partners.
• Demonstrate your familiarity with the CPG industry and Mondelēz International's portfolio of brands.
• Prepare questions to ask during the interview to showcase your interest in the role and the company.

ATS Keywords: Omnichannel Marketing, Digital Commerce, Retail Media, Brand Marketing, Trade Marketing, Cross Functional Teamwork, Communication Skills, Customer Focus, Analytics, Insights, Project Management, Capability Assessment, Stakeholder Management, Strategy Development, Execution Tracking, Market Share Analysis

ASSUMPTION: The interview process at Mondelēz International is designed to assess candidates' skills, experiences, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, JIRA)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
• Retail execution and merchandising tools (e.g., RetailMeNot, Planogram)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing and retail industries and can be learned or improved upon with relevant training and experience.

👔 Cultural Fit Considerations

Company Values:

• Love our Consumers and Brands
• Grow Every Day
• Do What's Right

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Results-driven and data-informed
• Adaptable and resilient

Self-Assessment Questions:

• How do you demonstrate your commitment to loving our consumers and brands in your daily work?
• Can you provide an example of a time when you grew every day in a challenging situation?
• How do you ensure that you do what's right, even when faced with difficult decisions or trade-offs?

ASSUMPTION: Mondelēz International values candidates who are passionate about their consumers and brands, committed to continuous learning and growth, and dedicated to acting with integrity and ethical behavior.

⚠️ Potential Challenges

• The dynamic and fast-paced nature of the role may require candidates to manage multiple priorities and tight deadlines.
• The need to work effectively with both internal teams and external partners may present unique challenges and require strong stakeholder management skills.
• The on-site work arrangement may require candidates to commute to the Business Unit Head Office in East Hanover, New Jersey, with the option to work remotely as a Remote Worker - New Jersey, USA.
• The competitive nature of the CPG industry may present challenges in driving market share and achieving aggressive growth goals.

ASSUMPTION: These potential challenges are inherent to the role and the industry, and successful candidates will be able to navigate them effectively with strong skills, experiences, and a strategic mindset.

📈 Similar Roles Comparison

• This role is unique in its focus on omnichannel marketing strategies, digital commerce, and retail media within the CPG industry.
• Similar roles in other industries may focus on different aspects of marketing, such as brand management, advertising, or public relations.
• Career progression in this role may lead to senior management positions within the Omnichannel Marketing & Activation team or related functions, with potential opportunities to work on high-impact projects and initiatives that drive significant business results.

ASSUMPTION: This role offers a unique opportunity to gain experience in a fast-growing and dynamic field within the CPG industry, with potential for significant career growth and development.

📝 Sample Projects

• Developing and executing an omnichannel business plan to drive conversion and market share for a key brand at a major retailer
• Managing a cross-functional team to improve digital commerce capabilities and roadmap for a major retailer, resulting in increased online assortment, availability, and in-stock rates
• Driving a retail media strategy for a key brand, optimizing content and maximizing return on investment

ASSUMPTION: These sample projects are illustrative of the types of initiatives that the Associate Manager, Omnichannel Marketing may be expected to lead and contribute to within the role.

❓ Key Questions to Ask During Interview

• Can you describe the most challenging omnichannel marketing project you've worked on and how you overcame any obstacles?
• How do you approach managing cross-functional teams and external partners to ensure program success?
• Can you provide an example of a time when you had to adapt to a changing scope or priority, and how you handled it?
• How do you stay up-to-date with industry trends and best practices in omnichannel marketing, digital commerce, and retail media?
• Can you describe the company's culture and work environment, and how this role fits into that?

ASSUMPTION: These key questions are designed to assess the candidate's skills, experiences, and cultural fit for the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences that match the required qualifications for this role.
• Prepare for the interview by researching Mondelēz International's portfolio of brands, the CPG industry, and the role's required skills and experiences.
• Prepare questions to ask during the interview to showcase your interest in the role and the company.
• Follow up with the hiring manager or HR representative within one week of the interview to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.